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市场调查报告书
商品编码
1792411
线上电影票务服务市场报告(按设备、类型、应用程式和地区)2025 年至 2033 年Online Movie Ticketing Services Market Report by Device, Genre, Application, and Region 2025-2033 |
2024年,全球线上电影票务服务市场规模达214亿美元。展望未来, IMARC Group预计到2033年,该市场规模将达到346亿美元,2025-2033年期间的复合年增长率(CAGR)为5.22%。网路普及率的提高、数位化交易的转变、线上票务平台与影院之间合作的增加以及创新技术的采用,是推动市场成长的主要动力。
智慧型手机使用率上升
智慧型手机让消费者随时随地存取电影清单、放映时间和票务预订平台。这种便利性让用户可以随时随地浏览选项、选择座位和购票,无需前往实体售票处或使用桌上型电脑。例如,根据 Cygnis Media 发表的一篇文章,随着技术进步和数位化,许多人更喜欢在智慧型手机上轻按几下即可在线上预订电影票。此外,许多线上票务平台都提供专门针对智慧型手机萤幕最佳化的行动应用程式。这些应用程式提供了简洁易用的介面,方便浏览电影、查看放映时间、观看预告片以及快速有效地完成购票。例如,2023 年 11 月,喀拉拉邦政府推出了一款名为“EnteShow”的行动应用程序,用于预订电影票。最初,喀拉拉邦电影发展公司旗下的 16 家影院都可以透过该应用程式购买电影票。该应用程式为政府、电影製片人和影院老闆提供了清晰的售票数量资讯。同样,2024年2月,马拉地语娱乐业的资深专业人士发布了一款独特的应用程式。 #PrashantDamle、#AbhijitKadam 和 #ChandrakantKadam 合作推出了「Tikitalay」。该应用程式旨在提供马拉地语电影、纳塔克(natak)、音乐剧、喜剧节目等信息,并透过该应用程式预订相关门票。这些因素进一步提升了线上电影票务服务的市场占有率。
促销优惠的采用率不断提高
促销活动的日益盛行极大地推动了线上电影票务服务市场的成长。折扣、BOGO(买一送一)优惠、促销码以及套票和优惠套餐等促销优惠吸引了对价格敏感的消费者。例如,2023年9月,电影《大兵》(Jawan)推出了买一送一的特别优惠。此优惠仅限透过BookMyShow、Paytm Movies、PVR INOX和Cinepolis线上预订。同样,2023年6月,PVR影院推出了DC电影《闪电侠》的限时抢购活动。该影院透过PVR应用程式预订电影票可享五折优惠。这些优惠激励消费者选择在线上购票平台而非传统票房购票。此外,促销活动通常与假日、大片上映或季节性活动同时进行。各大平台在夏季大片季、大型影展或假日週末推出特别折扣,以吸引消费者观影兴趣的提升。例如,2023年10月13日,即印度国家电影日当天,电影票价为每人99印度卢比。观众纷纷透过BookMyShow、PayTM和其他平台在线预订电影票,享受了国家电影日的优惠。这些因素进一步对线上电影票务服务市场的预测产生了积极影响。
技术进步
线上电影票务服务的技术进步改变了消费者与电影互动和购票的方式。数位票务取代了对实体纸票的需求。顾客可以透过电子邮件或手机应用程式接收电影票,并在戏院入口处出示智慧型手机上的二维码或条码进行扫描。出于卫生和安全方面的考虑,这种非接触式解决方案越来越受欢迎,尤其是在新冠疫情期间。例如,根据Box Office发表的一篇文章,2018年数位票务购买量增加了18.7%,而票房收入却下降了5.4%。这进一步对线上电影票务服务市场的价格产生了积极影响。此外,一些线上票务平台与串流媒体服务或娱乐忠诚度计划整合。这种整合使客户能够根据购票情况赚取奖励积分或存取独家内容,从而增强了消费者的价值主张。例如,2024年2月,T-smartphone推出了一项新的忠诚度计划,并推出了一款智慧型手机应用程序,方便消费者管理他们的福利和奖励。这家无线营运商的新会员等级名为“Magenta Status”,可在电影票等一系列服务中提供专属奖励和特权。同样,在2023年12月,沃达丰与ODEON合作,透过VeryMe Rewards为消费者提供两张仅售8英镑的电影票。客户只需打开My Vodafone应用程序,点击「奖励」并领取即可兑换此优惠。这些因素进一步提振了线上电影票务服务市场的收入。
The global online movie ticketing services market size reached USD 21.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 34.6 Billion by 2033, exhibiting a growth rate (CAGR) of 5.22% during 2025-2033. The rising internet penetration, shift towards digital transactions, surging collaboration between online ticketing platforms and cinemas, and adoption of innovative technologies are primarily propelling the market growth.
Rising Usage of Smartphones
Smartphones provide consumers with anytime, anywhere access to movie listings, showtimes, and ticket booking platforms. This convenience allows users to browse options, select seats, and purchase tickets on-the-go, without the need to visit physical box offices or use desktop computers. For instance, according to an article published by Cygnis Media, with technological advancements and digitization, many prefer to book their movie tickets online with a few taps on their smartphones. Moreover, many online ticketing platforms offer dedicated mobile apps that are optimized for smartphone screens. These apps provide a streamlined and user-friendly interface for browsing movies, checking showtimes, viewing trailers, and completing ticket purchases quickly and efficiently. For instance, in November 2023, the Kerala Government launched a mobile app called 'EnteShow' to book movie tickets. Initially, movie tickets were available via the app in 16 theatres under Kerala State Film Development Corporation. The app provides the government, film producers, and theatre owners with a clear picture of the number of tickets sold. Similarly, in February 2024, experienced professionals in the Marathi entertainment sector released a unique app. #PrashantDamle, #AbhijitKadam, and #ChandrakantKadam collaborated to introduce "Tikitalay,". The idea behind it was to provide information about Marathi movies, natak, musical shows, comedy shows, etc., under one roof, and the tickets of the same could be booked through this app. These factors are further contributing to the online movie ticketing services market share.
Growing Adoption of Promotional Offers
The rising prevalence of promotional offers is significantly driving the online movie ticketing services market growth. Promotional offers such as discounts, BOGO (Buy One, Get One) deals, promotional codes, and bundled ticket and concession packages attract price-sensitive consumers. For instance, in September 2023, a special offer of buying one ticket and getting another free was made available on the movie Jawan. The offer was only available on online booking through BookMyShow, Paytm Movies, PVR INOX, and Cinepolis. Similarly, in June 2023, PVR Cinemas launched a flash sale for the DC film, "The Flash." The multiplex provided a 50% discount on movie tickets booked through the PVR app. These offers provide incentives for consumers to choose online ticketing platforms over traditional box office purchases. Moreover, promotional offers are often timed to coincide with holidays, blockbuster movie releases, or seasonal events. Platforms are offering special discounts during summer blockbuster season, major film festivals, or holiday weekends to capitalize on increased consumer interest in moviegoing. For instance, on 13th October 2023, the National Cinema Day, tickets to the movies costed INR 99 per person in India. The audience availed themselves of this National Cinema Day offer by booking the ticket online through BookMyShow, PayTM, and other platforms. These factors are further positively influencing the online movie ticketing services market forecast.
Technological Advancements
Technological advancements in online movie ticketing services have transformed the way consumers interact with and purchase tickets for movies. Digital ticketing eliminates the need for physical paper tickets. Customers can receive their tickets via email or mobile app, and present QR codes or barcodes on their smartphones for scanning at theater entrances. This contactless solution has become increasingly popular, especially during the COVID-19 pandemic, due to hygiene and safety considerations. For instance, according to an article published by Box Office, in 2018, digital ticket purchases climbed by 18.7%, while box office sales declined by 5.4%. This is further positively influencing the online movie ticketing services market price. Moreover, some online ticketing platforms integrate with streaming services or entertainment loyalty programs. This integration allows customers to earn rewards points or access exclusive content based on their ticket purchases, enhancing the value proposition for consumers. For instance, in February 2024, T-smartphone unveiled a new loyalty program, along with a smartphone app that allows consumers to manage their perks and rewards. The wireless carrier's new status level, named "Magenta Status," delivers exclusive rewards and privileges across a range of services like movie tickets. Similarly, in December 2023, Vodafone partnered with ODEON to provide consumers with two cinema tickets for just £8 via VeryMe Rewards. Customers could redeem this offer by opening the My Vodafone app, tapping on 'Rewards', and claiming the deal. These factors are further bolstering the online movie ticketing services market revenue.
Desktop dominates the market
According to the online movie ticketing services market outlook, many users find it more convenient to browse and purchase movie tickets using a desktop or laptop computer. The larger screen size and ease of navigation contribute to a more user-friendly experience compared to mobile devices. Moreover, booking movie tickets often involves selecting seats, viewing seating charts, and comparing showtimes and theatres. Desktop platforms can offer a more detailed and comprehensive booking process, accommodating the needs of users who prefer to plan and review details thoroughly.
According to the online movie ticketing services market overview, drama movies focus on realistic characters, emotions, and interpersonal conflicts. They often explore serious themes such as relationships, social issues, or personal struggles. While adventure movies typically involve exciting journeys or quests undertaken by the protagonist. They often feature exploration, daring escapes, and encounters with exotic locales or mythical creatures. Moreover, comedy movies aim to entertain and amuse through humor, wit, and satire. They may focus on light-hearted situations, misunderstandings, or exaggerated characters. Besides this, thriller movies create suspense and tension, often involving danger, mystery, or psychological twists. They keep audiences on the edge of their seats.
According to the online movie ticketing services market research report, cinemas are the traditional venues where movies are screened to audiences. They typically offer multiple screens showing different films simultaneously. Movie theaters partner with online ticketing platforms to sell tickets in advance, allowing customers to select seats and showtimes conveniently from their devices. Beyond traditional cinemas, entertainment places such as multiplexes, IMAX theaters, and luxury cinema experiences (e.g., dine-in theaters, recliner seating) are becoming popular. These venues leverage online ticketing services to streamline booking processes, offer special packages, and enhance the overall customer experience. While many shopping malls host cinema complexes as anchor attractions. These complexes feature multiple screens, diverse film offerings, and amenities that attract mall visitors.
North America exhibits a clear dominance, accounting for the largest online movie ticketing services market share
The report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, North America exhibits a clear dominance in the market.
According to the online movie ticketing services market statistics, the increasing internet penetration, widespread adoption of smartphones, and advancements in digital platforms have significantly enhanced the accessibility and convenience of online ticketing services in North America. For instance, according to Statista, the number of smartphone users in the U.S. has rocketed. As of 2024, the U.S. counted over 310 million smartphone users and a smartphone penetration rate of over 96%. Moreover, consumers are increasingly preferring digital transactions for purchasing movie tickets due to the ease of browsing showtimes, selecting seats, and completing transactions online. Apart from this, online ticketing platforms are forming strategic partnerships with cinemas, entertainment venues, and shopping malls to streamline ticket sales and enhance customer engagement. These collaborations often include integrated marketing campaigns and loyalty programs.