![]() |
市场调查报告书
商品编码
2016386
交通行动服务(MaaS) 市场报告:依服务类型、交通方式、应用平台、动力方式及地区划分 (2026–2034)Mobility as a Service Market Report by Service Type, Transportation Type, Application Platform, Propulsion Type, and Region 2026-2034 |
||||||
2025年,全球交通行动服务(MaaS)市场规模达91亿美元。展望未来,IMARC集团预测,到2034年,该市场规模将达到655亿美元,2026年至2034年的复合年增长率(CAGR)为23.80%。该市场正经历稳定成长,其驱动因素包括:与永续交通途径相关的严格法规日益严格、共乘应用程式的进步,以及公众环保意识的增强和对永续性的迫切需求。
都市化与交通壅塞缓解
大都会圈面临前所未有的挑战,包括交通拥堵、空气污染和交通基础设施不足。随着都市区密度的增加,本已壅塞的道路交通量日益加剧。这现象凸显了迫切需要创新解决方案来缓解交通拥堵,并改善城市居民的出行体验。 「交通行动服务」(MaaS)正逐渐成为应对这些挑战的策略性解决方案。 MaaS透过提供全面整合的交通途径方式,简化了居住者的出行体验。它将公共交通、共乘、汽车租赁和共享单车等多种交通途径整合到一个可透过行动应用程式存取的单一平台上。这种整合不仅为通勤者提供了便捷的选择,还减少了道路上的私家车数量,有助于缓解交通拥堵。此外,MaaS还促进了公共交通的使用,而公共交通往往利用率不足,并被私家车所取代。随着越来越多的人使用MaaS平台,公共交通用户数量将会增加,从而提高效率并减少交通拥堵。此外,MaaS 还促进了共乘和共享出行等共用出行服务的使用,进一步减少了尖峰时段道路上的车辆数量。
技术进步
技术的快速发展,尤其是在行动应用和连接方面的进步,对推动出行即服务 (MaaS) 市场的发展起到了至关重要的作用。这些技术进步正在改变人们规划、预订和使用交通服务的方式,使 MaaS 更易于获取,并吸引更广泛的用户群体。智慧型手机如今已普及,绝大多数人都拥有这些高效能设备。这种普及使得 MaaS 提供者能够开发出用户友好的行动应用程序,这些应用程式可以作为访问各种交通途径的中心枢纽。透过这些应用程序,用户可以无缝规划多模态行程、预订车票和乘车服务以及进行支付。现代智慧型手机的即时数据功能也提升了 MaaS 体验。用户可以获得最新的公共交通表、交通状况和可用车位信息,从而做出明智的决策并减少等待时间。这种即时资料交换对于 MaaS 系统的顺畅运作至关重要,确保了使用者所需的可靠性和便利性。此外,物联网 (IoT) 的普及正在加速智慧型装置与 MaaS 平台的融合。
环境问题与永续性
对环境保护和永续性的迫切需求正成为推动出行即服务(MaaS)解决方案需求成长的关键因素。随着过度使用汽车的负面影响(例如空气污染和温室气体排放)日益受到重视,个人和政府都在寻求减少交通途径碳足迹的替代方案。
出行即服务 (MaaS) 透过多种方式促进永续性。首先,它鼓励人们将公共交通作为主要的通勤方式。与私家车相比,公共运输系统通常更节能,每位乘客每英里的排放更低。透过改善公共交通的便利性和可及性,MaaS 有助于提高公共交通的利用率,从而减少道路上的私家车数量。 MaaS 平台还整合了各种共用旅游服务,例如共乘和顺风车。这些服务优化了车辆载客量,减少了出行所需的车辆总数。道路上车辆的减少有助于缓解交通拥堵和排放气体,从而改善空气质量,减少碳排放。此外,MaaS 供应商通常会优先在其车队中引入电动和混合动力汽车。这种朝向更清洁、更永续的交通途径的转型,与全球应对气候变迁和减少对石化燃料依赖的努力一致。
The global mobility as a service market size reached USD 9.1 Billion in 2025. Looking forward, IMARC Group expects the market to reach USD 65.5 Billion by 2034, exhibiting a growth rate (CAGR) of 23.80% during 2026-2034. The market is experiencing steady growth driven by the growing implementation of stringent regulations associated with sustainable transportation, increasing innovations in ridesharing apps, and rising environmental awareness and the pressing need for sustainability among the masses.
Urbanization and Congestion Mitigation
Metropolitan areas are facing unprecedented challenges related to traffic congestion, pollution, and limited transportation infrastructure. Urban areas are becoming more densely populated, leading to increased traffic on already congested roadways. This phenomenon is creating a pressing need for innovative solutions to alleviate congestion and improve mobility for urban residents. Mobility as a service (MaaS) is emerging as a strategic solution to address these challenges. By offering a comprehensive, integrated approach to transportation, MaaS streamlines the mobility experience for urban dwellers. It combines various transportation modes, including public transit, ridesharing, car rentals, and bike-sharing, into a single platform accessible through mobile apps. This integration not only provides commuters with more convenient options but also reduces the number of private vehicles on the road, contributing to reduced congestion. Moreover, MaaS encourages the use of public transportation, which is often underutilized in favor of personal vehicles. As more people embrace MaaS platforms, public transit systems experience increased ridership, leading to improved efficiency and reduced traffic congestion. MaaS also promotes the use of shared mobility services, such as carpooling and ridesharing, further reducing the number of vehicles on the road during peak hours.
Advancements in Technology
The rapid advancements in technology, particularly in the realm of mobile applications and connectivity, have played a pivotal role in driving the MaaS market. These technological developments are transforming the way people plan, book, and utilize transportation services, making MaaS more accessible and attractive to a wider audience. Smartphones are becoming ubiquitous, with a vast majority of the population carrying these powerful devices. This widespread adoption is allowing MaaS providers to develop user-friendly mobile applications that serve as central hubs for accessing various transportation options. Users can seamlessly plan multi-modal journeys, book tickets or rides, and make payments through these apps. The real-time data capabilities of modern smartphones are also enhancing the MaaS experience. Users can receive up-to-the-minute information on transit schedules, traffic conditions, and ride availability, enabling them to make informed decisions and reduce waiting times. This real-time data exchange is critical for the successful operation of MaaS systems, as it ensures the reliability and convenience that users demand. Furthermore, the growth of the internet of things (IoT) is facilitating the integration of smart devices with MaaS platforms.
Environmental Concerns and Sustainability
Environmental concerns and the pressing need for sustainability are becoming crucial factors behind the growing demand for MaaS solutions. With the recognition of the adverse impacts of excessive car usage, such as air pollution and greenhouse gas emissions, individuals and governments alike are seeking alternatives that reduce the carbon footprint of transportation.
MaaS promotes sustainability in several ways. It encourages the use of public transportation as a primary mode of commuting. Public transit systems are typically more energy-efficient and emit fewer emissions per passenger mile compared to private vehicles. By making public transit more accessible and user-friendly, MaaS helps increase its utilization, thereby reducing the number of single-occupancy cars on the road. MaaS platforms integrate various modes of shared mobility, such as ridesharing and carpooling. These services optimize vehicle occupancy, reducing the overall number of vehicles needed for transportation. Fewer vehicles on the road translate to decreased traffic congestion and lower emissions, contributing to cleaner air and a smaller carbon footprint. Additionally, MaaS providers often emphasize the inclusion of electric and hybrid vehicles within their fleets. This shift toward cleaner, more sustainable transportation options aligns with global efforts to combat climate change and reduce the reliance on fossil fuels.
Ride-hailing accounts for the majority of the market share
Ride-hailing services revolutionized urban transportation by offering users the convenience of booking rides on-demand through mobile apps. One of the primary reasons for their popularity is the seamless experience they provide. Passengers can track their rides in real-time, know the fare upfront, and pay electronically. Furthermore, ride-hailing services often offer a diverse fleet, including standard sedans, sports utility vehicles (SUVs), and environment friendly options like electric and hybrid vehicles, catering to varying preferences and environmental concerns. With their extensive reach, ride-hailing companies are transforming the way people move within cities, reducing the reliance on personal vehicles and promoting shared mobility.
Ride-sharing services focus on carpooling and sharing rides with others traveling in the same direction. This segment promotes efficient use of vehicles and reduces the environmental impact of transportation. Ride-sharing aligns with environmental goals and offers a sense of community by encouraging passengers and drivers to share their journeys, making efficient use of vehicles, and promoting responsible mobility.
Car-sharing services introduce a flexible approach to urban mobility, allowing users to rent vehicles by the hour or minute when needed. Companies operate in this segment, providing access to a variety of vehicles on a pay-as-you-go basis. Car-sharing is ideal for individuals who do not require a car full-time but still need occasional access to one. This segment promotes the efficient utilization of vehicles, reducing the number of cars on the road and contributing to reduced congestion and emissions in urban areas.
Public transit agencies partnering with MaaS providers and private shuttle services are pivotal components of the MaaS ecosystem. These services offer scheduled routes, reliability, and cost-effectiveness for daily commuters and event transportation. Bus and shuttle services provide a critical backbone to the MaaS network, connecting passengers to key transit hubs and complementing other mobility options. They are particularly important for mass transit and large-scale events, ensuring that users have convenient and efficient transportation choices.
Private holds the largest share in the industry
Private transportation, which includes personal cars, taxis, and ride-hailing services, stands as the dominant segment in the MaaS market. This segment appeals to individuals seeking convenience, privacy, and flexibility in their daily commute or travel. Personal cars offer the utmost autonomy, allowing users to travel at their own pace and on their preferred routes. Taxis, on the other hand, offer on-demand private transportation, while ride-hailing services combine the convenience of taxi services with the benefits of mobile technology. The allure of private transportation lies in its ability to provide door-to-door service, catering to the specific needs and preferences of users. It is particularly popular in regions with limited or less developed public transportation infrastructure.
Public transportation encompasses buses, trams, subways, trains, and other communal modes of transit. This segment caters to individuals who prioritize cost-effective and sustainable mobility solutions. Public transit is often seen as an environment friendly option, as it encourages the use of shared vehicles and reduces the carbon footprint associated with private transportation.
Android represents the leading market segment
Android is the dominant platform in the MaaS market, accounting for the largest user base. This segment is characterized by the widespread availability of MaaS applications on the android operating system. Android has an open-source nature and its broad adoption across various smartphone manufacturers is contributing to its popularity. MaaS providers prioritize developing and optimizing their applications for android devices, ensuring seamless access to mobility services for a vast user demographic. The android segment benefits from the flexibility and customization options that android offers, enabling MaaS providers to offer a diverse range of features and integration possibilities, making it a go-to choice for the majority of users.
The iOS platform, used exclusively by Apple devices, represents another significant segment within the MaaS market. MaaS providers recognize the importance of catering to iOS users and develop dedicated applications that provide a seamless and user-friendly experience. iOS users often expect a high level of quality and security from their applications, which is leading to the development of robust and feature rich MaaS apps on the iOS platform.
Internal combustion engine exhibits a clear dominance in the market
Internal combustion engine vehicles, powered by gasoline or diesel fuel, represent the dominant segment in the MaaS market. This segment includes traditional cars, taxis, and some ride-hailing services that rely on conventional combustion engines. Internal combustion engines still have a substantial presence in the market, particularly in regions with well-established infrastructure and user preferences for conventional vehicles. Their widespread availability and ease of refueling contribute to their continued prominence within the MaaS ecosystem.
The electric vehicle (EV) segment is rapidly gaining momentum as an alternative propulsion type within the MaaS industry. EVs, which run on electricity stored in batteries, offer significant environmental benefits by producing zero tailpipe emissions. This segment includes electric cars, e-scooters, and e-bikes integrated into MaaS platforms. EVs are particularly appealing to environmentally conscious individuals and regions with strong commitments to reducing carbon emissions.
Europe leads the market, accounting for the largest mobility as a service market share
The market research report has also provided a comprehensive analysis of all the major regional markets, which include North America (the United States and Canada); Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, and others); Europe (Germany, France, the United Kingdom, Italy, Spain, Russia, and others); Latin America (Brazil, Mexico, and others); and the Middle East and Africa. According to the report, Europe accounted for the largest market share.
The Europe mobility as a service (MaaS) market is driven by the presence of well-established and efficient public transportation networks in many European cities. Europe has been at the forefront of promoting sustainable and integrated transportation systems. Governments and regulatory bodies have been actively supporting MaaS initiatives by providing incentives, subsidies, and favorable regulations to encourage the adoption of shared mobility and environment friendly transportation.
North America maintains a strong presence driven by the growing interest in MaaS as a means to reduce traffic congestion and promote eco-friendly transportation options.
Asia Pacific stands as another key region in the market, driven by the presence of a diverse mobility ecosystem, including well-established public transit systems, bike-sharing services, and emerging electric scooter rentals.
Latin America exhibits growing potential in the MaaS market, fueled by the increasing emphasis on sustainability and reducing emissions.
The Middle East and Africa region show a developing market for MaaS, primarily driven by the launch of policies and initiatives to modernize transportation systems and reduce reliance on personal vehicles.
Key players in the mobility as a service (MaaS) market are actively pursuing various strategies to stay competitive and expand their influence in the rapidly evolving mobility landscape. Leading companies are focusing on diversifying their service offerings beyond traditional ride-hailing. They are investing in electric and autonomous vehicles, aiming to reduce environmental impact and enhance safety. Furthermore, MaaS providers are forging partnerships with public transit agencies to integrate their services, making it easier for users to access multi-modal transportation options through a single platform. Top companies are also exploring micro-mobility solutions, such as e-scooters and e-bikes, to offer users even more choices for short-distance travel. Additionally, they are investing in data analytics and artificial intelligence to optimize route planning, pricing, and user experience, all while adhering to evolving regulatory frameworks to ensure compliance and safety.
The market research report has provided a comprehensive analysis of the competitive landscape. Detailed profiles of all major companies have also been provided. Some of the key players in the market include: