日本客户旅程分析市场报告（按组件、接触点、部署、组织规模、应用、产业垂直和地区划分）2025 年至 2033 年

2024年，日本客户旅程分析市场规模达7.845亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到30.042亿美元，2025-2033年期间的复合年增长率（CAGR）为14.92%。电子商务产业的蓬勃发展以及对即时洞察客户行为的需求日益增长，是推动市场发展的关键因素。

客户旅程分析是系统地分析和监控客户在整个旅程中每个互动点的体验的过程。此分析的主要阶段包括获取、活化和采用。组织广泛利用客户旅程分析来即时洞察客户行为。此方法涉及结合高级分析技术，例如客户细分、预测分析和即时分析。透过将来自不同管道的资料整合到统一的介面中，客户旅程分析可以从全面的视角促进明智的决策。它在预测客户行为、提升整体消费者体验、增加收入和巩固客户获取方面发挥关键作用。因此，它的应用范围涵盖电信、医疗保健、酒店、旅游以及银行、金融服务和保险 (BFSI) 行业等各个领域。

日本客户旅程分析市场趋势：

数位化的广泛发展为日本客户旅程分析市场创造了一个积极的环境。将资讯转化为数位化格式的需求日益增长，这有助于不同组织做出策略决策，这是该地区市场扩张的重要驱动力。此外，客户旅程分析在客流量和电商分析中的广泛应用也进一步推动了市场的发展，满足了企业不断变化的需求。值得注意的是，人工智慧 (AI) 的整合在提供智慧、便利且资讯充分的客户旅程体验方面发挥着至关重要的作用，从而促进了市场的成长。此外，零售和电商产业对跨多通路即时追踪客户旅程的产品需求激增，这凸显了个人化全通路体验的重要性，而这正是另一个重要的成长驱动因素。此外，各行各业对分析软体的日益普及、智慧型手机普及率的不断提高以及对跨平台持续客户支援的需求不断增长，预计将成为推动日本客户旅程分析市场在预测期内持续增长的关键因素。

日本客户旅程分析市场区隔：

组件洞察：

• 解决方案
• 服务

接触点洞察：

• 网路
• 社群媒体
• 移动的
• 电子邮件
• 分店和商店
• 呼叫中心
• 其他的

部署见解：

• 本地
• 基于云端

组织规模洞察：

• 大型企业
• 中小企业

应用程式洞察：

• 客户细分与定位
• 客户行为分析
• 客户流失分析
• 品牌管理
• 行销活动管理
• 产品管理
• 其他的

产业垂直洞察：

• 金融服务业
• 资讯科技和电信
• 零售与电子商务
• 卫生保健
• 媒体和娱乐
• 旅游与饭店
• 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

• 日本客户旅程分析市场迄今表现如何？未来几年将如何表现？
• COVID-19 对日本客户旅程分析市场有何影响？
• 日本客户旅程分析市场按组成部分的划分是怎样的？
• 日本客户旅程分析市场根据接触点如何划分？
• 根据部署情况，日本客户旅程分析市场是如何分類的？
• 根据组织规模，日本客户旅程分析市场是如何分類的？
• 日本客户旅程分析市场根据应用如何划分？
• 日本客户旅程分析市场依产业垂直分類的分布是怎样的？
• 日本客户旅程分析市场的价值链分为哪些阶段？
• 日本客户旅程分析中的关键驱动因素和挑战是什么？
• 日本客户旅程分析市场的结构是怎么样的？主要参与者是谁？
• 日本客户旅程分析市场的竞争程度如何？

本报告回答的关键问题：

• 日本客户旅程分析市场迄今表现如何？未来几年将如何表现？
• COVID-19 对日本客户旅程分析市场有何影响？
• 日本客户旅程分析市场按组成部分的划分是怎样的？
• 日本客户旅程分析市场根据接触点如何划分？
• 根据部署情况，日本客户旅程分析市场是如何分類的？
• 根据组织规模，日本客户旅程分析市场是如何分類的？
• 日本客户旅程分析市场根据应用如何划分？
• 日本客户旅程分析市场依产业垂直分類的分布是怎样的？
• 日本客户旅程分析市场的价值链分为哪些阶段？
• 日本客户旅程分析中的关键驱动因素和挑战是什么？
• 日本客户旅程分析市场的结构是怎么样的？主要参与者是谁？
• 日本客户旅程分析市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：日本客户旅程分析市场 - 简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本客户旅程分析市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第六章：日本客户旅程分析市场 - 细分：按组件

• 解决方案
  • 概述
• 服务
  • 概述

第七章：日本顾客旅程分析市场 - 细分：按接触点

• 网路
  • 概述
• 社群媒体
  • 概述
• 移动的
  • 概述
• 电子邮件
  • 概述
• 分店和商店
  • 概述
• 呼叫中心
  • 概述
• 其他的

第八章：日本客户旅程分析市场 - 细分：按部署

• 本地
  • 概述
• 基于云端
  • 概述

第九章：日本客户旅程分析市场 - 细分：依组织规模

• 大型企业
  • 概述
• 中小企业
  • 概述

第十章：日本客户旅程分析市场-细分：依应用

• 客户细分与定位
  • 概述
• 客户行为分析
  • 概述
• 客户流失分析
  • 概述
• 品牌管理
  • 概述
• 行销活动管理
  • 概述
• 产品管理
  • 概述
• 其他的

第 11 章：日本客户旅程分析市场 - 细分：按行业垂直

• 金融服务业
  • 概述
• 资讯科技和电信
  • 概述
• 零售与电子商务
  • 概述
• 卫生保健
  • 概述
• 媒体和娱乐
  • 概述
• 旅游与饭店
  • 概述
• 其他的

第 12 章：日本顾客旅程分析市场 - 竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳获胜策略
• 竞争仪錶板
• 公司评估象限

第十三章：关键参与者简介

• Company A
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Services Offered
• Business Strategies
• SWOT Analysis
• Major News and Events

第 14 章：日本客户旅程分析市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 驱动程式
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 15 章：附录

Japan customer journey analytics market size reached USD 784.5 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 3,004.2 Million by 2033, exhibiting a growth rate (CAGR) of 14.92% during 2025-2033. The expanding e-commerce industry and the inflating need for gaining real-time insights into customer behavior represent some of the key factors driving the market.

Customer journey analytics is the process of systematically analyzing and monitoring the customer experience at each interaction point throughout their journey. The primary stages of this analysis include acquisition, activation, and adoption. Organizations extensively utilize customer journey analytics to gain real-time insights into customer behavior. This approach involves incorporating advanced analytics techniques such as customer segmentation, predictive analytics, and real-time analytics. By consolidating data from various channels into a unified interface, customer journey analytics facilitates informed decision-making with a comprehensive perspective. It plays a pivotal role in anticipating customer behavior, enhancing the overall consumer experience, increasing revenue, and fortifying customer acquisition. Consequently, its application extends across diverse sectors such as telecommunications, healthcare, hospitality, travel, and the banking, financial services, and insurance (BFSI) industries.

Japan Customer Journey Analytics Market Trends:

The growth of digitalization on a wide scale is fostering a positive environment for the customer journey analytics market in Japan. The escalating need to transform information into a digital format, facilitating strategic decision-making across diverse organizations, is a significant driver of expansion in the region. Additionally, the market is further propelled by the widespread adoption of customer journey analytics for traffic and e-commerce analytics, catering to the evolving needs of businesses. Notably, the integration of artificial intelligence (AI) is playing a crucial role in providing intelligent, convenient, and well-informed customer experiences throughout their journeys, thereby contributing to market growth. Apart from this, the retail and e-commerce sectors are experiencing a surge in product demand for tracking customer journeys across multiple channels in real-time, emphasizing the importance of personalized omnichannel experiences, which is acting as another significant growth-inducing factor. Additionally, the increasing adoption of analytics software in various industries, rising smartphone penetration, and the growing demand for consistent customer support across diverse platforms are anticipated to be key factors driving the sustained growth of the customer journey analytics market in Japan over the forecasted period.

Japan Customer Journey Analytics Market Segmentation:

Component Insights:

• Solution
• Services

Touchpoint Insights:

• Web
• Social Media
• Mobile
• Email
• Branch and Store
• Call Center
• Others

Deployment Insights:

• On-premises
• Cloud-based

Organization Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises

Application Insights:

• Customer Segmentation and Targeting
• Customer Behavioral Analysis
• Customer Churn Analysis
• Brand Management
• Campaign Management
• Product Management
• Others

Industry Vertical Insights:

• BFSI
• IT and Telecommunications
• Retail and E-Commerce
• Healthcare
• Media and Entertainment
• Travel and Hospitality
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan customer journey analytics market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan customer journey analytics market?
• What is the breakup of the Japan customer journey analytics market on the basis of component?
• What is the breakup of the Japan customer journey analytics market on the basis of touchpoint?
• What is the breakup of the Japan customer journey analytics market on the basis of deployment?
• What is the breakup of the Japan customer journey analytics market on the basis of organization size?
• What is the breakup of the Japan customer journey analytics market on the basis of application?
• What is the breakup of the Japan customer journey analytics market on the basis of industry vertical?
• What are the various stages in the value chain of the Japan customer journey analytics market?
• What are the key driving factors and challenges in the Japan customer journey analytics?
• What is the structure of the Japan customer journey analytics market and who are the key players?
• What is the degree of competition in the Japan customer journey analytics market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Customer Journey Analytics Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Customer Journey Analytics Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Customer Journey Analytics Market - Breakup by Component

• 6.1 Solution
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Services
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Customer Journey Analytics Market - Breakup by Touchpoint

• 7.1 Web
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Social Media
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Mobile
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Email
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Branch and Store
  • 7.5.1 Overview
  • 7.5.2 Historical and Current Market Trends (2019-2024)
  • 7.5.3 Market Forecast (2025-2033)
• 7.6 Call Center
  • 7.6.1 Overview
  • 7.6.2 Historical and Current Market Trends (2019-2024)
  • 7.6.3 Market Forecast (2025-2033)
• 7.7 Others
  • 7.7.1 Historical and Current Market Trends (2019-2024)
  • 7.7.2 Market Forecast (2025-2033)

8 Japan Customer Journey Analytics Market - Breakup by Deployment

• 8.1 On-premises
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Cloud-based
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)

9 Japan Customer Journey Analytics Market - Breakup by Organization Size

• 9.1 Large Enterprises
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Small and Medium-sized Enterprises
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)

10 Japan Customer Journey Analytics Market - Breakup by Application

• 10.1 Customer Segmentation and Targeting
  • 10.1.1 Overview
  • 10.1.2 Historical and Current Market Trends (2019-2024)
  • 10.1.3 Market Forecast (2025-2033)
• 10.2 Customer Behavioral Analysis
  • 10.2.1 Overview
  • 10.2.2 Historical and Current Market Trends (2019-2024)
  • 10.2.3 Market Forecast (2025-2033)
• 10.3 Customer Churn Analysis
  • 10.3.1 Overview
  • 10.3.2 Historical and Current Market Trends (2019-2024)
  • 10.3.3 Market Forecast (2025-2033)
• 10.4 Brand Management
  • 10.4.1 Overview
  • 10.4.2 Historical and Current Market Trends (2019-2024)
  • 10.4.3 Market Forecast (2025-2033)
• 10.5 Campaign Management
  • 10.5.1 Overview
  • 10.5.2 Historical and Current Market Trends (2019-2024)
  • 10.5.3 Market Forecast (2025-2033)
• 10.6 Product Management
  • 10.6.1 Overview
  • 10.6.2 Historical and Current Market Trends (2019-2024)
  • 10.6.3 Market Forecast (2025-2033)
• 10.7 Others
  • 10.7.1 Historical and Current Market Trends (2019-2024)
  • 10.7.2 Market Forecast (2025-2033)

11 Japan Customer Journey Analytics Market - Breakup by Industry Vertical

• 11.1 BFSI
  • 11.1.1 Overview
  • 11.1.2 Historical and Current Market Trends (2019-2024)
  • 11.1.3 Market Forecast (2025-2033)
• 11.2 IT and Telecommunications
  • 11.2.1 Overview
  • 11.2.2 Historical and Current Market Trends (2019-2024)
  • 11.2.3 Market Forecast (2025-2033)
• 11.3 Retail and E-Commerce
  • 11.3.1 Overview
  • 11.3.2 Historical and Current Market Trends (2019-2024)
  • 11.3.3 Market Forecast (2025-2033)
• 11.4 Healthcare
  • 11.4.1 Overview
  • 11.4.2 Historical and Current Market Trends (2019-2024)
  • 11.4.3 Market Forecast (2025-2033)
• 11.5 Media and Entertainment
  • 11.5.1 Overview
  • 11.5.2 Historical and Current Market Trends (2019-2024)
  • 11.5.3 Market Forecast (2025-2033)
• 11.6 Travel and Hospitality
  • 11.6.1 Overview
  • 11.6.2 Historical and Current Market Trends (2019-2024)
  • 11.6.3 Market Forecast (2025-2033)
• 11.7 Others
  • 11.7.1 Historical and Current Market Trends (2019-2024)
  • 11.7.2 Market Forecast (2025-2033)

12 Japan Customer Journey Analytics Market - Competitive Landscape

• 12.1 Overview
• 12.2 Market Structure
• 12.3 Market Player Positioning
• 12.4 Top Winning Strategies
• 12.5 Competitive Dashboard
• 12.6 Company Evaluation Quadrant

13 Profiles of Key Players

• 13.1 Company A
  • 13.1.1 Business Overview
  • 13.1.2 Services Offered
  • 13.1.3 Business Strategies
  • 13.1.4 SWOT Analysis
  • 13.1.5 Major News and Events
• 13.2 Company B
  • 13.2.1 Business Overview
  • 13.2.2 Services Offered
  • 13.2.3 Business Strategies
  • 13.2.4 SWOT Analysis
  • 13.2.5 Major News and Events
• 13.3 Company C
  • 13.3.1 Business Overview
  • 13.3.2 Services Offered
  • 13.3.3 Business Strategies
  • 13.3.4 SWOT Analysis
  • 13.3.5 Major News and Events
• 13.4 Company D
  • 13.4.1 Business Overview
  • 13.4.2 Services Offered
  • 13.4.3 Business Strategies
  • 13.4.4 SWOT Analysis
  • 13.4.5 Major News and Events
• 13.5 Company E
  • 13.5.1 Business Overview
  • 13.5.2 Services Offered
  • 13.5.3 Business Strategies
  • 13.5.4 SWOT Analysis
  • 13.5.5 Major News and Events

14 Japan Customer Journey Analytics Market - Industry Analysis

• 14.1 Drivers, Restraints, and Opportunities
  • 14.1.1 Overview
  • 14.1.2 Drivers
  • 14.1.3 Restraints
  • 14.1.4 Opportunities
• 14.2 Porters Five Forces Analysis
  • 14.2.1 Overview
  • 14.2.2 Bargaining Power of Buyers
  • 14.2.3 Bargaining Power of Suppliers
  • 14.2.4 Degree of Competition
  • 14.2.5 Threat of New Entrants
  • 14.2.6 Threat of Substitutes
• 14.3 Value Chain Analysis

15 Appendix