动画市场规模、份额和收益分析（按产品类型、收益来源、应用、最终用户和地区）—2025 年至 2032 年产业预测

预计到 2023 年动画市场规模将达到 4,247.5 亿美元，从 2024 年的 4,468.4 亿美元成长到 2032 年的 6,703.1 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.2%。

由于游戏、娱乐和广告等各个行业对高品质动画内容的需求迅速增长，动画市场正在经历显着增长。各大串流媒体平台正在增加对动画电影和电视剧的投资，为该领域创造新的商机。 3D 动画和动态图像技术的进步正在提高动画的品质和真实感，推动消费者对沉浸式体验的需求。此外，软体工具和硬体的进步使创作者能够更有效率、更经济地製作高品质的动画。即时动画和基于深度学习的逼真角色等新趋势也丰富了动画工作室的可能性。此外，动画在教育、医疗保健、汽车设计等领域的应用正在扩大市场范围并增加其成长潜力。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究

动画市场规模（依产品类型）

• 市场概览
• 2D动画
• 3D动画
• 动态图像
• 定格动画
• 其他的

动画市场规模（依收益来源）

• 市场概览
• OTT
• 广告
• 门票销售
• 其他的

动画市场规模（按应用程式）

• 市场概览
• 电影
• 电视机
• 电子游戏
• 线上教育
• 车
• 其他的

动画市场规模（按最终用户划分）

• 市场概览
• 媒体和娱乐
• 教育与学术
• 建筑学
• 卫生保健
• 其他的

动画市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• The Walt Disney Company（USA）
• DreamWorks Animation（USA）
• Warner Bros. Animation（USA）
• Sony Pictures Animation（USA）
• Blue Sky Studios（USA）
• Illumination Entertainment（USA）
• Studio Ghibli（Japan）
• Toei Animation（Japan）
• Nickelodeon Animation Studio（USA）
• Cartoon Network Studios（USA）
• Aardman Animations（UK）
• Sunrise Inc.（Japan）
• Madhouse Inc.（Japan）
• Framestore（UK）
• Animal Logic（Australia）
• Weta Digital（New Zealand）
• Double Negative（UK）

结论和建议

Animation Market size was valued at USD 424.75 billion in 2023 and is poised to grow from USD 446.84 billion in 2024 to USD 670.31 billion by 2032, growing at a CAGR of 5.2% during the forecast period (2025-2032).

The animation market is experiencing significant growth, driven by the surging demand for high-quality animated content across various industries such as gaming, entertainment, and advertising. Major streaming platforms are increasing investments in animated films and series, creating new opportunities within the sector. Technological advancements in 3D animation and motion graphics have improved the quality and realism of animations, fostering consumer demand for immersive experiences. Furthermore, the evolution of software tools and hardware has empowered creators to produce high-quality animations more efficiently and affordably. Emerging trends like real-time animation and photorealistic characters through deep learning are also enriching possibilities for animation studios. Additionally, the use of animation in sectors like education, healthcare, and automotive design is expanding the market's reach and enhancing its growth potential.

Top-down and bottom-up approaches were used to estimate and validate the size of the Animation market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Animation Market Segments Analysis

Global Animation Market is segmented by Product Type, Revenue Stream, Application, End-User and region. Based on Product Type, the market is segmented into 2D Animation, 3D Animation, Motion Graphics, Stop Motion and Other. Based on Revenue Stream, the market is segmented into OTT, Advertising, Sale of Tickets and Others. Based on Application, the market is segmented into Film, Television, Video Games, Online Education, Automotive and Others. Based on End-User, the market is segmented into Media & Entertainment, Education & Academics, Architecture, Healthcare and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Animation Market

The animation market has experienced significant growth due to the increasing accessibility of high-speed internet and the prevalence of digital platforms. As consumers engage more with streaming services, social media, and various online platforms, the demand for animated content has skyrocketed. This shift has prompted content creators and studios to diversify their offerings and produce a wide array of animated materials to meet the evolving preferences of their expanding audience. Consequently, this surge in demand, driven by the widespread availability of the internet, has greatly enhanced the reach of animated content, playing a pivotal role in the global animation market's growth and dynamism.

Restraints in the Animation Market

One significant constraint facing the animation market is the high production costs linked to the creation of high-quality animated content. Producing sophisticated animation, particularly in 3D and CGI, requires considerable financial investments in advanced technology, skilled professionals, and software licenses. These expenses act as a barrier to entry for smaller studios and independent animators, resulting in a concentration of production among established entities. As a consequence, this dynamic can stifle diversity within the industry, limiting opportunities for innovation and fresh perspectives from emerging creators. This restraint poses a challenge to the overall growth and evolution of the global animation market.

Market Trends of the Animation Market

The animation market is witnessing a burgeoning trend of catering to diverse audience preferences, presenting a lucrative opportunity for studios to delve into specialized niche segments. With viewers actively seeking content that resonates with their unique tastes-ranging from culturally specific themes to genre-focused storytelling-animation studios can thrive by developing targeted content. This trend is particularly evident in the increasing demand for educational animation targeted towards children, as well as health and wellness narratives aimed at adults. By embracing these diverse preferences and creating personalized viewing experiences, the animation industry is poised for significant growth, responding effectively to a more discerning global audience.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies

Global Animation Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• 2D Animation
• 3D Animation
• Motion Graphics
• Stop Motion
• Other

Global Animation Market Size by Revenue Stream & CAGR (2025-2032)

• Market Overview
• OTT
• Advertising
• Sale of Tickets
• Others

Global Animation Market Size by Application & CAGR (2025-2032)

• Market Overview
• Film
• Television
• Video Games
• Online Education
• Automotive
• Others

Global Animation Market Size by End-User & CAGR (2025-2032)

• Market Overview
• Media & Entertainment
• Education & Academics
• Architecture
• Healthcare
• Others

Global Animation Market Size & CAGR (2025-2032)

• North America (Product Type, Revenue Stream, Application, End-User)
  • US
  • Canada
• Europe (Product Type, Revenue Stream, Application, End-User)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Revenue Stream, Application, End-User)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Revenue Stream, Application, End-User)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Revenue Stream, Application, End-User)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• The Walt Disney Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DreamWorks Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Warner Bros. Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sony Pictures Animation (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blue Sky Studios (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Illumination Entertainment (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Studio Ghibli (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Toei Animation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nickelodeon Animation Studio (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cartoon Network Studios (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aardman Animations (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunrise Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Madhouse Inc. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Framestore (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Animal Logic (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Weta Digital (New Zealand)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Double Negative (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations