市场调查报告书
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1560010
线上旅游市场报告:2030 年趋势、预测与竞争分析Online Travel Market Report: Trends, Forecast and Competitive Analysis to 2030 |
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线上旅游趋势和预测
预计到 2030 年,全球线上旅游市场将达到 8,053 亿美元,2024 年至 2030 年复合年增长率为 12.8%。该市场的关键驱动因素是全球游客数量的增加、政府促进旅游业的倡议不断增加以及旅游目的地网站上3D互动旅游的日益普及。全球线上旅游市场前景广阔,交通、住宿设施、度假套装市场充满机会。
线上旅游市场新趋势
在数位创新、永续性问题和不断变化的旅行者期望的推动下,线上旅游市场正在不断发展。塑造该市场未来的五个关键趋势是个人化、永续旅行、行动优化、本地体验以及人工智慧和扩增实境等高端技术的整合。
这些不断发展的趋势将继续彻底改变线上旅游市场,使其更加个人化、更环保、技术更加先进。这些不断增长的趋势将透过为旅行者提供日益客製化和身临其境型的体验来改变旅行者与线上平台的互动方式。
在线旅游市场的最新趋势
网路旅游市场的快速变化不仅源自于科技的变化,也源自于消费者的变化。人们越来越关注个人化、永续性以及人工智慧和扩增实境等最尖端科技的采用。由于这些发展,随着旅行禁令的放鬆和行业的轻微復苏并恢復正常,旅行者计划和执行旅行的方式已经发生了变化。所有这些变化对于寻求在不断变化的市场格局中保持竞争力的相关人员来说都很重要。
这些关键基础设施的发展将进一步促进线上旅游市场的个人化、可近性和技术进步。创新仍然是一个持续的过程,随着创新的变化,未来的旅行旨在帮助用户在世界各地获得更好的体验。
在线旅游市场的策略性成长机会
由于科技的发展和消费者偏好的变化,线上旅游市场近年来经历了前所未有的成长。儘管该行业仍处于起步阶段,但两端都存在充足的策略成长机会。在这里,我们讨论了五个关键的成长机会,这些机会有可能为线上旅游领域做出重大贡献。
这些新机会将永远改变线上旅游的面貌。透过利用个人化、身临其境型技术、行动优先方法、语音和社交媒体集成,线上旅游参与企业可以创造客户满意度、提高预订转换率并获得市场竞争优势。
线上旅游市场推广因素/问题
技术、经济和监管产生了复杂的相互作用,影响线上旅游市场。为了让产业相关人员更了解不断变化的格局,需要共同沟通关键驱动因素和挑战。
推动线上旅游市场的因素有:
线上旅游市场面临的挑战是:
由于收入的增加、消费者偏好的变化和技术的进步,线上旅游市场取得了巨大的成长。然而,必须克服与网路安全威胁、法规环境和经济波动相关的挑战,以确保产业的可持续成长。了解和管理这些驱动因素和挑战将有助于行业参与企业在不断发展的线上旅游世界中取得成功。
线上旅游按细分市场
本研究按平台、预订方式、服务类型和地区对全球线上旅游进行了预测。
国家线上旅游市场展望
由于技术的不断发展、消费行为的变化以及 COVID-19 的后遗症,线上旅游市场正在不断变化。因此,美国、中国、德国、印度和日本等主要市场正在发生重大变化,这些变化正在影响旅客在线上研究和预订的方式。
Q1.市场规模有多大?
答:到2030年,全球线上旅游市场预计将达到8053亿美元。
Q2.市场成长预测如何?
答:2024年至2030年,全球线上旅游市场预计复合年增长率为12.8%。
Q3.影响市场成长的关键驱动因素是什么?
答:该市场的关键驱动因素是全球游客数量的增加、政府促进旅游业的倡议不断增加以及旅游目的地网站上3D互动旅游的日益普及。
Q4.市场的主要细分市场是什么?
答:线上旅游市场前景广阔,交通、住宿设施、度假套装市场都有机会。
Q5.市场上主要企业有哪些?
答:主要的线上旅行社有:
Q6.未来最大的细分市场是什么?
答:Lucintel 预测,基于行动/平板电脑的设备将变得更加流行,因为该设备将被大量用于快速、轻鬆地预订酒店和访问移动应用市场平台以提供广泛的服务,预计将在2019 年实现最高成长。
Q7. 未来五年预计哪个地区的市场最大?
答:由于人口可支配所得的增加和人民生活水准的提高,亚太地区预计在预测期内将出现最高的成长。
Q8. 可以客製化报告吗?
答:是的,Lucintel 列出了 10% 的客製化服务,无需额外费用。
Online Travel Trends and Forecast
The future of the global online travel market looks promising with opportunities in the transportation, accommodation, and vacation package markets. The global online travel market is expected to reach an estimated $805.3 billion by 2030 with a CAGR of 12.8% from 2024 to 2030. The major drivers for this market are rising number of traveler in worldwide, increasing governmental efforts to promote tourism, and rising popularity for 3D interactive tours on travel destination sites.
Emerging Trends in the Online Travel Market
The online travel market is evolving, buoyed by digital innovations, concerns for sustainability, and the changes in traveler expectations. Five key trends that dominate developing the future of this market are personalization, sustainable travel, mobile optimization, local experiences, and the integration of high-end technologies such as AI and AR.
These evolving trends will continue to revolutionize the online travel market, making it more personalized, greener, and technologically keen. Continuing to grow in power, they promise a change in how travelers will interact with online platforms by giving them increasingly tailored immersive experiences.
Recent Developments in the Online Travel Market
Much of the radical change throughout the consecutive developments in the market of online travel has brought intense change because of changing consumers as well as technological changes. There was an increasing focus on personalization, sustainability, and adopting the state-of-the-art technologies such as AI and AR. Because of these moves, and with travel bans loosening up and the industry returning to a normal state with a slight recovery, travelers' planning and carrying out of journeys have changed in their planning. All these changes are important for stakeholders trying to stay competitive in the changing market landscape.
These key infrastructural developments further drive the element of personalization, accessibility, and technological advancement in the online travel market. Innovation remains a continuous process, and with the changes, the future of travel is designed to ensure users have better experiences worldwide.
Strategic Growth Opportunities for Online Travel Market
The growth in technology and changes in consumer preferences have driven unparalleled growth in the online travel market over recent years. While the industry is still at a nascent stage, it has ample strategic growth opportunities on both ends of various applications. Herein, five significant growth opportunities are discussed that showcase their strong potential contribution to the online travel landscape.
These emerging opportunities together mark the face of online travel. By leveraging personalization, immersive technologies, mobile-first approach, voice, and social media integration, online travel players can create customer delight, increase their booking conversions, and thereby achieve a competitive advantage in the market.
Online Travel Market Driver and Challenges
Technology, economics, and regulation create a complex interrelationship that influences the online travel marketplace. Major drivers coupled with challenges have to be communicated for better insight by the industry's stakeholders into the changing landscape.
The factors responsible for driving the online travel market include:
Challenges in the online travel market are:
The online travel market is recording incredible growth informed by increasing incomes, changing consumer preferences, and improving technology. However, the industry players have to overcome challenges related to cybersecurity threats, regulatory environments, and economic fluctuations to ensure sustainable growth in the industry. Understanding and managing these drivers and challenges are what position an industry player for success in this ever-evolving online travel world.
List of Online Travel Companies
Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies online travel companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the online travel companies profiled in this report include-
Online Travel by Segment
The study includes a forecast for the global online travel by platform, mode of booking, service type, and region.
Country Wise Outlook for the Online Travel Market
The online travel market is constantly changing with continuous evolution in technology, changes in consumer behavior, and the after-effects of COVID-19. This has brought considerable changes in key markets such as the United States, China, Germany, India, and Japan, affecting how travelers will research and book their trips online.
Features of the Global Online Travel Market
Market Size Estimates: Online travel market size estimation in terms of value ($B).
Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.
Segmentation Analysis: Online travel market size by platform, mode of booking, service type, and region in terms of value ($B).
Regional Analysis: Online travel market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
Growth Opportunities: Analysis of growth opportunities in different platforms, mode of bookings, service types, and regions for the online travel market.
Strategic Analysis: This includes M&A, new product development, and competitive landscape of the online travel market.
Analysis of competitive intensity of the industry based on Porter's Five Forces model.
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FAQ
Q1. What is the online travel market size?
Answer: The global online travel market is expected to reach an estimated $805.3 billion by 2030.
Q2. What is the growth forecast for online travel market?
Answer: The global online travel market is expected to grow with a CAGR of 12.8% from 2024 to 2030.
Q3. What are the major drivers influencing the growth of the online travel market?
Answer: The major drivers for this market are rising number of traveler in worldwide, increasing governmental efforts to promote tourism, and rising popularity for 3D interactive tours on travel destination sites.
Q4. What are the major segments for online travel market?
Answer: The future of the online travel market looks promising with opportunities in the transportation, accommodation, and vacation package markets.
Q5. Who are the key online travel market companies?
Answer: Some of the key online travel companies are as follows:
Q6. Which online travel market segment will be the largest in future?
Answer: Lucintel forecasts that mobile/tablet based is expected to witness highest growth over the forecast period due to substantial usage of this device to access mobile applications marketplace platforms' for quick and easy hotel reservations and get wide range of service offers.
Q7. In online travel market, which region is expected to be the largest in next 5 years?
Answer: APAC is expected to witness highest growth over the forecast period due to rising population's disposable income and enhancing people's standard of living in the region.
Q.8 Do we receive customization in this report?
Answer: Yes, Lucintel provides 10% customization without any additional cost.