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封面
市场调查报告书
商品编码
1722868

2025 年至 2033 年线上旅游市场规模、份额、趋势及预测（按服务类型、平台、预订方式、年龄层及地区）

Online Travel Market Size, Share, Trends and Forecast by Service Type, Platform, Mode of Booking, Age Group, and Region, 2025-2033
出版日期: | 出版商: IMARC | 英文 136 Pages | 商品交期: 2-3个工作天内

价格

2024 年全球线上旅游市场规模价值 5,667.4 亿美元。展望未来， IMARC Group估计到 2033 年市场规模将达到 13,771.7 亿美元，2025-2033 年期间的复合年增长率为 9.85%。亚太地区目前占据市场主导地位，到 2024 年将占据超过 31.8% 的显着市场。便利的高速网路连线、不断升级的智慧型装置普及率、不断增加的商务旅客数量以及日益流行的单人旅行是推动线上旅游市场份额成长的一些主要因素。

线上旅游市场分析

主要市场驱动因素：互联网和行动技术的广泛应用，使旅行者更容易在网路上找到最优惠的价格并做出明智的决定，这主要推动了市场的成长。

主要市场趋势：持续的创新、用户友好的线上旅行预订平台的开发以及高级搜寻功能和个人化推荐的整合正在为整个市场创造积极的前景。

竞争格局：一些领先的线上旅游市场公司包括 Expedia Group Inc.、Fareportal Inc.、Hostelworld Group plc、HRS、Hurb、MakeMyTrip Pvt。 Ltd.、priceline.com LLC（Booking Holdings Inc.）、Thomas Cook India Ltd.（Fairfax Financial Holdings Limited）、Tripadvisor Inc. 和 Yatra.com 等。

地理趋势：根据报告，北美是最大的市场。该地区经济高度发达，数位化程度高，拥有大量精通科技的消费者。此外，北美网路普及率高，智慧型手机普及率高，有利于进行线上旅游活动。

挑战与机会：线上旅游预订的挑战包括确保资料安全、在需求波动中保持有竞争力的价格以及有效解决客户服务问题。然而，人工智慧驱动的个人化、行动预订便利性以及新兴经济体市场扩张等技术进步带来了机会，增强了用户体验和市场覆盖范围。

线上旅游市场趋势：

网路和行动普及率的提高

互联网和行动技术的日益普及已成为市场的重要推动力。随着越来越多的人可以访问互联网并拥有智慧型手机，在线计划和预订旅行的能力变得越来越容易。此外，各旅游公司正在大力投资透过社交医疗平台打造线上形象，以扩大其影响力，这对线上旅游市场前景产生了积极影响。例如，截至2024年4月，全球网路使用者数为54.4亿，占全球人口的67.1%。其中，社群媒体用户达50.7亿，占全球人口的62.6%。此外，2023 年第三季度，全球用户近 60% 的上网时间用于透过手机浏览网页。网路的日益普及使得旅客能够轻鬆地透过线上平台研究目的地、比较价格和预订，从而使整个过程更加便捷和高效。

国际大学教育需求日益增长

对海外教育的偏好日益增长是推动线上旅游市场收入成长的重要趋势之一。这可以归因于对优质教育、增强就业能力和文化丰富的追求，吸引了寻求全球经验和语言能力的学生。例如，世界上人口最多的两个国家中国和印度，拥有最多的出国留学学生。根据联合国教科文组织公布的资料，2021年有超过100万名中国学生在国外学习。印度的留学生总数接近这数字的一半，约有50.8万名学生生活在其他国家。美国是最大的留学生目的地国，2021年美国留学生人数超过83.3万人。其次是英国，留学生人数近60.1万名；澳洲约有37.8万名学生；德国超过37.6万名学生；加拿大近31.8万名学生。线上旅行社利用这一趋势，提供客製化套餐和灵活的预订选项，以满足学生旅客的需求。此外，国际大学的全球影响力吸引了不同类型的学生，推动了线上旅游市场对跨境旅游服务和文化体验的需求。

有竞争力的价格和优惠

市场的竞争性质导致了激进的定价和有吸引力的交易。旅游预订公司正在采取主动措施，透过提供独家促销、折扣套餐和最后一刻优惠来吸引客户。此外，线上预订功能还允许旅客跨多个平台比较价格，以找到最佳可用选项并确保最具成本效益的交易。此外，这些平台提供的忠诚度计划和奖励系统进一步激励旅客透过他们的平台预订，从而提高客户忠诚度和参与度。例如，2023 年 7 月，Expedia 集团修改了其忠诚度计划，允许会员在其最受欢迎的三个品牌（Expedia、Hotels.com 和 Vrbo）中赚取和兑换奖励。这项简化的忠诚度计划将为会员每消费一美元提供 2% 的 OneKeyCash 奖励，并根据会员预订的每个旅行段授予其精英身份。此外，各金融机构也为线上旅游预订提供奖励和折扣，以增加其信用卡等金融产品的使用率，预计将扩大线上旅游市场的份额。例如，2024 年 3 月，富国银行推出了一项可转让的旅游奖励计划，持卡人可以将富国银行奖励积分转移到六个旅游忠诚度计划。此外，2023 年 4 月，Expedia 推出了由 ChatGPT 提供支援的新功能，以协助规划旅行。此次创新整合旨在透过为 Expedia 用户提供个人化和对话式的旅行规划方式来增强他们的旅行规划体验。透过这项新功能，使用者可以与 ChatGPT 系统进行自然语言对话，类似于与虚拟助理聊天。

全球线上旅游业细分

按服务类型细分：

  • 运输
  • 旅行住宿
  • 度假套餐

旅行住宿占据市场主导地位

旅行住宿作为市场主要服务类型的主导地位是由几个关键因素推动的。线上旅游平台的广泛存在使得旅客可以更轻鬆地获得各种住宿选择，这对线上旅游市场的近期价格产生了积极影响。同样，线上旅游住宿也使酒店和度假村更容易列出和行销其房产，并吸引更广泛的消费者群体。例如，2024 年 4 月，EaseMyTrip 的子公司 Spree Hospitality 宣布开设其最新酒店 ZiP by Spree Hotels Bella Heights，该酒店坐落在印度喜马偕尔邦风景如画的山地小站麦克罗甘杰。此外，线上旅游平台的旅游住宿部分提供了全面的酒店、度假村、度假租赁和其他类型住宿的清单，为旅客提供了广泛的选择和便利。除此之外，比较价格、阅读评论和查看住宿照片的能力使旅行者能够做出明智的决定，从而促进市场成长。

按平台划分：

  • 移动的
  • 桌面

桌上型电脑占据最大市场份额

桌面平台通常涉及透过安装在桌上型电脑上的网路浏览器来访问旅游网站，桌上型电脑提供更大的萤幕、全尺寸键盘以及用于导航的滑鼠或触控板。桌面平台为旅客提供了强大而全面的线上体验，用于研究、规划和预订他们的旅行安排。此外，各大线上旅行社都大规模安装桌上型电脑，让员工轻鬆浏览顾客的旅游预订资讯。除此之外，桌面平台提供更强大的处理能力和稳定性，使复杂的预订流程具有更快的载入时间和更流畅的功能，从而加快了产品的采用率。

依预订方式分类：

  • 线上旅行社（OTA）
  • 直接旅游供应商

直接旅行供应商是最受欢迎的预订方式

直接预订使旅行者能够与旅行供应商建立直接联繫，无论是航空公司、酒店还是汽车租赁公司。 IMARC 的线上旅游市场概述表明，这种直接互动让旅客拥有了更多的控制权，并能够个性化他们的旅行体验，包括选择特定的偏好、客製化套餐以及访问忠诚度计划或独家优惠。例如，根据Statista Consumer Insights 2023的资料报告，72%的旅客喜欢直接从线上平台预订，而只有12%的旅客喜欢透过旅行社预订。

按年龄组分类：

  • 22-31岁
  • 32-43岁
  • 44-56岁
  • 56岁以上

32-43岁年龄层占市场主导地位

32-43 岁年龄组在市场上占据主导地位是由几个关键因素推动的。这个年龄层的人正处于黄金工作和赚钱年龄，通常拥有更多的可支配收入用于旅行。他们通常处于人生的某个阶段，家庭责任较少，计划和旅行更加灵活。此外，IMARC 的线上旅游市场统计数据显示，32-43 岁年龄层的人精通技术，并且习惯于使用数位平台进行各种活动，包括旅行计划和预订，从而加速了产品的采用率。

按地区划分：

  • 北美洲
  • 美国
  • 加拿大
  • 亚太
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
  • 其他的
  • 欧洲
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 其他的
  • 拉丁美洲
  • 巴西
  • 墨西哥
  • 其他的
  • 中东和非洲

北美在市场上占据明显主导地位

该报告还对所有主要区域市场进行了全面的分析，包括北美（美国和加拿大）；亚太地区（中国、日本、印度、韩国、澳洲、印尼等）；欧洲（德国、法国、英国、义大利、西班牙、俄罗斯等）；拉丁美洲（巴西、墨西哥等）；以及中东和非洲。据报道，北美是最大的市场。

北美作为市场领先地区的主导地位是由几个关键因素推动的。北美经济高度发达，数位化程度高，拥有大量精通科技的消费者。该地区网路普及率高，智慧型手机普及率高，有利于进行线上旅游活动。此外，对包括旅行预订在内的各种交易的线上平台的熟悉和采用，有助于北美在市场上占据主导地位。除此之外，该地区知名市场参与者的存在也促进了市场的成长。此外，这些市场领导者正在增加对线上预订平台的投资，以使其更加个人化和用户友好。例如，2023 年 7 月，TripAdvisor 与 OpenAI 合作开发旅行行程产生器。此人工智慧规划工具将根据旅行者评论创建个人化的每日旅行行程。

本报告回答的关键问题

  • 线上旅游市场有多大
  • 在线旅游市场的未来前景如何
  • 推动线上旅游市场的关键因素有哪些
  • 哪个地区占据最大的线上旅游市场份额
  • 全球线上旅游市场领先的公司有哪些

本报告回答的关键问题

  • 网路旅游市场到底有多大？线上旅游市场未来前景如何？
  • 推动线上旅游市场发展的关键因素有哪些？
  • 哪个地区占线上旅游市场份额最大？
  • 全球线上旅游市场领先的公司有哪些？

目录

第一章：前言

第二章：范围与方法

  • 研究目标
  • 利害关係人
  • 资料来源
    • 主要来源
    • 次要来源
  • 市场评估
    • 自下而上的方法
    • 自上而下的方法
  • 预测方法

第三章：执行摘要

第四章：简介

  • 概述
  • 主要行业趋势

第五章：全球线上旅游市场

  • 市场概览
  • 市场表现
  • COVID-19的影响
  • 市场预测

第六章：市场区隔：依服务类型

  • 运输
  • 旅行住宿
  • 度假套餐

第七章：市场区隔：依平台

  • 移动的
  • 桌面

第八章：市场区隔：依预订模式

  • 线上旅行社（OTA）
  • 直接旅游供应商

第九章：市场细分：依年龄段

  • 22-31岁
  • 32-43岁
  • 44-56岁
  • 56岁以上

第十章：市场细分：按地区

  • 北美洲
    • 美国
    • 加拿大
  • 亚太
    • 中国
    • 日本
    • 印度
    • 韩国
    • 澳洲
    • 印尼
    • 其他的
  • 欧洲
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 其他的
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 其他的
  • 中东和非洲
    • 市场区隔：依国家

第 11 章：SWOT 分析

  • 概述
  • 优势
  • 弱点
  • 机会
  • 威胁

第 12 章：价值链分析

第 13 章：波特五力分析

  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁

第 14 章：价格分析

第 15 章：竞争格局

  • 市场结构
  • 关键参与者
  • 关键参与者简介
    • Expedia Group Inc.
    • Fareportal Inc.
    • Hostelworld Group plc
    • HRS
    • Hurb
    • MakeMyTrip Pvt. Ltd.
    • priceline.com LLC (Booking Holdings Inc.)
    • Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
    • Tripadvisor Inc.
    • Yatra.com
Product Code: SR112025A5373

The global online travel market size was valued at USD 566.74 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,377.17 Billion by 2033, exhibiting a CAGR of 9.85% during 2025-2033. Asia Pacific currently dominates the market, holding a significant market share of over 31.8% in 2024. Easy access to high-speed internet connectivity, escalating penetration of smart devices, an increasing number of business travelers, and the rising popularity of solo travel are some of the major factors fueling the online travel market share.

Online Travel Market Analysis

Major Market Drivers: The widespread adoption of the internet and mobile technology, making it easier for travelers to find the best deals online and make informed decisions, is primarily driving the growth of the market.

Key Market Trends: The ongoing innovation, the development of user-friendly online travel booking platforms, and the integration of advanced search functionalities and personalized recommendations are creating a positive outlook for the overall market.

Competitive Landscape: Some of the leading online travel market companies are Expedia Group Inc., Fareportal Inc., Hostelworld Group plc, HRS, Hurb, MakeMyTrip Pvt. Ltd., priceline.com LLC (Booking Holdings Inc.), Thomas Cook India Ltd. (Fairfax Financial Holdings Limited), Tripadvisor Inc., and Yatra.com, among others.

Geographical Trends: According to the report, North America was the largest market. The region has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. Moreover, North America has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities.

Challenges and Opportunities: Challenges in online travel booking include ensuring data security, maintaining competitive pricing amid fluctuating demand, and addressing customer service issues effectively. However, opportunities arise from technological advancements such as AI-driven personalization, mobile booking convenience, and expanding markets in emerging economies, enhancing user experience and market reach.

Online Travel Market Trends:

Increase in Internet and Mobile Penetration

The increasing penetration of the internet and mobile technology has been a significant driver of the market. With more people gaining access to the internet and owning smartphones, the ability to plan and book travel online has become increasingly accessible. Moreover, various travel companies are extensively investing in creating an online presence via social medical platforms in order to expand their reach, which is positively influencing the online travel market outlook. For instance, as of April 2024, there were 5.44 billion internet users worldwide, which amounted to 67.1% of the global population. Of this total, 5.07 billion, or 62.6% of the world's population, were social media users. Moreover, during the third quarter of 2023, global users spent almost 60% of their online time browsing the web from their mobile phones. The increasing availability of the internet is allowing travelers to easily research destinations, compare prices, and make bookings through online platforms, making the process more convenient and efficient.

Increasing Desire for Education in International Universities

The rising preference for overseas education is one of the significant trends propelling online travel market revenue. This can be attributed to the quest for quality education, enhanced employability, and cultural enrichment, which attract students seeking global experiences and language proficiency. For instance, the world's two most populous nations, China and India, have the highest numbers of students studying overseas. According to data published by UNESCO, more than 1 million Chinese students were studying abroad in 2021. India's total was close to half of this, with around 508,000 students living in other countries. The United States was the largest destination country for students studying abroad, with over 833,000 students there in 2021. It was followed by the United Kingdom with nearly 601,000 students, Australia with around 378,000 students, Germany with over 376,000 students, and Canada with nearly 318,000 students. Online travel agencies capitalize on this trend by offering tailored packages and flexible booking options to cater to the needs of student travelers. Additionally, the global reach of international universities attracts a diverse pool of students, driving the online travel market demand for cross-border travel services and cultural experiences.

Competitive Pricing and Deals

The competitive nature of the market is resulting in aggressive pricing and attractive deals. Travel booking companies are taking initiatives to attract customers by offering exclusive promotions, discounted packages, and last-minute deals. Moreover, the facility to book online allows travelers to compare prices across multiple platforms to find the best available options and secure the most cost-effective deals. Additionally, loyalty programs and reward systems offered by these platforms further incentivize travelers to book through their platforms, enhancing customer loyalty and engagement. For instance, in July 2023, the Expedia Group revamped its loyalty program to allow members to earn and redeem rewards across its three most popular brands: Expedia, Hotels.com, and Vrbo. This simplified loyalty program rewards members with 2% OneKeyCash for every dollar they spend, and elite status based on every travel segment they book. Moreover, various financial institutions are also offering rewards and discounts for online travel bookings in order to increase the utilization of their financial products, like credit cards, which are anticipated to augment the online travel market share. For instance, in March 2024, Wells Fargo launched a transferable travel rewards program, in which a card user will be able to transfer Wells Fargo Rewards points to six travel loyalty programs. Moreover, in April 2023, Expedia launched a New Feature Powered by ChatGPT to help plan travel. This innovative integration aims to enhance the travel planning experience for Expedia users by providing them with a personalized and conversational approach to trip planning. With this new feature, users can engage in natural language conversations with the ChatGPT system, similar to chatting with a virtual assistant.

Global Online Travel Industry Segmentation

Breakup by Service Type:

  • Transportation
  • Travel Accommodation
  • Vacation Packages

Travel accommodation dominates the market

The dominance of travel accommodations as the primary service type in the market is driven by several key factors. The widespread presence of online travel platforms has made it easier for travelers to access a range of accommodation options, which is positively influencing the online travel market's recent prices. Similarly, online travel accommodations are also making it easier for hotels and resorts to list and market their properties and attract a wider consumer base. For instance, in April 2024, Spree Hospitality, a subsidiary of EaseMyTrip, announced the opening of its newest property, ZiP by Spree Hotels Bella Heights, nestled in the picturesque hill station of McLeod Ganj, Himachal Pradesh, India. Besides this, the travel accommodations segment of online travel platforms offers a comprehensive inventory of hotels, resorts, vacation rentals, and other types of accommodations, providing travelers with extensive choices and convenience. Apart from this, the ability to compare prices, read reviews, and view photos of accommodations that empower travelers to make informed decisions is contributing to the market growth.

Breakup by Platform:

  • Mobile
  • Desktop

Desktop holds the largest share in the market

The desktop platform typically involves accessing travel websites through web browsers installed on desktop computers, which offer larger screens, full-sized keyboards, and a mouse or trackpad for navigation. Desktop platforms provide travelers with a robust and comprehensive online experience for researching, planning, and booking their travel arrangements. Moreover, various online travel agencies install desktops on a large scale for their employees to easily navigate clients' travel bookings. In addition to this, desktop platforms provide greater processing power and stability, enabling faster loading times and smoother functionality for complex booking processes, thereby accelerating the product adoption rate.

Breakup by Mode of Booking:

  • Online Travel Agencies (OTAs)
  • Direct Travel Suppliers

Direct travel suppliers are the most popular mode of booking

Direct booking allows travelers to have a direct relationship with the travel supplier, whether it's an airline, hotel, or car rental company. The online travel market overview by IMARC indicates that this direct interaction gives travelers more control and the ability to personalize their travel experience, including selecting specific preferences, customizing packages, and accessing loyalty programs or exclusive offers. For instance, according to a data report by Statista Consumer Insights 2023, 72% of travelers prefer booking directly from online platforms, whereas only 12% favor booking through a travel agency.

Breakup by Age Group:

  • 22-31 Years
  • 32-43 Years
  • 44-56 Years
  • Above 56 Years

32-43 years dominates the market

The dominance of the 32-43 years age group in the market is driven by several key factors. This age group represents individuals in their prime working and earning years, typically with more disposable income to spend on travel. They are often at a stage in their lives where they have fewer family responsibilities and greater flexibility to plan and embark on trips. Moreover, online travel market statistics by IMARC indicate that the 32-43 years age group is tech-savvy and comfortable with using digital platforms for various activities, including travel planning, and booking, thereby accelerating the product adoption rate.

Breakup by Region:

  • North America
  • United States
  • Canada
  • Asia-Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
  • Latin America
  • Brazil
  • Mexico
  • Others
  • Middle East and Africa

North America exhibits a clear dominance in the market

The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America was the largest market.

The dominance of North America as the leading region in the market is driven by several key factors. North America has a highly developed and digitally advanced economy, with a large population of tech-savvy consumers. The region has widespread internet access and a high level of smartphone penetration, making it conducive for online travel activities. Moreover, familiarity and adoption of online platforms for various transactions, including travel bookings, are contributing to the dominance of North America in the market. In addition to this, the presence of prominent market players in the region is also contributing to the market growth. Furthermore, these market leaders are increasingly investing in online booking platforms to make them more personalized and user-friendly. For instance, in July 2023, TripAdvisor partnered with OpenAI on a travel itinerary generator. The AI-powered planning tool will create personalized day-by-day trip itineraries using traveler reviews.

Competitive Landscape:

The report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided. Some of the key players in the market include:

  • Expedia Group Inc.
  • Fareportal Inc.
  • Hostelworld Group plc
  • HRS
  • Hurb
  • MakeMyTrip Pvt. Ltd.
  • priceline.com LLC (Booking Holdings Inc.)
  • Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
  • Tripadvisor Inc.
  • Yatra.com

Key Questions Answered in This Report

  • 1.How big is the online travel market?
  • 2.What is the future outlook of the online travel market?
  • 3.What are the key factors driving the online travel market?
  • 4.Which region accounts for the largest online travel market share?
  • 5.Which are the leading companies in the global online travel market?

Table of Contents

1 Preface

2 Scope and Methodology

  • 2.1 Objectives of the Study
  • 2.2 Stakeholders
  • 2.3 Data Sources
    • 2.3.1 Primary Sources
    • 2.3.2 Secondary Sources
  • 2.4 Market Estimation
    • 2.4.1 Bottom-Up Approach
    • 2.4.2 Top-Down Approach
  • 2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

  • 4.1 Overview
  • 4.2 Key Industry Trends

5 Global Online Travel Market

  • 5.1 Market Overview
  • 5.2 Market Performance
  • 5.3 Impact of COVID-19
  • 5.4 Market Forecast

6 Market Breakup by Service Type

  • 6.1 Transportation
    • 6.1.1 Market Trends
    • 6.1.2 Market Forecast
  • 6.2 Travel Accommodation
    • 6.2.1 Market Trends
    • 6.2.2 Market Forecast
  • 6.3 Vacation Packages
    • 6.3.1 Market Trends
    • 6.3.2 Market Forecast

7 Market Breakup by Platform

  • 7.1 Mobile
    • 7.1.1 Market Trends
    • 7.1.2 Market Forecast
  • 7.2 Desktop
    • 7.2.1 Market Trends
    • 7.2.2 Market Forecast

8 Market Breakup by Mode of Booking

  • 8.1 Online Travel Agencies (OTAs)
    • 8.1.1 Market Trends
    • 8.1.2 Market Forecast
  • 8.2 Direct Travel Suppliers
    • 8.2.1 Market Trends
    • 8.2.2 Market Forecast

9 Market Breakup by Age Group

  • 9.1 22-31 Years
    • 9.1.1 Market Trends
    • 9.1.2 Market Forecast
  • 9.2 32-43 Years
    • 9.2.1 Market Trends
    • 9.2.2 Market Forecast
  • 9.3 44-56 Years
    • 9.3.1 Market Trends
    • 9.3.2 Market Forecast
  • 9.4 Above 56 Years
    • 9.4.1 Market Trends
    • 9.4.2 Market Forecast

10 Market Breakup by Region

  • 10.1 North America
    • 10.1.1 United States
      • 10.1.1.1 Market Trends
      • 10.1.1.2 Market Forecast
    • 10.1.2 Canada
      • 10.1.2.1 Market Trends
      • 10.1.2.2 Market Forecast
  • 10.2 Asia-Pacific
    • 10.2.1 China
      • 10.2.1.1 Market Trends
      • 10.2.1.2 Market Forecast
    • 10.2.2 Japan
      • 10.2.2.1 Market Trends
      • 10.2.2.2 Market Forecast
    • 10.2.3 India
      • 10.2.3.1 Market Trends
      • 10.2.3.2 Market Forecast
    • 10.2.4 South Korea
      • 10.2.4.1 Market Trends
      • 10.2.4.2 Market Forecast
    • 10.2.5 Australia
      • 10.2.5.1 Market Trends
      • 10.2.5.2 Market Forecast
    • 10.2.6 Indonesia
      • 10.2.6.1 Market Trends
      • 10.2.6.2 Market Forecast
    • 10.2.7 Others
      • 10.2.7.1 Market Trends
      • 10.2.7.2 Market Forecast
  • 10.3 Europe
    • 10.3.1 Germany
      • 10.3.1.1 Market Trends
      • 10.3.1.2 Market Forecast
    • 10.3.2 France
      • 10.3.2.1 Market Trends
      • 10.3.2.2 Market Forecast
    • 10.3.3 United Kingdom
      • 10.3.3.1 Market Trends
      • 10.3.3.2 Market Forecast
    • 10.3.4 Italy
      • 10.3.4.1 Market Trends
      • 10.3.4.2 Market Forecast
    • 10.3.5 Spain
      • 10.3.5.1 Market Trends
      • 10.3.5.2 Market Forecast
    • 10.3.6 Russia
      • 10.3.6.1 Market Trends
      • 10.3.6.2 Market Forecast
    • 10.3.7 Others
      • 10.3.7.1 Market Trends
      • 10.3.7.2 Market Forecast
  • 10.4 Latin America
    • 10.4.1 Brazil
      • 10.4.1.1 Market Trends
      • 10.4.1.2 Market Forecast
    • 10.4.2 Mexico
      • 10.4.2.1 Market Trends
      • 10.4.2.2 Market Forecast
    • 10.4.3 Others
      • 10.4.3.1 Market Trends
      • 10.4.3.2 Market Forecast
  • 10.5 Middle East and Africa
    • 10.5.1 Market Trends
    • 10.5.2 Market Breakup by Country
    • 10.5.3 Market Forecast

11 SWOT Analysis

  • 11.1 Overview
  • 11.2 Strengths
  • 11.3 Weaknesses
  • 11.4 Opportunities
  • 11.5 Threats

12 Value Chain Analysis

13 Porters Five Forces Analysis

  • 13.1 Overview
  • 13.2 Bargaining Power of Buyers
  • 13.3 Bargaining Power of Suppliers
  • 13.4 Degree of Competition
  • 13.5 Threat of New Entrants
  • 13.6 Threat of Substitutes

14 Price Analysis

15 Competitive Landscape

  • 15.1 Market Structure
  • 15.2 Key Players
  • 15.3 Profiles of Key Players
    • 15.3.1 Expedia Group Inc.
      • 15.3.1.1 Company Overview
      • 15.3.1.2 Product Portfolio
      • 15.3.1.3 Financials
      • 15.3.1.4 SWOT Analysis
    • 15.3.2 Fareportal Inc.
      • 15.3.2.1 Company Overview
      • 15.3.2.2 Product Portfolio
    • 15.3.3 Hostelworld Group plc
      • 15.3.3.1 Company Overview
      • 15.3.3.2 Product Portfolio
      • 15.3.3.3 Financials
    • 15.3.4 HRS
      • 15.3.4.1 Company Overview
      • 15.3.4.2 Product Portfolio
    • 15.3.5 Hurb
      • 15.3.5.1 Company Overview
      • 15.3.5.2 Product Portfolio
    • 15.3.6 MakeMyTrip Pvt. Ltd.
      • 15.3.6.1 Company Overview
      • 15.3.6.2 Product Portfolio
      • 15.3.6.3 Financials
    • 15.3.7 priceline.com LLC (Booking Holdings Inc.)
      • 15.3.7.1 Company Overview
      • 15.3.7.2 Product Portfolio
    • 15.3.8 Thomas Cook India Ltd. (Fairfax Financial Holdings Limited)
      • 15.3.8.1 Company Overview
      • 15.3.8.2 Product Portfolio
      • 15.3.8.3 Financials
    • 15.3.9 Tripadvisor Inc.
      • 15.3.9.1 Company Overview
      • 15.3.9.2 Product Portfolio
      • 15.3.9.3 Financials
    • 15.3.10 Yatra.com
      • 15.3.10.1 Company Overview
      • 15.3.10.2 Product Portfolio

List of Figures

  • Figure 1: Global: Online Travel Market: Major Drivers and Challenges
  • Figure 2: Global: Online Travel Market: Sales Value (in Billion USD), 2019-2024
  • Figure 3: Global: Online Travel Market Forecast: Sales Value (in Billion USD), 2025-2033
  • Figure 4: Global: Online Travel Market: Breakup by Service Type (in %), 2024
  • Figure 5: Global: Online Travel Market: Breakup by Platform (in %), 2024
  • Figure 6: Global: Online Travel Market: Breakup by Mode of Booking (in %), 2024
  • Figure 7: Global: Online Travel Market: Breakup by Age Group (in %), 2024
  • Figure 8: Global: Online Travel Market: Breakup by Region (in %), 2024
  • Figure 9: Global: Online Travel (Transportation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 10: Global: Online Travel (Transportation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 11: Global: Online Travel (Travel Accommodation) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 12: Global: Online Travel (Travel Accommodation) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 13: Global: Online Travel (Vacation Packages) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 14: Global: Online Travel (Vacation Packages) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 15: Global: Online Travel (Mobile) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 16: Global: Online Travel (Mobile) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 17: Global: Online Travel (Desktop) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 18: Global: Online Travel (Desktop) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 19: Global: Online Travel (Online Travel Agencies (OTAs)) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 20: Global: Online Travel (Online Travel Agencies (OTAs)) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 21: Global: Online Travel (Direct Travel Suppliers) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 22: Global: Online Travel (Direct Travel Suppliers) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 23: Global: Online Travel (22-31 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 24: Global: Online Travel (22-31 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 25: Global: Online Travel (32-43 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 26: Global: Online Travel (32-43 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 27: Global: Online Travel (44-56 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 28: Global: Online Travel (44-56 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 29: Global: Online Travel (Above 56 Years) Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 30: Global: Online Travel (Above 56 Years) Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 31: North America: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 32: North America: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 33: United States: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 34: United States: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 35: Canada: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 36: Canada: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 37: Asia-Pacific: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 38: Asia-Pacific: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 39: China: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 40: China: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 41: Japan: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 42: Japan: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 43: India: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 44: India: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 45: South Korea: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 46: South Korea: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 47: Australia: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 48: Australia: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 49: Indonesia: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 50: Indonesia: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 51: Others: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 52: Others: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 53: Europe: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 54: Europe: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 55: Germany: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 56: Germany: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 57: France: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 58: France: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 59: United Kingdom: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 60: United Kingdom: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 61: Italy: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 62: Italy: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 63: Spain: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 64: Spain: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 65: Russia: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 66: Russia: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 67: Others: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 68: Others: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 69: Latin America: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 70: Latin America: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 71: Brazil: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 72: Brazil: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 73: Mexico: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 74: Mexico: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 75: Others: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 76: Others: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 77: Middle East and Africa: Online Travel Market: Sales Value (in Million USD), 2019 & 2024
  • Figure 78: Middle East and Africa: Online Travel Market: Breakup by Country (in %), 2024
  • Figure 79: Middle East and Africa: Online Travel Market Forecast: Sales Value (in Million USD), 2025-2033
  • Figure 80: Global: Online Travel Industry: SWOT Analysis
  • Figure 81: Global: Online Travel Industry: Value Chain Analysis
  • Figure 82: Global: Online Travel Industry: Porter's Five Forces Analysis

List of Tables

  • Table 1: Global: Online Travel Market: Key Industry Highlights, 2024 and 2033
  • Table 2: Global: Online Travel Market Forecast: Breakup by Service Type (in Million USD), 2025-2033
  • Table 3: Global: Online Travel Market Forecast: Breakup by Platform (in Million USD), 2025-2033
  • Table 4: Global: Online Travel Market Forecast: Breakup by Mode of Booking (in Million USD), 2025-2033
  • Table 5: Global: Online Travel Market Forecast: Breakup by Age Group (in Million USD), 2025-2033
  • Table 6: Global: Online Travel Market Forecast: Breakup by Region (in Million USD), 2025-2033
  • Table 7: Global: Online Travel Market: Competitive Structure
  • Table 8: Global: Online Travel Market: Key Players