2025-2033年日本零售市场报告（依产品、配销通路及地区）

2024年，日本零售市场规模达1.7797兆美元。展望未来， IMARC Group预计到2033年，市场规模将达到2.0069兆美元，2025-2033年期间的复合年增长率（CAGR）为1.3%。个人对无缝全通路体验的需求日益增长，提供线上购物便利的电商购物平台数量不断增加，以及越来越多的品牌选择线上平台并建立网站，这些都是推动市场发展的关键因素。

零售是指将商品和服务直接销售给个人使用的过程。它包括实体零售，顾客可以亲自到店购买。它还包括电商零售或线上零售平台，让顾客透过网路购物。它还包括快闪零售，即临时性的零售空间，可以短期设立以推广产品或测试新市场。它是分销链的最后一步，将产品或服务提供给最终用户。零售透过选择、定价和展示产品进行有效的行销，以最大限度地提高销售额，从而吸引顾客并鼓励购买。它高度依赖顾客满意度，并提供优质的客户服务，以确保回头客和良好的口碑，从而提升商店的声誉。零售也进行高效的供应链管理，这对于维持充足的库存水准、降低成本和确保及时交付产品以满足需求至关重要。零售为人们提供了一种便捷的方式，让他们可以在一个地方获得各种各样的产品和服务，从而节省时间和精力。它还使零售商能够采用新技术和策略来增强购物体验并保持竞争力。

日本零售市场趋势：

目前，越来越多的电商平台提供便利的线上购物体验，并将订单送到家中，这是推动日本市场成长的关键因素之一。此外，零售商正在融入永续采购，减少包装浪费，并采用节能营运模式，以符合环保理念并遵守日本严格的环境法规。此外，人工智慧 (AI) 和资料分析的日益普及，使零售商能够收集有关消费者行为的宝贵见解，制定个人化行销策略，并优化供应链营运。扩增实境 (AR) 等技术也提升了店内购物体验，让顾客在购买前可以虚拟试用产品。此外，越来越多的品牌选择线上平台并建立网站，以便与目标受众建立全面联繫，并进行数位行销，从而支持日本市场的成长。此外，个人对无缝全通路体验的需求日益增长，也促使零售商投资于能够打造一体化客户旅程的技术。实体零售空间和数位零售空间的整合也变得越来越普遍，零售商采用点击提货服务、店内数位展示和行动支付选项等策略来满足该国不断变化的消费者期望。

日本零售市场细分：

产品洞察：

• 食品和饮料
• 个人和家庭护理
• 服装、鞋类和配件
• 家具、玩具和嗜好
• 电子及家用电器
• 其他的

配销通路洞察：

• 超市和大卖场
• 便利商店
• 专卖店
• 网上商店
• 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。一些关键参与者包括：

• 永旺株式会社
• 亚马逊公司
• 劳森公司
• 宜得利株式会社
• Seven & i 控股有限公司
• 岛村株式会社
• 优衣库有限公司
• 友都八喜相机株式会社

本报告回答的关键问题：

• 日本零售市场迄今表现如何？未来几年将如何表现？
• 新冠疫情对日本零售市场有何影响？
• 日本零售市场依产品划分是怎样的？
• 日本零售市场依配销通路如何划分？
• 日本零售市场的价值链分为哪些阶段？
• 日本零售业的主要驱动因素和挑战是什么？
• 日本零售市场的结构是怎么样的？主要参与者是谁？
• 日本零售市场的竞争程度如何？

本报告回答的关键问题：

• 日本零售市场迄今表现如何？未来几年将如何表现？
• 新冠疫情对日本零售市场有何影响？
• 日本零售市场依产品划分是怎样的？
• 日本零售市场依配销通路如何划分？
• 日本零售市场的价值链分为哪些阶段？
• 日本零售业的主要驱动因素和挑战是什么？
• 日本零售市场的结构是怎么样的？主要参与者是谁？
• 日本零售市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：日本零售市场 - 简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本零售市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第六章：日本零售市场-细分：依产品

• 食品和饮料
  • 概述
• 个人和家庭护理
  • 概述
• 服装、鞋类和配件
  • 概述
• 家具、玩具和嗜好
  • 概述
• 电子及家用电器
  • 概述
• 其他的

第七章：日本零售市场-细分：依配销通路

• 超市和大卖场
  • 概述
• 便利商店
  • 概述
• 专卖店
  • 概述
• 网上商店
  • 概述
• 其他的

第八章：日本零售市场-竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳获胜策略
• 竞争仪錶板
• 公司评估象限

第九章：关键参与者简介

• AEON Co. Ltd.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Amazon.com Inc.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Lawson Inc.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Nitori Co. Ltd.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Seven & i Holdings Co. Ltd.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• SHIMAMURA Co. Ltd.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Uniqlo Co. Ltd.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Yodobashi Camera Co. Ltd.
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

第十章：日本零售市场-产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 驱动程式
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 11 章：附录

Japan retail market size reached USD 1,779.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 2,006.9 Billion by 2033, exhibiting a growth rate (CAGR) of 1.3% during 2025-2033. The growing demand for seamless omnichannel experiences among individuals, rising number of e-commerce shopping platforms providing the convenience of online shopping, and an increasing number of brands choosing online platforms and building websites represent some of the key factors driving the market.

Retail refers to the process of selling goods and services directly to people for their personal use. It comprises brick-and-mortar retail, where customers can physically visit to make purchases. It also consists of e-commerce retail or online retail platforms that allow customers to make purchases through the internet. It also includes pop-up retail, which are temporary retail spaces that can be set up for a short duration to promote products or test a new market. It is the final step in the distribution chain, where products or services are made available to the end-users. It conducts effective merchandising by selecting, pricing, and displaying products in a way that maximizes sales to attract customers and encourage purchases. It heavily relies on customer satisfaction and provides excellent customer service to ensure repeat business and positive word-of-mouth, thereby contributing to the reputation of the store. It also conducts efficient supply chain management, which is essential for maintaining adequate stock levels, minimizing costs, and ensuring timely delivery of products to meet demand. Retail provides a convenient way for people to access a wide range of products and services in one location, saving time and effort. It also enables retailers to adopt new technologies and strategies to enhance the shopping experience and stay competitive.

Japan Retail Market Trends:

At present, the increasing number of e-commerce shopping platforms providing the convenience of online shopping and delivering orders to the doorstep of buyers represents one of the crucial factors impelling the growth of the market in Japan. Besides this, retailers are incorporating sustainable sourcing, reducing packaging waste, and adopting energy-efficient operations to align with the ideologies of eco-consciousness and comply with stringent environmental regulations in the country. In addition, the rising use of artificial intelligence (AI) and data analytics is enabling retailers to gather valuable insights into consumer behavior, personalize marketing strategies, and optimize supply chain operations. Technologies like augmented reality (AR) are also enhancing the in-store shopping experience, allowing customers to virtually try products before making a purchase. Apart from this, the increasing number of brands choosing online platforms and building websites to comprehensively connect with their targeted audience and conduct digital marketing in supporting the market growth in the country. Additionally, the rising demand for seamless omnichannel experiences among individuals is encouraging retailers to invest in technologies that enable a cohesive customer journey. The convergence of physical and digital retail spaces is also becoming increasingly prevalent, with retailers adopting strategies like click-and-collect services, in-store digital displays, and mobile payment options to meet evolving consumer expectations in the country.

Japan Retail Market Segmentation:

Product Insights:

• Food and Beverages
• Personal and Household Care
• Apparel, Footwear and Accessories
• Furniture, Toys and Hobby
• Electronic and Household Appliances
• Others

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• AEON Co. Ltd.
• Amazon.com Inc.
• Lawson Inc.
• Nitori Co. Ltd.
• Seven & i Holdings Co. Ltd.
• SHIMAMURA Co. Ltd.
• Uniqlo Co. Ltd.
• Yodobashi Camera Co. Ltd.

Key Questions Answered in This Report:

• How has the Japan retail market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan retail market?
• What is the breakup of the Japan retail market on the basis of product?
• What is the breakup of the Japan retail market on the basis of distribution channel?
• What are the various stages in the value chain of the Japan retail market?
• What are the key driving factors and challenges in the Japan retail?
• What is the structure of the Japan retail market and who are the key players?
• What is the degree of competition in the Japan retail market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Retail Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Retail Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Retail Market - Breakup by Product

• 6.1 Food and Beverages
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Personal and Household Care
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)
• 6.3 Apparel, Footwear and Accessories
  • 6.3.1 Overview
  • 6.3.2 Historical and Current Market Trends (2019-2024)
  • 6.3.3 Market Forecast (2025-2033)
• 6.4 Furniture, Toys and Hobby
  • 6.4.1 Overview
  • 6.4.2 Historical and Current Market Trends (2019-2024)
  • 6.4.3 Market Forecast (2025-2033)
• 6.5 Electronic and Household Appliances
  • 6.5.1 Overview
  • 6.5.2 Historical and Current Market Trends (2019-2024)
  • 6.5.3 Market Forecast (2025-2033)
• 6.6 Others
  • 6.6.1 Historical and Current Market Trends (2019-2024)
  • 6.6.2 Market Forecast (2025-2033)

7 Japan Retail Market - Breakup by Distribution Channel

• 7.1 Supermarkets and Hypermarkets
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Convenience Stores
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Specialty Stores
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Online Stores
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Others
  • 7.5.1 Historical and Current Market Trends (2019-2024)
  • 7.5.2 Market Forecast (2025-2033)

8 Japan Retail Market - Competitive Landscape

• 8.1 Overview
• 8.2 Market Structure
• 8.3 Market Player Positioning
• 8.4 Top Winning Strategies
• 8.5 Competitive Dashboard
• 8.6 Company Evaluation Quadrant

9 Profiles of Key Players

• 9.1 AEON Co. Ltd.
  • 9.1.1 Business Overview
  • 9.1.2 Product Portfolio
  • 9.1.3 Business Strategies
  • 9.1.4 SWOT Analysis
  • 9.1.5 Major News and Events
• 9.2 Amazon.com Inc.
  • 9.2.1 Business Overview
  • 9.2.2 Product Portfolio
  • 9.2.3 Business Strategies
  • 9.2.4 SWOT Analysis
  • 9.2.5 Major News and Events
• 9.3 Lawson Inc.
  • 9.3.1 Business Overview
  • 9.3.2 Product Portfolio
  • 9.3.3 Business Strategies
  • 9.3.4 SWOT Analysis
  • 9.3.5 Major News and Events
• 9.4 Nitori Co. Ltd.
  • 9.4.1 Business Overview
  • 9.4.2 Product Portfolio
  • 9.4.3 Business Strategies
  • 9.4.4 SWOT Analysis
  • 9.4.5 Major News and Events
• 9.5 Seven & i Holdings Co. Ltd.
  • 9.5.1 Business Overview
  • 9.5.2 Product Portfolio
  • 9.5.3 Business Strategies
  • 9.5.4 SWOT Analysis
  • 9.5.5 Major News and Events
• 9.6 SHIMAMURA Co. Ltd.
  • 9.6.1 Business Overview
  • 9.6.2 Product Portfolio
  • 9.6.3 Business Strategies
  • 9.6.4 SWOT Analysis
  • 9.6.5 Major News and Events
• 9.7 Uniqlo Co. Ltd.
  • 9.7.1 Business Overview
  • 9.7.2 Product Portfolio
  • 9.7.3 Business Strategies
  • 9.7.4 SWOT Analysis
  • 9.7.5 Major News and Events
• 9.8 Yodobashi Camera Co. Ltd.
  • 9.8.1 Business Overview
  • 9.8.2 Product Portfolio
  • 9.8.3 Business Strategies
  • 9.8.4 SWOT Analysis
  • 9.8.5 Major News and Events

10 Japan Retail Market - Industry Analysis

• 10.1 Drivers, Restraints, and Opportunities
  • 10.1.1 Overview
  • 10.1.2 Drivers
  • 10.1.3 Restraints
  • 10.1.4 Opportunities
• 10.2 Porters Five Forces Analysis
  • 10.2.1 Overview
  • 10.2.2 Bargaining Power of Buyers
  • 10.2.3 Bargaining Power of Suppliers
  • 10.2.4 Degree of Competition
  • 10.2.5 Threat of New Entrants
  • 10.2.6 Threat of Substitutes
• 10.3 Value Chain Analysis

11 Appendix