2024-2028年全球电子书市场

预计 2023 年至 2028 年，电子书市场将成长 124 亿美元，预测期内复合年增长率为 10.08%。

该报告包括对电子书市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。该市场是由电子书和读者附件的优势、电子书线上本地语言翻译模组的日益采用以及智慧型装置和应用程式的普及所推动的。

研究指出，越来越多地采用各种格式出版电子书是推动未来几年电子书市场成长的关键因素之一。此外，越来越多的产品推出、线上教育和数位素养的日益普及将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统

第三章 市场规模

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028年市场展望

第四章 市场规模表现

• 2018-2022年全球电子书市场
• 2018-2022年产品細項分析
• 2018-2022年平台細項分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章市场区隔：依产品

• 细分市场
• 比较：按产品
• 消费性电子书：2023-2028 年市场规模与预测
• 专业人士电子书：2023-2028 年市场规模与预测
• 教育电子书：2023-2028 年市场规模与预测
• 市场机会：依产品分类

第七章市场区隔：依平台

• 细分市场
• 比较：按平台
• 智慧型手机：2023-2028 年市场规模与预测
• 平板电脑和笔记型电脑：2023-2028 年市场规模和预测
• 市场机会：依平台划分

第八章 客户状况

• 客户状况概览

第九章 地区情势

• 区域细分
• 区域比较
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 南美洲：2023-2028年市场规模与预测
• 中东和非洲：2023-2028 年市场规模与预测
• 美国：2023-2028 年市场规模与预测
• 英国：2023-2028 年市场规模与预测
• 中国：2023-2028年市场规模及预测
• 加拿大：2023-2028 年市场规模与预测
• 德国：2023-2028 年市场规模与预测
• 市场机会：依地区状况

第 10 章 驱动因素、挑战与趋势

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场趋势

第十一章 供应商情况

• 概述
• 供应商情况
• 混乱的情况
• 产业风险

第十二章供应商分析

• 交易厂商
• 供应商市场定位
• Amazon.com Inc.
• Apple Inc.
• Barnes and Noble Booksellers Inc.
• Beacon Press
• Bertelsmann SE and Co. KGaA
• Blurb Inc.
• Cengage Learning Holdings II Inc.
• Georg von Holtzbrinck GmbH and Co. KG
• Hachette Livre
• Harper Collins Publishers
• John Wiley and Sons Inc.
• Kensington publishing Corp.
• Lulu Press Inc.
• McGraw Hill LLC
• Pearson Plc

第十三章附录

The e-book market is forecasted to grow by USD 12.40 bn during 2023-2028, accelerating at a CAGR of 10.08% during the forecast period. The report on the e-book market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by the benefits and reader engagement of e-books, the rising adoption of online local language translation modules in e-books, and the proliferation of smart devices and applications.

Technavio's e-book market is segmented as below:

By Product

• Consumer e-book
• Professional e-book
• Educational e-book

By Platform

• Smartphones
• Tablet and laptops

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the increasing adoption of different formats for publishing e-books as one of the prime reasons driving the e-book market growth during the next few years. Also, growing number of product launches and rising popularity of online education and digital literacy will lead to sizable demand in the market.

The report on the e-book market covers the following areas:

• E-book market sizing
• E-book market forecast
• E-book market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-book market vendors that include Amazon.com Inc., Apple Inc., Barnes and Noble Booksellers Inc., Beacon Press, Bertelsmann SE and Co. KGaA, Blurb Inc., Cengage Learning Holdings II Inc., Georg von Holtzbrinck GmbH and Co. KG, Hachette Livre, Harper Collins Publishers, John Wiley and Sons Inc., Kensington publishing Corp., Lulu Press Inc., Manning Publications Co., McGraw Hill LLC, Pearson Plc, Rakuten Kobo Inc., Simon and Schuster Inc., Smashwords Inc., and Springer Verlag GmbH. Also, the e-book market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview

2 Market Landscape

• 2.1 Market ecosystem

3 Market Sizing

• 3.1 Market definition
• 3.2 Market segment analysis
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028

4 Historic Market Size

• 4.1 Global e-book market 2018 - 2022
• 4.2 Product Segment Analysis 2018 - 2022
• 4.3 Platform Segment Analysis 2018 - 2022
• 4.4 Geography Segment Analysis 2018 - 2022
• 4.5 Country Segment Analysis 2018 - 2022

5 Five Forces Analysis

• 5.1 Five forces summary
• 5.2 Bargaining power of buyers
• 5.3 Bargaining power of suppliers
• 5.4 Threat of new entrants
• 5.5 Threat of substitutes
• 5.6 Threat of rivalry
• 5.7 Market condition

6 Market Segmentation by Product

• 6.1 Market segments
• 6.2 Comparison by Product
• 6.3 Consumer e-book - Market size and forecast 2023-2028
• 6.4 Professional e-book - Market size and forecast 2023-2028
• 6.5 Educational e-book - Market size and forecast 2023-2028
• 6.6 Market opportunity by Product

7 Market Segmentation by Platform

• 7.1 Market segments
• 7.2 Comparison by Platform
• 7.3 Smartphones - Market size and forecast 2023-2028
• 7.4 Tablet and laptops - Market size and forecast 2023-2028
• 7.5 Market opportunity by Platform

8 Customer Landscape

• 8.1 Customer landscape overview

9 Geographic Landscape

• 9.1 Geographic segmentation
• 9.2 Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
• 9.4 Europe - Market size and forecast 2023-2028
• 9.5 APAC - Market size and forecast 2023-2028
• 9.6 South America - Market size and forecast 2023-2028
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
• 9.8 US - Market size and forecast 2023-2028
• 9.9 UK - Market size and forecast 2023-2028
• 9.10 China - Market size and forecast 2023-2028
• 9.11 Canada - Market size and forecast 2023-2028
• 9.12 Germany - Market size and forecast 2023-2028
• 9.13 Market opportunity By Geographical Landscape

10 Drivers, Challenges, and Trends

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview
• 11.2 Vendor landscape
• 11.3 Landscape disruption
• 11.4 Industry risks

12 Vendor Analysis

• 12.1 Vendors covered
• 12.2 Market positioning of vendors
• 12.3 Amazon.com Inc.
• 12.4 Apple Inc.
• 12.5 Barnes and Noble Booksellers Inc.
• 12.6 Beacon Press
• 12.7 Bertelsmann SE and Co. KGaA
• 12.8 Blurb Inc.
• 12.9 Cengage Learning Holdings II Inc.
• 12.10 Georg von Holtzbrinck GmbH and Co. KG
• 12.11 Hachette Livre
• 12.12 Harper Collins Publishers
• 12.13 John Wiley and Sons Inc.
• 12.14 Kensington publishing Corp.
• 12.15 Lulu Press Inc.
• 12.16 McGraw Hill LLC
• 12.17 Pearson Plc

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
• 13.3 Currency conversion rates for US$
• 13.4 Research methodology
• 13.5 List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by Product
• Exhibits6: Executive Summary - Chart on Market Segmentation by Platform
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Vendor Market Positioning
• Exhibits10: Parent market
• Exhibits11: Market Characteristics
• Exhibits12: Offerings of vendors included in the market definition
• Exhibits13: Market segments
• Exhibits14: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits15: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits16: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits17: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits18: Historic Market Size - Data Table on global e-book market 2018 - 2022 ($ billion)
• Exhibits19: Historic Market Size - Product Segment 2018 - 2022 ($ billion)
• Exhibits20: Historic Market Size - Platform Segment 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits23: Five forces analysis - Comparison between 2023 and 2028
• Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits25: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits26: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits27: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits29: Chart on Market condition - Five forces 2023 and 2028
• Exhibits30: Chart on Product - Market share 2023-2028 (%)
• Exhibits31: Data Table on Product - Market share 2023-2028 (%)
• Exhibits32: Chart on Comparison by Product
• Exhibits33: Data Table on Comparison by Product
• Exhibits34: Chart on Consumer e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits35: Data Table on Consumer e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits36: Chart on Consumer e-book - Year-over-year growth 2023-2028 (%)
• Exhibits37: Data Table on Consumer e-book - Year-over-year growth 2023-2028 (%)
• Exhibits38: Chart on Professional e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits39: Data Table on Professional e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits40: Chart on Professional e-book - Year-over-year growth 2023-2028 (%)
• Exhibits41: Data Table on Professional e-book - Year-over-year growth 2023-2028 (%)
• Exhibits42: Chart on Educational e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits43: Data Table on Educational e-book - Market size and forecast 2023-2028 ($ billion)
• Exhibits44: Chart on Educational e-book - Year-over-year growth 2023-2028 (%)
• Exhibits45: Data Table on Educational e-book - Year-over-year growth 2023-2028 (%)
• Exhibits46: Market opportunity by Product ($ billion)
• Exhibits47: Data Table on Market opportunity by Product ($ billion)
• Exhibits48: Chart on Platform - Market share 2023-2028 (%)
• Exhibits49: Data Table on Platform - Market share 2023-2028 (%)
• Exhibits50: Chart on Comparison by Platform
• Exhibits51: Data Table on Comparison by Platform
• Exhibits52: Chart on Smartphones - Market size and forecast 2023-2028 ($ billion)
• Exhibits53: Data Table on Smartphones - Market size and forecast 2023-2028 ($ billion)
• Exhibits54: Chart on Smartphones - Year-over-year growth 2023-2028 (%)
• Exhibits55: Data Table on Smartphones - Year-over-year growth 2023-2028 (%)
• Exhibits56: Chart on Tablet and laptops - Market size and forecast 2023-2028 ($ billion)
• Exhibits57: Data Table on Tablet and laptops - Market size and forecast 2023-2028 ($ billion)
• Exhibits58: Chart on Tablet and laptops - Year-over-year growth 2023-2028 (%)
• Exhibits59: Data Table on Tablet and laptops - Year-over-year growth 2023-2028 (%)
• Exhibits60: Market opportunity by Platform ($ billion)
• Exhibits61: Data Table on Market opportunity by Platform ($ billion)
• Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits63: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits64: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits65: Chart on Geographic comparison
• Exhibits66: Data Table on Geographic comparison
• Exhibits67: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits68: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits69: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits70: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits71: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits72: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits73: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits74: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits75: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits76: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits77: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits78: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits79: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits80: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits81: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits82: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits83: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits87: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits88: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits89: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits90: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits91: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits92: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits93: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits94: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits95: Chart on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits96: Data Table on China - Market size and forecast 2023-2028 ($ billion)
• Exhibits97: Chart on China - Year-over-year growth 2023-2028 (%)
• Exhibits98: Data Table on China - Year-over-year growth 2023-2028 (%)
• Exhibits99: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits100: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits101: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits102: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits103: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits104: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits105: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits106: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits107: Market opportunity By Geographical Landscape ($ billion)
• Exhibits108: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits109: Impact of drivers and challenges in 2023 and 2028
• Exhibits110: Overview on Criticality of inputs and Factors of differentiation
• Exhibits111: Overview on factors of disruption
• Exhibits112: Impact of key risks on business
• Exhibits113: Vendors covered
• Exhibits114: Matrix on vendor position and classification
• Exhibits115: Amazon.com Inc. - Overview
• Exhibits116: Amazon.com Inc. - Business segments
• Exhibits117: Amazon.com Inc. - Key news
• Exhibits118: Amazon.com Inc. - Key offerings
• Exhibits119: Amazon.com Inc. - Segment focus
• Exhibits120: Apple Inc. - Overview
• Exhibits121: Apple Inc. - Business segments
• Exhibits122: Apple Inc. - Key news
• Exhibits123: Apple Inc. - Key offerings
• Exhibits124: Apple Inc. - Segment focus
• Exhibits125: Barnes and Noble Booksellers Inc. - Overview
• Exhibits126: Barnes and Noble Booksellers Inc. - Product / Service
• Exhibits127: Barnes and Noble Booksellers Inc. - Key offerings
• Exhibits128: Beacon Press - Overview
• Exhibits129: Beacon Press - Product / Service
• Exhibits130: Beacon Press - Key offerings
• Exhibits131: Bertelsmann SE and Co. KGaA - Overview
• Exhibits132: Bertelsmann SE and Co. KGaA - Business segments
• Exhibits133: Bertelsmann SE and Co. KGaA - Key news
• Exhibits134: Bertelsmann SE and Co. KGaA - Key offerings
• Exhibits135: Bertelsmann SE and Co. KGaA - Segment focus
• Exhibits136: Blurb Inc. - Overview
• Exhibits137: Blurb Inc. - Product / Service
• Exhibits138: Blurb Inc. - Key offerings
• Exhibits139: Cengage Learning Holdings II Inc. - Overview
• Exhibits140: Cengage Learning Holdings II Inc. - Business segments
• Exhibits141: Cengage Learning Holdings II Inc. - Key offerings
• Exhibits142: Cengage Learning Holdings II Inc. - Segment focus
• Exhibits143: Georg von Holtzbrinck GmbH and Co. KG - Overview
• Exhibits144: Georg von Holtzbrinck GmbH and Co. KG - Product / Service
• Exhibits145: Georg von Holtzbrinck GmbH and Co. KG - Key offerings
• Exhibits146: Hachette Livre - Overview
• Exhibits147: Hachette Livre - Product / Service
• Exhibits148: Hachette Livre - Key news
• Exhibits149: Hachette Livre - Key offerings
• Exhibits150: Harper Collins Publishers - Overview
• Exhibits151: Harper Collins Publishers - Product / Service
• Exhibits152: Harper Collins Publishers - Key news
• Exhibits153: Harper Collins Publishers - Key offerings
• Exhibits154: John Wiley and Sons Inc. - Overview
• Exhibits155: John Wiley and Sons Inc. - Business segments
• Exhibits156: John Wiley and Sons Inc. - Key news
• Exhibits157: John Wiley and Sons Inc. - Key offerings
• Exhibits158: John Wiley and Sons Inc. - Segment focus
• Exhibits159: Kensington publishing Corp. - Overview
• Exhibits160: Kensington publishing Corp. - Product / Service
• Exhibits161: Kensington publishing Corp. - Key offerings
• Exhibits162: Lulu Press Inc. - Overview
• Exhibits163: Lulu Press Inc. - Product / Service
• Exhibits164: Lulu Press Inc. - Key offerings
• Exhibits165: McGraw Hill LLC - Overview
• Exhibits166: McGraw Hill LLC - Business segments
• Exhibits167: McGraw Hill LLC - Key offerings
• Exhibits168: McGraw Hill LLC - Segment focus
• Exhibits169: Pearson Plc - Overview
• Exhibits170: Pearson Plc - Business segments
• Exhibits171: Pearson Plc - Key news
• Exhibits172: Pearson Plc - Key offerings
• Exhibits173: Pearson Plc - Segment focus
• Exhibits174: Inclusions checklist
• Exhibits175: Exclusions checklist
• Exhibits176: Currency conversion rates for US$
• Exhibits177: Research methodology
• Exhibits178: Validation techniques employed for market sizing
• Exhibits179: Information sources
• Exhibits180: List of abbreviations