Product Code: IRTNTR43141
The digital education content market is forecasted to grow by USD 66.08 bn during 2023-2028, accelerating at a CAGR of 13.77% during the forecast period. The report on the digital education content market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rapid penetration of internet-enabled devices, growing emphasis on personalized learning, and growing government initiatives to support digital education.
Technavio's digital education content market is segmented as below:
Market Scope |
Base Year | 2024 |
End Year | 2028 |
Series Year | 2024-2028 |
Growth Momentum | Accelerate |
YOY 2024 | 13.18% |
CAGR | 13.77% |
Incremental Value | $66.08bn |
By End-user
By Delivery Mode
- Web-based content
- Mobile applications
- Offline accessible content
By Geographical Landscape
- North America
- APAC
- Europe
- South America
- Middle East and Africa
This study identifies the increasing focus of vendors on launching new digital education solutions as one of the prime reasons driving the digital education content market growth during the next few years. Also, growing prominence for gamification and mobile apps for learning and increasing collaborations between vendors and universities will lead to sizable demand in the market.
The report on the digital education content market covers the following areas:
- Digital education content market sizing
- Digital education content market forecast
- Digital education content market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital education content market vendors that include 2U Inc., Cengage Learning Inc., Cambridge University Press, City and Guilds Group, Coursera Inc., D2L Corp., Duolingo Inc., Edutech, Graham Holdings Co., Guild Education Inc., Hurix System Pvt. Ltd., Integra Software Services Pvt. Ltd., Oxford University Press, Pearson Plc, Skillsoft Corp., Think and Learn Pvt. Ltd., Totara Learning Solutions Ltd., Udacity Inc., Udemy Inc., and Vedantu Innovations Pvt. Ltd.. Also, the digital education content market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary - Chart on Market Overview
- Exhibit 02: Executive Summary - Data Table on Market Overview
- Exhibit 03: Executive Summary - Chart on Global Market Characteristics
- Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
- Exhibit 05: Executive Summary - Chart on Market Segmentation by End-user
- Exhibit 06: Executive Summary - Chart on Market Segmentation by Delivery Mode
- Exhibit 07: Executive Summary - Chart on Incremental Growth
- Exhibit 08: Executive Summary - Data Table on Incremental Growth
- Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 10: Parent market
- Exhibit 11: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 12: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 13: Market segments
- 3.3 Market size 2023
- 3.4 Market outlook: Forecast for 2023-2028
- Exhibit 14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
- Exhibit 16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Exhibit 17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
- 4.1 Global digital education content market 2018 - 2022
- Exhibit 18: Historic Market Size - Data Table on global digital education content market 2018 - 2022 ($ billion)
- 4.2 End-user Segment Analysis 2018 - 2022
- Exhibit 19: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
- 4.3 Delivery Mode Segment Analysis 2018 - 2022
- Exhibit 20: Historic Market Size - Delivery Mode Segment 2018 - 2022 ($ billion)
- 4.4 Geography Segment Analysis 2018 - 2022
- Exhibit 21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
- 4.5 Country Segment Analysis 2018 - 2022
- Exhibit 22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
5 Five Forces Analysis
- 5.1 Five forces summary
- Exhibit 23: Five forces analysis - Comparison between 2023 and 2028
- 5.2 Bargaining power of buyers
- Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
- 5.3 Bargaining power of suppliers
- Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 5.4 Threat of new entrants
- Exhibit 26: Threat of new entrants - Impact of key factors in 2023 and 2028
- 5.5 Threat of substitutes
- Exhibit 27: Threat of substitutes - Impact of key factors in 2023 and 2028
- 5.6 Threat of rivalry
- Exhibit 28: Threat of rivalry - Impact of key factors in 2023 and 2028
- 5.7 Market condition
- Exhibit 29: Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by End-user
- 6.1 Market segments
- Exhibit 30: Chart on End-user - Market share 2023-2028 (%)
- Exhibit 31: Data Table on End-user - Market share 2023-2028 (%)
- 6.2 Comparison by End-user
- Exhibit 32: Chart on Comparison by End-user
- Exhibit 33: Data Table on Comparison by End-user
- 6.3 K-12 - Market size and forecast 2023-2028
- Exhibit 34: Chart on K-12 - Market size and forecast 2023-2028 ($ billion)
- Exhibit 35: Data Table on K-12 - Market size and forecast 2023-2028 ($ billion)
- Exhibit 36: Chart on K-12 - Year-over-year growth 2023-2028 (%)
- Exhibit 37: Data Table on K-12 - Year-over-year growth 2023-2028 (%)
- 6.4 Higher education - Market size and forecast 2023-2028
- Exhibit 38: Chart on Higher education - Market size and forecast 2023-2028 ($ billion)
- Exhibit 39: Data Table on Higher education - Market size and forecast 2023-2028 ($ billion)
- Exhibit 40: Chart on Higher education - Year-over-year growth 2023-2028 (%)
- Exhibit 41: Data Table on Higher education - Year-over-year growth 2023-2028 (%)
- 6.5 Market opportunity by End-user
- Exhibit 42: Market opportunity by End-user ($ billion)
- Exhibit 43: Data Table on Market opportunity by End-user ($ billion)
7 Market Segmentation by Delivery Mode
- 7.1 Market segments
- Exhibit 44: Chart on Delivery Mode - Market share 2023-2028 (%)
- Exhibit 45: Data Table on Delivery Mode - Market share 2023-2028 (%)
- 7.2 Comparison by Delivery Mode
- Exhibit 46: Chart on Comparison by Delivery Mode
- Exhibit 47: Data Table on Comparison by Delivery Mode
- 7.3 Web-based content - Market size and forecast 2023-2028
- Exhibit 48: Chart on Web-based content - Market size and forecast 2023-2028 ($ billion)
- Exhibit 49: Data Table on Web-based content - Market size and forecast 2023-2028 ($ billion)
- Exhibit 50: Chart on Web-based content - Year-over-year growth 2023-2028 (%)
- Exhibit 51: Data Table on Web-based content - Year-over-year growth 2023-2028 (%)
- 7.4 Mobile applications - Market size and forecast 2023-2028
- Exhibit 52: Chart on Mobile applications - Market size and forecast 2023-2028 ($ billion)
- Exhibit 53: Data Table on Mobile applications - Market size and forecast 2023-2028 ($ billion)
- Exhibit 54: Chart on Mobile applications - Year-over-year growth 2023-2028 (%)
- Exhibit 55: Data Table on Mobile applications - Year-over-year growth 2023-2028 (%)
- 7.5 Offline accessible content - Market size and forecast 2023-2028
- Exhibit 56: Chart on Offline accessible content - Market size and forecast 2023-2028 ($ billion)
- Exhibit 57: Data Table on Offline accessible content - Market size and forecast 2023-2028 ($ billion)
- Exhibit 58: Chart on Offline accessible content - Year-over-year growth 2023-2028 (%)
- Exhibit 59: Data Table on Offline accessible content - Year-over-year growth 2023-2028 (%)
- 7.6 Market opportunity by Delivery Mode
- Exhibit 60: Market opportunity by Delivery Mode ($ billion)
- Exhibit 61: Data Table on Market opportunity by Delivery Mode ($ billion)
8 Customer Landscape
- 8.1 Customer landscape overview
- Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Geographic Landscape
- 9.1 Geographic segmentation
- Exhibit 63: Chart on Market share By Geographical Landscape 2023-2028 (%)
- Exhibit 64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
- 9.2 Geographic comparison
- Exhibit 65: Chart on Geographic comparison
- Exhibit 66: Data Table on Geographic comparison
- 9.3 North America - Market size and forecast 2023-2028
- Exhibit 67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 69: Chart on North America - Year-over-year growth 2023-2028 (%)
- Exhibit 70: Data Table on North America - Year-over-year growth 2023-2028 (%)
- 9.4 APAC - Market size and forecast 2023-2028
- Exhibit 71: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 72: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
- Exhibit 73: Chart on APAC - Year-over-year growth 2023-2028 (%)
- Exhibit 74: Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 9.5 Europe - Market size and forecast 2023-2028
- Exhibit 75: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 76: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
- Exhibit 77: Chart on Europe - Year-over-year growth 2023-2028 (%)
- Exhibit 78: Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 9.6 South America - Market size and forecast 2023-2028
- Exhibit 79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
- Exhibit 81: Chart on South America - Year-over-year growth 2023-2028 (%)
- Exhibit 82: Data Table on South America - Year-over-year growth 2023-2028 (%)
- 9.7 Middle East and Africa - Market size and forecast 2023-2028
- Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
- Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 9.8 US - Market size and forecast 2023-2028
- Exhibit 87: Chart on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
- Exhibit 89: Chart on US - Year-over-year growth 2023-2028 (%)
- Exhibit 90: Data Table on US - Year-over-year growth 2023-2028 (%)
- 9.9 China - Market size and forecast 2023-2028
- Exhibit 91: Chart on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 92: Data Table on China - Market size and forecast 2023-2028 ($ billion)
- Exhibit 93: Chart on China - Year-over-year growth 2023-2028 (%)
- Exhibit 94: Data Table on China - Year-over-year growth 2023-2028 (%)
- 9.10 UK - Market size and forecast 2023-2028
- Exhibit 95: Chart on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 96: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
- Exhibit 97: Chart on UK - Year-over-year growth 2023-2028 (%)
- Exhibit 98: Data Table on UK - Year-over-year growth 2023-2028 (%)
- 9.11 Germany - Market size and forecast 2023-2028
- Exhibit 99: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 100: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
- Exhibit 101: Chart on Germany - Year-over-year growth 2023-2028 (%)
- Exhibit 102: Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 9.12 India - Market size and forecast 2023-2028
- Exhibit 103: Chart on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 104: Data Table on India - Market size and forecast 2023-2028 ($ billion)
- Exhibit 105: Chart on India - Year-over-year growth 2023-2028 (%)
- Exhibit 106: Data Table on India - Year-over-year growth 2023-2028 (%)
- 9.13 Market opportunity By Geographical Landscape
- Exhibit 107: Market opportunity By Geographical Landscape ($ billion)
- Exhibit 108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
10 Drivers, Challenges, and Trends
- 10.1 Market drivers
- 10.2 Market challenges
- 10.3 Impact of drivers and challenges
- Exhibit 109: Impact of drivers and challenges in 2023 and 2028
- 10.4 Market trends
11 Vendor Landscape
- 11.1 Overview
- 11.2 Vendor landscape
- Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
- 11.3 Landscape disruption
- Exhibit 111: Overview on factors of disruption
- 11.4 Industry risks
- Exhibit 112: Impact of key risks on business
12 Vendor Analysis
- 12.1 Vendors covered
- Exhibit 113: Vendors covered
- 12.2 Market positioning of vendors
- Exhibit 114: Matrix on vendor position and classification
- 12.3 2U Inc.
- Exhibit 115: 2U Inc. - Overview
- Exhibit 116: 2U Inc. - Business segments
- Exhibit 117: 2U Inc. - Key news
- Exhibit 118: 2U Inc. - Key offerings
- Exhibit 119: 2U Inc. - Segment focus
- 12.4 Cambridge University Press
- Exhibit 120: Cambridge University Press - Overview
- Exhibit 121: Cambridge University Press - Product / Service
- Exhibit 122: Cambridge University Press - Key offerings
- 12.5 Cengage Learning Inc.
- Exhibit 123: Cengage Learning Inc. - Overview
- Exhibit 124: Cengage Learning Inc. - Product / Service
- Exhibit 125: Cengage Learning Inc. - Key offerings
- 12.6 City and Guilds Group
- Exhibit 126: City and Guilds Group - Overview
- Exhibit 127: City and Guilds Group - Product / Service
- Exhibit 128: City and Guilds Group - Key offerings
- 12.7 Coursera Inc.
- Exhibit 129: Coursera Inc. - Overview
- Exhibit 130: Coursera Inc. - Business segments
- Exhibit 131: Coursera Inc. - Key offerings
- Exhibit 132: Coursera Inc. - Segment focus
- 12.8 D2L Corp.
- Exhibit 133: D2L Corp. - Overview
- Exhibit 134: D2L Corp. - Product / Service
- Exhibit 135: D2L Corp. - Key news
- Exhibit 136: D2L Corp. - Key offerings
- 12.9 Duolingo Inc.
- Exhibit 137: Duolingo Inc. - Overview
- Exhibit 138: Duolingo Inc. - Product / Service
- Exhibit 139: Duolingo Inc. - Key offerings
- 12.10 Guild Education Inc.
- Exhibit 140: Guild Education Inc. - Overview
- Exhibit 141: Guild Education Inc. - Product / Service
- Exhibit 142: Guild Education Inc. - Key offerings
- 12.11 Oxford University Press
- Exhibit 143: Oxford University Press - Overview
- Exhibit 144: Oxford University Press - Product / Service
- Exhibit 145: Oxford University Press - Key offerings
- 12.12 Pearson Plc
- Exhibit 146: Pearson Plc - Overview
- Exhibit 147: Pearson Plc - Business segments
- Exhibit 148: Pearson Plc - Key offerings
- Exhibit 149: Pearson Plc - Segment focus
- 12.13 Skillsoft Corp.
- Exhibit 150: Skillsoft Corp. - Overview
- Exhibit 151: Skillsoft Corp. - Business segments
- Exhibit 152: Skillsoft Corp. - Key offerings
- Exhibit 153: Skillsoft Corp. - Segment focus
- 12.14 Totara Learning Solutions Ltd.
- Exhibit 154: Totara Learning Solutions Ltd. - Overview
- Exhibit 155: Totara Learning Solutions Ltd. - Product / Service
- Exhibit 156: Totara Learning Solutions Ltd. - Key offerings
- 12.15 Udacity Inc.
- Exhibit 157: Udacity Inc. - Overview
- Exhibit 158: Udacity Inc. - Product / Service
- Exhibit 159: Udacity Inc. - Key offerings
- 12.16 Udemy Inc.
- Exhibit 160: Udemy Inc. - Overview
- Exhibit 161: Udemy Inc. - Business segments
- Exhibit 162: Udemy Inc. - Key offerings
- Exhibit 163: Udemy Inc. - Segment focus
- 12.17 Vedantu Innovations Pvt. Ltd.
- Exhibit 164: Vedantu Innovations Pvt. Ltd. - Overview
- Exhibit 165: Vedantu Innovations Pvt. Ltd. - Product / Service
- Exhibit 166: Vedantu Innovations Pvt. Ltd. - Key offerings
13 Appendix
- 13.1 Scope of the report
- 13.2 Inclusions and exclusions checklist
- Exhibit 167: Inclusions checklist
- Exhibit 168: Exclusions checklist
- 13.3 Currency conversion rates for US$
- Exhibit 169: Currency conversion rates for US$
- 13.4 Research methodology
- Exhibit 170: Research methodology
- Exhibit 171: Validation techniques employed for market sizing
- Exhibit 172: Information sources
- 13.5 List of abbreviations
- Exhibit 173: List of abbreviations