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市场调查报告书
商品编码
1822444
2032 年宠物补充品和预防保健市场预测:按产品、动物类型、形态、预防保健类型、分销管道和地区进行的全球分析Pet Supplements & Preventive Care Market Forecasts to 2032 - Global Analysis By Product, Animal Type, Form, Preventive Care Type, Distribution Channel and By Geography |
根据 Stratistics MRC 的数据,全球宠物补充剂和预防保健市场预计在 2025 年达到 76 亿美元,到 2032 年将达到 122 亿美元,预测期内的复合年增长率为 7.0%。
宠物补充剂和预防保健是指一系列旨在增强宠物健康、快乐和寿命的产品和实践,超越常规营养补充剂和兽医治疗。补充剂包括维生素、矿物质、益生菌、关节保健配方和草药萃取物,旨在满足特定的健康需求,例如改善消化功能、增强免疫系统和提高运动表现。预防保健包括常规健康措施,例如接种疫苗、控制寄生虫、牙齿护理和定期体检,以帮助预防疾病。
宠物人性化趋势
宠物人性化趋势正在再形成宠物补充剂和预防保健市场,推动其显着成长和创新。越来越多的宠物主人将饲主视为家庭的一部分,寻求高品质、客製化的补充剂,以促进其健康、长寿和活力。这种情感连结推动了人们对营养、关节健康、免疫力和专业预防保健产品的需求。各大品牌纷纷推出以科学为支撑的高级产品,以因应市场扩张。这一趋势提升了消费者的期望,并增强了消费者对持续产品开发、个人化客製化和预防性宠物健康解决方案的信任。
缺乏监理统一性
缺乏统一的监管给宠物补充剂和预防保健市场蒙上了一层阴影,导致各地区之间出现混乱和不一致的情况。製造商面临复杂的合规挑战、不同的标准以及频繁的政策变化,阻碍了高效的产品开发和市场准入。这种监管碎片化扼杀了创新,增加了成本,并限制了消费者获得优质产品的管道。结果是市场成长缓慢,企业难以在分散且难以预测的市场环境中生存。
全球宠物拥有率上升
全球宠物拥有量的增加推动了宠物补充剂和预防保健市场的显着成长。随着越来越多的家庭将宠物视为珍贵的家庭成员,人们也越来越意识到合理营养和健康维护的重要性。这种文化转变推动了对支持活力、关节健康、消化和免疫力的补充剂的需求。宠物饲主越来越多地投资于预防保健,以促进宠物的快乐和长寿,市场也随着创新和机会的不断扩大而蓬勃发展。
高级产品高成本
高端宠物补充品和预防保健产品的高昂价格构成了巨大的市场壁垒,尤其对中低收入的饲主。许多消费者对价格敏感,这限制了他们为宠物投资昂贵健康解决方案的意愿。这降低了宠物的普及率,并减缓了市场成长,因为只有一小部分人能够负担得起这些高价产品,从而阻碍了普及率和整体市场的扩张。
COVID-19的影响
新冠疫情对宠物补充剂和预防保健市场产生了多重影响。一方面,封锁期间宠物拥有量的增加刺激了对健康食品的需求。另一方面,供应链中断和经济不确定性影响了生产和消费支出。远端医疗和电子商务已成为关键管道,改变了宠物饲主获取医疗服务的方式。疫情凸显了预防保健的重要性,并加速了产业的创新和数位转型。
预计消化器官系统健康领域在预测期内将成长至最大的份额
预计在预测期内,消化器官系统健康领域将占据最大的市场份额,这得益于宠物饲主日益意识到肠道健康对整体健康的重要性。益生菌、膳食纤维补充剂和酵素配方等产品因其在改善营养吸收、减少胃肠道问题和增强免疫力方面的作用而越来越受欢迎。随着宠物年龄的增长,消化器官系统併发症变得越来越常见,对支持其长期活力和舒适度的针对性解决方案的需求也随之激增。
预计液体补充剂领域在预测期内的复合年增长率最高
液体补充剂细分市场预计将在预测期内实现最高成长率,因其易于服用且吸收迅速。宠物饲主越来越倾向于为挑食或吞嚥困难的宠物提供液体补充剂。这些补充剂通常富含必需营养素,例如Omega-3脂肪酸、维生素和草本萃取物,是片剂和粉剂的便捷偏好替代品。口味和给药机制的不断创新,加上个人化宠物照护需求的日益增长,正在推动这一细分市场的快速扩张。
预计亚太地区将在预测期内占据最大的市场份额,这得益于中国、印度和日本等国宠物拥有量的增长、可支配收入的提高以及人们对宠物健康的认识不断增强。都市化和生活方式的转变推动了高端宠物产品(包括补充剂和预防保健服务)的需求激增。此外,不断扩张的电商平台和兽医基础设施使这些产品更容易获得,从而推动了多元化消费群体的强劲成长。
预计北美地区在预测期内的复合年增长率最高,这得益于强劲的消费支出、先进的兽医护理以及根深蒂固的宠物人性化文化。该地区的宠物饲主越来越多地投资于整体健康解决方案,例如用于关节健康、免疫力和缓解焦虑的补充剂。远距远端医疗服务和订阅式宠物健康平台的兴起进一步推动了市场扩张。此外,监管支援和产品配方的创新正在帮助製造商以更高的精准度和功效满足不断变化的消费者偏好。
According to Stratistics MRC, the Global Pet Supplements & Preventive Care Market is accounted for $7.6 billion in 2025 and is expected to reach $12.2 billion by 2032 growing at a CAGR of 7.0% during the forecast period. Pet Supplements & Preventive Care refers to a broad range of products and practices aimed at enhancing the health, well-being, and longevity of pets beyond regular nutrition and veterinary treatment. Supplements include vitamins, minerals, probiotics, joint health formulas, and herbal extracts designed to address specific health needs such as improving digestion, strengthening the immune system, or supporting mobility. Preventive care encompasses routine health measures such as vaccinations, parasite control, dental care, and regular health check-ups to prevent disease before it arises.
Pet Humanization Trend
The pet humanization trend is reshaping the Pet Supplements & Preventive Care Market, driving remarkable growth and innovation. As pet owners increasingly view pets as family members, they seek high-quality, tailored supplements that promote wellness, longevity, and vitality. This emotional bond spurs demand for products addressing nutrition, joint health, immunity, and specialized preventive care. Brands respond with scientifically backed, premium offerings, fueling market expansion. The trend elevates consumer expectations, encouraging ongoing product development, personalization, and trust in preventive pet health solutions.
Lack of Regulatory Uniformity
The lack of regulatory uniformity casts a long shadow over the Pet Supplements & Preventive Care Market, creating confusion and inconsistency across regions. Manufacturers face complex compliance challenges, varying standards, and frequent policy changes, which hinder efficient product development and market entry. This regulatory fragmentation stifles innovation, raises costs, and limits consumer access to quality products. As a result, market growth slows, leaving businesses struggling to navigate a disjointed and unpredictable landscape.
Rising Pet Ownership Globally
The global rise in pet ownership is fueling a remarkable surge in the Pet Supplements & Preventive Care Market. As more households embrace pets as cherished family members, there is a growing awareness of the need for proper nutrition and health maintenance. This cultural shift drives demand for supplements that support vitality, joint health, digestion, and immunity. Pet owners are increasingly investing in preventive care to enhance their pets' well-being and longevity, making the market thrive with innovation and expanding opportunities.
High Cost of Premium Products
The high cost of premium pet supplements and preventive care products acts as a significant barrier in the market, especially for middle- and lower-income pet owners. Many consumers are price-sensitive, limiting their willingness to invest in expensive health solutions for pets. This leads to reduced adoption rates and slows market growth, as only a small segment can afford these high-priced offerings, hindering widespread accessibility and overall market expansion.
Covid-19 Impact
The COVID-19 pandemic had a mixed impact on the pet supplements and preventive care market. On one hand, increased pet adoption during lockdowns boosted demand for health products. On the other, supply chain disruptions and economic uncertainty affected production and consumer spending. Telehealth and e-commerce emerged as vital channels, reshaping how pet owners access care. The pandemic underscored the importance of preventive health, accelerating innovation and digital transformation within the industry.
The digestive health segment is expected to be the largest during the forecast period
The digestive health segment is expected to account for the largest market share during the forecast period, due to increasing awareness among pet owners about the importance of gut health in overall well-being. Products like probiotics, fiber supplements, and enzyme-based formulas are gaining traction for their role in improving nutrient absorption, reducing gastrointestinal issues, and enhancing immunity. As pets age, digestive complications become more common, prompting a surge in demand for targeted solutions that support long-term vitality and comfort.
The liquid supplements segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the liquid supplements segment is predicted to witness the highest growth rate, due to their ease of administration and faster absorption rates. Pet owners increasingly prefer liquid formats for picky eaters or pets with swallowing difficulties. These supplements often blend essential nutrients like omega-3 fatty acids, vitamins, and herbal extracts, offering a convenient and palatable alternative to pills or powders. The growing innovation in flavor profiles and delivery mechanisms, combined with rising demand for personalized pet care, is fueling rapid expansion in this segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to rising pet ownership, increasing disposable income, and growing awareness of pet health in countries like China, India, and Japan. Urbanization and changing lifestyles have led to a surge in demand for premium pet products, including supplements and preventive care services. Additionally, expanding e-commerce platforms and veterinary infrastructure are making these products more accessible, driving robust growth across diverse consumer segments.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to strong consumer spending, advanced veterinary care, and a deeply ingrained pet humanization culture. The region's pet owners are increasingly investing in holistic wellness solutions, including supplements for joint health, immunity, and anxiety relief. The rise of telehealth services and subscription-based pet wellness platforms has further accelerated market expansion. Moreover, regulatory support and innovation in product formulations are helping manufacturers cater to evolving consumer preferences with greater precision and efficacy.
Key players in the market
Some of the key players profiled in the Pet Supplements & Preventive Care Market include Nestle Purina PetCare Company, Healthy Pets (PetAlive), Mars Incorporated (Mars Petcare), Nutramax Laboratories, Inc., Colgate-Palmolive Company (Hill's Pet Nutrition), H&H Group (Zesty Paws), General Mills Inc. (Blue Buffalo), Zoetis Services LLC, Elanco, Virbac, Kemin Industries, Inc., Nordic Naturals, Schell & Kampeter, Inc., Koala Health, Wellness Pet, LLC, Ultimate Pet Nutrition, Fera Pets and Pet Honesty.
In June 2025, General Mills ventured into the burgeoning fresh pet food market with the launch of Blue Buffalo's "Love Made Fresh," offering a variety of recipes designed to complement or standalone from traditional kibble. This expansion positions Blue Buffalo as the largest U.S. pet food brand to provide solutions across dry, wet, and fresh feeding formats.
In April 2024, Nestle Purina PetCare is invested $195 million to expand its Jefferson, Wisconsin, facility, increasing production of wet pet food brands like Pro Plan, Fancy Feast, and Beneful IncrediBites by nearly 50%. The expansion adds 35,000 square feet and is expected to create 100 new jobs, reinforcing Purina's commitment to the community it has been part of for over a century.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.