行动附加价值服务(VAS)的全球市场 2023-2027

行动附加价值服务(VAS)的市场规模在2023年～2027年间，预测将成长到7232亿5000万美元，在预测期间内预计将以15.76％的年复合成长率增长。本报告提供行动附加价值服务(VAS)市场整体分析，市场规模·预测，趋势，成长促进因素·课题，网罗了约25供应商的供应商分析等资讯。

同时本报告还提供当前全球市场趋势与推动因素以及整体市场环境的最新分析。

市场成长的主要因素有智慧型手机的迅速普及，主要产业的数位化，行动宽频的迅速普及。

目录

第1章 摘要整理

• 市场概要

第2章 市场形势

• 市场生态系统

第3章 市场规模

• 市场定义
• 市场区隔分析
• 市场规模 2022
• 市场预测:2022-2027年的预测

第4章 市场规模实际成果

• 全球行动附加价值服务(VAS)市场2017～2021年
• 地区市场区隔分析2017-2021
• 产品市场区隔分析2017-2021
• 终端用户市场区隔分析2017-2021
• 国家市场区隔分析2017-2021

第5章 波特的五力分析

• 五力的摘要
• 买方议价能力
• 供给企业谈判力
• 新加入厂商业者的威胁
• 替代品的威胁
• 竞争的威胁
• 市场情况

第6章 各产品的市场区隔

• 市场明细
• 各产品比较
• 行动广告 - 市场规模与预测 2022-2027
• 手机游戏 - 市场规模与预测 2022-2027
• 行动音乐和影音串流 - 市场规模与预测 2022-2027
• 行动金融和行动电子商务 - 市场规模与预测 2022-2027
• 行动出版物 - 市场规模与预测 2022-2027
• 各产品的市场机会

第7章 各终端用户市场区隔

• 市场明细
• 各终端用户比较
• 大企业 - 市场规模与预测 2022-2027
• 中小企业 - 市场规模与预测 2022-2027
• 各终端用户的市场机会

第8章 客户形势

• 客户形势概要

第9章 各地区形势

• 各地区市场区隔
• 各地区比较
• APAC - 市场规模与预测 2022-2027
• 北美 - 市场规模与预测 2022-2027
• 欧洲 - 市场规模与预测 2022-2027
• 南美 - 市场规模与预测 2022-2027
• 中东及非洲 - 市场规模与预测 2022-2027
• 美国 - 市场规模与预测 2022-2027
• 中国 - 市场规模与预测 2022-2027
• 日本 - 市场规模与预测 2022-2027
• 印度 - 市场规模与预测 2022-2027
• 德国 - 市场规模与预测 2022-2027
• 各地区形势的市场机会

第10章 促进因素，课题，及趋势

• 推动市场要素
• 市场课题
• 推动因素与课题的影响
• 市场趋势

第11章 业者情势

• 概要
• 业者情势
• 混乱状况
• 产业的风险

第12章 供应商分析

• 交易厂商
• 供应商的市场定位
• Alphabet Inc.
• America Movil SAB de CV
• Apple Inc.
• AT and T Inc.
• Cisco Systems Inc.
• Comviva Technologies Ltd.
• Huawei Technologies Co. Ltd.
• Infosys Ltd.
• International Business Machines Corp.
• Monty Mobile
• OnMobile Global Ltd.
• Reliance Industries Ltd.
• Samsung Electronics Co. Ltd.
• Telefonaktiebolaget LM Ericsson
• Vodafone Group Plc

第13章 附录

Technavio has been monitoring the mobile value-added services (VAS) market and it is poised to grow by $723.25 bn during 2023-2027, accelerating at a CAGR of 15.76% during the forecast period. Our report on the mobile value-added services (VAS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the rapid increase in smartphone penetration, digitization of key industries, and rapid penetration of mobile broadband.

Technavio's mobile value-added services (VAS) market is segmented as below:

By Product

• Mobile advertising
• Mobile games
• Mobile music and video streaming
• Mobile money and m-commerce
• Mobile publications

By End-user

• Large enterprises
• Small
• medium enterprises

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the increasing popularity of AR in location-based games as one of the prime reasons driving the mobile value-added services (VAS) market growth during the next few years. Also, the growing demand for non-linear media consumption and the rapid shift toward m-commerce will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the mobile value-added services (VAS) market covers the following areas:

• Mobile value-added services (VAS) market sizing
• Mobile value-added services (VAS) market forecast
• Mobile value-added services (VAS) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading mobile value-added services (VAS) market vendors that include Alphabet Inc., America Movil SAB de CV, Apple Inc., AT and T Inc., Call Up, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Infosys Ltd., InMobi Pte. Ltd., International Business Machines Corp., Monty Mobile, MyRepublic Ltd, OnMobile Global Ltd., Reliance Industries Ltd., Samsung Electronics Co. Ltd., Singapore Telecommunications Ltd., Telcovas Solutions and Services Pvt Ltd, Telefonaktiebolaget LM Ericsson, and Vodafone Group Plc. Also, the mobile value-added services (VAS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 07: Executive Summary - Chart on Incremental Growth
• Exhibit 08: Executive Summary - Data Table on Incremental Growth
• Exhibit 09: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 12: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 13: Market segments
• 3.3 Market size 2022
• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global mobile value-added services (VAS) market 2017 - 2021
• Exhibit 18: Historic Market Size - Data Table on Global mobile value-added services (VAS) market 2017 - 2021 ($ billion)
• 4.2 Geography Segment Analysis 2017 - 2021
• Exhibit 19: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• 4.3 Product Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size - Product Segment 2017 - 2021 ($ billion)
• 4.4 End-user Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
• 5.2 Bargaining power of buyers
• Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• 5.3 Bargaining power of suppliers
• Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• 5.4 Threat of new entrants
• Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
• 5.5 Threat of substitutes
• Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
• 5.6 Threat of rivalry
• Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
• 5.7 Market condition
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Product

• 6.1 Market segments
• Exhibit 30: Chart on Product - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Product - Market share 2022-2027 (%)
• 6.2 Comparison by Product
• Exhibit 32: Chart on Comparison by Product
• Exhibit 33: Data Table on Comparison by Product
• 6.3 Mobile advertising - Market size and forecast 2022-2027
• Exhibit 34: Chart on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Mobile advertising - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Mobile advertising - Year-over-year growth 2022-2027 (%)
• 6.4 Mobile games - Market size and forecast 2022-2027
• Exhibit 38: Chart on Mobile games - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on Mobile games - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on Mobile games - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Mobile games - Year-over-year growth 2022-2027 (%)
• 6.5 Mobile music and video streaming - Market size and forecast 2022-2027
• Exhibit 42: Chart on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 43: Data Table on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibit 44: Chart on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
• 6.6 Mobile money and m-commerce - Market size and forecast 2022-2027
• Exhibit 46: Chart on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
• Exhibit 47: Data Table on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Chart on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
• 6.7 Mobile publications - Market size and forecast 2022-2027
• Exhibit 50: Chart on Mobile publications - Market size and forecast 2022-2027 ($ billion)
• Exhibit 51: Data Table on Mobile publications - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Chart on Mobile publications - Year-over-year growth 2022-2027 (%)
• Exhibit 53: Data Table on Mobile publications - Year-over-year growth 2022-2027 (%)
• 6.8 Market opportunity by Product
• Exhibit 54: Market opportunity by Product ($ billion)

7 Market Segmentation by End-user

• 7.1 Market segments
• Exhibit 55: Chart on End-user - Market share 2022-2027 (%)
• Exhibit 56: Data Table on End-user - Market share 2022-2027 (%)
• 7.2 Comparison by End-user
• Exhibit 57: Chart on Comparison by End-user
• Exhibit 58: Data Table on Comparison by End-user
• 7.3 Large enterprises - Market size and forecast 2022-2027
• Exhibit 59: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 60: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 61: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 62: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
• 7.4 Small and medium enterprises - Market size and forecast 2022-2027
• Exhibit 63: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 64: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibit 65: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• Exhibit 66: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• 7.5 Market opportunity by End-user
• Exhibit 67: Market opportunity by End-user ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
• Exhibit 68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
• Exhibit 69: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibit 70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• 9.2 Geographic comparison
• Exhibit 71: Chart on Geographic comparison
• Exhibit 72: Data Table on Geographic comparison
• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• 9.4 North America - Market size and forecast 2022-2027
• Exhibit 77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on North America - Year-over-year growth 2022-2027 (%)
• 9.5 Europe - Market size and forecast 2022-2027
• Exhibit 81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on South America - Year-over-year growth 2022-2027 (%)
• 9.7 Middle East and Africa - Market size and forecast 2022-2027
• Exhibit 89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• 9.8 US - Market size and forecast 2022-2027
• Exhibit 93: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on US - Year-over-year growth 2022-2027 (%)
• 9.9 China - Market size and forecast 2022-2027
• Exhibit 97: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on China - Year-over-year growth 2022-2027 (%)
• 9.10 Japan - Market size and forecast 2022-2027
• Exhibit 101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibit 103: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibit 104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• 9.11 India - Market size and forecast 2022-2027
• Exhibit 105: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 106: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 107: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 108: Data Table on India - Year-over-year growth 2022-2027 (%)
• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• 9.13 Market opportunity By Geographical Landscape
• Exhibit 113: Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• Exhibit 114: Impact of drivers and challenges in 2022 and 2027
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• Exhibit 115: Overview on Criticality of inputs and Factors of differentiation
• 11.3 Landscape disruption
• Exhibit 116: Overview on factors of disruption
• 11.4 Industry risks
• Exhibit 117: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered
• Exhibit 118: Vendors covered
• 12.2 Market positioning of vendors
• Exhibit 119: Matrix on vendor position and classification
• 12.3 Alphabet Inc.
• Exhibit 120: Alphabet Inc. - Overview
• Exhibit 121: Alphabet Inc. - Business segments
• Exhibit 122: Alphabet Inc. - Key news
• Exhibit 123: Alphabet Inc. - Key offerings
• Exhibit 124: Alphabet Inc. - Segment focus
• 12.4 America Movil SAB de CV
• Exhibit 125: America Movil SAB de CV - Overview
• Exhibit 126: America Movil SAB de CV - Business segments
• Exhibit 127: America Movil SAB de CV - Key offerings
• Exhibit 128: America Movil SAB de CV - Segment focus
• 12.5 Apple Inc.
• Exhibit 129: Apple Inc. - Overview
• Exhibit 130: Apple Inc. - Business segments
• Exhibit 131: Apple Inc. - Key news
• Exhibit 132: Apple Inc. - Key offerings
• Exhibit 133: Apple Inc. - Segment focus
• 12.6 AT and T Inc.
• Exhibit 134: AT and T Inc. - Overview
• Exhibit 135: AT and T Inc. - Business segments
• Exhibit 136: AT and T Inc. - Key news
• Exhibit 137: AT and T Inc. - Key offerings
• Exhibit 138: AT and T Inc. - Segment focus
• 12.7 Cisco Systems Inc.
• Exhibit 139: Cisco Systems Inc. - Overview
• Exhibit 140: Cisco Systems Inc. - Business segments
• Exhibit 141: Cisco Systems Inc. - Key news
• Exhibit 142: Cisco Systems Inc. - Key offerings
• Exhibit 143: Cisco Systems Inc. - Segment focus
• 12.8 Comviva Technologies Ltd.
• Exhibit 144: Comviva Technologies Ltd. - Overview
• Exhibit 145: Comviva Technologies Ltd. - Business segments
• Exhibit 146: Comviva Technologies Ltd. - Key offerings
• Exhibit 147: Comviva Technologies Ltd. - Segment focus
• 12.9 Huawei Technologies Co. Ltd.
• Exhibit 148: Huawei Technologies Co. Ltd. - Overview
• Exhibit 149: Huawei Technologies Co. Ltd. - Business segments
• Exhibit 150: Huawei Technologies Co. Ltd. - Key news
• Exhibit 151: Huawei Technologies Co. Ltd. - Key offerings
• Exhibit 152: Huawei Technologies Co. Ltd. - Segment focus
• 12.10 Infosys Ltd.
• Exhibit 153: Infosys Ltd. - Overview
• Exhibit 154: Infosys Ltd. - Business segments
• Exhibit 155: Infosys Ltd. - Key news
• Exhibit 156: Infosys Ltd. - Key offerings
• Exhibit 157: Infosys Ltd. - Segment focus
• 12.11 International Business Machines Corp.
• Exhibit 158: International Business Machines Corp. - Overview
• Exhibit 159: International Business Machines Corp. - Business segments
• Exhibit 160: International Business Machines Corp. - Key news
• Exhibit 161: International Business Machines Corp. - Key offerings
• Exhibit 162: International Business Machines Corp. - Segment focus
• 12.12 Monty Mobile
• Exhibit 163: Monty Mobile - Overview
• Exhibit 164: Monty Mobile - Product / Service
• Exhibit 165: Monty Mobile - Key offerings
• 12.13 OnMobile Global Ltd.
• Exhibit 166: OnMobile Global Ltd. - Overview
• Exhibit 167: OnMobile Global Ltd. - Product / Service
• Exhibit 168: OnMobile Global Ltd. - Key offerings
• 12.14 Reliance Industries Ltd.
• Exhibit 169: Reliance Industries Ltd. - Overview
• Exhibit 170: Reliance Industries Ltd. - Business segments
• Exhibit 171: Reliance Industries Ltd. - Key news
• Exhibit 172: Reliance Industries Ltd. - Key offerings
• Exhibit 173: Reliance Industries Ltd. - Segment focus
• 12.15 Samsung Electronics Co. Ltd.
• Exhibit 174: Samsung Electronics Co. Ltd. - Overview
• Exhibit 175: Samsung Electronics Co. Ltd. - Business segments
• Exhibit 176: Samsung Electronics Co. Ltd. - Key news
• Exhibit 177: Samsung Electronics Co. Ltd. - Key offerings
• Exhibit 178: Samsung Electronics Co. Ltd. - Segment focus
• 12.16 Telefonaktiebolaget LM Ericsson
• Exhibit 179: Telefonaktiebolaget LM Ericsson - Overview
• Exhibit 180: Telefonaktiebolaget LM Ericsson - Business segments
• Exhibit 181: Telefonaktiebolaget LM Ericsson - Key news
• Exhibit 182: Telefonaktiebolaget LM Ericsson - Key offerings
• Exhibit 183: Telefonaktiebolaget LM Ericsson - Segment focus
• 12.17 Vodafone Group Plc
• Exhibit 184: Vodafone Group Plc - Overview
• Exhibit 185: Vodafone Group Plc - Business segments
• Exhibit 186: Vodafone Group Plc - Key offerings
• Exhibit 187: Vodafone Group Plc - Segment focus

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• Exhibit 188: Inclusions checklist
• Exhibit 189: Exclusions checklist
• 13.3 Currency conversion rates for US$
• Exhibit 190: Currency conversion rates for US$
• 13.4 Research methodology
• Exhibit 191: Research methodology
• Exhibit 192: Validation techniques employed for market sizing
• Exhibit 193: Information sources
• 13.5 List of abbreviations
• Exhibit 194: List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Product
• Exhibits6: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibits18: Historic Market Size - Data Table on Global mobile value-added services (VAS) market 2017 - 2021 ($ billion)
• Exhibits19: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
• Exhibits20: Historic Market Size - Product Segment 2017 - 2021 ($ billion)
• Exhibits21: Historic Market Size - End-user Segment 2017 - 2021 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2022 and 2027
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
• Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
• Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
• Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
• Exhibits29: Chart on Market condition - Five forces 2022 and 2027
• Exhibits30: Chart on Product - Market share 2022-2027 (%)
• Exhibits31: Data Table on Product - Market share 2022-2027 (%)
• Exhibits32: Chart on Comparison by Product
• Exhibits33: Data Table on Comparison by Product
• Exhibits34: Chart on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
• Exhibits35: Data Table on Mobile advertising - Market size and forecast 2022-2027 ($ billion)
• Exhibits36: Chart on Mobile advertising - Year-over-year growth 2022-2027 (%)
• Exhibits37: Data Table on Mobile advertising - Year-over-year growth 2022-2027 (%)
• Exhibits38: Chart on Mobile games - Market size and forecast 2022-2027 ($ billion)
• Exhibits39: Data Table on Mobile games - Market size and forecast 2022-2027 ($ billion)
• Exhibits40: Chart on Mobile games - Year-over-year growth 2022-2027 (%)
• Exhibits41: Data Table on Mobile games - Year-over-year growth 2022-2027 (%)
• Exhibits42: Chart on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibits43: Data Table on Mobile music and video streaming - Market size and forecast 2022-2027 ($ billion)
• Exhibits44: Chart on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
• Exhibits45: Data Table on Mobile music and video streaming - Year-over-year growth 2022-2027 (%)
• Exhibits46: Chart on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
• Exhibits47: Data Table on Mobile money and m-commerce - Market size and forecast 2022-2027 ($ billion)
• Exhibits48: Chart on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
• Exhibits49: Data Table on Mobile money and m-commerce - Year-over-year growth 2022-2027 (%)
• Exhibits50: Chart on Mobile publications - Market size and forecast 2022-2027 ($ billion)
• Exhibits51: Data Table on Mobile publications - Market size and forecast 2022-2027 ($ billion)
• Exhibits52: Chart on Mobile publications - Year-over-year growth 2022-2027 (%)
• Exhibits53: Data Table on Mobile publications - Year-over-year growth 2022-2027 (%)
• Exhibits54: Market opportunity by Product ($ billion)
• Exhibits55: Chart on End-user - Market share 2022-2027 (%)
• Exhibits56: Data Table on End-user - Market share 2022-2027 (%)
• Exhibits57: Chart on Comparison by End-user
• Exhibits58: Data Table on Comparison by End-user
• Exhibits59: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibits60: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibits61: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits62: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits63: Chart on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibits64: Data Table on Small and medium enterprises - Market size and forecast 2022-2027 ($ billion)
• Exhibits65: Chart on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits66: Data Table on Small and medium enterprises - Year-over-year growth 2022-2027 (%)
• Exhibits67: Market opportunity by End-user ($ billion)
• Exhibits68: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits69: Chart on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits70: Data Table on Market share By Geographical Landscape 2022-2027 (%)
• Exhibits71: Chart on Geographic comparison
• Exhibits72: Data Table on Geographic comparison
• Exhibits73: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits74: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibits75: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits76: Data Table on APAC - Year-over-year growth 2022-2027 (%)
• Exhibits77: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits78: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibits79: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibits80: Data Table on North America - Year-over-year growth 2022-2027 (%)
• Exhibits81: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits82: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibits83: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits84: Data Table on Europe - Year-over-year growth 2022-2027 (%)
• Exhibits85: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits86: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibits87: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibits88: Data Table on South America - Year-over-year growth 2022-2027 (%)
• Exhibits89: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits90: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibits91: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits92: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibits93: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits94: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibits95: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibits96: Data Table on US - Year-over-year growth 2022-2027 (%)
• Exhibits97: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits98: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibits99: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibits100: Data Table on China - Year-over-year growth 2022-2027 (%)
• Exhibits101: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibits102: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
• Exhibits103: Chart on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits104: Data Table on Japan - Year-over-year growth 2022-2027 (%)
• Exhibits105: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits106: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibits107: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibits108: Data Table on India - Year-over-year growth 2022-2027 (%)
• Exhibits109: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits110: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibits111: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits112: Data Table on Germany - Year-over-year growth 2022-2027 (%)
• Exhibits113: Market opportunity By Geographical Landscape ($ billion)
• Exhibits114: Impact of drivers and challenges in 2022 and 2027
• Exhibits115: Overview on Criticality of inputs and Factors of differentiation
• Exhibits116: Overview on factors of disruption
• Exhibits117: Impact of key risks on business
• Exhibits118: Vendors covered
• Exhibits119: Matrix on vendor position and classification
• Exhibits120: Alphabet Inc. - Overview
• Exhibits121: Alphabet Inc. - Business segments
• Exhibits122: Alphabet Inc. - Key news
• Exhibits123: Alphabet Inc. - Key offerings
• Exhibits124: Alphabet Inc. - Segment focus
• Exhibits125: America Movil SAB de CV - Overview
• Exhibits126: America Movil SAB de CV - Business segments
• Exhibits127: America Movil SAB de CV - Key offerings
• Exhibits128: America Movil SAB de CV - Segment focus
• Exhibits129: Apple Inc. - Overview
• Exhibits130: Apple Inc. - Business segments
• Exhibits131: Apple Inc. - Key news
• Exhibits132: Apple Inc. - Key offerings
• Exhibits133: Apple Inc. - Segment focus
• Exhibits134: AT and T Inc. - Overview
• Exhibits135: AT and T Inc. - Business segments
• Exhibits136: AT and T Inc. - Key news
• Exhibits137: AT and T Inc. - Key offerings
• Exhibits138: AT and T Inc. - Segment focus
• Exhibits139: Cisco Systems Inc. - Overview
• Exhibits140: Cisco Systems Inc. - Business segments
• Exhibits141: Cisco Systems Inc. - Key news
• Exhibits142: Cisco Systems Inc. - Key offerings
• Exhibits143: Cisco Systems Inc. - Segment focus
• Exhibits144: Comviva Technologies Ltd. - Overview
• Exhibits145: Comviva Technologies Ltd. - Business segments
• Exhibits146: Comviva Technologies Ltd. - Key offerings
• Exhibits147: Comviva Technologies Ltd. - Segment focus
• Exhibits148: Huawei Technologies Co. Ltd. - Overview
• Exhibits149: Huawei Technologies Co. Ltd. - Business segments
• Exhibits150: Huawei Technologies Co. Ltd. - Key news
• Exhibits151: Huawei Technologies Co. Ltd. - Key offerings
• Exhibits152: Huawei Technologies Co. Ltd. - Segment focus
• Exhibits153: Infosys Ltd. - Overview
• Exhibits154: Infosys Ltd. - Business segments
• Exhibits155: Infosys Ltd. - Key news
• Exhibits156: Infosys Ltd. - Key offerings
• Exhibits157: Infosys Ltd. - Segment focus
• Exhibits158: International Business Machines Corp. - Overview
• Exhibits159: International Business Machines Corp. - Business segments
• Exhibits160: International Business Machines Corp. - Key news
• Exhibits161: International Business Machines Corp. - Key offerings
• Exhibits162: International Business Machines Corp. - Segment focus
• Exhibits163: Monty Mobile - Overview
• Exhibits164: Monty Mobile - Product / Service
• Exhibits165: Monty Mobile - Key offerings
• Exhibits166: OnMobile Global Ltd. - Overview
• Exhibits167: OnMobile Global Ltd. - Product / Service
• Exhibits168: OnMobile Global Ltd. - Key offerings
• Exhibits169: Reliance Industries Ltd. - Overview
• Exhibits170: Reliance Industries Ltd. - Business segments
• Exhibits171: Reliance Industries Ltd. - Key news
• Exhibits172: Reliance Industries Ltd. - Key offerings
• Exhibits173: Reliance Industries Ltd. - Segment focus
• Exhibits174: Samsung Electronics Co. Ltd. - Overview
• Exhibits175: Samsung Electronics Co. Ltd. - Business segments
• Exhibits176: Samsung Electronics Co. Ltd. - Key news
• Exhibits177: Samsung Electronics Co. Ltd. - Key offerings
• Exhibits178: Samsung Electronics Co. Ltd. - Segment focus
• Exhibits179: Telefonaktiebolaget LM Ericsson - Overview
• Exhibits180: Telefonaktiebolaget LM Ericsson - Business segments
• Exhibits181: Telefonaktiebolaget LM Ericsson - Key news
• Exhibits182: Telefonaktiebolaget LM Ericsson - Key offerings
• Exhibits183: Telefonaktiebolaget LM Ericsson - Segment focus
• Exhibits184: Vodafone Group Plc - Overview
• Exhibits185: Vodafone Group Plc - Business segments
• Exhibits186: Vodafone Group Plc - Key offerings
• Exhibits187: Vodafone Group Plc - Segment focus
• Exhibits188: Inclusions checklist
• Exhibits189: Exclusions checklist
• Exhibits190: Currency conversion rates for US$
• Exhibits191: Research methodology
• Exhibits192: Validation techniques employed for market sizing
• Exhibits193: Information sources
• Exhibits194: List of abbreviations