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行动附加价值服务的全球市场:市场规模 - 各解决方案，各终端用户，各业界，各地区展望，竞争策略，各市场区隔预测(～2032年)
市场调查报告书
商品编码
1180164

行动附加价值服务的全球市场:市场规模 - 各解决方案，各终端用户，各业界，各地区展望，竞争策略，各市场区隔预测(～2032年)

Mobile Value-Added Services Market Size- By Solution, By End User, By Vertical- Regional Outlook, Competitive Strategies and Segment Forecast to 2032
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 243 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球行动附加价值服务的市场规模，预计至2032年达到3兆5,131亿8,000万美元，预计以14.92％的年复合成长率成长。

智慧型手机和平板电脑终端的使用者增加，行动网际网路的利用扩大，行动应用程式、网站的利用扩大，由于行销的成本效益的提高等要素，活化市场。

本报告提供全球行动附加价值服务市场相关调查，市场动态，市场变数与展望，各解决方案、终端用户、产业、地区的市场分析，企业简介等相关资讯。

目录

第1章 简介

  • 调查范围
  • 市场区隔分析

第2章 调查手法

  • 调查资料来源
  • 市场规模的估计
  • 资料的三角测量

第3章 摘要整理

第4章 市场动态

  • 促进因素，阻碍因素，机会，课题的分析
    • 促进因素
    • 阻碍因素
    • 机会
    • 课题
  • 全球行动附加价值服务市场上COVID-19的影响

第5章 市场变数与展望

  • SWOT分析
    • 优势
    • 弱点
    • 机会
    • 威胁
  • PESTEL分析
    • 政治形势
    • 经济形势
    • 社会形势
    • 技术形势
    • 环境形势
    • 法律上的形势
  • 波特的五力分析
    • 供给企业谈判力
    • 买方议价能力
    • 替代品的威胁
    • 新加入厂商的威胁
    • 竞争企业间的敌对关係
  • 热图分析

第6章 全球行动附加价值服务市场:各解决方案(2019年～2032年(100万美元))

  • 短讯服务(SMS)
  • 多媒体讯息服务(MMS)
  • 以定位为基础的服务
  • 行动电子邮件、IM(即时通讯软体)
  • 行动金融
  • 行动广告
  • 行动资讯娱乐
  • 其他

第7章 全球行动附加价值服务市场:各终端用户(2019年～2032年(100万美元))

  • 中小企业
  • 大企业

第8章 全球行动附加价值服务市场:各业界(2019年～2032年(100万美元))

  • 媒体、娱乐
  • 医疗
  • 教育
  • 零售
  • 政府
  • 通讯、IT
  • 其他

第9章 全球行动附加价值服务市场:各地区(2019年～2032年(100万美元))

  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 义大利
    • 西班牙
    • 其他的欧洲
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 其他的亚太地区
  • 南美
    • 巴西
    • 阿根廷
    • 其他的南美
  • 中东、非洲
    • 沙乌地阿拉伯王国
    • 阿拉伯联合大公国
    • 其他的中东、非洲

第10章 企业简介

  • Alphabet Inc.
    • 企业概要
    • 财务展望
    • 产品概要
    • 最近的开发
  • Apple Inc.
  • Comviva Technologies
  • Huawei Investment & Holding Co. Ltd.
  • Mozat
  • One97 Communication
  • Onmobile Global Limited
  • Reliance Industries Ltd.
  • Samsung Electronics Co. Ltd.
  • Vodafone Group plc
简介目录
Product Code: IACT2232

Global Mobile Value-Added Services Market Overview:

According to SPER Market Research, the Global Mobile Value-Added Services Market is estimated to reach USD 3513.18 billion by 2032 with a CAGR of 14.92%.

Mobile Value-Added Services, or MVAS, are mobile services that mobile service providers offer in addition to voice communication services. The MVAS enables mobile subscribers to transmit Short Message Service (SMS), Multimedia Messaging Service (MMS), mobile email and instant messaging, mobile money, location-based services, mobile advertising, and mobile infotainment via smartphones and tablets for a range of non-voice uses. Mobile value-added services are positioned by telecommunications providers as premium additions to their core offerings. These services frequently do more than just increase a product package's capability. They are used to improve operational and administrative efficiencies for a variety of services.Furthermore, they expand end-user functionality while gaining better analytics and data for commercial use, which benefits both service providers and clients.The market for mobile value-added services is being propelled by factors such a rise in smartphone and tablet users, mobile Internet usage, growing use of mobile applications and mobile web, and an increase in return on marketing expenditure. The number of vendors has increased rivalry among Internet service providers. Nowadays, individuals check a variety of programmes on their cell phones, as well as the web, their emails, social media, and other things. Mobile value-added services are extra services that telecom service providers provide to customers in addition to voice, SMS, and data services in order to enhance the user experience. Smartphones are becoming more and more necessary as digitalization and consumer technology adoption soar. A boom in the use of MVAS via online channels is also beneficial for the growth of the market for mobile value-added services and increasing demand for smartphones. The telecom sector may now offer a range of value-added services that you can advertise to your clientele as brand-new commodities through a variety of channels thanks to technology advancements. However, lack of privacy is the biggest problem plaguing the industry for mobile value-added services. Lack of government initiatives and inadequate user identification capabilities for services involving the sharing of sensitive data, such as payments, may also impede industry growth.

Impact of COVID-19 on the Global Mobile Value-Added Services Market:

During the pandemic, COVID-19 has a favorable effect on the market for mobile value-added services. For instance, stay-at-home orders have made numerous individuals aware of apps that enable them to buy food online, and when they do go to the store, more people are choosing to pay with their phones instead of using cash or credit cards. Business organizations all around the world are effectively providing digital communications infrastructure to governments and health authorities. The MVAS messaging ecosystem empowers healthcare professionals to send out real-time public health notifications and allows citizens to book appointments for COVID-19 tests and other services via a variety of mobile platforms.Moreover, banking firm, government, educational organization, and healthcare service providers used mobile value-added services to provide a variety of services during the COVID-19 pandemic, including providing mobile-health facilities to people who were ailing from COVID-19 and other similar services.

Scope of the Report:

  • Market size available for years: 2019-2032
  • Base year considered: 2021
  • Forecast period: 2022-2032
  • Segments covered: By Solution, By End User, By Vertical
  • Regions covered: North America, Europe, Asia Pacific, Latin America, Middle East and Africa
  • Companies Covered: Alphabet Inc., Apple Inc., Comviva Technologies, Huawei Investment & Holding Co. Ltd., Mozat, One97 Communication, Onmobile Global Limited, Reliance Industries Ltd., Samsung Electronics Co. Ltd., Vodafone Group plc

Global Mobile Value-Added Services Market Segmentation:

  • By Solution: Based on the Solution, Global Mobile Value-Added Services Market issegmented as; Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Location Based Services, Mobile Email & IM (Instant Message), Mobile Money, Mobile Advertising, Mobile Infotainment, Others.
  • By End User: Based on the End User, Global Mobile Value-Added Services Market is segmented as; Small and Mid-Size Business, Large Enterprises.
  • By Vertical: Based on the Vertical, Global Mobile Value-Added Services Market is segmented as; Media and Entertainment, Healthcare, Education, Retail, Government, Telecom and IT, Others.
  • By Region: Asia-Pacific was the leading region in terms of the global market in previous year, and it is anticipated that it will continue to develop at the fastest rate during the forecast period. The Asia-Pacific area has a large population of mobile phone users, and these devices are primarily utilised for entertainment purposes including news, mobile banking, movies, and other forms of media. The market is anticipated to expand quickly due to a variety of factors, including an increase in the number of companies and industry verticals employing different mobile value-added services and the region's booming retail, e-commerce, IT, and telecommunications industries.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1 Research data source
    • 2.1.1 Secondary data
    • 2.1.2 Primary data
    • 2.1.3 SPER's internal database
    • 2.1.4 Premium insight from KOL's
  • 2.2 Market size estimation
    • 2.2.1 Top-down and Bottom-up approach
  • 2.3 Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1 Drivers
    • 4.1.2 Restraints
    • 4.1.3 Opportunities
    • 4.1.4 Challenges
  • 4.2. COVID-19 Impacts of the Global Mobile Value-Added Services Market

5. Market variables and outlook

  • 5.1. SWOT analysis
    • 5.1.1 Strengths
    • 5.1.2 Weaknesses
    • 5.1.3 Opportunities
    • 5.1.4 Threats
  • 5.2. PESTEL analysis
    • 5.2.1 Political landscape
    • 5.2.2 Economic landscape
    • 5.2.3 Social landscape
    • 5.2.4 Technological landscape
    • 5.2.5 Environmental landscape
    • 5.2.6 Legal landscape
  • 5.3. PORTER'S five forces analysis
    • 5.3.1 Bargaining power of suppliers
    • 5.3.2 Bargaining power of Buyers
    • 5.3.3 Threat of Substitute
    • 5.3.4 Threat of new entrant
    • 5.3.5 Competitive rivalry
  • 5.4. Heat map analysis

6. Global Mobile Value-Added Services Market, By Solution, 2019-2032 (USD Million)

  • 6.1 Short Messaging Service (SMS)
  • 6.2 Multimedia Messaging Service (MMS)
  • 6.3 Location Based Services
  • 6.4 Mobile Email & IM (Instant Message)
  • 6.5 Mobile Money
  • 6.6 Mobile Advertising
  • 6.7 Mobile Infotainment
  • 6.8 Others

7. Global Mobile Value-Added Services Market, By End User, 2019-2032 (USD Million)

  • 7.1 Small and Mid-Size Business
  • 7.2 Large Enterprises

8. Global Mobile Value-Added Services Market, By Vertical, 2019-2032 (USD Million)

  • 8.1 Media and Entertainment
  • 8.2 Healthcare
  • 8.3 Education
  • 8.4 Retail
  • 8.5 Government
  • 8.6 Telecom and IT
  • 8.7 Others

9. Global Mobile Value-Added Services Market, By Region, 2019-2032 (USD Million)

  • 9.1 North America
    • 9.1.1 United States
    • 9.1.2 Canada
    • 9.1.3 Mexico
  • 9.2 Europe
    • 9.2.1 Germany
    • 9.2.2 United Kingdom
    • 9.2.3 France
    • 9.2.4 Italy
    • 9.2.5 Spain
    • 9.2.6 Rest of Europe
  • 9.3 Asia-Pacific
    • 9.3.1 China
    • 9.3.2 Japan
    • 9.3.3 India
    • 9.3.4 Australia
    • 9.3.5 South Korea
    • 9.3.6 Rest of Asia-Pacific
  • 9.4 South America
    • 9.4.1 Brazil
    • 9.4.2 Argentina
    • 9.4.3 Rest of South America
  • 9.5 Middle East & Africa
    • 9.5.1 Kingdom of Saudi Arabia
    • 9.5.2 United Arab Emirates
    • 9.5.3 Rest of Middle East & Africa

10. Company Profiles

  • 10.1 Alphabet Inc.
    • 10.1.1 Company details
    • 10.1.2 Financial outlook
    • 10.1.3 Product summary
    • 10.1.4 Recent development
  • 10.2 Apple Inc.
    • 10.2.1 Company details
    • 10.2.2 Financial outlook
    • 10.2.3 Product summary
    • 10.2.4 Recent development
  • 10.3 Comviva Technologies
    • 10.3.1 Company details
    • 10.3.2 Financial outlook
    • 10.3.3 Product summary
    • 10.3.4 Recent development
  • 10.4 Huawei Investment & Holding Co. Ltd.
    • 10.4.1 Company details
    • 10.4.2 Financial outlook
    • 10.4.3 Product summary
    • 10.4.4 Recent development
  • 10.5 Mozat
    • 10.5.1 Company details
    • 10.5.2 Financial outlook
    • 10.5.3 Product summary
    • 10.5.4 Recent development
  • 10.6 One97 Communication
    • 10.6.1 Company details
    • 10.6.2 Financial outlook
    • 10.6.3 Product summary
    • 10.6.4 Recent development
  • 10.7 Onmobile Global Limited
    • 10.7.1 Company details
    • 10.7.2 Financial outlook
    • 10.7.3 Product summary
    • 10.7.4 Recent development
  • 10.8 Reliance Industries Ltd.
    • 10.8.1 Company details
    • 10.8.2 Financial outlook
    • 10.8.3 Product summary
    • 10.8.4 Recent development
  • 10.9 Samsung Electronics Co. Ltd.
    • 10.9.1 Company details
    • 10.9.2 Financial outlook
    • 10.9.3 Product summary
    • 10.9.4 Recent development
  • 10.10 Vodafone Group plc
    • 10.10.1 Company details
    • 10.10.2 Financial outlook
    • 10.10.3 Product summary
    • 10.10.4 Recent development