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日本动漫市场规模、份额、趋势及预测（按收入来源及地区），2025 年至 2033 年

Japan Anime Market Size, Share, Trends and Forecast by Revenue Source, and Region, 2025-2033

出版日期: 2025年05月01日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

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简介目录

2024 年日本动漫市场规模价值 19.9 亿美元。展望未来， IMARC Group估计到 2033 年市场规模将达到 39.6 亿美元，2025 年至 2033 年的复合年增长率为 7.90%。市场主要透过在地化和串流平台实现快速的全球扩张，从而增强文化交流和受众覆盖面，原创内容製作的增加促进了创新的故事叙述，商品驱动的特许经营发展的增长刺激了粉丝的参与并确保了持续的盈利能力。

区域市场主要受到动画技术不断进步的推动，製作出吸引全球观众的视觉震撼内容。同时，人工智慧 (AI) 与虚拟实境的快速融合正在增强故事叙事能力并创造身临其境的体验。 2024 年 12 月 14 日，Kaka Creation 和 Frontier Works 推出了《Twins Hinahima》，这是一部 2025 年春季动画，使用 95% 支援性的 AI。该系列的灵感来自一位 TikTok 用户，讲述了两名高中女生应对怪异事件的故事，凸显了人工智慧在减轻动画师工作量方面的潜力，同时引发了关于其在动漫中的作用的争论。此外，全球串流媒体平台和带有字幕和配音的在地化内容扩大了动漫的影响力，而策略行销将其定位为优质文化输出，增强了其全球意义。

动漫类型的多样化，从动作和幻想到浪漫和生活片段，继续推动日本动漫市场的成长，满足不同观众的喜好，扩大其在不同年龄层和文化背景下的吸引力。日本工作室与国际娱乐巨头的合作将动漫引入了新的市场，促进了扩张并为高品质的製作提供了资金。此外，政府的优惠措施也促进了该产业的发展，提供补贴、促销支持和增强其全球竞争力的政策。 2024年6月21日，日本启动了“新资本主义宏伟设计和行动计划”，旨在透过支持创作者、改善製作环境和巩固援助计划来提升包括动漫在内的娱乐内容产业。内容产业公私合作委员会和action4cinema等倡议促进公平劳工实践、海外扩张和全球文化交流，确保市场持续发展。

日本动漫市场趋势：

透过在地化和串流媒体实现全球扩张

日本动漫的全球影响力得益于内容的日益在地化和串流平台影响力的不断扩大。多语言字幕、配音和文化适应性叙事等在地化努力使动漫能够引起不同国际观众的共鸣。例如，2024 年 9 月 14 日，Visionary AI Cinema (VAC) 与日本串流媒体平台和内容製作商合作，利用人工智慧驱动的推荐来增强在地化娱乐体验。 VAC 的倡议包括在全球推广日本动漫和原创内容，支持文化交流，同时提高观众满意度和日本串流媒体和动漫产业的国际成长。 Netflix、Amazon Prime Video 和 Crunchyroll 等平台正在扩大其动漫库并委託製作独家内容，采用同步播出和有针对性的促销方式。这些策略扩大了动漫的全球吸引力，使其成为主流娱乐媒介，促进了持续成长和文化交流。

原创动漫内容日益流行

日本动漫市场份额正在见证原创内容製作的显着增长，这反映出人们不再局限于漫画、小说或游戏的改编。这一趋势赋予了创作者更大的创作自由，从而创造出独特的故事情节和创新的叙事方式，引起全球观众的共鸣。一个典型的例子是《忍者神威》，这是一部由着名导演朴成浩创作的原创动画，将于 2024 年 2 月 10 日在 Adult Swim 的 Toonami 上首播。该系列以冈崎贵志的人物设计和 coldrain 的音乐为特色，在近未来的背景下重新塑造了忍者形象。电子游戏改编作品《忍者神威：忍者起源》将于 2024 年春季上映。全球串流媒体平台和多元化受众对高品质、新鲜内容的需求推动着这一趋势，帮助工作室建立新的智慧财产权，并确保源源不断的创新动漫内容，以维持该行业的全球知名度和文化影响力。

商品销售及特许经营发展

商品销售和特许经营开发已成为日本动漫市场的关键收入驱动力。成功的动漫系列通常会扩展为多方面的特许经营，包括电影、商品、电玩游戏和主题乐园景点。动作人物、服装和独家商品等收藏品深受粉丝追捧，产生了丰厚的利润。值得一提的是，2024年5月22日，麦克法兰玩具公司与VIZ Media合作，推出了基于《死神：千年血战》的7英寸精緻可动人偶，其拥有22个可动部件，并拥有超强可动性。这些收藏品将于2024年夏末上市，吸引《死神》的新老粉丝，凸显了动画週边市场的蓬勃发展。主题咖啡馆和展览等特许经营项目可以提升粉丝参与度，同时利用跨平台的知识产权，提升长期盈利能力、品牌忠诚度以及行业在竞争激烈的全球环境中的韧性。

The Japan anime market size was valued at USD 1.99 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 3.96 Billion by 2033, exhibiting a CAGR of 7.90% from 2025-2033. The market is primarily driven by rapid global expansion through localization and streaming platforms enhancing cultural exchange and audience reach, a rise in original content production fostering innovative storytelling, and growth in merchandising-driven franchise development stimulating fan engagement and ensuring sustained profitability.

The regional market is majorly driven by the continual technological advancements in animation, producing visually stunning content that captivates global audiences. In line with this, the rapid integration of artificial intelligence (AI) and virtual reality is enhancing storytelling and creating immersive experiences. On December 14, 2024, Kaka Creation and Frontier Works unveiled Twins Hinahima, a Spring 2025 anime using 95% supportive AI. The series, inspired by a TikTok user, follows two high school girls navigating eerie events, highlighting AI's potential to reduce animators' workload while sparking debate about its role in anime. Moreover, global streaming platforms and localized content, with subtitles and dubbing, have expanded anime's reach, while strategic marketing positions it as a premium cultural export, bolstering its global significance.

The diversification of anime genres, ranging from action and fantasy to romance and slice-of-life, continues to drive the Japan anime market growth by catering to diverse audience preferences and broadening its appeal across age groups and cultural backgrounds. Collaborative ventures between Japanese studios and international entertainment giants have introduced anime to new markets, fostering expansion and funding high-quality productions. Furthermore, favorable government initiatives bolster the industry, offering subsidies, promotional support, and policies that enhance its global competitiveness. On June 21, 2024, Japan launched the Grand Design and Action Plan for a New Form of Capitalism to elevate its entertainment content industry, including anime, by supporting creators, improving production environments, and consolidating assistance programs. Initiatives like the Content Industry Public-Private Council and action4cinema promote fair labor practices, overseas expansion, and global cultural exchange, ensuring sustained market development.

Japan Anime Market Trends:

Global Expansion via Localization and Streaming

The global reach of Japanese anime is driven by the increasing localization of content and the expanding influence of streaming platforms. Localization efforts, such as multilingual subtitles, dubbing, and culturally adapted narratives, allow anime to resonate with diverse international audiences. For instance, on September 14, 2024, Visionary AI Cinema (VAC) partnered with Japanese streaming platforms and content producers to enhance localized entertainment experiences using AI-driven recommendations. VAC's initiatives, including promoting Japanese anime and original content globally, support cultural exchange while increasing audience satisfaction and the international growth of Japan's streaming and anime industries. Platforms like Netflix, Amazon Prime Video, and Crunchyroll are expanding their anime libraries and commissioning exclusive content, using simulcast releases and targeted promotions. These strategies broaden anime's global appeal and establish it as a mainstream entertainment medium, fostering sustained growth and cultural exchange.

Growing Popularity of Original Anime Content

The Japan anime market share is witnessing a significant rise in original content production, reflecting a shift away from adaptations of manga, novels, or games. This trend allows creators greater creative freedom, resulting in unique storytelling and innovative narratives that resonate with global audiences. A prime example is Ninja Kamui, an original anime by acclaimed director Sunghoo Park, premiering February 10, 2024, on Adult Swim's Toonami. Featuring character designs by Takashi Okazaki and music by coldrain, the series reimagines ninjas in a near-future setting. A videogame adaptation, Ninja Kamui: Shinobi Origins, is set to release in spring 2024. The demand for high-quality, fresh content from global streaming platforms and diverse audiences is driving this trend, helping studios establish new intellectual properties and ensuring a steady stream of innovative anime content that sustains the industry's global popularity and cultural influence.

Merchandising and Franchise Development

Merchandising and franchise development have become pivotal revenue drivers in the Japanese anime market. Successful anime series often expand into multifaceted franchises, including films, merchandise, video games, and theme park attractions. Collectibles such as action figures, apparel, and exclusive merchandise are highly coveted by fans, generating substantial profits. Notably, on May 22, 2024, McFarlane Toys partnered with VIZ Media to release detailed 7" action figures based on BLEACH: Thousand-Year Blood War, featuring ultra-articulation with 22 moving parts. Launching in late Summer 2024, these collectibles appeal to both long-time and new BLEACH fans, highlighting the growing anime-inspired merchandise market. Franchise-based projects like themed cafes and exhibitions boost fan engagement, while leveraging intellectual property across platforms cultivates long-term profitability, brand loyalty, and the industry's resilience in a competitive global landscape.

Japan Anime Industry Segmentation:

Analysis by Revenue Source:

T.V.
Movie
Video
Internet Distribution
Merchandising
Music
Pachinko
Live Entertainment

The Japanese anime industry is seeing remarkable growth, driven by expanding global demand for television and movie content. Anime TV shows are a key revenue driver, with networks leveraging their immense popularity to secure high advertising revenues and licensing deals. Streaming platforms, both domestic and international, have further fueled this growth, making anime widely accessible. Increased investments in high-quality storytelling and innovative animation techniques have also captured global audiences, strengthening the industry's profitability. With expanding viewership, Japanese anime continues to dominate not only traditional broadcasting but also subscription-based video-on-demand platforms, ensuring steady and increasing revenue streams.

Anime movies represent another robust revenue stream, with theatrical releases achieving record-breaking box office sales in Japan and abroad. International distribution deals have introduced Japanese anime films to new markets, enhancing their profitability. Major studios are investing heavily in cinematic anime, blending rich narratives with visually stunning artistry to attract global audiences. Franchise-based movies, often building on popular TV series, are particularly lucrative. The rise of co-productions and collaborations with global studios is also amplifying opportunities, ensuring that anime films remain a cornerstone of the industry's economic growth.

The video segment, encompassing physical media and digital formats, continues to contribute significantly to the anime market's revenue. Blu-ray and DVD sales, although declining in some regions, remain popular among anime enthusiasts who value collectible editions. Simultaneously, the rise in digital purchases and rentals offset the decline in physical media. Video game adaptations and spin-offs of anime series have further bolstered the market. These cross-media ventures, supported by robust merchandising strategies, ensure that the video segment maintains its relevance, providing additional avenues for growth and reinforcing the Japanese anime industry's global dominance.

Competitive Landscape:

The Japanese anime market's competitive landscape features a mix of established studios, emerging creators, and global players. Major studios dominate with high-quality productions and global franchises, while smaller studios gain ground with niche storytelling and innovative techniques. Streaming platforms like Netflix and Crunchyroll are expanding the market by commissioning exclusive anime, intensifying competition. Furthermore, strategic collaborations between Japanese creators and global studios are intensifying, thereby impelling the market. On December 12, 2024, Warner Music Japan (WMJ) and NBCUniversal Entertainment Japan (NBCUJ) announced a partnership to leverage anime's global popularity. The collaboration involves music tie-ins, such as WMJ artists creating theme songs, and expanding NBCUJ's anime catalog internationally through ADA's network. Moreover, rising demand, technological advancements, and government support ensure sustained growth and innovation in the market.

The report provides a comprehensive analysis of the competitive landscape in the Japan anime market with detailed profiles of all major companies.

Latest News and Developments:

January 15, 2024: Toei Animation's ONN'ON STUDIOS announced that they will host "Virtual Anime Fes" on January 27, 2024 (JST), in VRChat's ImaginaryPark2070 and live stream it on YouTube. Highlights include a virtual reading stage, a new MR game from KAIJU DECODE, and a new film announcement by the Expelled from Paradise team. SATELLITE, a time-limited virtual unit, will also debut with two original songs.
February 26, 2024: Toyota, in collaboration with Intertrend Communications, launched its first anime series, GRIP. The five-episode campaign showcases Toyota's Gazoo Racing (GR) cars in a high-energy anime adventure that blends human spirit and tech-driven challenges. Created to captivate young audiences, the series highlights driving thrills while celebrating anime's global popularity and Toyota's innovative, performance-oriented image.
April 20, 2024: Studio Ghibli, in collaboration with Premium Bandai, released new action figures from Nausicaa of the Valley of the Wind. The sets include Tolmekian Armoured Soldiers and Imperial Princess Kushana, featuring detailed designs, removable headgear, and 20 movable parts for dynamic posing. Priced between 10,450-11,000 yen, the figures are available for pre-order in limited quantities, with shipping scheduled for October, offering fans a chance to recreate iconic scenes from the 1984 classic.
May 23, 2024: Tech Mahindra and Fuji TV announced a strategic partnership to co-develop content for the global entertainment industry. Combining Fuji TV's original programming with Tech Mahindra's localization and animation expertise, the collaboration will introduce Japanese content, including anime, to Indian audiences while licensing Indian content to Japan. The partnership aims to create unique, globally appealing content by leveraging Tech Mahindra's animation studios and market insights.
January 6, 2025: Sony's Crunchyroll announced an anime adaptation of Ghost of Tsushima, based on the acclaimed Sucker Punch video game, premiering in 2027. Produced with Aniplex, directed by Takanobu Mizuno, and featuring Gen Urobuchi's storytelling, the series will combine samurai aesthetics and cinematic visuals. This marks Sony's first anime adaptation, highlighting the synergy of PlayStation Productions, Sucker Punch, and Aniplex.

Key Questions Answered in This Report

1.What is anime?
2.How big is the anime market in Japan?
3.What is the expected growth rate of the Japan anime market during 2025-2033?
4.What are the key factors driving the Japan anime market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Anime Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Anime Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Anime Market - Breakup by Revenue Source

6.1 T.V.
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Movie
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Video
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Internet Distribution
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Merchandising
- 6.5.1 Overview
- 6.5.2 Historical and Current Market Trends (2019-2024)
- 6.5.3 Market Forecast (2025-2033)
6.6 Music
- 6.6.1 Overview
- 6.6.2 Historical and Current Market Trends (2019-2024)
- 6.6.3 Market Forecast (2025-2033)
6.7 Pachinko
- 6.7.1 Overview
- 6.7.2 Historical and Current Market Trends (2019-2024)
- 6.7.3 Market Forecast (2025-2033)
6.8 Live Entertainment
- 6.8.1 Overview
- 6.8.2 Historical and Current Market Trends (2019-2024)
- 6.8.3 Market Forecast (2025-2033)

7 Live Entertainment

6.7.1 Overview
6.7.2 Historical and Current Market Trends (2018-2024)
6.7.3 Market Forecast (2025-2033)

7 Japan Anime Market - Competitive Landscape

7.1 Overview
7.2 Market Structure
7.3 Market Player Positioning
7.4 Top Winning Strategies
7.5 Competitive Dashboard
7.6 Company Evaluation Quadrant

8 Profiles of Key Players

8.1 Company A
- 8.1.1 Business Overview
- 8.1.2 Services Offered
- 8.1.3 Business Strategies
- 8.1.4 SWOT Analysis
- 8.1.5 Major News and Events
8.2 Company B
- 8.2.1 Business Overview
- 8.2.2 Services Offered
- 8.2.3 Business Strategies
- 8.2.4 SWOT Analysis
- 8.2.5 Major News and Events
8.3 Company C
- 8.3.1 Business Overview
- 8.3.2 Services Offered
- 8.3.3 Business Strategies
- 8.3.4 SWOT Analysis
- 8.3.5 Major News and Events
8.4 Company D
- 8.4.1 Business Overview
- 8.4.2 Services Offered
- 8.4.3 Business Strategies
- 8.4.4 SWOT Analysis
- 8.4.5 Major News and Events
8.5 Company E
- 8.5.1 Business Overview
- 8.5.2 Services Offered
- 8.5.3 Business Strategies
- 8.5.4 SWOT Analysis
- 8.5.5 Major News and Events

9 Japan Anime Market - Industry Analysis

9.1 Drivers, Restraints and Opportunities
- 9.1.1 Overview
- 9.1.2 Drivers
- 9.1.3 Restraints
- 9.1.4 Opportunities
9.2 Porters Five Forces Analysis
- 9.2.1 Overview
- 9.2.2 Bargaining Power of Buyers
- 9.2.3 Bargaining Power of Suppliers
- 9.2.4 Degree of Competition
- 9.2.5 Threat of New Entrants
- 9.2.6 Threat of Substitutes
9.3 Value Chain Analysis