2024-2028年全球内容行销市场

概述

内容行销市场预计在 2023 年至 2028 年期间将达到 6.5478 亿美元，预测期内复合年增长率为 16.01%。

该报告包括内容行销市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场是由社交媒体用户数量不断增加、数位杂誌需求不断增加以及行动运算设备普及不断提高所推动的。

研究指出，社群媒体管理软体对人工智慧的使用是未来几年推动内容行销市场成长的关键因素之一。此外，在内容行销中使用分析和在内容行销中使用直播影片预计将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场形势

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模实绩

• 2018-2022年全球内容行销市场
• 2018-2022 年最终用户細項分析
• 2018-2022年平台細項分析
• 2018-2022 年目标区隔市场分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第 6 章市场区隔：按最终用户

• 细分市场
• 比较：按最终用户
• 零售：2023-2028 年市场规模与预测
• 汽车：2023-2028 年市场规模与预测
• 金融业务：2023-2028年市场规模与预测
• 电讯：2023-2028 年市场规模与预测
• 其他：2023-2028年市场规模与预测
• 市场机会：依最终用户划分

第七章市场区隔：依平台

• 细分市场
• 比较：按平台
• 部落格：2023-2028 年市场规模与预测
• 影片：2023-2028 年市场规模与预测
• 资讯图表：2023-2028 年市场规模与预测
• 案例研究：2023-2028 年市场规模与预测
• 其他：2023-2028年市场规模与预测
• 市场机会：依平台分类

第八章 依目的市场区隔

• 细分市场
• 透过比较目的
• 潜在客户开发：2023-2028 年市场规模与预测
• 品牌意识：2023-2028 年市场规模与预测
• 思想领导：2023-2028 年市场规模与预测
• 其他：2023-2028年市场规模与预测
• 按目的分類的市场机会

第九章 客户形势

• 客户形势概览

第10章 地区形势

• 区域细分
• 区域比较
• 亚太地区：2023-2028 年市场规模与预测
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 日本：2023-2028年市场规模与预测
• 德国：2023-2028年市场规模与预测
• 加拿大：2023-2028 年市场规模与预测
• 市场机会：依地区形势

第十一章驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十二章 供应商形势

• 概述
• 供应商形势
• 混乱的情况
• 产业风险

第十三章供应商分析

• 交易厂商
• 供应商市场定位
• Adobe Inc.
• Alma Media
• Brafton Inc.
• Contently Inc.
• Contentoo BV
• CoSchedule LLC
• Eucalypt LLC
• Hootsuite Inc
• HubSpot Inc.
• Influence and Co.
• Rock Content
• Seismic Software Inc.
• Skyword Inc.
• Sprinklr Inc.
• Upland Software Inc.

第十四章附录

Abstract

The content marketing market is forecasted to grow by USD 654.78 mn during 2023-2028, accelerating at a CAGR of 16.01% during the forecast period. The report on the content marketing market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise in number of users on social media, growing demand for digital magazines, and rising penetration of mobile computing devices.

Technavio's content marketing market is segmented as below:

By End-user

• Retail
• Automotive
• Financial services
• Telecom
• Others

By Platform

• Blogging
• Videos
• Infographics
• Case studies
• Others

By Objective

• Lead generation
• Brand awareness
• Thought leadership
• Others

By Geographical Landscape

• APAC
• North America
• Europe
• South America
• Middle East and Africa

This study identifies the use of AI with social media management software as one of the prime reasons driving the content marketing market growth during the next few years. Also, use of analytics in content marketing and use of live videos for content marketing will lead to sizable demand in the market.

The report on the content marketing market covers the following areas:

• Content marketing market sizing
• Content marketing market forecast
• Content marketing market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading content marketing market vendors that include Adobe Inc., Alma Media, Brafton Inc., ClearVoice Inc., Contentoo B.V., Eucalypt LLC, Hootsuite Inc, HubSpot Inc., Influence and Co., IZEA Worldwide Inc., Rock Content, Seismic Software Inc., Skyword Inc., Sprinklr Inc., Upland Software Inc., Contently Inc., CoSchedule LLC, Interact Marketing, Kenscio, and Vendasta Technologies Inc.. Also, the content marketing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
• Exhibit 01: Executive Summary - Chart on Market Overview
• Exhibit 02: Executive Summary - Data Table on Market Overview
• Exhibit 03: Executive Summary - Chart on Global Market Characteristics
• Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
• Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
• Exhibit 06: Executive Summary - Chart on Market Segmentation by Platform
• Exhibit 07: Executive Summary - Chart on Market Segmentation by Objective
• Exhibit 08: Executive Summary - Chart on Incremental Growth
• Exhibit 09: Executive Summary - Data Table on Incremental Growth
• Exhibit 10: Executive Summary - Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 11: Parent market
• Exhibit 12: Market Characteristics

3 Market Sizing

• 3.1 Market definition
• Exhibit 13: Offerings of vendors included in the market definition
• 3.2 Market segment analysis
• Exhibit 14: Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
• Exhibit 15: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibit 16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibit 17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibit 18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global content marketing market 2018 - 2022
• Exhibit 19: Historic Market Size - Data Table on global content marketing market 2018 - 2022 ($ million)
• 4.2 End-user Segment Analysis 2018 - 2022
• Exhibit 20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• 4.3 Platform Segment Analysis 2018 - 2022
• Exhibit 21: Historic Market Size - Platform Segment 2018 - 2022 ($ million)
• 4.4 Objective Segment Analysis 2018 - 2022
• Exhibit 22: Historic Market Size - Objective Segment 2018 - 2022 ($ million)
• 4.5 Geography Segment Analysis 2018 - 2022
• Exhibit 23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• 4.6 Country Segment Analysis 2018 - 2022
• Exhibit 24: Historic Market Size - Country Segment 2018 - 2022 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary
• Exhibit 25: Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
• Exhibit 26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
• Exhibit 27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
• Exhibit 28: Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
• Exhibit 29: Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
• Exhibit 30: Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
• Exhibit 31: Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
• Exhibit 32: Chart on End-user - Market share 2023-2028 (%)
• Exhibit 33: Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
• Exhibit 34: Chart on Comparison by End-user
• Exhibit 35: Data Table on Comparison by End-user
• 6.3 Retail - Market size and forecast 2023-2028
• Exhibit 36: Chart on Retail - Market size and forecast 2023-2028 ($ million)
• Exhibit 37: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
• Exhibit 38: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibit 39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• 6.4 Automotive - Market size and forecast 2023-2028
• Exhibit 40: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
• Exhibit 41: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
• Exhibit 42: Chart on Automotive - Year-over-year growth 2023-2028 (%)
• Exhibit 43: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
• 6.5 Financial services - Market size and forecast 2023-2028
• Exhibit 44: Chart on Financial services - Market size and forecast 2023-2028 ($ million)
• Exhibit 45: Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
• Exhibit 46: Chart on Financial services - Year-over-year growth 2023-2028 (%)
• Exhibit 47: Data Table on Financial services - Year-over-year growth 2023-2028 (%)
• 6.6 Telecom - Market size and forecast 2023-2028
• Exhibit 48: Chart on Telecom - Market size and forecast 2023-2028 ($ million)
• Exhibit 49: Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
• Exhibit 50: Chart on Telecom - Year-over-year growth 2023-2028 (%)
• Exhibit 51: Data Table on Telecom - Year-over-year growth 2023-2028 (%)
• 6.7 Others - Market size and forecast 2023-2028
• Exhibit 52: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibit 53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibit 54: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibit 55: Data Table on Others - Year-over-year growth 2023-2028 (%)
• 6.8 Market opportunity by End-user
• Exhibit 56: Market opportunity by End-user ($ million)
• Exhibit 57: Data Table on Market opportunity by End-user ($ million)

7 Market Segmentation by Platform

• 7.1 Market segments
• Exhibit 58: Chart on Platform - Market share 2023-2028 (%)
• Exhibit 59: Data Table on Platform - Market share 2023-2028 (%)
• 7.2 Comparison by Platform
• Exhibit 60: Chart on Comparison by Platform
• Exhibit 61: Data Table on Comparison by Platform
• 7.3 Blogging - Market size and forecast 2023-2028
• Exhibit 62: Chart on Blogging - Market size and forecast 2023-2028 ($ million)
• Exhibit 63: Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
• Exhibit 64: Chart on Blogging - Year-over-year growth 2023-2028 (%)
• Exhibit 65: Data Table on Blogging - Year-over-year growth 2023-2028 (%)
• 7.4 Videos - Market size and forecast 2023-2028
• Exhibit 66: Chart on Videos - Market size and forecast 2023-2028 ($ million)
• Exhibit 67: Data Table on Videos - Market size and forecast 2023-2028 ($ million)
• Exhibit 68: Chart on Videos - Year-over-year growth 2023-2028 (%)
• Exhibit 69: Data Table on Videos - Year-over-year growth 2023-2028 (%)
• 7.5 Infographics - Market size and forecast 2023-2028
• Exhibit 70: Chart on Infographics - Market size and forecast 2023-2028 ($ million)
• Exhibit 71: Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
• Exhibit 72: Chart on Infographics - Year-over-year growth 2023-2028 (%)
• Exhibit 73: Data Table on Infographics - Year-over-year growth 2023-2028 (%)
• 7.6 Case studies - Market size and forecast 2023-2028
• Exhibit 74: Chart on Case studies - Market size and forecast 2023-2028 ($ million)
• Exhibit 75: Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
• Exhibit 76: Chart on Case studies - Year-over-year growth 2023-2028 (%)
• Exhibit 77: Data Table on Case studies - Year-over-year growth 2023-2028 (%)
• 7.7 Others - Market size and forecast 2023-2028
• Exhibit 78: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibit 79: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibit 80: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibit 81: Data Table on Others - Year-over-year growth 2023-2028 (%)
• 7.8 Market opportunity by Platform
• Exhibit 82: Market opportunity by Platform ($ million)
• Exhibit 83: Data Table on Market opportunity by Platform ($ million)

8 Market Segmentation by Objective

• 8.1 Market segments
• Exhibit 84: Chart on Objective - Market share 2023-2028 (%)
• Exhibit 85: Data Table on Objective - Market share 2023-2028 (%)
• 8.2 Comparison by Objective
• Exhibit 86: Chart on Comparison by Objective
• Exhibit 87: Data Table on Comparison by Objective
• 8.3 Lead generation - Market size and forecast 2023-2028
• Exhibit 88: Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
• Exhibit 89: Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
• Exhibit 90: Chart on Lead generation - Year-over-year growth 2023-2028 (%)
• Exhibit 91: Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
• 8.4 Brand awareness - Market size and forecast 2023-2028
• Exhibit 92: Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
• Exhibit 93: Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
• Exhibit 94: Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
• Exhibit 95: Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
• 8.5 Thought leadership - Market size and forecast 2023-2028
• Exhibit 96: Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
• Exhibit 97: Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
• Exhibit 98: Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
• Exhibit 99: Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
• 8.6 Others - Market size and forecast 2023-2028
• Exhibit 100: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibit 101: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibit 102: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibit 103: Data Table on Others - Year-over-year growth 2023-2028 (%)
• 8.7 Market opportunity by Objective
• Exhibit 104: Market opportunity by Objective ($ million)
• Exhibit 105: Data Table on Market opportunity by Objective ($ million)

9 Customer Landscape

• 9.1 Customer landscape overview
• Exhibit 106: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

10 Geographic Landscape

• 10.1 Geographic segmentation
• Exhibit 107: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibit 108: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 10.2 Geographic comparison
• Exhibit 109: Chart on Geographic comparison
• Exhibit 110: Data Table on Geographic comparison
• 10.3 APAC - Market size and forecast 2023-2028
• Exhibit 111: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibit 112: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibit 113: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibit 114: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 10.4 North America - Market size and forecast 2023-2028
• Exhibit 115: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibit 116: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibit 117: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibit 118: Data Table on North America - Year-over-year growth 2023-2028 (%)
• 10.5 Europe - Market size and forecast 2023-2028
• Exhibit 119: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibit 120: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibit 121: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibit 122: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 10.6 South America - Market size and forecast 2023-2028
• Exhibit 123: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibit 124: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibit 125: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibit 126: Data Table on South America - Year-over-year growth 2023-2028 (%)
• 10.7 Middle East and Africa - Market size and forecast 2023-2028
• Exhibit 127: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibit 128: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibit 129: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibit 130: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 10.8 US - Market size and forecast 2023-2028
• Exhibit 131: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibit 132: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibit 133: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibit 134: Data Table on US - Year-over-year growth 2023-2028 (%)
• 10.9 China - Market size and forecast 2023-2028
• Exhibit 135: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibit 136: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibit 137: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibit 138: Data Table on China - Year-over-year growth 2023-2028 (%)
• 10.10 Japan - Market size and forecast 2023-2028
• Exhibit 139: Chart on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibit 140: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibit 141: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibit 142: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• 10.11 Germany - Market size and forecast 2023-2028
• Exhibit 143: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibit 144: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibit 145: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibit 146: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 10.12 Canada - Market size and forecast 2023-2028
• Exhibit 147: Chart on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibit 148: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibit 149: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibit 150: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 10.13 Market opportunity By Geographical Landscape
• Exhibit 151: Market opportunity By Geographical Landscape ($ million)
• Exhibit 152: Data Tables on Market opportunity By Geographical Landscape ($ million)

11 Drivers, Challenges, and Trends

• 11.1 Market drivers
• 11.2 Market challenges
• 11.3 Impact of drivers and challenges
• Exhibit 153: Impact of drivers and challenges in 2023 and 2028
• 11.4 Market trends

12 Vendor Landscape

• 12.1 Overview
• 12.2 Vendor landscape
• Exhibit 154: Overview on Criticality of inputs and Factors of differentiation
• 12.3 Landscape disruption
• Exhibit 155: Overview on factors of disruption
• 12.4 Industry risks
• Exhibit 156: Impact of key risks on business

13 Vendor Analysis

• 13.1 Vendors covered
• Exhibit 157: Vendors covered
• 13.2 Market positioning of vendors
• Exhibit 158: Matrix on vendor position and classification
• 13.3 Adobe Inc.
• Exhibit 159: Adobe Inc. - Overview
• Exhibit 160: Adobe Inc. - Business segments
• Exhibit 161: Adobe Inc. - Key offerings
• Exhibit 162: Adobe Inc. - Segment focus
• 13.4 Alma Media
• Exhibit 163: Alma Media - Overview
• Exhibit 164: Alma Media - Product / Service
• Exhibit 165: Alma Media - Key offerings
• 13.5 Brafton Inc.
• Exhibit 166: Brafton Inc. - Overview
• Exhibit 167: Brafton Inc. - Product / Service
• Exhibit 168: Brafton Inc. - Key offerings
• 13.6 Contently Inc.
• Exhibit 169: Contently Inc. - Overview
• Exhibit 170: Contently Inc. - Product / Service
• Exhibit 171: Contently Inc. - Key news
• Exhibit 172: Contently Inc. - Key offerings
• 13.7 Contentoo B.V.
• Exhibit 173: Contentoo B.V. - Overview
• Exhibit 174: Contentoo B.V. - Product / Service
• Exhibit 175: Contentoo B.V. - Key offerings
• 13.8 CoSchedule LLC
• Exhibit 176: CoSchedule LLC - Overview
• Exhibit 177: CoSchedule LLC - Product / Service
• Exhibit 178: CoSchedule LLC - Key news
• Exhibit 179: CoSchedule LLC - Key offerings
• 13.9 Eucalypt LLC
• Exhibit 180: Eucalypt LLC - Overview
• Exhibit 181: Eucalypt LLC - Product / Service
• Exhibit 182: Eucalypt LLC - Key offerings
• 13.10 Hootsuite Inc
• Exhibit 183: Hootsuite Inc - Overview
• Exhibit 184: Hootsuite Inc - Product / Service
• Exhibit 185: Hootsuite Inc - Key offerings
• 13.11 HubSpot Inc.
• Exhibit 186: HubSpot Inc. - Overview
• Exhibit 187: HubSpot Inc. - Product / Service
• Exhibit 188: HubSpot Inc. - Key news
• Exhibit 189: HubSpot Inc. - Key offerings
• 13.12 Influence and Co.
• Exhibit 190: Influence and Co. - Overview
• Exhibit 191: Influence and Co. - Product / Service
• Exhibit 192: Influence and Co. - Key offerings
• 13.13 Rock Content
• Exhibit 193: Rock Content - Overview
• Exhibit 194: Rock Content - Product / Service
• Exhibit 195: Rock Content - Key offerings
• 13.14 Seismic Software Inc.
• Exhibit 196: Seismic Software Inc. - Overview
• Exhibit 197: Seismic Software Inc. - Product / Service
• Exhibit 198: Seismic Software Inc. - Key news
• Exhibit 199: Seismic Software Inc. - Key offerings
• 13.15 Skyword Inc.
• Exhibit 200: Skyword Inc. - Overview
• Exhibit 201: Skyword Inc. - Product / Service
• Exhibit 202: Skyword Inc. - Key offerings
• 13.16 Sprinklr Inc.
• Exhibit 203: Sprinklr Inc. - Overview
• Exhibit 204: Sprinklr Inc. - Product / Service
• Exhibit 205: Sprinklr Inc. - Key news
• Exhibit 206: Sprinklr Inc. - Key offerings
• 13.17 Upland Software Inc.
• Exhibit 207: Upland Software Inc. - Overview
• Exhibit 208: Upland Software Inc. - Product / Service
• Exhibit 209: Upland Software Inc. - Key news
• Exhibit 210: Upland Software Inc. - Key offerings

14 Appendix

• 14.1 Scope of the report
• 14.2 Inclusions and exclusions checklist
• Exhibit 211: Inclusions checklist
• Exhibit 212: Exclusions checklist
• 14.3 Currency conversion rates for US$
• Exhibit 213: Currency conversion rates for US$
• 14.4 Research methodology
• Exhibit 214: Research methodology
• Exhibit 215: Validation techniques employed for market sizing
• Exhibit 216: Information sources
• 14.5 List of abbreviations
• Exhibit 217: List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits7: Executive Summary - Chart on Market Segmentation by Objective
• Exhibits8: Executive Summary - Chart on Incremental Growth
• Exhibits9: Executive Summary - Data Table on Incremental Growth
• Exhibits10: Executive Summary - Chart on Vendor Market Positioning
• Exhibits11: Parent market
• Exhibits12: Market Characteristics
• Exhibits13: Offerings of vendors included in the market definition
• Exhibits14: Market segments
• Exhibits15: Chart on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits16: Data Table on Global - Market size and forecast 2023-2028 ($ million)
• Exhibits17: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Historic Market Size - Data Table on global content marketing market 2018 - 2022 ($ million)
• Exhibits20: Historic Market Size - End-user Segment 2018 - 2022 ($ million)
• Exhibits21: Historic Market Size - Platform Segment 2018 - 2022 ($ million)
• Exhibits22: Historic Market Size - Objective Segment 2018 - 2022 ($ million)
• Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ million)
• Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ million)
• Exhibits25: Five forces analysis - Comparison between 2023 and 2028
• Exhibits26: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits31: Chart on Market condition - Five forces 2023 and 2028
• Exhibits32: Chart on End-user - Market share 2023-2028 (%)
• Exhibits33: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits34: Chart on Comparison by End-user
• Exhibits35: Data Table on Comparison by End-user
• Exhibits36: Chart on Retail - Market size and forecast 2023-2028 ($ million)
• Exhibits37: Data Table on Retail - Market size and forecast 2023-2028 ($ million)
• Exhibits38: Chart on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits39: Data Table on Retail - Year-over-year growth 2023-2028 (%)
• Exhibits40: Chart on Automotive - Market size and forecast 2023-2028 ($ million)
• Exhibits41: Data Table on Automotive - Market size and forecast 2023-2028 ($ million)
• Exhibits42: Chart on Automotive - Year-over-year growth 2023-2028 (%)
• Exhibits43: Data Table on Automotive - Year-over-year growth 2023-2028 (%)
• Exhibits44: Chart on Financial services - Market size and forecast 2023-2028 ($ million)
• Exhibits45: Data Table on Financial services - Market size and forecast 2023-2028 ($ million)
• Exhibits46: Chart on Financial services - Year-over-year growth 2023-2028 (%)
• Exhibits47: Data Table on Financial services - Year-over-year growth 2023-2028 (%)
• Exhibits48: Chart on Telecom - Market size and forecast 2023-2028 ($ million)
• Exhibits49: Data Table on Telecom - Market size and forecast 2023-2028 ($ million)
• Exhibits50: Chart on Telecom - Year-over-year growth 2023-2028 (%)
• Exhibits51: Data Table on Telecom - Year-over-year growth 2023-2028 (%)
• Exhibits52: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits53: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits54: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits56: Market opportunity by End-user ($ million)
• Exhibits57: Data Table on Market opportunity by End-user ($ million)
• Exhibits58: Chart on Platform - Market share 2023-2028 (%)
• Exhibits59: Data Table on Platform - Market share 2023-2028 (%)
• Exhibits60: Chart on Comparison by Platform
• Exhibits61: Data Table on Comparison by Platform
• Exhibits62: Chart on Blogging - Market size and forecast 2023-2028 ($ million)
• Exhibits63: Data Table on Blogging - Market size and forecast 2023-2028 ($ million)
• Exhibits64: Chart on Blogging - Year-over-year growth 2023-2028 (%)
• Exhibits65: Data Table on Blogging - Year-over-year growth 2023-2028 (%)
• Exhibits66: Chart on Videos - Market size and forecast 2023-2028 ($ million)
• Exhibits67: Data Table on Videos - Market size and forecast 2023-2028 ($ million)
• Exhibits68: Chart on Videos - Year-over-year growth 2023-2028 (%)
• Exhibits69: Data Table on Videos - Year-over-year growth 2023-2028 (%)
• Exhibits70: Chart on Infographics - Market size and forecast 2023-2028 ($ million)
• Exhibits71: Data Table on Infographics - Market size and forecast 2023-2028 ($ million)
• Exhibits72: Chart on Infographics - Year-over-year growth 2023-2028 (%)
• Exhibits73: Data Table on Infographics - Year-over-year growth 2023-2028 (%)
• Exhibits74: Chart on Case studies - Market size and forecast 2023-2028 ($ million)
• Exhibits75: Data Table on Case studies - Market size and forecast 2023-2028 ($ million)
• Exhibits76: Chart on Case studies - Year-over-year growth 2023-2028 (%)
• Exhibits77: Data Table on Case studies - Year-over-year growth 2023-2028 (%)
• Exhibits78: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits79: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits80: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits81: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits82: Market opportunity by Platform ($ million)
• Exhibits83: Data Table on Market opportunity by Platform ($ million)
• Exhibits84: Chart on Objective - Market share 2023-2028 (%)
• Exhibits85: Data Table on Objective - Market share 2023-2028 (%)
• Exhibits86: Chart on Comparison by Objective
• Exhibits87: Data Table on Comparison by Objective
• Exhibits88: Chart on Lead generation - Market size and forecast 2023-2028 ($ million)
• Exhibits89: Data Table on Lead generation - Market size and forecast 2023-2028 ($ million)
• Exhibits90: Chart on Lead generation - Year-over-year growth 2023-2028 (%)
• Exhibits91: Data Table on Lead generation - Year-over-year growth 2023-2028 (%)
• Exhibits92: Chart on Brand awareness - Market size and forecast 2023-2028 ($ million)
• Exhibits93: Data Table on Brand awareness - Market size and forecast 2023-2028 ($ million)
• Exhibits94: Chart on Brand awareness - Year-over-year growth 2023-2028 (%)
• Exhibits95: Data Table on Brand awareness - Year-over-year growth 2023-2028 (%)
• Exhibits96: Chart on Thought leadership - Market size and forecast 2023-2028 ($ million)
• Exhibits97: Data Table on Thought leadership - Market size and forecast 2023-2028 ($ million)
• Exhibits98: Chart on Thought leadership - Year-over-year growth 2023-2028 (%)
• Exhibits99: Data Table on Thought leadership - Year-over-year growth 2023-2028 (%)
• Exhibits100: Chart on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits101: Data Table on Others - Market size and forecast 2023-2028 ($ million)
• Exhibits102: Chart on Others - Year-over-year growth 2023-2028 (%)
• Exhibits103: Data Table on Others - Year-over-year growth 2023-2028 (%)
• Exhibits104: Market opportunity by Objective ($ million)
• Exhibits105: Data Table on Market opportunity by Objective ($ million)
• Exhibits106: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits107: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits108: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits109: Chart on Geographic comparison
• Exhibits110: Data Table on Geographic comparison
• Exhibits111: Chart on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits112: Data Table on APAC - Market size and forecast 2023-2028 ($ million)
• Exhibits113: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits114: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits115: Chart on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits116: Data Table on North America - Market size and forecast 2023-2028 ($ million)
• Exhibits117: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits118: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits119: Chart on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits120: Data Table on Europe - Market size and forecast 2023-2028 ($ million)
• Exhibits121: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits122: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits123: Chart on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits124: Data Table on South America - Market size and forecast 2023-2028 ($ million)
• Exhibits125: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits126: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits127: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits128: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
• Exhibits129: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits130: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits131: Chart on US - Market size and forecast 2023-2028 ($ million)
• Exhibits132: Data Table on US - Market size and forecast 2023-2028 ($ million)
• Exhibits133: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits134: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits135: Chart on China - Market size and forecast 2023-2028 ($ million)
• Exhibits136: Data Table on China - Market size and forecast 2023-2028 ($ million)
• Exhibits137: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits138: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits139: Chart on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibits140: Data Table on Japan - Market size and forecast 2023-2028 ($ million)
• Exhibits141: Chart on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits142: Data Table on Japan - Year-over-year growth 2023-2028 (%)
• Exhibits143: Chart on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits144: Data Table on Germany - Market size and forecast 2023-2028 ($ million)
• Exhibits145: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits146: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits147: Chart on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibits148: Data Table on Canada - Market size and forecast 2023-2028 ($ million)
• Exhibits149: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits150: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits151: Market opportunity By Geographical Landscape ($ million)
• Exhibits152: Data Tables on Market opportunity By Geographical Landscape ($ million)
• Exhibits153: Impact of drivers and challenges in 2023 and 2028
• Exhibits154: Overview on Criticality of inputs and Factors of differentiation
• Exhibits155: Overview on factors of disruption
• Exhibits156: Impact of key risks on business
• Exhibits157: Vendors covered
• Exhibits158: Matrix on vendor position and classification
• Exhibits159: Inclusions checklist
• Exhibits160: Exclusions checklist
• Exhibits161: Currency conversion rates for US$
• Exhibits162: Research methodology
• Exhibits163: Validation techniques employed for market sizing
• Exhibits164: Information sources
• Exhibits165: List of abbreviations"