全球体育技术市场规模（按技术、运动、最终用户、地区和预测）

体育科技市场规模及预测

2024 年体育科技市场规模价值 273.8996 亿美元，预计到 2032 年将达到 859.4045 亿美元，2026 年至 2032 年的复合年增长率为 16.95%。

• 体育技术是指用于开发、分析和增强运动员和观众的体育体验的广泛技术。
• 体育资讯科技促进了科学学科的发展，增加了研究力度，改善了学习和指导，提供了动态分析、实地研究等。
• 科技提供了各种独特的解决方案，以优化训练、提升运动表现并减少事故。穿戴式装置旨在追踪心率、肌肉活动和疲劳程度等指标，提供运动员在训练和比赛中生理状态的重要资讯。
• 智慧型手錶和健身追踪器等穿戴式装置用于即时监测运动员的表现。这些设备可监测心率、步数、卡路里消耗、睡眠模式等众多参数，提供有关运动员在训练和比赛期间生理状态的重要资讯。
• 视讯分析软体让教练和球员可以回顾和评估训练和比赛的影像，从而深入评估策略、战术和表现指标，帮助发现优势、劣势和需要改进的领域。

全球体育科技市场动态

影响全球体育科技市场的关键市场动态是：

关键市场驱动因素

• 表现追踪：体育教练利用安装在运动员身上的感测器即时测量和追踪运动员的表现。这些感测器使教练能够对个人在训练期间的表现进行精准的基准测量。它可以即时测量各种生理参数，包括呼吸频率、心率、水分含量、体温等。此外，雷射和GPS等技术正被融入体能训练的各个方面，以进一步增强表现监测和分析。
• 伤害预防：科技与运动训练的融合，大大促进了伤害的减少和早期发现。透过追踪运动表现指标、优化动作并促进沟通，科技不仅提升了竞技水平，也创造了更安全的训练环境。软体的进步使运动员和教练能够确定最佳的训练方案、营养计划和睡眠模式，从而在提升运动表现的同时最大限度地降低伤病风险。智慧头盔和装备配备了感测器，可以测量衝击力并检测可能的脑震盪，是伤病预防领域的突破性创新。
• 先进装备：运动装备的重要性不亚于使用它的运动员。近年来，科技进步令人瞩目，尤其是在网球拍和高尔夫球桿领域，带来了巨大的运动表现提升。科技也影响体育的各个方面，从鞋类到服装，无所不包。运动装备的这种自然演变有助于提高竞技水平，并推动体育产业的积极变革。
• 高传真体育场 先进的体育场馆配备最尖端科技和高音量音响系统，为观众带来无与伦比的沉浸式音讯体验，彷佛置身另一个世界。这些技术进步提升了整场比赛的体验，确保球迷能够完美捕捉每个精彩瞬间，包括精彩瞬间，尽情享受。无论胜负，每位观众离开球场时都能获得非凡的体验，重新定义艺术世界。

主要挑战

• 运动成本高：运动涉及多项隐性支出，例如服装、俱乐部费用、教练费、购置装备，以及参加城外比赛和锦标赛的高昂差旅费和住宿。此外，室内和室外运动的费用不同，对于中产阶级来说，室内外运动都较为昂贵。此外，户外运动也面临挑战，因为运动项目受天气影响较大。恶劣天气通常会导致训练和比赛取消或重新安排，扰乱计划中的活动。
• 与运动相关的风险：极限运动具有独特的挑战，因为它们涉及高风险和潜在危险。儘管采取了安全预防措施，参与者仍面临严重伤害的可能性，包括骨折、头部受伤，甚至死亡。虽然任何运动都可能发生伤害，但极限运动的高风险会加剧伤害的潜在严重性。手术费用也是限制体育技术市场成长的因素之一。严重运动伤害手术费用日益上涨。例如，在美国，近 21% 的儿童因创伤性脑损伤而住院。此外，每年有超过 775,000 名儿童因运动相关伤害而被送入急诊医院。
• 压力水平增加：使用科技手段与教练即时联繫会增加球员的压力水平。对即时回馈和持续联繫的期望会让他们产生压力，迫使自己时时刻刻保持高水准表现。这种压力的增加会损害运动员的心理健康，进而对他们在球场上的表现产生负面影响。此外，透过科技手段持续联繫教练会模糊训练和个人时间之间的界限，可能导致倦怠和疲惫。
• 侵犯隐私：透过技术手段对运动员进行持续监控和监视引发了隐私侵犯的担忧。运动员可能会认为自己的隐私受到威胁，因为他们的个人资讯在未经明确核准的情况下被收集和共用。这种持续监控不仅侵犯了运动员的权利，还存在非法取得和利用运动员数据的风险。此外，由于无法控制个人资讯的传播，运动员可能会感到脆弱和不安，这可能会削弱他们对所使用的体育技术的信任。

主要趋势：

• 无人机性能分析：利用无人机改进训练和性能分析。运动员可以研究无人机拍摄的影像，发现需要改进的地方，并调整技能和计划。即使是微小的表现提升，例如将个人最佳成绩缩短几秒钟，也能对比赛结果产生巨大影响。此外，无人机也被用来改善体育赛事的转播和报道。它们能够录製动态空拍影像，为观众带来身临其境、逼真的观看体验。无人机让大型国际体育赛事的参赛者能够更近距离地接触到他们，带来广泛而全面的训练和比赛影像。
• 动态：当工程师开发用于体育运动的科技产品时，他们必须彻底研究每个运动项目特有的复杂动态原理。这种理解使他们能够开发出新颖的解决方案，从而优化运动员的表现并提升他们的竞技水平。无论是研发更强大的网球拍、完善游泳战术，或是改进自行车运动的空气动力学性能，将动态原理融入运动科技对于突破运动表现的极限都至关重要。
• 混合实境(MR) 的兴起：MR 结合了 VR 和 AR 的元素，拥有巨大的潜力来改变体育广播。透过无缝结合虚拟世界和现实世界，观众可以沉浸在比赛环境中，并即时获得个人化的素材。这项新技术可望改变观众与运动素材的互动方式，并提升整体观赏体验。

目录

第一章：全球体育科技市集简介

• 市场概览
• 研究范围
• 先决条件

第二章执行摘要

第三章：已验证的市场研究调查方法

• 资料探勘
• 验证
• 第一手资料
• 资料来源列表

第四章：全球体育科技市场

• 概述
• 市场动态
  • 驱动程式
  • 限制因素
  • 机会
• 波特五力模型
• 价值链分析

第五章：全球体育科技市场（按技术）

• 概述
• 装置
• 智慧体育场
• 电竞
• 体育分析

第六章 全球体育科技市场（依体育项目划分）

• 概述
• 足球
• 棒球
• 篮球
• 冰上曲棍球
• 美式足球/橄榄球
• 网球
• 蟋蟀
• 高尔夫球
• 电竞
• 其他的

第七章全球体育科技市场（按地区）

• 概述
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 欧洲
  • 德国
  • 英国
  • 法国
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 其他亚太地区
• 世界其他地区
  • 拉丁美洲
  • 中东和非洲

第八章全球体育科技市场竞争格局

• 概述
• 各公司市场排名
• 主要发展策略

第九章 公司简介

• IBM
• Ericsson
• Cisco
• Fujitsu
• SAP
• Oracle
• Catapult Sports
• LG
• Sharp
• Samsung

第十章 重大进展

• 产品发布/开发
• 合併与收购
• 业务扩展
• 伙伴关係与合作

第十一章 附录

• 相关调查

Sports Technology Market Size And Forecast

Sports Technology Market size was valued at USD 27389.96 Million in 2024 and is projected to reach USD 85940.45 Million by 2032, growing at a CAGR of 16.95% from 2026 to 2032.

• Sports technology refers to a wide range of technology used to develop, analyze, and enhance the sporting experience for both athletes and viewers.
• Information Technology in Sports has fostered scientific discipline, increased research efforts, better learning and coaching, biomechanical analysis, and field research.
• Technologies for optimizing training, improving performance, and reducing accidents include a variety of unique solutions. Wearable gadgets designed to track metrics such as heart rate, muscular activity, and fatigue levels can provide vital information about an athlete's physiological status throughout training and competition.
• Wearable gadgets, such as smartwatches and fitness trackers, are used to monitor athlete performance in real-time. These devices monitor numerous parameters such as heart rate, steps walked, calories burned, and sleep patterns, providing significant information about an athlete's physiological state during training and competition.
• Video analysis software allows coaches and players to review and evaluate footage from training sessions and contests. This enables a thorough evaluation of strategies, tactics, and performance indicators, assisting in identifying strengths, flaws, and places for improvement.

Global Sports Technology Market Dynamics

The key market dynamics that are shaping the global Sports Technology market include:

Key Market Drivers

• Tracking Performance: Sports trainers leverage sensors placed on the athlete's body to measure and track performance in real-time. These sensors enable trainers to obtain precise and accurate baseline measurements of individual performance during training sessions. A wide range of physiological parameters can be measured in real time, including breathing rate, heart rate, hydration levels, and body temperature. In addition, technologies like lasers and GPS have been integrated into various aspects of sports training to further enhance performance monitoring and analysis.
• Prevention of Injuries: The integration of technology into sports training has significantly contributed to the reduction and early identification of injuries. By tracking performance metrics, refining movements, and facilitating communication, technology not only enhances athletic performance but also fosters safer training environments. Advancements in software enable athletes and trainers to identify optimal workouts, nutrition plans, and sleep patterns to enhance performance while minimizing injury risks. Smart helmets and equipment represent a groundbreaking innovation in injury prevention efforts, equipped with sensors capable of measuring impact force and detecting potential concussions.
• Developed Equipment: The significance of sports equipment is on par with the skill of the athlete wielding it. In recent years, there has been a notable surge in technological advancements, particularly in tennis rackets and golf clubs, leading to substantial improvements in performance. However, the impact of technology extends across all aspects of sports, influencing everything from footwear to apparel. This natural evolution of sports equipment has been instrumental in enhancing athletic performance and driving positive changes within the sporting industry.
• Hi-fi Stadiums: State-of-the-art stadiums are equipped with cutting-edge technology, featuring massive sound systems that immerse spectators in an unparalleled audio experience, akin to being transported to another world. This technological advancement enhances the overall game experience, ensuring that every moment, including highlights, is perfectly captured and enjoyed by fans. Whether the outcome is victory or defeat, every attendee departs the stadium content, having been treated to an extraordinary experience that redefines the phrase state of the art.

Key Challenges:

• High Expense of Sports: Sports come with several hidden expenses, including clothing, club fees, coaching costs, and equipment purchases, and adding on it the tournaments and competitions held out of town result in significant transportation and accommodation costs. In addition, the sports differ indoors and outdoors, both have different expenses and both are expensive for the middle class to afford. In addition, sports are dependent on weather, which poses challenges for outdoor sports, bad weather conditions often lead to canceled or rescheduled practices and matches, and it disturbs planned activities.
• Risk Associated with Sports: Extreme sports present their own set of challenges, as they involve high levels of risk and potential danger. Despite safety precautions, participants face the possibility of severe injuries, including broken bones, head trauma, and even death. While injuries can occur in any sport, the heightened risks associated with extreme sports amplify the potential severity of injuries. The cost of surgery is another factor limiting the growth of the sports technology market. The high cost of surgery for severe injuries caused by sports is increasing day by day. For instance, in the United States, almost 21% of children are hospitalized because of traumatic brain injuries. And more than 775,000 children are treated in hospital emergency for sports-related injuries each year.
• Increased Stress Levels: The use of technology to facilitate real-time contact with coaches has the potential to increase athlete stress levels. The expectation of rapid feedback and constant connectedness may put pressure on individuals to consistently perform at a high level. This increased stress can hurt athletes' mental health and, as a result, their performance on the field or court. Furthermore, continuous access to coaches via technology blurs the line between training and personal time, potentially leading to burnout and exhaustion.
• Invasion of Privacy: The constant surveillance and monitoring of athletes via technology raises worries about invasion of privacy. Because personal information is collected and shared without explicit authorization, athletes may believe their privacy is jeopardized. This continual surveillance not only violates athletes' rights but also puts them at risk of unlawful access or exploitation of their data. Furthermore, athletes' lack of control over the dissemination of their personal information may cause them to feel vulnerable and uncomfortable, eroding their trust in the sports technology being used.

Key Trends:

• Use of Drones for Performance Analysis: The use of drones to improve training and performance analysis. Athletes might study drone footage to discover areas for growth and change their skills or plans. Even minor performance improvements, such as shaving seconds off a personal best time, can have a big impact on competitive results. In addition, drones are increasingly being used to improve broadcasting and coverage of sporting events. Their capacity to record dynamic aerial footage allows viewers to have immersive and real viewing experiences. Drones provide closer access to participants at major international sporting events, resulting in extensive and comprehensive footage of training sessions and competitions.
• Aerodynamics: As engineers create technology gadgets for sports, they must thoroughly examine the complexities of aerodynamics unique to each game or sport. This understanding enables the development of novel solutions that optimize performance and improve athletes' abilities. Whether it's developing enhanced tennis rackets, perfecting swimming tactics, or increasing cycling aerodynamics, incorporating aerodynamic principles into sports technology is critical for pushing the limits of athletic performance.
• The Rise of Mixed Reality (MR): MR, which combines components of VR and AR, has enormous potential to transform sports broadcasting. By seamlessly combining virtual and real-world aspects, MR allows viewers to engage with the gaming environment and obtain personalized material in real-time. This novel technique promises to transform how viewers interact with sports material and improve the entire viewing experience.

Global Sports Technology Market Regional Analysis

Here is a more detailed regional analysis of the global sports technology market:

Europe

• The sports technology market in Europe is expected to grow significantly, boosted by the presence of major sports leagues such as the Premier League, English Football League, and LaLiga. These leagues act as hubs for innovation and adoption of sports technology solutions, increasing demand for cutting-edge products and services.
• In addition, increased partnerships among key stakeholders in the region are driving market growth. Partnerships between sports organizations, technology businesses, and academic institutions are creating innovation ecosystems in which ideas are shared, resources are pooled, and synergies are used to produce next-generation sports technology solutions.
• European clubs and broadcasters prioritize improving the fan experience with innovative technologies. Investments in augmented reality (AR) overlays in stadiums and personalized content platforms respond to the changing preferences of modern sports fans, resulting in immersive and engaging experiences that resonate with fans throughout the continent.
• These agreements help to integrate sophisticated technologies into numerous parts of sports, including athlete performance tracking, fan engagement, venue administration, and broadcasting. By leveraging the aggregate experience and resources of numerous stakeholders, Europe is well-positioned to drive innovation and shape the global future of sports technology.

Asia Pacific

• Asia Pacific is expected to be the fastest-growing region throughout the forecast period. The sports development in the countries is fueling the growth of the market. The sports goods business is very competitive on a global scale, thanks to the presence of numerous established international corporations.
• India has had tremendous success in strengthening its soft power and has emerged as a major participant in the athletic goods market, ranking as Asia's third-largest manufacturer.
• India sells inflatable balls, general exercise equipment, cricket gear, apparel, and other sporting items to more than 200 nations, including the United States, China, the United Kingdom, and Australia.
• Major international brands like Mitre, Umbro, and Wilson source inflatable balls and other sports equipment from India.
• In FY 22, India was the world's second-largest producer of bicycles, with exports of bicycles and related components totaling more than $461 million.

Global Sports Technology Market: Segmentation Analysis

The Global Sports Technology Market is segmented based on Technology, Sports, End-User, and Geography.

Sports Technology Market, By Technology

• Device
• Smart Stadium
• Esports
• Sports Analysis

Based on the Technology, the market is bifurcated into Devices, Smart Stadiums, Esports, and Sports Analysis. The smart stadium segment is substantially growing in the technology segment in the sports technology market. The growing popularity of smart venues can be linked to the numerous advantages they provide to both venue owners and attendees. These advantages cover a wide range of functionalities, including streamlined ticket management, convenient seat upgrades, efficient crowd management, shorter bathroom lines, real-time social media updates, strong Wi-Fi networks, seamless food ordering, increased merchandise sales, intelligent lighting systems, integrated security measures, and effective emergency response management.

Sports Technology Market, By Sports

• Soccer
• Baseball
• Basketball
• Ice Hockey
• American Football/Rugby
• Tennis
• Cricket
• Golf

Based on the Sports, the market is bifurcated into Soccer, Baseball, Basketball, Ice Hockey, American Football/Rugby, Tennis, and Cricket. The soccer segment leads the market, owing to considerable advances in technology integration. Soccer technology has two purposes: it improves player performance and engages supporters on a deeper level. Teams can use digitalization to gain actionable insights into player fitness, allowing them to make more educated decisions. Furthermore, technology has altered fan engagement, extending relationships with football clubs far beyond the confines of a game.

• Soccer organizations and scholars use many sorts of tracking technologies to measure player performance, which can track various player data. These technologies replace the human procedure where specialist observers watch filmed videos of the matches and code players' behavior patterns.

Sports Technology Market, By End-User

• Sports Associations
• Sports Clubs
• Leagues
• Athletes
• Coaches

Based on the End-User, the market is bifurcated into Sports Associations, Clubs, Leagues, Athletes, and Coaches. The sports club segment is showing significant growth in the sports technology market. The segment is fueled by the widespread usage of technological solutions in popular leagues. These advances aim to improve decision-making precision and the overall fan experience. Notably, in soccer, technologies like Video Assistant referees (VAR), goal-line technology, and semi-automated offside detection have gained popularity.

• The introduction of semi-automated offside technology for the FIFA World Cup 2022 in Qatar was a watershed moment in soccer history. This unique system uses cameras strategically placed around the field to track data points about the ball and players at a pace of 50 times per second. The ensuing insights enable analysts and management teams to gain significant insights from the game, transforming how matches are evaluated and strategized.

Sports Technology Market, By Geography

• North America
• Europe
• Asia Pacific
• Rest of the world

Based on Geography, the Global Sports Technology Market is classified into North America, Europe, Asia Pacific, and the Rest of the world. Europe is significantly dominating the sports technology market and is expected to continue its growth throughout the forecast period. The sports technology market in Europe is expected to grow significantly, boosted by the presence of major sports leagues such as the Premier League, English Football League, and LaLiga. These leagues act as hubs for innovation and adoption of sports technology solutions, increasing demand for cutting-edge products and services. In addition, increased partnerships among key stakeholders in the region are driving market growth. Partnerships between sports organizations, technology businesses, and academic institutions are creating innovation ecosystems in which ideas are shared, resources are pooled, and synergies are used to produce next-generation sports technology solutions.

Key Players

The "Global Sports Technology Market" study report will provide valuable insight with an emphasis on the global market. The major players in the market are IBM, Ericsson, Cisco, Fujitsu, SAP, Oracle, Catapult Sports, LG, Sharp, and Samsung. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

Our market analysis also entails a section solely dedicated to such major players wherein our analysts provide an insight into the financial statements of all the major players, along with product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share, and market ranking analysis of the above-mentioned players globally.

• Sports Technology Market Recent Developments
• In March 2021, Garmin International added three GPS golf products to its famous Approach series the Approach S42 smartwatch, the Approach S12 watch, and the Approach G12 GPS rangefinder, all of which come preloaded with over 42,000 courses.
• In March 2021, SAP announced the partnership with Jan Frodeno, an Ironman World Champion and Olympic gold medalist in triathlon the partnership has resulted in SAP being Frodeno's official data and analytics provider.

TABLE OF CONTENTS

1 INTRODUCTION OF GLOBAL SPORTS TECHNOLOGY MARKET

• 1.1 Overview of the Market
• 1.2 Scope of Report
• 1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

• 3.1 Data Mining
• 3.2 Validation
• 3.3 Primary Interviews
• 3.4 List of Data Sources

4 GLOBAL SPORTS TECHNOLOGY MARKET, OUTLOOK

• 4.1 Overview
• 4.2 Market Dynamics
  • 4.2.1 Drivers
  • 4.2.2 Restraints
  • 4.2.3 Opportunities
• 4.3 Porters Five Force Model
• 4.4 Value Chain Analysis

5 GLOBAL SPORTS TECHNOLOGY MARKET, BY TECHNOLOGY

• 5.1 Overview
• 5.2 Device
• 5.3 Smart Stadium
• 5.4 Esports
• 5.5 Sports Analysis

6 GLOBAL SPORTS TECHNOLOGY MARKET, BY SPORTS

• 6.1 Overview
• 6.2 Soccer
• 6.3 Baseball
• 6.4 Basketball
• 6.5 Ice Hockey
• 6.6 American Football/Rugby
• 6.7 Tennis
• 6.8 Cricket
• 6.9 Golf
• 6.10 Esports
• 6.11 Other

7 GLOBAL SPORTS TECHNOLOGY MARKET, BY GEOGRAPHY

• 7.1 Overview
• 7.2 North America
  • 7.2.1 U.S.
  • 7.2.2 Canada
  • 7.2.3 Mexico
• 7.3 Europe
  • 7.3.1 Germany
  • 7.3.2 U.K.
  • 7.3.3 France
  • 7.3.4 Rest of Europe
• 7.4 Asia Pacific
  • 7.4.1 China
  • 7.4.2 Japan
  • 7.4.3 India
  • 7.4.4 Rest of Asia Pacific
• 7.5 Rest of the World
  • 7.5.1 Latin America
  • 7.5.2 Middle East & Africa

8 GLOBAL SPORTS TECHNOLOGY MARKET, BY COMPETITIVE LANDSCAPE

• 8.1 Overview
• 8.2 Company Market Ranking
• 8.3 Key Development Strategies

9 COMPANY PROFILES

• 9.1 IBM
  • 9.1.1 Overview
  • 9.1.2 Financial Performance
  • 9.1.3 Product Outlook
  • 9.1.4 Key Developments
• 9.2 Ericsson
  • 9.2.1 Overview
  • 9.2.2 Financial Performance
  • 9.2.3 Product Outlook
  • 9.2.4 Key Developments
• 9.3 Cisco
  • 9.3.1 Overview
  • 9.3.2 Financial Performance
  • 9.3.3 Product Outlook
  • 9.3.4 Key Developments
• 9.4 Fujitsu
  • 9.4.1 Overview
  • 9.4.2 Financial Performance
  • 9.4.3 Product Outlook
  • 9.4.4 Key Developments
• 9.5 SAP
  • 9.5.1 Overview
  • 9.5.2 Financial Performance
  • 9.5.3 Product Outlook
  • 9.5.4 Key Developments
• 9.6 Oracle
  • 9.6.1 Overview
  • 9.6.2 Financial Performance
  • 9.6.3 Product Outlook
  • 9.6.4 Key Developments
• 9.7 Catapult Sports
  • 9.7.1 Overview
  • 9.7.2 Financial Performance
  • 9.7.3 Product Outlook
  • 9.7.4 Key Developments
• 9.8 LG
  • 9.8.1 Overview
  • 9.8.2 Financial Performance
  • 9.8.3 Product Outlook
  • 9.8.4 Key Developments
• 9.9 Sharp
  • 9.9.1 Overview
  • 9.9.2 Financial Performance
  • 9.9.3 Product Outlook
  • 9.9.4 Key Developments
• 9.10 Samsung
  • 9.10.1 Overview
  • 9.10.2 Financial Performance
  • 9.10.3 Product Outlook
  • 9.10.4 Key Developments

10 KEY DEVELOPMENTS

• 10.1 Product Launches/Developments
• 10.2 Mergers and Acquisitions
• 10.3 Business Expansions
• 10.4 Partnerships and Collaborations

11 Appendix

• 11.1 Related Research