市场调查报告书
商品编码
1498375
全球宠物补充品市场评估:依产品、依类型、依产品形式、依成分、依宠物类型、依应用、依价格范围、依最终用户、依分销渠道、依地区、机会、预测(2017) ~2031 )Pet Supplements Market Assessment, By Product, By Type, By Product Form, By Ingredients, By Pet Type, By Application, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
2023 年全球宠物补充剂市场规模为 36.2 亿美元,预计到 2031 年将达到 56.6 亿美元,2024-2031 年预测期间复合年增长率为 5.7%。该市场主要是由世界各地宠物日益人性化的趋势所推动的。这与宠物主人和他们的动物之间的联繫如何改变直接相关。伴侣动物主人现在正在寻找宠物食品的 "附加价值" ,这可以透过添加天然成分和营养补充剂来找到。因为基本的挤压或罐装宠物食品已经不够了。 2023 年 3 月,营养补充剂和草药产品公司 Zeon Lifesciences 推出了宠物护理系列,其产品可满足宠物的关节和骨骼健康、皮肤和皮毛健康以及一般健康需求。产品有喷雾、粉末、液体等多种剂型。
宠物补充剂可以提供维生素、矿物质和抗氧化剂,以及支持宠物健康维护和生长的益处。当您的宠物的特殊健康需要需要更高的某些营养素摄取量或当他们的饮食不平衡时,建议使用补充剂。化合物经常用作宠物补充剂,以增加动物的整体消耗量。
近年来,关注狗狗饮食和健康的人数急剧增加。宠物主人经常阅读宠物食品和补充剂上的营养和成分标籤,以确保他们为宠物提供最好、最合适的补充剂。製造商现在将天然和有机成分、维生素、必需脂肪和草药等宠物补充剂以更美味的形式(如软咀嚼物和凝胶)结合在一起,以最大限度地提高宠物的健康。方案。
2024年4月,Swedencare依据欧洲标准推出宠物保健品牌NaturVet。该品牌已存在近 30 年,专注于在其产品组合中添加新产品并向市场引入创新。
宠物人性化成为全球宠物补充剂市场的趋势
宠物人性化的趋势极大地促进了宠物的治疗、照顾和融入人类生活方式的方式。随着宠物从动物变成受人爱戴的个体,它们在家庭中的角色也发生了变化,促使宠物所有权、客户偏好和市场动态发生变化。人性化的一方面体现在宠物在家庭中的日益普及。宠物通常被视为兄弟姐妹和最好的朋友,它们的主人会形成深厚的情感纽带和依恋。情感连结促使宠物主人寻求符合他们为宠物提供优质、可实现的护理的愿望的服务和产品,以及高品质的食品、时尚的配件和个性化的药物。
此外,宠物人性化正在模糊人类和动物慾望之间的界限,有助于在酒店、零售和医疗保健等各个领域开发以宠物为中心的服务和产品。从宠物友善的住宿和餐饮选择到专门的医疗中心和治疗套餐,市场正在响应宠物和宠物补充剂不断增长的需求,以满足其独特的需求。 2023年7月,Procemsa集团考虑到宠物人性化的趋势,推出了狗用维生素、猫消化健康益生菌、宠物关节支持食品补充剂,推出了情绪调节棒等一系列宠物补充剂产品。
人们对宠物身心健康的兴趣日益浓厚正在推动市场成长
宠物主人将宠物视为伴侣,并将其视为家庭的一部分。因此,人们越来越关注宠物的身心健康。此外,兽医学的进步、大众对宠物健康问题认识的提高以及宠物人性化的趋势使得人们更加重视宠物的身心健康。预防性医疗保健对宠物主人来说变得越来越重要,他们正在寻找促进宠物健康的产品。消费者行为的改变促使对优质宠物补充品产品的需求增加。此外,随着主人和宠物之间的联繫变得越来越紧密,主人正在对他们的宠物进行投资,以确保他们的福利和长寿。 2023 年 10 月,Native Pet 推出了新的狗狗多功能补充剂 The Daily。该产品旨在改善能量利用率、皮毛和皮肤健康、肠道健康以及许多其他好处。
本报告研究和分析了全球宠物补充剂市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global pet supplements market was valued at USD 3.62 billion in 2023, expected to reach USD 5.66 billion in 2031, with a CAGR of 5.7% for the forecast period between 2024 and 2031. The market is majorly driven by the rising trend of pet humanization across the globe. It directly relates to how the bond between pet owners and their animals has changed. Owners of companion animals now look for "added value" in pet food, which can be found in the addition of natural ingredients and nutraceuticals, as basic extruded or canned meals are no longer sufficient for their needs. In March 2023, nutraceuticals and herbal products company, Zeon Lifesciences, launched its pet care product range with products catering to joint and bone health, skin, and coat health, along with general wellness needs of pets. The products are available in multiple forms such as sprays, powders, and liquids.
Pet supplements, in addition to vitamins, minerals, and antioxidants, can offer advantages that support the maintenance and growth of pets' health. If the pet's special health requirements call for a greater intake of a certain nutrient or if their diet isn't well-balanced, a supplement can be recommended. Compounds are frequently used as pet supplements to increase the animal's overall consumption.
The number of people who are worried about food and the health of their dogs has increased dramatically in the past several years. Owners closely examine the nutritional and component labels on pet food and supplements to ensure that their pets get the best and most appropriate supplements available. Currently, the manufacturers are focusing mostly on natural and organic ingredients in more palatable forms, such as soft chews and gels, as well as combination solutions that combine vitamins, essential fats, herbs, and other pet supplements to maximize the health conditions of their pets.
In April 2024, Swedencare launched its pet health and wellness brand, NaturVet, in Europe, according to the standards in the region. The brand is about 30 years old and focuses on adding new products to its portfolio and introducing innovations to the market.
Pet Humanization to Gain Acceleration as Global Pet Supplements Market Trend
The pet humanization trend has greatly encouraged how pets are dealt with, cared for, and included in human lifestyles. As pets transition from animals to beloved individuals, their household roles have evolved, leading to shifts in pet possession practices, customer preferences, and market dynamics. One thing of humanization is reflected in the extended popularity of pets in the family unit. They are frequently regarded as siblings or confidants, with owners forming deep emotional bonds and attachments. The emotional connection drives pet owners to seek services and products that align with their desire to provide excellent, feasible care for their companions, together with top-class food, fashionable accessories, and personalized healthcare.
Furthermore, the humanization of pets has blurred the boundaries between human and animal desires, helping to develop pet-centric services and offerings in diverse sectors, such as hospitality, retail, and healthcare. From pet-friendly accommodations and eating places to specialized healthcare centers and remedy packages, the market has responded to the rising demand for pet supplements that cater to pets and their specific requirements. In July 2023, considering the growing trend of pet humanization, Procemsa Group launched its range of supplements for pets, including dog vitamins, probiotics for the digestive well-being of cats, food supplements for joint support in pets, and mood-regulation sticks, among others.
Increasing Focus on Pet Health and Wellness Fuels the Market Growth
Pet owners consider their pets as companions and treat them as family members. It leads to an increased focus on the health and wellness of pets. Furthermore, advancements in veterinary science, growing awareness among people regarding the health issues of their pets, and pet humanization trends have led to an increased emphasis on pet health and wellness. Preventive healthcare is becoming relevant among pet owners, and they seek products that enhance the well-being of their pets. The change in consumer behavior has led to a growing demand for premium pet supplement products. Moreover, with the ever-strengthening bond between pet owners and their pets, pet owners invest in their pets to ensure their welfare and longevity. In October 2023, Native Pet launched a new multipurpose supplement for dogs, The Daily, in powder form containing active ingredients with whole food sources and no additives. The product aims to enhance the utilization of energy, coat and skin health, gut health, and many other benefits.
Dog Supplements Hold the Largest Market Share
Dog supplements represent the largest segment within the global pet supplements market, reflecting the increasing emphasis on canine health and well-being of dogs worldwide. Rising pet ownership rates, especially in developed regions, have led to higher spending on pet health products. Additionally, advancements in veterinary medicine and pet nutrition have expanded the range of supplements available, catering to specific health concerns of dogs such as allergies, stress, and joint stiffness. Furthermore, the rising trend of humanization of pets contributes significantly to the market expansion. Many pet owners view their dogs as family members and are willing to invest in premium supplements to ensure their pets lead healthy and active lives. The emotional connection drives the demand for innovative and premium-quality products in the dog supplement segment.
In December 2023, Arterra, a new dog supplement brand, was launched to set a new industry standard and help dogs live happier, healthier, and longer lives. The firm sells a number of advanced vitamins specifically meant to slow down dogs' aging process.
North America to Dominate the Global Pet Supplements Market Share
North America has a substantial share due to one of the highest pet ownership rates in the world. Due to the region's strong consumer buying power, pet owners can invest significant money in pet care, especially in high-quality supplements, which fuels the industry's growth. Furthermore, pet owners in North America have access to a wealth of information regarding pet health, which promotes a greater understanding of the advantages of supplements. The existence of top-notch veterinary organizations encourages supplement use as a crucial component of pet care. Leading producers of pet supplements, which continuously do research and development to meet a wide range of pet demands, are based in North America.
The regulatory structure in the region guarantees compliance with particular safety and efficacy criteria, thereby fostering customer confidence and promoting market expansion. In April 2024, Cymbiotika, a San Diego-based brand specializing in health and wellness, introduced a new product line named Cymbiotika Pets. The line offers supplements specifically formulated to support and improve the health and vitality of dogs. The products include four types of soft chew supplements: Dog's Allergy & Immune Health, Dog's Calm, Dog's Hip & Joint, and Dog's Probiotic+.
Future Market Scenario (2024 - 2031F)
The pet supplements market is experiencing regular growth, pushed by growing pet possession rates, growing consciousness of pet health, and advancements in the science of pet nutrition.
With rising demand for specialized and premium merchandise, pet supplement producers can expand their services to include a wider range of formulations targeting precise fitness concerns and varied age groups.
With growing emphasis on sustainability and ethical sourcing, there may be a shift towards green packaging, cruelty-free ingredients, and transparent supply chains in the pet supplements industry.
Key Players Landscape and Outlook
The pet dietary supplements market landscape consists of several key players, including market giants, acknowledged for their significant product portfolios and international reach. Alongside these established manufacturers, niche and strong point players have emerged, imparting modern formulations and focused on unique pet fitness requirements. The market is expected to witness sustained growth pushed through the growing rate of pet possession and a growing focus on pet health and wellness. Prominent players are probable to invest in studies and product improvement, advertising and marketing techniques, and strategic collaborations to capitalize on emerging possibilities and maintain their aggressive positions in this dynamic and evolving marketplace.
In April 2024, VetPlus, owned by Tangerine Holdings Limited, launched a new product, Sustain for Cats, the first feline veterinary product in the United Kingdom. This product is a combination of postbiotics, probiotics, and prebiotics, helping cats maintain immune and gastrointestinal health. The company also launched another product, Gomega for Cats, helping cats with their cardiovascular and kidney health.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work