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市场调查报告书
商品编码
1746684
日本产品资讯管理市场报告(按部署类型、组件类型、组织规模、垂直行业和地区划分)2025 年至 2033 年Japan Product Information Management Market Report by Deployment Type, Component Type, Organization Size, Vertical, and Region 2025-2033 |
2024年,日本产品资讯管理市场规模达8.52亿美元。展望未来, IMARC Group预计到2033年,市场规模将达到25.15亿美元,2025-2033年期间的复合年增长率(CAGR)为12.8%。线上零售和电子商务行业的显着扩张、产品资讯管理(PIM)在医疗保健和製药行业的广泛应用,以及製造业产品应用的日益普及,是推动市场发展的一些关键因素。
产品资讯管理 (PIM) 是现代商业营运的重要方面,尤其是在电子商务和产品驱动型行业中。它指的是集中管理和组织产品资料和讯息,以确保其在各个管道和平台上的准确性、一致性和可访问性。 PIM 是企业收集、丰富和分发产品相关资料(包括产品描述、规格、图片、价格和供货情况等详细资讯)的中心,从而有效地行销和销售产品。 PIM 系统从组织内的众多来源收集产品信息,包括企业资源规划 (ERP) 系统、电子表格和资料库,使企业能够避免资料孤岛,并确保每个人都能存取相同的最新资讯。此外,它还可以透过附加属性(包括翻译、分类和行销内容)来丰富产品资料,从而确保产品在各个销售管道以引人注目且一致的方式呈现。它还透过标准化产品资讯来增强一致性,这对于建立客户信任和确保无缝的购物体验至关重要。如今,PIM 使企业能够有效地将产品资料分发到各种销售管道,包括网站、市场和目录,以简化在不同平台上列出和更新产品的流程。
由于消费者偏好的变化、互联网普及率的提高以及网购的便利性,日本电子商务行业蓬勃发展,这推动了市场的发展。此外,企业纷纷拥抱线上零售,管理海量产品目录的需求促使企业采用PIM解决方案,该解决方案提供了一个集中式平台,用于管理和更新众多在线渠道的产品信息,确保一致性并提升客户体验,从而推动了市场的增长。此外,製造业广泛采用产品资讯管理来管理和与经销商、供应商和其他合作伙伴共享产品资料,同时简化产品开发和协作流程,确保供应链能够获得准确一致的信息,这也是另一个重要的成长驱动因素。此外,消费性电子产业对产品资讯管理的需求不断增长,涉及各种产品,每种产品都有各自的规格和特性,这有助于管理复杂的产品资料,确保行销、销售和客户支援能够获得准确的信息,从而加速市场成长。同时,不断发展的时尚服装产业正在使用产品资讯管理来维持跨平台和通路的产品清单在尺寸、颜色和材质方面的一致性,从而推动市场成长。此外,医疗保健和製药行业广泛的产品使用有助于管理产品资料、标籤和文檔,以确保合规性和患者安全,从而创造积极的市场前景。
市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外,报告还提供了所有主要公司的详细资料。
The Japan product information management market size reached USD 852.0 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,515.0 Million by 2033, exhibiting a growth rate (CAGR) of 12.8% during 2025-2033. The significant expansion in the online retail and e-commerce industry, the widespread adoption of product information management (PIM) in the healthcare and pharmaceutical industries, and the increasing product application in the manufacturing sector represent some of the key factors driving the market.
Product information management (PIM) is an essential aspect of modern business operations, particularly in the context of e-commerce and product-driven industries. It refers to the process of centrally managing and organizing product data and information to ensure accuracy, consistency, and accessibility across various channels and platforms. It serves as a hub where businesses can collect, enrich, and distribute product-related data to effectively market and sell their products, including details such as product descriptions, specifications, images, pricing, and availability. PIM systems gather product information from numerous sources within an organization, including enterprise resource planning (ERP) systems, spreadsheets, and databases allowing businesses to avoid data silos and ensure that everyone accesses the same, up-to-date information. Additionally, it allows for the enrichment of product data with additional attributes, including translations, categorizations, and marketing content, which ensures that products are presented in a compelling and consistent manner across various sales channels. It also enforces consistency by standardizing product information, which is essential for building customer trust and ensuring a seamless shopping experience. Nowadays, PIM enables businesses to efficiently distribute product data to various sales channels, including websites, marketplaces, and catalogs, to streamline the process of listing and updating products across different platforms.
The market is primarily driven by the growing e-commerce sector in Japan due to changing consumer preferences, growing internet penetration, and the convenience of online shopping. In addition, businesses embrace online retail, and the need to manage vast product catalogs led to the adoption of PIM solutions, providing a centralized platform to manage and update product information across numerous online channels, ensuring consistency and enhancing the customer experience, influencing the market growth. Moreover, the widespread adoption of product information management in the manufacturing sector to manage and share product data with distributors, suppliers, and other partners while streamlining product development and collaboration ensures the supply chain access to accurate and consistent information, representing another major growth-inducing factor. Besides this, the rising demand for product information management in the consumer electronics industry deals with various products, each with its own specifications and features, and helps manage complex product data, ensuring that accurate information is available for marketing, sales, and customer support, accelerating market growth. Along with this, the growing fashion and apparel industry is using product information management to maintain consistency in product listings across numerous platforms and channels regarding sizes, colors, and materials, propelling the market growth. Furthermore, the extensive product use in the healthcare and pharmaceutical industries helps manage product data, labeling, and documentation to ensure compliance and patient safety, creating a positive market outlook.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.