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市场调查报告书
商品编码
1753985
AR/VR 晶片市场报告(按晶片类型、装置类型、最终用户和地区)2025 年至 2033 年AR/VR Chip Market Report by Chip Type, Device Type, End User, and Region 2025-2033 |
2024年,全球AR/VR晶片市场规模达52亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到247亿美元,2025-2033年期间的复合年增长率(CAGR)为17.87%。全球游戏和娱乐产业产品使用量的不断增长、智慧型手机和其他设备中游戏功能数量的不断增加以及教育产业对晶片需求的不断增长,都是推动AR/VR晶片市场发展的一些因素。
各行业产品需求不断成长
扩增实境 (AR) 和虚拟实境 (VR) 解决方案在民航、国防安全、医疗保健、数位製造、教育和娱乐等各行各业都得到了广泛的应用。然而,预计扩增实境和虚拟实境 (AR) 市场的知名企业将专注于推出行业特定的解决方案,以扩大其在采矿、石油天然气和运输等各个行业的影响力。扩增实境/虚拟实境 (AR/VR) 技术在工业、教育、医疗保健和娱乐等多个领域的应用正在成长。随着扩增实境和虚拟实境 (AR/VR) 在多个行业的应用日益广泛,预计专用晶片的需求将会增加,扩增实境/虚拟实境 (AR/VR) 晶片市场也将随之成长。
游戏领域对 AR/VR 晶片的需求不断增长
在预测期内,基于扩增实境和虚拟实境的游戏需求将持续成长,这将推动AR/VR晶片市场价值的成长。过去几年,游戏玩家数量显着成长。扩增实境和虚拟实境技术最受欢迎的应用之一是电子游戏。智慧型手机製造商利用切实可行的扩增实境和虚拟实境解决方案,在其手机中融入额外的游戏功能,以提升整体用户介面体验,并在市场上保持领先地位。此外,由于扩增实境和虚拟实境利用技术支援的平台模拟真实世界场景,它们提供了一种有效且经济高效的培训和技能开发替代方案。
AR/VR技术创新
根据AR/VR市场报告,扩增实境和虚拟实境技术可用于协作研讨会、会议、公开讲座、军事训练、航空训练、护理和医疗专业培训以及自学程序。此外,各大公司正优先考虑产品创新,持续投入产品开发,以提供更优质的产品或服务。此外,包括数位製造、医疗保健、教育、娱乐、军事和安全以及民航在内的众多产业都高度依赖AR/VR技术。业界领先竞争对手正专注于推出行业专属解决方案并开发尖端技术,从而推动AR/VR晶片的需求。
处理器IC占据市场主导地位
处理器IC在AR/VR晶片市场收入中占据主导地位。这些晶片的功能使其与其他嵌入式系统相比极其高效,从而推动了该领域的扩张。电源管理积体电路(IC)广泛应用于自动操作产品和设备,包括嵌入式系统、植入式医疗设备、智慧家电、遥控器和汽车引擎控制系统。更小的微控制器由相同的积体电路组成,由于单一晶片包含所有重要元件,包括记忆体、中央处理器(CPU)和输入/输出週边,因此系统成本更低。这降低了製造成本并提高了效率,这对AR/VR晶片市场前景有利。
头戴式显示器占市场最大份额
根据AR/VR晶片市场研究,头戴式显示器占据市场主导地位。一种无需使用者改变正常视角即可向使用者显示资讯或资料的透明显示器称为头戴式显示器,又称平视显示器(HUD)。军队和警察广泛使用头戴式显示器,这推动了市场的扩张。另一方面,在整个预测期内,平视显示器细分市场将实现最快的复合年增长率。这得益于其特性,即让消费者在不被干扰的情况下查看资料。
游戏占市场最大份额
AR/VR晶片市场研究报告显示,游戏产业主导市场。在千禧世代中,融合虚拟实境和扩增实境技术的电子游戏广受欢迎。透过AR/VR技术,消费者可以透过数位平台在现实生活中体验游戏世界。因此,製造商高度重视其产品的AR/VR相容性。游戏产业对AR/VR晶片的需求日益增长,基于扩增实境和虚拟实境的解决方案价格实惠,以及该技术在各种应用中的快速普及,这些都是推动AR/VR晶片市场发展的因素。
亚太地区引领市场,占据最大AR/VR晶片市场份额
这份市场研究报告也对所有主要区域市场进行了全面分析,包括北美(美国和加拿大);亚太地区(中国、日本、印度、韩国、澳洲、印尼等);欧洲(德国、法国、英国、义大利、西班牙、俄罗斯等);拉丁美洲(巴西、墨西哥等);以及中东和非洲。报告显示,亚太地区占据了最大的市场份额。
亚太地区目前占据市场主导地位。该地区的主导地位源于其重视将虚拟实境技术应用于消费者线上学习、医疗保健和培训。此外,值得注意的是,像印度这样的国家即将将新技术引入各行各业,这表明亚太地区在预测期内的AR/VR晶片市场可能会出现更快的成长。该地区的成长得益于政府、物流、住宅和商业以及交通运输等众多行业的现代技术应用。光纤电缆和数位服务的普及进一步拓展了AR/VR晶片市场的前景。
市场研究报告对竞争格局进行了全面的分析,并提供了所有主要公司的详细资料。市场中的一些主要参与者包括:
The global AR/VR chip market size reached USD 5.2 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 24.7 Billion by 2033 exhibiting a growth rate (CAGR) of 17.87% during 2025-2033. The rising product use in the gaming and entertainment industries across the globe, the rising number of gaming features in smartphones and other devices, and the growing chip demand in the education industry are some of the factors propelling the AR/VR chip market.
Increasing product demand in various industries
Augmented and virtual reality solutions find high usage in various industries such as civil aviation, defense & security, healthcare, digital manufacturing, education, and entertainment. However, prominent players operating in the augmented and virtual reality market are projected to concentrate on the introduction of industry-specific solutions to expand their presence across various industries such as mining, oil & gas, and transportation. The adoption of AR/VR technology is growing in several sectors, such as industry, education, healthcare, and entertainment. With the growing application of AR and VR across multiple industries, specialized chips are expected to see a rise in demand and AR/VR chip market growth.
Rising demand for AR/VR chips in the gaming sector
Throughout the projected period, there will be a rise in demand for augmented and virtual reality-based games, which will contribute to the AR/VR chip market value. The population of gamers has grown significantly in the last several years. One of the most popular uses of augmented and virtual reality technologies is in video games. Using workable augmented and virtual reality-based solutions, smartphone manufacturing companies are also incorporating extra gaming capabilities into their handsets to improve the overall user interface experience and stay ahead of their competitors in the market. Furthermore, as augmented and virtual reality use technology-enabled platforms to imitate real-world settings, they offer a helpful, cost-effective substitute for training and skill development.
Technological Innovations in AR/VR
According to the AR/VR market report, augmented and virtual reality technology can be used for collaborative seminars, meetings, public lectures, military training, aviation training, nursing and medical professional training, and self-learning procedures. Additionally, it is seen that major companies are prioritizing product innovation by continuing to spend on product development to provide better products or services. Additionally, a wide range of industries, including digital manufacturing, healthcare, education, entertainment, military and security, and civil aviation, rely significantly on AR/VR technologies. Leading industry rivals are concentrating on launching industry-specific solutions and developing cutting-edge technologies, thus driving AR/VR chip demand.
Processor ICs dominate the market
Processor ICs are dominating the AR/VR chip market revenue. The features offered by these chips have made them extremely efficient in comparison to other embedded systems, which has fueled the segment's expansion. Integrated circuits for power management (ICs) are found in automatic-operating goods and gadgets, including embedded systems, medical devices implanted in the body, smart appliances, remote controls, and automotive engine control systems. Smaller microcontrollers consist of the same and result in lower system costs as a single chip consists of all the vital components, including memory, a central processing unit (CPU), and input/output peripherals. This results in reduced manufacturing costs and improved efficiency which proves beneficial for the AR/VR chip market overview.
Head mounted display holds the largest share in the market
According to AR/VR chip market research, head mounted display is dominating the market. A transparent display that shows information or data to the user without requiring them to change their normal viewing angles is called a head mounted display, or heads-up display, or HUD. The military and police use head-mounted displays extensively, which fuels the market's expansion. On the other side, throughout the course of the forecast period, the head-up display segment would see the fastest CAGR growth. This is explained by its characteristics, which let consumers view data without being interrupted.
Gaming holds the maximum share in the market
The AR/VR chip market research report shows that the market is dominated by the gaming sector. Among millennials, electronic games that work with virtual and augmented reality technologies are popular. Through a digital platform, consumers can experience the gaming world in real life thanks to AR/VR technology. Consequently, producers have placed a high priority on the AR/VR compatibility of their goods. The gaming industry's increasing need for AR/VR chips, the affordability of augmented and virtual reality-based solutions, and the technology's quick adoption across a range of applications are driving factors in the AR/VR chip market.
Asia Pacific leads the market, accounting for the largest AR/VR chip market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Asia Pacific accounted for the largest market share.
The market is being dominated by Asia Pacific. The dominance of this region stems from its emphasis on using virtual reality technology for consumer online learning, medical care, and training. Moreover, it is significant that nations like India are about to introduce new technologies into a range of industries, suggesting that the Asia Pacific area would probably witness a quicker rate of growth in the AR/VR chip market throughout the forecast period. The region has grown as a result of modern technology being adopted by many sectors, including government, logistics, residential and commercial, and transportation. The increased adoption of fiber optic cables and digital services has expanded the AR/VR chip market outlook further.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: