体育科技市场规模、份额及成长分析（按技术、运动类型、应用、最终用途和地区）－2025-2032 年产业预测

预计 2023 年全球体育科技市场价值将达到 188 亿美元，并从 2024 年的 226.9 亿美元扩大到 2032 年的 1022.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 20.7%。

受资料主导决策需求不断增长的推动，体育产业正在经历重大的数位转型，预计这将导致体育技术的应用增加。预计体育分析的兴起和电子竞技的普及将在未来几年促进全球体育技术市场的成长。此外，透过数位平台增加球迷参与度的需求以及梦幻运动参与度的激增将进一步推动对创新体育技术的需求。穿戴式装置的使用日益增多以及对先进体育基础设施的投资增加将为技术提供者创造商机。然而，实施成本高、变革阻力大、发展中地区的准入受限以及监管合规等挑战可能会在预测期内阻碍其成长。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析

体育科技市场规模（按技术类型和复合年增长率） (2025-2032)

• 市场概览
• 装置
  • 数位电子看板
  • 运动相机
  • 穿戴式装置
• 电竞
  • 媒体权利
  • 赞助和广告
  • 门票和商品销售
• 智慧体育场
  • 建筑自动化
  • 活动管理
  • 体育场馆与公共安全
• 体育分析
  • 广播管理
  • 资料分析与解释
  • 粉丝参与
  • 健康评估
  • 球员分析
  • 团队绩效分析
  • 影片分析

体育技术市场规模（依运动类型及复合年增长率）(2025-2032)

• 市场概览
• 电竞
• 个人运动
• 团队运动

体育技术市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概览
• 粉丝参与度与体验
• 游戏内效能分析
• 运动健康与安全
• 培训和指导

体育技术市场规模（按最终用途和复合年增长率） (2025-2032)

• 市场概览
• 体育协会
• 运动俱乐部
• 体育联盟

各地区体育科技市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Sportradar（Switzerland）
• Catapult Sports（Australia）
• Second Spectrum（USA）
• Hawk-Eye Innovations（UK）
• Krossover（USA）
• Firstbeat Analytics（Finland）
• Whoop（USA）
• Polar（Finland）
• Garmin（Switzerland）
• Zepp Labs（USA）
• Hudl（USA）
• Pixellot（Israel）
• Orreco（Ireland）
• Kitman Labs（Ireland）
• PlaySight Interactive（Israel）
• Form Analytics（Canada）
• Rezzil（UK）
• Hyperice（USA）

结论和建议

Global Sports Technology Market size was valued at USD 18.8 billion in 2023 and is poised to grow from USD 22.69 billion in 2024 to USD 102.22 billion by 2032, growing at a CAGR of 20.7% during the forecast period (2025-2032).

The sports industry is undergoing a significant digital transformation, fueled by an increasing demand for data-driven decision-making, which is expected to enhance the adoption of sports technology. The rise in sports analytics and the popularity of esports are anticipated to contribute to the global sports technology market's growth in the coming years. Additionally, the need for improved fan engagement through digital platforms and the surge in participation in fantasy sports will further drive the demand for innovative sports technologies. The growing usage of wearable devices and heightened investments in advanced sports infrastructure are poised to create opportunities for technology providers. However, challenges such as high implementation costs, resistance to change, limited access in developing areas, and regulatory compliance may hinder growth during the forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Technology market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Technology Market Segments Analysis

Global Sports Technology Market is segmented by Technology, Sport Type, Application, End-use and region. Based on Technology, the market is segmented into Devices, Esports, Smart Stadiums and Sports Analytics. Based on Sport Type, the market is segmented into Esports, Individual Sports and Team Sports. Based on Application, the market is segmented into Fan Engagement & Experience, In-game Performance Analysis, Sports Health & Safety and Training & Coaching. Based on End-use, the market is segmented into Sports Associations, Sports Clubs and Sports Leagues. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sports Technology Market

The Global Sports Technology market is primarily driven by the growing trend of data-driven decision-making in the sports realm and an escalating demand for sophisticated sports analysis. Teams, coaches, and analysts are increasingly leveraging technologies such as wearables, sensors, and software platforms to track player performance, enhance training programs, and secure a competitive edge. This shift towards adopting advanced technological solutions is reshaping how sporting organizations operate, allowing for more informed strategies and improved outcomes. As a result, the continued integration of innovative technologies into sports practices is expected to significantly boost the development and expansion of the global sports technology landscape.

Restraints in the Global Sports Technology Market

The Global Sports Technology market faces significant restraints primarily due to the high initial investment required for various components, including analytics platforms, virtual reality equipment, and wearable devices. These upfront costs can be a barrier for many organizations and individuals, particularly those with constrained budgets. Additionally, the ongoing expenses related to maintenance and necessary updates compound the financial burden, making it challenging for smaller companies or less affluent consumers to adopt and leverage sports technology solutions effectively. This situation ultimately limits the growth potential of the market by restricting access to advanced technologies for a broader audience.

Market Trends of the Global Sports Technology Market

The Global Sports Technology market is increasingly embracing blockchain technology as a vital trend, driving innovation across various segments such as ticketing, player contract management, and fan engagement initiatives. By leveraging blockchain, sports organizations can enhance transparency and security, significantly mitigating issues related to ticket fraud and counterfeit merchandise. This shift not only fosters greater trust among fans but also opens up new monetization opportunities through fan engagement tokens and digital collectibles. As sports technology providers align their strategies with blockchain advancements, they position themselves to capitalize on rising consumer demand for secure, transparent, and interactive sporting experiences.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global Sports Technology Market Size by Technology & CAGR (2025-2032)

• Market Overview
• Devices
  • Digital Signage
  • Sports Cameras
  • Wearables
• Esports
  • Media Rights
  • Sponsorships & Advertisements
  • Ticket Sales & Merchandise
• Smart Stadiums
  • Building Automation
  • Event Management
  • Stadium & Public Security
• Sports Analytics
  • Broadcast Management
  • Data Analysis & Interpretation
  • Fan Engagement
  • Health Assessment
  • Player Analysis
  • Team Performance Analysis
  • Video Analysis

Global Sports Technology Market Size by Sport Type & CAGR (2025-2032)

• Market Overview
• Esports
• Individual Sports
• Team Sports

Global Sports Technology Market Size by Application & CAGR (2025-2032)

• Market Overview
• Fan Engagement & Experience
• In-game Performance Analysis
• Sports Health & Safety
• Training & Coaching

Global Sports Technology Market Size by End-use & CAGR (2025-2032)

• Market Overview
• Sports Associations
• Sports Clubs
• Sports Leagues

Global Sports Technology Market Size & CAGR (2025-2032)

• North America (Technology, Sport Type, Application, End-use)
  • US
  • Canada
• Europe (Technology, Sport Type, Application, End-use)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Technology, Sport Type, Application, End-use)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Technology, Sport Type, Application, End-use)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Technology, Sport Type, Application, End-use)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Sportradar (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Catapult Sports (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Second Spectrum (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hawk-Eye Innovations (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Krossover (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Firstbeat Analytics (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Whoop (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Polar (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Garmin (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zepp Labs (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hudl (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pixellot (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Orreco (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kitman Labs (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PlaySight Interactive (Israel)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Form Analytics (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rezzil (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hyperice (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations