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市场调查报告书
商品编码
2009204
宠物营养补充品市场规模、份额、趋势和预测:按宠物类型、分销管道、成分、应用和地区划分,2026-2034年Pet Supplement Market Size, Share, Trends and Forecast by Pet Type, Distribution Channel, Source, Application, and Region, 2026-2034 |
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2025年全球宠物营养品市场规模为14亿美元。展望未来,IMARC集团预测,到2034年,该市场规模将达到22亿美元,2026年至2034年的复合年增长率(CAGR)为4.70%。目前,北美市场是该领域的领头羊,预计2025年将占据49.1%的市场。宠物日益「拟人化」、宠物数量不断增长、兽医学的进步、公众意识的提升、创新营养品的研发、专业零售商的兴起以及宠物健康问题的日益增多,都是推动宠物营养品市场份额增长的因素。
电子商务的蓬勃发展显着推动了宠物营养品市场的成长,使消费者能够更方便地获取产品。宠物数量的增加、科技的快速发展以及网路的普及是推动这一成长的主要因素。 2023年,美国电子商务销售额占零售总额的22%,创下美国历史新高。宠物照护领域也呈现同样的趋势,宠物产品的线上销售持续成长。除了便利性之外,丰富的产品种类和极具竞争力的价格也促进了消费者透过线上管道购买宠物营养品。此外,网路商店订阅服务和自动配送计画的兴起也推动了市场成长。例如,Chewy的自动配送服务在最近一个季度的销售额达到22.3亿美元,年增6.4%。这些服务确保了宠物营养品的稳定供应,从而提高了客户维繫留存率,并持续推动市场需求。
根据宠物营养补充品市场的预测,美国是该市场的主要驱动力。截至2023年,约66%的美国家庭(8,690万户)拥有宠物,这构成了一个庞大的营养补充品消费群。宠物饲主越来越将宠物视为家庭成员,增加了在宠物健康和保健产品上的支出。 2023年,美国人在宠物相关支出上花费了1,470亿美元,显示他们在宠物照护方面投入庞大。护理水平的提高延长了老年宠物的寿命,从而增加了对解决关节健康、认知功能和整体健康维护等问题的营养补充剂的需求。产业创新带来了天然、有机和针对性强的产品,满足了注重健康的消费者的需求。电子商务平台的便利性(占宠物行业零售额的很大一部分)进一步推动了市场发展,使产品在全国范围内都能轻鬆购买。
宠物「人性化」进程
宠物「拟人化」趋势的快速发展是推动宠物营养品市场显着扩张的关键因素。随着宠物成为家庭中不可或缺的成员,人们越来越关注如何改善宠物的生活方式,就像人们关注如何改善人类的生活方式。根据美国宠物用品协会(APPA)统计,2022年美国宠物产业市场价值达1,368亿美元,其中宠物食品和零食占502亿美元。约12%的市占率是由宠物营养品的需求所驱动的。这种文化转变导致人们对高端宠物产品的需求不断增长,包括针对宠物健康各个方面的专业营养品。宠物饲主越来越愿意投资购买营养品,这些产品不仅能满足宠物的基本营养需求,还能解决特定的健康问题,并增强宠物的整体活力。消费者行为的这种转变,即把宠物视为家庭成员,正在推动创新型营养补充剂配方和多元化产品线的涌现,从而创造出一个蓬勃发展的市场环境,并随着人与宠物之间纽带的日益紧密而不断扩大。因此,宠物日益「拟人化」是推动产业趋势变化和显着成长的根本动力。
饲养宠物的人数增加
宠物饲养量的不断增长是推动宠物营养品市场快速发展的主要动力。随着越来越多的人开始饲养宠物,他们对宠物健康的关注和责任感也随之提高。为了提供宠物最佳的照顾,饲主积极寻找能够促进宠物健康和延长寿命的营养补充品。例如,根据一篇产业报导报导,自新冠疫情爆发以来,阿联酋的宠物饲养量增加了30%以上。宠物饲养量的成长为这些营养补充剂创造了庞大的消费群,从而推动了市场的发展。宠物饲养所带来的责任感和情感纽带进一步增加了对各种营养补充剂的需求,从维生素到针对特定健康需求的专用配方,应有尽有。因此,宠物饲养量的不断增长正在显着促进市场的扩张和活力。
宠物健康问题增多
宠物健康问题的日益增加是推动市场成长的主要因素。随着宠物饲主对关节问题、过敏和老龄化疾病等常见健康问题的认识不断提高,他们对宠物预防保健的兴趣也日益浓厚。针对宠物犬临床疾病和病症的研究表明,节肢动物感染的盛行率最高(22.62%),其次是体内寄生虫(14.80%)、消化系统疾病(10.22%)和肌肉骨骼疾病(6.81%)。这些数据凸显了人们对宠物常见健康挑战(例如关节问题、过敏和老龄化疾病)日益增长的关注。宠物饲主正在寻求辅助解决方案来解决和缓解这些健康问题,从而推动了对各种专用营养补充剂的需求。此外,人们希望提高宠物的整体生活质量,使它们能够过着更健康、更舒适的生活,这也进一步强化了这一趋势。随着兽医学的进步和宠物饲主对预防措施的认识不断提高,由于需要解决日益增多的宠物健康问题,宠物保健品市场正在经历显着增长,这进一步改变了宠物保健品市场的前景。
The global pet supplement market size was valued at USD 1.4 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 2.2 Billion by 2034, exhibiting a CAGR of 4.70% during 2026-2034. North America currently dominates the market, holding a significant market share of 49.1% in 2025. The growing trend of humanizing pets, increased pet ownership, advancements in veterinary sciences, expanding educational initiatives, innovative developments in these supplements, rise of specialized retail outlets, and growing occurrence of pet health issues are boosting the pet supplement market share.
Expansion in e-commerce has greatly pushed the growth of the pet supplement market by making the product more accessible and convenient to the consumer. The driving factors behind this rise are the increased adoption of pets, rapid technological advancements, and wider accessibility of the internet. In the United States, e-commerce constituted 22% of total retail sales in 2023. This was the biggest sale of e-commerce in the history of the United States. This trend is duplicated in the pet care space, where online sales of pet products have been ever-increasing. Convenience for consumers, combined with having a wider selection of products along with competitive pricing, results in more and more pet supplement purchases through digital channels. Besides that, the development of subscription-based services and auto-ship programs of online stores have added to the market growth. For example, Chewy's Autoship customer sales grew 6.4% year-over-year to $2.23 billion in a recent quarter. These services ensure that there is a steady supply of pet supplements, thereby improving customer retention and driving consistent market demand.
The United States stands out as a key market disruptor, according to the pet supplement market forecast. As of 2023, about 66% of U.S. households-86.9 million homes-have a pet, which translates into a huge consumer base for supplements. Pet owners are beginning to treat pets as more like family members, which brings more spending on health and wellness items. In 2023, Americans spent $147 billion on expenses related to pets, testifying to the significant monetary investment in their care. Elderly pets, living longer due to better care, increased the demand for supplements that cater to challenges such as joint health, cognitive function, and general wellbeing. Innovation in the industry introduced natural, organic, and targeted formulations, which catered to health-conscious customers. The convenience of e-commerce platforms, which have accounted for a significant amount of retail sales in the pet industry, has further propelled the market, making products more accessible nationwide.
Rising Humanization of Pets
The burgeoning trend of rising humanization of pets is a pivotal factor fueling the remarkable pet supplement market expansion. As pets become an integral member of the family, much attention is being given to enhance their lifestyles similar to their human counterparts. The U.S. pet industry was valued at USD 136.8 Billion in 2022, as per the APPA, with pet food and treats accounting for USD 50.2 Billion of this market. A significant portion of this value, around 12%, was driven by the demand for pet supplements. This cultural shift has translated into a growing demand for premium pet products, including specialized supplements that cater to various aspects of their well-being. Pet owners are increasingly inclined to invest in supplements that not only address basic nutritional needs but also support specific health concerns and enhance overall pet vitality. This shift in consumer behavior towards viewing pets as family members has led to a rise in innovative supplement formulations and diverse product offerings, fostering a robust market environment that continues to expand as the human-pet bond strengthens. The rising humanization of pets is thus a driving force behind the changing landscape and substantial growth witnessed in the industry.
Increasing Pet Ownership
The escalating trend of increasing pet ownership is a central driver behind the burgeoning pet supplement market growth. As more individuals embrace the companionship of pets, there is a parallel surge in the awareness and commitment toward ensuring the well-being of these furry companions. Pet owners, motivated by a desire to provide optimal care for their pets, are actively seeking nutritional supplements to support their pets' health and longevity. For instance, in the UAE, pet ownership increased by over 30% since the COVID-19 pandemic, an industrial article stated. This growing pet ownership demographic creates a substantial consumer base for these supplements, propelling the market forward. The sense of responsibility and emotional connection that comes with pet ownership further amplifies the demand for a diverse range of supplements, ranging from vitamins to specialized formulations addressing specific health needs. Consequently, the upward trajectory of pet ownership significantly contributes to the expansion and vitality of the market.
Growing Prevalence of Pet Health Issues
The rising occurrence of pet health problems acts as a major driver for the growing market. As pet owners become more aware of prevalent health issues like joint problems, allergies, and age-related conditions, there is greater focus on proactive pet healthcare. According to a study on clinical diseases and disorders in pet dogs, the highest prevalence was observed in arthropod infestations (22.62%), followed by internal parasites (14.80%), digestive disorders (10.22%), and musculoskeletal disorders (6.81%). This data highlights the growing concern for common health challenges that pets face, such as joint problems, allergies, and age-related issues. Pet owners are seeking supplementary solutions to address and mitigate these health concerns, driving the demand for a variety of specialized supplements. This trend is reinforced by a desire to enhance the overall quality of life for pets and to ensure they lead healthier, more comfortable lives. As veterinary care advances, and pet owners become more attuned to preventive measures, the market experiences substantial growth, driven by the imperative to address the growing prevalence of health issues in the pet population, which further transforms the pet supplement market outlook.
Dogs stand as the largest component in 2025, holding around 51.2% of the market. Dogs have an overwhelming presence and influence in the market. The robust demand for canine-specific supplements can be attributed to the enduring companionship and close bond between humans and dogs. As important members of families, dogs get heightened care and attention, resulting in an increased focus on their overall well-being. Most owners who own dogs will often be on the lookout for supplements tailored for their dog's needs in joint health, skin and coat conditions, and even overall vitality. Given the vast range of dog lifestyles- from the diverse breed lines to different sizes and activities-different supplements meet unique needs.
Offline leads the market with around 79.5% of market share in 2025. The offline segment dominates the market. Traditional brick-and-mortar retail outlets, including pet stores, veterinary clinics, and general retailers, play a vital role in meeting the requirements of the pet owner. The feel of browsing products in the flesh, consulting in-store experts, and the immediacy of purchasing explain why so many channels, including convenience stores, supermarkets, and hypermarkets, remain very popular. Most pet owners favor the facility of local shops so that they can preview the quality and suitability of supplements offered.
Conventional leads the market with around 73.6% of market share in 2025. The conventional source significantly dominates the market, reflecting the prevailing consumer preferences. While the organic segment has witnessed growth driven by a broader trend towards healthier and more natural products, conventional sources maintain a stronghold due to factors like cost-effectiveness and broader availability. Conventional supplements often leverage synthetic ingredients to ensure affordability and stable production, aligning with the price-conscious consumer base. The market's reliance on conventional sources underscores the ongoing balance between the desire for natural options and the practical considerations of cost and accessibility.
Multivitamins lead the market with around 29.4% of market share in 2025. As pets age or have specific health issues, pet owners find themselves thinking about joint health. Overall demand for supplements for hip and joint issues arises from the benefit of mobility and pain relief in pets, especially for older or activity-loving animals. This category ranges from potential applications involving glucosamine and chondroitin supplements popularly noted for their value in contributing to joint care. That hip and joint formulations rule the roost, indeed indicates that pet owners are moving away from being merely reactive preventive caretakers of their pets while also valuing the better well-being and mobility in general terms of their pets.
In 2025, North America accounted for the largest market share of over 49.1%. North America commands a strong market share, driven by one of the highest rates of pet ownership globally. Robust consumer spending power allows pet owners to allocate vast resources to pet care, especially premium supplements, that fuel growth in the market. North American pet owners also benefit from extensive information on their pets' health, so they are more alert to benefits of supplements. The fact that there are leading veterinary colleges in the region encourages use of supplements as part and parcel of proper care. North America houses leading supplement manufacturers for pets who remain in constant innovation and invention to meet every pet requirement. The region's legal framework ensures safety and efficacy standards, thereby instilling consumer confidence, which promotes further growth in the market.
UNITED STATES PET SUPPLEMENT MARKET ANALYSIS
In 2025, the United States accounted for over 93.30% of the pet supplement market in North America. The U.S. market for pet supplements is currently witnessing a stable growth level due to a rise in pet ownership as well as growing awareness related to pet health. According to the American Pet Products Association (APPA), in 2022, the U.S. pet industry reached a level of USD 136.8 billion, with the segment of supplements accounting for a considerable amount. The U.S. pet supplement market grew in 2023, driven primarily by the desire of the pet owners for natural, preventive care options for their animals. Among the most in-demand supplements are those for joint health, skin care, and digestive health. The market has been dominated by companies like Nestle Purina and Mars Petcare, but they keep innovating by introducing new products. This factor is that the trend of humanizing pets is increasing, with many pet owners treating pets as family members and ready to spend more on their well-being. Moreover, U.S. manufacturers are also expanding internationally to capitalize on the growing pet ownership across the globe.
ASIA PACIFIC PET SUPPLEMENT MARKET ANALYSIS
The pet supplements market in the Asia Pacific region is expanding quickly due to rising pet ownership and an emphasis on pet wellness. For example, the Japanese pet product market was about USD 12.4 Billion in fiscal year 2023, showing an increase of 4.5% compared to the year 2022, according to an industrial research report. Despite the declining birth rate, Japanese pet owners are giving pets a family status, hence increasing spending on pet health and wellness. The trend of "humanizing" pets is driving the demand for high-quality products and services, such as automated feeders and pet health monitoring equipment. Pet-friendly establishments and travel accessories are also in demand, which shows that improving the quality of life of pets is important. This is opening the Japanese market for U.S. suppliers-mostly with high-tech pet products. This is reflective of the region at large: increasing investment and innovations in pet care products, most specifically in China and India.
EUROPE PET SUPPLEMENT MARKET ANALYSIS
The European pet supplement market is steadily growing. Increased pet ownership and increasing awareness of pet health are the reasons behind this growth. For instance, Nestle Purina, in September 2024, announced that they are investing over Pound 150 Million (USD 167 Million) in its Wisbech factory in the UK for the production of popular pet food brands. This investment will introduce new technologies, improve energy efficiency, and hire 40 new workers to be in charge of the new advanced production processes. The upgrade for the factory will be done before early 2025 and indicates an emerging trend to increase pet care market, where in 2023, pet care comprised 20% of Nestle's sales. Companies have increased their investment in manufacturing because consumers are looking for premium products for pets. This would position Europe as a prominent player in the global pet supplement market.
LATIN AMERICA PET SUPPLEMENT MARKET ANALYSIS
The Latin American market for pet supplements is growing due to the growing adoption of e-commerce and strategic investment in the sector. One example was when, in 2020, Petlove, an e-commerce pet platform, secured a strategic investment by L Catterton to support its growth and expansion into Brazil. New subscriptions and customers have been experienced on the platform of Petlove as more pet owners turn online for pet products. The investment will further enrich Petlove's offerings, including digital content and services through its partnership with Vet Smart, and expand e-commerce capabilities in independent veterinary practices and brick-and-mortar pet stores. This is part of a larger trend in Latin America, where consumers are increasingly searching for online solutions for pet care products.
MIDDLE EAST AND AFRICA PET SUPPLEMENT MARKET ANALYSIS
The pet supplements market in the Middle East and Africa is growing due to the increasing rate of pet ownership and the increasing disposable incomes, especially in the UAE, Saudi Arabia, and South Africa. According to an industrial article, in the UAE, since the COVID-19 pandemic, pet ownership has increased by more than 30%. The surge in pet ownership contributes to the demand for pet supplements because consumers want better nutrition for their pets. Major global players like Mars Petcare and domestic players are cashing in on this opportunity by increasing their product lines and distribution network in the region. Increasing pets as a family member is also resulting in increased spending on health care for pets, like supplements for skin care, weight management and joint health. In the end, the MEA pet supplements market will experience steady growth based on demographic shifts, economic development, and changing consumer attitudes toward pet care.
The key players in the market are driving growth through a combination of innovation, strategic partnerships, and a focus on consumer education. Renowned companies are investing significantly in research and development to introduce novel formulations that cater to specific pet health needs, expanding the range of available supplements. Collaborations with veterinary professionals and institutions strengthen their credibility, providing consumers with expert-endorsed products. Moreover, key players actively engage in marketing and educational initiatives to raise awareness about the benefits of pet supplements, influencing consumer preferences. Continuous efforts in quality assurance and adherence to regulatory standards instill trust among consumers, establishing these companies as reliable sources for pet care products. Additionally, strategic acquisitions and expansions into emerging markets enable key players to broaden their reach and tap into diverse consumer demographics. The dynamic approach of these industry leaders not only propels their individual success but also contributes significantly to the overall growth and development of the pet supplement market.