市场调查报告书
商品编码
1617114
宠物益生菌补充品市场预测至 2030 年:按形式、功能、销售管道和地区进行的全球分析Pet Probiotics Supplements Market Forecasts to 2030 - Global Analysis By Form, Functionality, Sales Channel and By Geography |
根据 Stratistics MRC 的数据,2024 年全球宠物益生菌补充品市场规模将达到 7.8 亿美元,预计在预测期内复合年增长率为 5.7%,到 2030 年将达到 10.88 亿美元。
宠物益生菌食品是一种旨在支持宠物(尤其是狗和猫)消化器官系统健康的营养食品。这些补充品含有活的有益细菌和酵母菌株,有助于维持肠道菌丛的健康平衡。它通常在宠物从疾病中恢復、抗生素治疗后或在可能破坏肠道环境的压力时期使用。
根据世界卫生组织 (WHO) 的规定,活细菌数必须至少为 106 CFU/g 才能产生有益的健康影响。
宠物健康意识不断增强
宠物饲主越来越意识到保持宠物整体健康的重要性,不仅包括身体健康,还包括肠道健康。益生菌含有有益细菌,可促进宠物消化器官系统的健康,改善营养吸收,减少腹泻等胃肠道疾病,并增强免疫功能。随着宠物饮食的发展和对均衡天然食品的关注,益生菌逐渐被认为是宠物日常保健的重要组成部分。由于透过社群媒体获取资讯的机会增加、兽医学的进步以及宠物健康影响者的存在,人们对宠物健康的认识不断增强,饲主在预防健康问题方面变得更加积极主动。
昂贵的益生菌产品
优质益生菌产品的高价是宠物益生菌补充品市场成长的主要障碍。优质益生菌承诺卓越的品质和更有效的效果,因此通常售价更高,因为它们采用先进的技术、更高品质的成分和更严格的製造标准。这些成本转嫁给了消费者,使得那些不愿意为宠物投资昂贵的补充品的饲主更难获得这些产品,特别是与其他宠物保健食品相比。
人们越来越关注天然和有机产品
宠物饲主越来越多地寻求全面、无化学物质的解决方案来改善宠物的健康,特别是肠道健康、免疫支持和消化。这种向天然产品的转变正在推动由不含人工添加剂、防腐剂和有害化学物质的有机成分製成的益生菌的发展。这些补充品正在成为一种更安全、更有效的替代品,取代可能产生副作用的传统宠物药物。随着人们对宠物肠道健康重要性的认识不断提高,品牌开始专注于使用天然植物来源成分、有益细菌和有机营养素来配製益生菌产品。
缺乏法律规范
宠物益生菌补充品市场缺乏法律规范,对消费者和製造商都构成了重大挑战。与人类益生菌受到 FDA 等机构严格监管不同,宠物益生菌的监管有限且产品品质和安全标准不一致。缺乏监督意味着某些补充品可能不含他们声称的成分,可能无效,甚至可能对您的宠物有害。如果没有标准化的测试和明确的标籤指南,宠物饲主可能会难以选择合适的产品,这可能会使宠物的健康面临风险。
COVID-19 大流行对宠物益生菌补充品市场产生了重大影响。最初,供应链中断和製造停工导致原材料和最终产品短缺,影响了产品可用性。除此之外,还有物流方面的挑战,导致出货延迟和成本增加。疫情期间,销售额有所增长,因为饲主优先考虑宠物的健康,而饲主宠物主人则面临财务限制,并减少了补充品等非必需品的支出。儘管面临这些挑战,疫情加速了向网路购物的转变,并帮助维持了市场成长。
胶囊细分市场预计将在预测期内成为最大的细分市场
透过提供一种方便、高效和准确的方式为宠物提供有益细菌,胶囊细分市场预计在预测期内将占据最大份额。随着宠物饲主越来越关注动物的消化器官系统健康,胶囊提供了一种易于服用的替代品,取代了难以准确或持续服用的粉末和液体。胶囊可确保剂量准确,保持益生菌的效力,并防止它们因暴露在空气和湿气中而劣化。此外,对肠道健康的宠物补充品的需求不断增长,正在推动胶囊配方的创新,提供适合动物体型、品种和健康需求的选择。
消化器官系统健康领域预计在预测期内复合年增长率最高
由于专注于增强宠物益生菌补充品以促进宠物的整体健康,消化器官系统健康领域预计将在预测期内快速增长。这些补充品旨在透过将有益细菌引入宠物的消化器官系统来改善肠道健康、增强免疫力并支持最佳消化。随着越来越多的饲主意识到保持宠物消化器官系统平衡的重要性,对高品质益生菌的需求激增。这些补充品专为解决腹泻、便秘、食物过敏和其他消化器官系统疾病等特定问题而量身定制。益生菌配方的进步现在包括物种特异性菌株,可确保对不同类型的宠物(包括狗、猫和异国风动物)发挥最大功效。这些因素正在推动该细分市场的成长。
预计亚太地区将在整个预测期内保持最大的市场份额。随着中国、日本和印度等国家宠物拥有量的不断增加,宠物饲主越来越意识到保持宠物健康,尤其是消化器官系统健康的重要性。兽医越来越认识到宠物益生菌的好处,并建议使用它们来解决胃肠道健康、过敏和免疫系统支持等问题。人们对宠物肠道环境与其整体健康之间联繫的认识不断提高,进一步推动了这一趋势。益生菌补充品的种类繁多,包括粉末、胶囊和零食,使饲主可以更轻鬆地将这些产品纳入该全部区域宠物的饮食中。
据估计,欧洲地区在预测期内的复合年增长率最高。宠物饲主越来越认识到肠道健康对宠物的重要性,并认识到平衡的消化器官系统支持整体健康,增强免疫力并提高能量水平。因此,对帮助宠物维持健康消化功能的益生菌补充品的需求不断增加,尤其是在欧洲,宠物拥有率很高,饲主愿意投资优质健康食品。宠物胃肠道问题、过敏和敏感性的普遍存在进一步推动了对益生菌解决方案的需求。
According to Stratistics MRC, the Global Pet Probiotics Supplements Market is accounted for $780 million in 2024 and is expected to reach $1,088 million by 2030 growing at a CAGR of 5.7% during the forecast period. Pet probiotics supplements are dietary products designed to support the digestive health of pets, particularly dogs and cats. These supplements contain live beneficial bacteria or yeast strains that help maintain a healthy balance of gut flora. They are often used to help pets recover from illnesses, after antibiotic treatments, or during times of stress that might disrupt their gut health.
According to the World Health Organization (WHO), the minimum live bacterial count should be 106 CFU/g to have beneficial health effects.
Rising awareness of pet health
Pet owners are becoming more conscious of the importance of maintaining their pets' overall well-being, not just in terms of physical fitness but also gut health. Probiotics, which contain beneficial bacteria, help promote a healthy digestive system in pets, improving nutrient absorption, reducing gastrointestinal issues like diarrhea, and boosting immune function. As pets' diets evolve, with more focus on balanced, natural foods, probiotics are gaining recognition as an essential part of a pet's daily regimen. The rise in awareness of pet health has been fueled by greater access to information through social media, veterinary care advancements, and pet health influencers, making owners more proactive in preventing health issues.
High cost of premium probiotic products
The high cost of premium probiotic products is a significant barrier to the growth of the pet probiotics supplements market. Many premium probiotics, which promise superior quality and more effective results, are often priced higher due to the use of advanced technology, higher-quality ingredients, and stringent manufacturing standards. These costs are passed on to consumers, making them less accessible to pet owners who may be hesitant to invest in expensive supplements for their pets, especially when compared to other pet health products.
Rising focus on natural and organic products
Pet owners are increasingly seeking holistic and chemical-free solutions to improve their pets' health, particularly in gut health, immune support, and digestion. This shift toward natural products is driving the development of probiotics that are made from organic ingredients, free from artificial additives, preservatives, and harmful chemicals. These supplements are seen as safer and more effective alternatives to traditional pet medications, which may have side effects. With rising awareness about the importance of gut health for pets, brands are focusing on formulating probiotic products with natural, plant-based ingredients, beneficial bacteria and organic nutrients.
Lack of regulatory oversight
The lack of regulatory oversight in the pet probiotics supplement market is creating significant challenges for both consumers and manufacturers. Unlike human probiotics, which are subject to stringent regulations by agencies like the FDA, pet probiotics face limited scrutiny, leading to inconsistent product quality and safety standards. This lack of oversight means that some supplements may not contain the ingredients they claim, may be ineffective, or could even be harmful to pets. Without standardized testing or clear labeling guidelines, pet owners may struggle to choose the right products, potentially risking their pets' health.
The COVID-19 pandemic significantly impacted the pet probiotics supplements market. Initially, supply chain disruptions and manufacturing halts led to shortages of raw materials and finished products, affecting product availability. This was further compounded by logistical challenges, which delayed shipments and increased costs. While some pet owners prioritized their pets' health during the pandemic, driving an increase in sales, others faced financial constraints, which led to reduced discretionary spending on non-essential items like supplements. Despite the challenges, the pandemic accelerated the shift toward online shopping, which helped maintain market growth.
The Capsules segment is expected to be the largest during the forecast period
Capsules segment is expected to dominate the largest share over the estimated period, by offering a convenient, efficient, and precise way to deliver beneficial bacteria to pets. As pet owners become more conscious of their animals' digestive health, capsules provide an easy-to-administer alternative to powders or liquids, which may be difficult to dose correctly or administer consistently. Capsules ensure accurate dosage and maintain the potency of probiotics, preventing degradation from exposure to air or moisture. Additionally, the rising demand for specialized pet supplements focused on gut health is driving innovation in capsule formulations, with options tailored for different animal sizes, breeds, and health needs.
The Digestive Health segment is expected to have the highest CAGR during the forecast period
Digestive Health segment is estimated to grow at a rapid pace during the forecast period as it focuses on enhancing pet probiotic supplements to promote overall wellness in pets. These supplements are designed to improve gut health, boost immunity, and support optimal digestion by introducing beneficial bacteria into a pet's digestive system. As more pet owners recognize the importance of maintaining their pets' digestive balance, the demand for high-quality probiotics has surged. These supplements are tailored to address specific issues like diarrhea, constipation, food sensitivities, and other digestive disturbances. Advances in probiotic formulations now include species-specific strains, ensuring maximum effectiveness for different types of pets, whether dogs, cats or exotic animals. These elements are boosting the segmental growth.
Asia Pacific region is poised to hold the largest share of the market throughout the extrapolated period. As pet ownership continues to rise in countries like China, Japan, and India, pet owners are becoming more aware of the importance of maintaining their pets' health, particularly through digestive wellness. Veterinarians, recognizing the benefits of probiotics for pets, are increasingly advising their use to address issues like gastrointestinal health, allergies, and immune system support. This growing trend is further fueled by the rise in awareness of pet gut health and its link to overall well-being. The availability of a wide range of probiotic supplements, including powders, capsules, and treats, has made it easier for pet owners to integrate these products into their pets' diets across the region.
Europe region is estimated to witness the highest CAGR during the projected time frame. Pet owners are increasingly aware of the importance of gut health for their pets, recognizing that a balanced digestive system supports overall well-being, boosts immunity, and improves energy levels. As a result, there is growing demand for probiotic supplements that aid in the maintenance of healthy digestion in pets, especially in Europe where pet ownership is high and owners are willing to invest in premium health products. The growing prevalence of gastrointestinal issues, allergies, and sensitivities among pets further fuels the demand for probiotic solutions.
Key players in the market
Some of the key players in Pet Probiotics Supplements market include BASF SE, Bayer AG, Cargill, Incorporated, Kemin Industries, Lallemand Inc, Mars Petcare Inc, Nestle Purina Petcare, Nutramax Laboratories, VetriScience Laboratories, Probiotics International Ltd, Wellness Pet Company, Hill's Pet Nutrition, Troy Animal Healthcare, Alltech and Pala-Tech Laboratories.
In November 2024, Dhanuka Agritech Limited, one of India's leading agri input companies, has signed an agreement to acquire international rights to the active ingredients Iprovalicarb and Triadimenol. With this acquisition, Dhanuka plans to expand its footprint in more than 20 countries, including the regions of LATAM, EMEA and Asia including India.
In April 2024, General Mills acquired the Belgium-based premium pet food brand Edgards and Cooper as part of its Accelerate Strategy. With this acquisition, General Mills aims to target the premium pet market in European markets.