宠物补充品市场规模、份额、按类型、宠物类型、形态、应用、分销管道和地区进行的成长分析 - 2025-2032 年产业预测

2023 年宠物补充剂市场规模价值 24.8 亿美元，预计将从 2024 年的 26.2 亿美元增长到 2032 年的 41.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.8%。

由于饲主对宠物健康和保健意识的增强，全球宠物补充剂市场正在经历重大转型。随着宠物越来越被视为重要的家庭成员，对促进它们整体健康和长寿的产品的需求也越来越大。宠物拥有量的快速增加加上忙碌的生活方式推动了宠物营养产业的成长，因为饲主正在寻求方便有效的解决方案。这种需求包括针对特定健康问题的补充剂，例如关节健康、皮肤和毛髮保养、消化器官系统健康和免疫支持。此外，不同地区的监管环境各有不同，凸显了遵守品质标准的必要性。随着消费者变得越来越挑剔，透明度、品质保证和天然成分变得越来越重要。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• Start-Ups分析
• 专利分析

宠物补品市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 场外交易（OTC）
• 处方笺

宠物补充品市场规模（按宠物类型和复合年增长率） (2025-2032)

• 市场概况
• 狗
• 猫
• 其他的

宠物补品市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 可以咀嚼
• 粉末
• 液体
• 锭剂/胶囊
• 基于 CBD

宠物补品市场规模（按应用和复合年增长率） (2025-2032)

• 市场概况
• 髋关节和关节
• 皮肤和毛髮
• 消化器官系统健康
• 免疫系统
• 抗压力/镇静
• 心臟健康

宠物补品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 离线

宠物补品市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Nestle Purina PetCare（Switzerland）
• Mars Petcare（USA）
• Hill's Pet Nutrition（USA）
• Nutramax Laboratories（USA）
• Zoetis Inc.（USA）
• Boehringer Ingelheim Animal Health（Germany）
• Virbac（France）
• Vetoquinol（France）
• Bayer Animal Health（Germany）
• Elanco Animal Health（USA）
• Petco（USA）
• Primal Pet Group（USA）
• Wellness Pet Company（USA）
• PetCareRx Inc（USA）
• Only Natural Pet（USA）
• NaturVet（The Garmon Corp.）（USA）
• Blackmores（Australia）
• Natural Dog Company Inc.（USA）
• AdvaCare Pharma（USA）

结论和建议

Pet Supplements Market size was valued at USD 2.48 billion in 2023 and is poised to grow from USD 2.62 billion in 2024 to USD 4.12 billion by 2032, growing at a CAGR of 5.8% during the forecast period (2025-2032).

The global pet supplements market is experiencing significant transformation driven by increased awareness among pet owners regarding their pets' health and wellness. As pets are viewed as pivotal family members, there is a rising demand for products that enhance overall health and longevity. The surge in pet ownership, coupled with busier lifestyles, is propelling growth in the pet nutrition sector as owners seek convenient and effective solutions. This demand includes supplements targeting specific health concerns such as joint health, skin and coat maintenance, digestive wellness, and immune support. Additionally, the regulatory landscape varies by region, emphasizing the need for compliance with quality standards. Transparency, quality assurance, and natural ingredients are becoming increasingly vital as consumers become more discerning.

Top-down and bottom-up approaches were used to estimate and validate the size of the Pet Supplements market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Pet Supplements Market Segments Analysis

Global Pet Supplements Market is segmented by Type, Pet Type, Form, Application, Distribution Channel and region. Based on Type, the market is segmented into Over-the-counter (OTC) and Prescription. Based on Pet Type, the market is segmented into Dogs, Cats and Others. Based on Form, the market is segmented into Chewable, Powder, Liquid, Tablets/Capsules and CBD-based. Based on Application, the market is segmented into Hip & Joint, Skin & Coat, Digestive Health, Immune System, Anti-stress/Calming and Heart Health. Based on Distribution Channel, the market is segmented into Online and Offline. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Pet Supplements Market

The Pet Supplements market is experiencing significant growth fueled by the increasing recognition of pets as integral members of the family. As pet ownership rises, so does the demand for health supplements designed to address various health concerns of pets. Owners are now more attentive to their pets' well-being, seeking high-quality products that cater to specific health issues. Additionally, the proliferation of online shopping platforms has made it more convenient for pet owners to access a wide range of supplements, further enhancing market expansion. The combination of these factors has created a robust environment for the pet supplements industry to thrive.

Restraints in the Pet Supplements Market

The Pet Supplements market encounters several significant challenges that hinder its growth. Varying regulations from one region to another create obstacles in product approvals and market entry, leading to inconsistencies in availability. Furthermore, pet owners often express concerns regarding the safety and quality of supplements, which can deter them from purchasing these products. Economic uncertainties and fluctuations in disposable income also play a critical role, as they may lead consumers to prioritize essential expenditures over non-essential items like pet supplements. These factors combined create a complex environment for market participants seeking to thrive in this niche.

Market Trends of the Pet Supplements Market

The pet supplements market is witnessing a substantial trend towards natural and organic ingredients, fueled by increased consumer awareness regarding the health and wellness of pets. Pet owners are now prioritizing products with clean, transparent ingredient lists, steering clear of artificial additives. This shift has paved the way for personalized and breed-specific formulations, catering to the unique health requirements of various pet breeds, moving away from generic options. Additionally, the incorporation of functional ingredients like hemp-derived CBD is on the rise, enticing pet owners to adopt holistic methods for managing common issues such as anxiety and inflammation, thus driving further growth in the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Startup Analysis
• Patent Analysis

Global Pet Supplements Market Size by Type & CAGR (2025-2032)

• Market Overview
• Over-the-counter (OTC)
• Prescription

Global Pet Supplements Market Size by Pet Type & CAGR (2025-2032)

• Market Overview
• Dogs
• Cats
• Others

Global Pet Supplements Market Size by Form & CAGR (2025-2032)

• Market Overview
• Chewable
• Powder
• Liquid
• Tablets/Capsules
• CBD-based

Global Pet Supplements Market Size by Application & CAGR (2025-2032)

• Market Overview
• Hip & Joint
• Skin & Coat
• Digestive Health
• Immune System
• Anti-stress/Calming
• Heart Health

Global Pet Supplements Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Offline

Global Pet Supplements Market Size & CAGR (2025-2032)

• North America (Type, Pet Type, Form, Application, Distribution Channel)
  • US
  • Canada
• Europe (Type, Pet Type, Form, Application, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Pet Type, Form, Application, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Pet Type, Form, Application, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Pet Type, Form, Application, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Nestle Purina PetCare (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mars Petcare (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hill's Pet Nutrition (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nutramax Laboratories (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Zoetis Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Boehringer Ingelheim Animal Health (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Virbac (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vetoquinol (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bayer Animal Health (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Elanco Animal Health (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Petco (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Primal Pet Group (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Wellness Pet Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PetCareRx Inc (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Only Natural Pet (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NaturVet (The Garmon Corp.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Blackmores (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Natural Dog Company Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AdvaCare Pharma (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations