日本运动科技市场报告（按组件、技术（人工智慧/机器学习、物联网、扩增实境/虚拟实境）、运动、应用、最终用户和地区划分，2025 年至 2033 年）

2024年，日本体育科技市场规模达10亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到18亿美元，2025-2033年期间的复合年增长率（CAGR）为6.84%。体育爱好者文化的兴起、科技的显着进步、近期奥运会和残奥会的举办、健康和健身意识的提升、对体育科技新创企业的投资不断增加以及人口老龄化的快速发展，这些都是推动市场发展的关键因素。

体育科技是指体育界为提升运动表现、安全性和整体观赛体验而采用的创新工具、设备和方法。它涵盖了从穿戴式健身追踪器和智慧运动装备到资料分析和视讯分析软体等一系列先进技术。这些技术彻底改变了运动员训练、比赛和恢復的方式。体育科技的一个突出方面是可穿戴设备，例如健身追踪器和智慧手錶。运动员和教练使用这些设备来监测关键指标，例如心率、运动距离和卡路里消耗，从而实现精准训练和运动表现优化。此外，先进的材料和设计技术也促进了高性能运动装备的发展，例如轻质、符合空气动力学的服装和先进的鞋类。

日本运动科技市场趋势：

日本拥有丰富且根深蒂固的运动文化，人们对棒球、足球和相扑等各种运动都充满热情。这种文化催生了对先进技术的需求，这些技术能够提升运动表现、训练方法和整体运动体验。此外，近期在东京举办的2020年夏季奥运会和残奥会为展示体育科技解决方案提供了平台。这些赛事促进了对体育科技基础设施的投资，重点是提高运动员的表现和球迷的参与度。此外，人们对健康和健身重要性的认识日益增强，也促使个人和健身爱好者对体育科技的兴趣日益浓厚。穿戴式健身追踪器、智慧手錶和健康监测应用程式作为追踪身体活动和健康指标的工具，正日益受到欢迎。此外，日本对体育科技新创公司和专注于体育相关创新的公司的投资激增。创投公司和企业赞助商意识到了这个市场的潜力，并正在提供资金以加速体育科技解决方案的开发和应用。同时，日本人口老化催生了对支持积极健康老化技术的需求。体育科技在为老年人提供保持身体健康和监测健康状况的工具方面发挥着至关重要的作用，从而促进他们的整体福祉。此外，运动科技还能提升运动员的表现，并增强球迷的体验。日本的体育联盟和体育团队正在采用虚拟实境 (VR)、扩增实境 (AR) 和互动式行动应用程式等数位解决方案，以吸引球迷并创造身临其境的体验。此外，日本以其技术实力和创新而闻名。该国对研发的投入促成了尖端体育科技的诞生，包括穿戴式装置、性能分析和生物力学解决方案。这些创新正在推动运动员和体育队伍采用体育科技。

日本运动科技市场细分：

组件洞察：

• 软体
• 穿戴式装置和运动器材
• 服务

技术洞察：

• 人工智慧/机器学习（AI/ML）
• 物联网 (IoT)
• 扩增实境/虚拟实境（AR/VR）

体育见解：

• 足球
• 棒球
• 篮球
• 冰上曲棍球
• 美式足球/橄榄球
• 网球
• 蟋蟀
• 高尔夫球
• 电竞
• 其他的

应用程式洞察：

• 追踪
• 决策与团队分析与管理
• 分析与统计
• 战术与模拟
• 训练
• 比赛表现分析与伤病与健康分析

最终用户洞察：

• 教练
• 俱乐部
• 联赛
• 体育协会
• 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

• 日本体育科技市场迄今表现如何？未来几年又将如何表现？
• 新冠疫情对日本体育科技市场有何影响？
• 日本体育技术市场按组成部分的划分是怎样的？
• 日本体育科技市场按技术分類的细分情况如何？
• 日本体育科技市场以体育运动为基础的细分情况是怎么样的？
• 日本体育技术市场按应用分類的分布如何？
• 根据最终用户，日本体育技术市场是如何分類的？
• 日本体育科技市场的价值链分为哪些阶段？
• 日本体育科技的关键驱动因素和挑战是什么？
• 日本体育科技市场的结构是怎么样的？主要参与者是谁？
• 日本运动科技市场的竞争程度如何？

本报告回答的关键问题：

• 日本体育科技市场迄今表现如何？未来几年又将如何表现？
• 新冠疫情对日本体育科技市场有何影响？
• 日本体育技术市场按组成部分的划分是怎样的？
• 日本体育科技市场按技术分類的细分情况如何？
• 日本体育科技市场以体育运动为基础的细分情况是怎么样的？
• 日本体育技术市场按应用分類的分布如何？
• 根据最终用户，日本体育技术市场是如何分類的？
• 日本体育科技市场的价值链分为哪些阶段？
• 日本体育科技的关键驱动因素和挑战是什么？
• 日本体育科技市场的结构是怎么样的？主要参与者是谁？
• 日本体育科技市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：日本运动科技市场-简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本运动科技市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第六章：日本运动科技市场-细分：按组件

• 软体
  • 概述
• 穿戴式装置和运动器材
  • 概述
• 服务
  • 概述

第七章：日本运动科技市场-细分：依技术

• 人工智慧/机器学习（AI/ML）
  • 概述
• 物联网 (IoT)
  • 概述
• 扩增实境/虚拟实境（AR/VR）
  • 概述

第 8 章：日本运动科技市场 - 细分：按体育

• 足球
  • 概述
• 棒球
  • 概述
• 篮球
  • 概述
• 冰上曲棍球
  • 概述
• 美式足球/橄榄球
  • 概述
• 网球
  • 概述
• 蟋蟀
  • 概述
• 高尔夫球
  • 概述
• 电竞
  • 概述
• 其他的

第九章：日本运动科技市场-细分：依应用

• 追踪
  • 概述
• 决策与团队分析与管理
  • 概述
• 分析与统计
  • 概述
• 战术与模拟
  • 概述
• 训练
  • 概述
• 比赛表现分析与伤病健康分析
  • 概述

第十章：日本运动科技市场-细分：依最终用户

• 教练
  • 概述
• 俱乐部
  • 概述
• 联赛
  • 概述
• 体育协会
  • 概述
• 其他的

第 11 章：日本运动科技市场 - 竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳获胜策略
• 竞争仪錶板
• 公司评估象限

第 12 章：关键参与者简介

• Company A
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

第十三章：日本运动科技市场-产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 驱动程式
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 14 章：附录

The Japan sports technology market size reached USD 1.0 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.8 Billion by 2033, exhibiting a growth rate (CAGR) of 6.84% during 2025-2033. The rising sports enthusiast culture, significant technological advancements, recent hosting of Olympic and paralympic sports, rising health and fitness awareness, increasing investment in sports technology startups, and rapidly aging population represent some of the key factors driving the market.

Sports technology refers to the innovative tools, equipment, and methodologies employed in the world of sports to enhance performance, safety, and the overall spectator experience. It encompasses a wide range of advancements, from wearable fitness trackers and smart sports equipment to data analytics and video analysis software. These technologies have revolutionized the way athletes train, compete, and recover. One prominent aspect of sports technology is wearable devices like fitness trackers and smartwatches. Athletes and coaches use these gadgets to monitor crucial metrics, such as heart rate, distance covered, and calories burned, allowing for precise training and performance optimization. Additionally, advanced materials and design techniques have led to the development of high-performance sports gear such as lightweight, aerodynamic clothing and state-of-the-art footwear.

Japan Sports Technology Market Trends:

Japan has a rich and deeply ingrained sports culture, with a strong passion for various sports, including baseball, soccer, and sumo wrestling. This culture fosters a demand for advanced technologies that can enhance athletic performance, training methods, and the overall sporting experience. Additionally, the recent hosting of the 2020 Summer Olympics and Paralympics in Tokyo provided a platform to showcase sports technology solutions. The events served as a catalyst for investment in sports tech infrastructure, with a focus on improving athlete performance and fan engagement. Other than this, the growing awareness about the importance of health and fitness has led to an increased interest in sports technology among individuals and fitness enthusiasts. Wearable fitness trackers, smartwatches, and health monitoring apps are gaining popularity as tools for tracking physical activity and health metrics. Besides this, Japan has seen a surge in investment in sports technology startups and companies specializing in sports-related innovations. Venture capital firms and corporate sponsors are recognizing the potential of this market and are providing funding to accelerate the development and adoption of sports tech solutions. In line with this, the aging population of Japan has created a demand for technologies that support active and healthy aging. Sports technology can play a vital role in providing seniors with tools to maintain physical fitness and monitor their health, thereby contributing to their overall well-being. Moreover, sports technology is about improving athlete performance and also enhancing the fan experience. The sports leagues and teams of Japan are embracing digital solutions, such as virtual reality (VR), augmented reality (AR), and interactive mobile apps, to engage fans and create immersive experiences. Moreover, Japan is renowned for its technological prowess and innovation. The commitment of the nation to research and development has resulted in the creation of cutting-edge sports technologies, including wearable devices, performance analytics, and biomechanics solutions. These innovations are driving the adoption of sports technology among athletes and teams.

Japan Sports Technology Market Segmentation:

Component Insights:

• Software
• Wearable Devices and Sports Equipment
• Services

Technology Insights:

• Artificial Intelligence/Machine Learning (AI/ML)
• Internet of Things (IoT)
• Augmented Reality/Virtuality (AR/VR)

Sports Insights:

• Soccer
• Baseball
• Basketball
• Ice hockey
• American Football/Rugby
• Tennis
• Cricket
• Golf
• Esports
• Others

Application Insights:

• Tracking
• Decision Making and Team Analysis and Management
• Analytics and Statistics
• Tactics and Simulation
• Training
• Game Performance Analysis and Injury and Health Analysis

End User Insights:

• Coaches
• Clubs
• Leagues
• Sports associations
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan sports technology market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan sports technology market?
• What is the breakup of the Japan sports technology market on the basis of component?
• What is the breakup of the Japan sports technology market on the basis of technology?
• What is the breakup of the Japan sports technology market on the basis of sports?
• What is the breakup of the Japan sports technology market on the basis of application?
• What is the breakup of the Japan sports technology market on the basis of end user?
• What are the various stages in the value chain of the Japan sports technology market?
• What are the key driving factors and challenges in the Japan sports technology?
• What is the structure of the Japan sports technology market and who are the key players?
• What is the degree of competition in the Japan sports technology market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Sports Technology Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Sports Technology Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Sports Technology Market - Breakup by Component

• 6.1 Software
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Wearable Devices and Sports Equipment
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Services
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)

7 Japan Sports Technology Market - Breakup by Technology

• 7.1 Artificial Intelligence/Machine Learning (AI/ML)
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Internet of Things (IoT)
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Augmented Reality/Virtuality (AR/VR)
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)

8 Japan Sports Technology Market - Breakup by Sports

• 8.1 Soccer
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Baseball
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Basketball
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Ice hockey
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 American Football/Rugby
  • 8.5.1 Overview
  • 8.5.2 Historical and Current Market Trends (2019-2024)
  • 8.5.3 Market Forecast (2025-2033)
• 8.6 Tennis
  • 8.6.1 Overview
  • 8.6.2 Historical and Current Market Trends (2019-2024)
  • 8.6.3 Market Forecast (2025-2033)
• 8.7 Cricket
  • 8.7.1 Overview
  • 8.7.2 Historical and Current Market Trends (2019-2024)
  • 8.7.3 Market Forecast (2025-2033)
• 8.8 Golf
  • 8.8.1 Overview
  • 8.8.2 Historical and Current Market Trends (2019-2024)
  • 8.8.3 Market Forecast (2025-2033)
• 8.9 Esports
  • 8.9.1 Overview
  • 8.9.2 Historical and Current Market Trends (2019-2024)
  • 8.9.3 Market Forecast (2025-2033)
• 8.10 Others
  • 8.10.1 Historical and Current Market Trends (2019-2024)
  • 8.10.2 Market Forecast (2025-2033)

9 Japan Sports Technology Market - Breakup by Application

• 9.1 Tracking
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Decision Making and Team Analysis and Management
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Analytics and Statistics
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Tactics and Simulation
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 Training
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2019-2024)
  • 9.5.3 Market Forecast (2025-2033)
• 9.6 Game Performance Analysis and Injury and Health Analysis
  • 9.6.1 Overview
  • 9.6.2 Historical and Current Market Trends (2019-2024)
  • 9.6.3 Market Forecast (2025-2033)

10 Japan Sports Technology Market - Breakup by End User

• 10.1 Coaches
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2019-2024)
  • 10.1.3 Market Forecast (2025-2033)
• 10.2 Clubs
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2019-2024)
  • 10.2.3 Market Forecast (2025-2033)
• 10.3 Leagues
  • 10.3.1 Overview
  • 10.3.2 Historical and Current Market Trends (2019-2024)
  • 10.3.3 Market Forecast (2025-2033)
• 10.4 Sports associations
  • 10.4.1 Overview
  • 10.4.2 Historical and Current Market Trends (2019-2024)
  • 10.4.3 Market Forecast (2025-2033)
• 10.5 Others
  • 10.5.1 Historical and Current Market Trends (2019-2024)
  • 10.5.2 Market Forecast (2025-2033)

11 Japan Sports Technology Market - Competitive Landscape

• 11.1 Overview
• 11.2 Market Structure
• 11.3 Market Player Positioning
• 11.4 Top Winning Strategies
• 11.5 Competitive Dashboard
• 11.6 Company Evaluation Quadrant

12 Profiles of Key Players

• 12.1 Company A
  • 12.1.1 Business Overview
  • 12.1.2 Product Portfolio
  • 12.1.3 Business Strategies
  • 12.1.4 SWOT Analysis
  • 12.1.5 Major News and Events
• 12.2 Company B
  • 12.2.1 Business Overview
  • 12.2.2 Product Portfolio
  • 12.2.3 Business Strategies
  • 12.2.4 SWOT Analysis
  • 12.2.5 Major News and Events
• 12.3 Company C
  • 12.3.1 Business Overview
  • 12.3.2 Product Portfolio
  • 12.3.3 Business Strategies
  • 12.3.4 SWOT Analysis
  • 12.3.5 Major News and Events
• 12.4 Company D
  • 12.4.1 Business Overview
  • 12.4.2 Product Portfolio
  • 12.4.3 Business Strategies
  • 12.4.4 SWOT Analysis
  • 12.4.5 Major News and Events
• 12.5 Company E
  • 12.5.1 Business Overview
  • 12.5.2 Product Portfolio
  • 12.5.3 Business Strategies
  • 12.5.4 SWOT Analysis
  • 12.5.5 Major News and Events

13 Japan Sports Technology Market - Industry Analysis

• 13.1 Drivers, Restraints, and Opportunities
  • 13.1.1 Overview
  • 13.1.2 Drivers
  • 13.1.3 Restraints
  • 13.1.4 Opportunities
• 13.2 Porters Five Forces Analysis
  • 13.2.1 Overview
  • 13.2.2 Bargaining Power of Buyers
  • 13.2.3 Bargaining Power of Suppliers
  • 13.2.4 Degree of Competition
  • 13.2.5 Threat of New Entrants
  • 13.2.6 Threat of Substitutes
• 13.3 Value Chain Analysis

14 Appendix