全球数位行销软体 (DMS) 市场：2024-2028

预计2023年至2028年，全球数位行销软体（DMS）市场规模将成长1,058亿美元，预测期内复合年增长率为17.16%。

该报告包括对数位行销软体 (DMS) 市场的总体分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场状况、最新趋势和驱动因素以及整体市场环境的最新分析。市场正在受到新资料来源、推动市场成长的监管改革、个人化行销的日益采用、支援数位媒体的设备数量的普及以及网路普及不断提高的推动。

本研究分析了社群媒体和电子商务平台的普及，将其视为未来几年推动数位行销软体 (DMS) 市场成长的关键因素之一。此外，推动市场成长的程序化广告和全球数位转型预计将带来巨大的市场需求。

目录

第一章执行摘要

• 市场概况

第二章 市场状况

• 市场生态系统
• 市场特征
• 价值链分析

第三章 市场规模评估

• 市场定义
• 细分市场分析
• 2023 年市场规模
• 2023-2028 年市场展望

第四章 市场规模表现

• 2018-2022 年全球数位行销软体 (DMS) 市场
• 2018-2022 年最终用户細項分析
• 2018-2022 年按服务分類的细分市场分析
• 2018-2022 年区域細項分析
• 2018-2022 年国家細項分析

第五章五力分析

• 五力摘要
• 买方议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第六章 市场区隔：依最终用户

• 市场区隔
• 比较：按最终用户
• 大公司：市场规模与预测，2023-2028
• 中小企业：市场规模及预测，2023-2028
• 市场机会：依最终用户划分

第七章 市场区隔：依服务

• 市场区隔
• 比较：按服务
• 专业服务：市场规模与预测，2023-2028
• 託管服务：市场规模与预测，2023-2028
• 市场机会：依服务分类

第八章 客户状况

• 客户状况概览

第九章 地区情势

• 区域细分
• 区域比较
• 北美：2023-2028 年市场规模与预测
• 欧洲：2023-2028 年市场规模与预测
• 亚太地区：2023-2028 年市场规模与预测
• 南美洲：市场规模与预测，2023-2028
• 中东和非洲：市场规模和预测，2023-2028
• 美国：2023-2028 年市场规模与预测
• 英国：市场规模与预测，2023-2028
• 法国：市场规模与预测，2023-2028
• 德国：2023-2028 年市场规模与预测
• 加拿大：2023-2028 年市场规模与预测
• 市场机会：依地区状况

第十章 促进因素、挑战、机会、限制因素

• 市场驱动因素
• 市场挑战
• 驱动因素和挑战的影响
• 市场机会/限制

第十一章竞争格局

• 概述
• 竞争格局
• 混乱的情况
• 产业风险

第十二章 竞争分析

• 公司简介
• 公司市场定位
• Adobe Inc.
• BlueConic Inc.
• Demandbase Inc.
• HubSpot Inc.
• International Business Machines Corp.
• Microsoft Corp.
• Oracle Corp.
• Redpoint Global Inc.
• Salesforce Inc.
• SAP SE
• SAS Institute Inc.
• The Nielsen Co. US LLC
• TransUnion
• Viant Technology LLC
• Zeta Global Holdings Corp.

第十三章附录

Technavio has been monitoring the digital marketing software (DMS) market and is forecast to grow by USD 105.8 bn during 2023-2028, accelerating at a CAGR of 17.16% during the forecast period. Our report on the digital marketing software (DMS) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by new data sources, regulatory innovations boosting market growth, personalized marketing gaining traction, and increase in number of devices capable of supporting digital media and increasing internet penetration.

Technavio's digital marketing software (DMS) market is segmented as below:

By End-user

• Large enterprises
• Small and medium enterprises (SMEs)

By Service

• Professional services
• Managed services

By Geographical Landscape

• North America
• Europe
• APAC
• South America
• Middle East and Africa

This study identifies the spread of social media and e-commerce platforms as one of the prime reasons driving the digital marketing software (DMS) market growth during the next few years. Also, programmatic advertising boosting market growth and global digital transformation will lead to sizable demand in the market.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. Our report on the digital marketing software (DMS) market covers the following areas:

• Digital marketing software (DMS) market sizing
• Digital marketing software (DMS) market forecast
• Digital marketing software (DMS) market industry analysis

Technavio's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital marketing software (DMS) market vendors that include Adobe Inc., BlueConic Inc., CM Group, Demandbase Inc., HP Inc., HubSpot Inc., International Business Machines Corp., Keap, Microsoft Corp., Oracle Corp., Redpoint Global Inc., Salesforce Inc., SAP SE, SAS Institute Inc., SimplyCast Interactive Marketing Ltd., The Nielsen Co. US LLC, TransUnion, Viant Technology LLC, Vivial Inc., and Zeta Global Holdings Corp.. Also, the digital marketing software (DMS) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio's market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market By Geographical Landscape
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Service
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Market Landscape

• 2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
• 2.2 Market characteristics
  • Market characteristics analysis
• 2.3 Value chain analysis
  • Value Chain Analysis

3 Market Sizing

• 3.1 Market definition
  • Offerings of companies included in the market definition
• 3.2 Market segment analysis
  • Market segments
• 3.3 Market size 2023
• 3.4 Market outlook: Forecast for 2023-2028
  • Chart on Global - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Global - Market size and forecast 2023-2028 ($ billion)
  • Chart on Global Market: Year-over-year growth 2023-2028 (%)
  • Data Table on Global Market: Year-over-year growth 2023-2028 (%)

4 Historic Market Size

• 4.1 Global Digital Marketing Software (DMS) Market 2018 - 2022
  • Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2018 - 2022 ($ billion)
• 4.2 End-user segment analysis 2018 - 2022
  • Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• 4.3 Service segment analysis 2018 - 2022
  • Historic Market Size - Service Segment 2018 - 2022 ($ billion)
• 4.4 Geography segment analysis 2018 - 2022
  • Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• 4.5 Country segment analysis 2018 - 2022
  • Historic Market Size - Country Segment 2018 - 2022 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
• 5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
• 5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• 5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
• 5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
• 5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
• 5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028

6 Market Segmentation by End-user

• 6.1 Market segments
  • Chart on End-user - Market share 2023-2028 (%)
  • Data Table on End-user - Market share 2023-2028 (%)
• 6.2 Comparison by End-user
  • Chart on Comparison by End-user
  • Data Table on Comparison by End-user
• 6.3 Large enterprises - Market size and forecast 2023-2028
  • Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
  • Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
  • Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
• 6.4 Small and medium enterprises (SMEs) - Market size and forecast 2023-2028
  • Chart on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
  • Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
  • Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
• 6.5 Market opportunity by End-user
  • Market opportunity by End-user ($ billion)
  • Data Table on Market opportunity by End-user ($ billion)

7 Market Segmentation by Service

• 7.1 Market segments
  • Chart on Service - Market share 2023-2028 (%)
  • Data Table on Service - Market share 2023-2028 (%)
• 7.2 Comparison by Service
  • Chart on Comparison by Service
  • Data Table on Comparison by Service
• 7.3 Professional services - Market size and forecast 2023-2028
  • Chart on Professional services - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Professional services - Market size and forecast 2023-2028 ($ billion)
  • Chart on Professional services - Year-over-year growth 2023-2028 (%)
  • Data Table on Professional services - Year-over-year growth 2023-2028 (%)
• 7.4 Managed services - Market size and forecast 2023-2028
  • Chart on Managed services - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Managed services - Market size and forecast 2023-2028 ($ billion)
  • Chart on Managed services - Year-over-year growth 2023-2028 (%)
  • Data Table on Managed services - Year-over-year growth 2023-2028 (%)
• 7.5 Market opportunity by Service
  • Market opportunity by Service ($ billion)
  • Data Table on Market opportunity by Service ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation
  • Chart on Market share By Geographical Landscape 2023-2028 (%)
  • Data Table on Market share By Geographical Landscape 2023-2028 (%)
• 9.2 Geographic comparison
  • Chart on Geographic comparison
  • Data Table on Geographic comparison
• 9.3 North America - Market size and forecast 2023-2028
  • Chart on North America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on North America - Market size and forecast 2023-2028 ($ billion)
  • Chart on North America - Year-over-year growth 2023-2028 (%)
  • Data Table on North America - Year-over-year growth 2023-2028 (%)
• 9.4 Europe - Market size and forecast 2023-2028
  • Chart on Europe - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
  • Chart on Europe - Year-over-year growth 2023-2028 (%)
  • Data Table on Europe - Year-over-year growth 2023-2028 (%)
• 9.5 APAC - Market size and forecast 2023-2028
  • Chart on APAC - Market size and forecast 2023-2028 ($ billion)
  • Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
  • Chart on APAC - Year-over-year growth 2023-2028 (%)
  • Data Table on APAC - Year-over-year growth 2023-2028 (%)
• 9.6 South America - Market size and forecast 2023-2028
  • Chart on South America - Market size and forecast 2023-2028 ($ billion)
  • Data Table on South America - Market size and forecast 2023-2028 ($ billion)
  • Chart on South America - Year-over-year growth 2023-2028 (%)
  • Data Table on South America - Year-over-year growth 2023-2028 (%)
• 9.7 Middle East and Africa - Market size and forecast 2023-2028
  • Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
  • Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
  • Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• 9.8 US - Market size and forecast 2023-2028
  • Chart on US - Market size and forecast 2023-2028 ($ billion)
  • Data Table on US - Market size and forecast 2023-2028 ($ billion)
  • Chart on US - Year-over-year growth 2023-2028 (%)
  • Data Table on US - Year-over-year growth 2023-2028 (%)
• 9.9 UK - Market size and forecast 2023-2028
  • Chart on UK - Market size and forecast 2023-2028 ($ billion)
  • Data Table on UK - Market size and forecast 2023-2028 ($ billion)
  • Chart on UK - Year-over-year growth 2023-2028 (%)
  • Data Table on UK - Year-over-year growth 2023-2028 (%)
• 9.10 France - Market size and forecast 2023-2028
  • Chart on France - Market size and forecast 2023-2028 ($ billion)
  • Data Table on France - Market size and forecast 2023-2028 ($ billion)
  • Chart on France - Year-over-year growth 2023-2028 (%)
  • Data Table on France - Year-over-year growth 2023-2028 (%)
• 9.11 Germany - Market size and forecast 2023-2028
  • Chart on Germany - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
  • Chart on Germany - Year-over-year growth 2023-2028 (%)
  • Data Table on Germany - Year-over-year growth 2023-2028 (%)
• 9.12 Canada - Market size and forecast 2023-2028
  • Chart on Canada - Market size and forecast 2023-2028 ($ billion)
  • Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
  • Chart on Canada - Year-over-year growth 2023-2028 (%)
  • Data Table on Canada - Year-over-year growth 2023-2028 (%)
• 9.13 Market opportunity By Geographical Landscape
  • Market opportunity By Geographical Landscape ($ billion)
  • Data Tables on Market opportunity By Geographical Landscape ($ billion)

10 Drivers, Challenges, and Opportunity/Restraints

• 10.1 Market drivers
• 10.2 Market challenges
• 10.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
• 10.4 Market opportunities/restraints

11 Competitive Landscape

• 11.1 Overview
• 11.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 11.3 Landscape disruption
  • Overview on factors of disruption
• 11.4 Industry risks
  • Impact of key risks on business

12 Competitive Analysis

• 12.1 Companies profiled
  • Companies covered
• 12.2 Market positioning of companies
  • Matrix on companies position and classification
• 12.3 Adobe Inc.
  • Adobe Inc. - Overview
  • Adobe Inc. - Business segments
  • Adobe Inc. - Key news
  • Adobe Inc. - Key offerings
  • Adobe Inc. - Segment focus
• 12.4 BlueConic Inc.
  • BlueConic Inc. - Overview
  • BlueConic Inc. - Product / Service
  • BlueConic Inc. - Key offerings
• 12.5 Demandbase Inc.
  • Demandbase Inc. - Overview
  • Demandbase Inc. - Product / Service
  • Demandbase Inc. - Key offerings
• 12.6 HubSpot Inc.
  • HubSpot Inc. - Overview
  • HubSpot Inc. - Product / Service
  • HubSpot Inc. - Key news
  • HubSpot Inc. - Key offerings
• 12.7 International Business Machines Corp.
  • International Business Machines Corp. - Overview
  • International Business Machines Corp. - Business segments
  • International Business Machines Corp. - Key news
  • International Business Machines Corp. - Key offerings
  • International Business Machines Corp. - Segment focus
• 12.8 Microsoft Corp.
  • Microsoft Corp. - Overview
  • Microsoft Corp. - Business segments
  • Microsoft Corp. - Key news
  • Microsoft Corp. - Key offerings
  • Microsoft Corp. - Segment focus
• 12.9 Oracle Corp.
  • Oracle Corp. - Overview
  • Oracle Corp. - Business segments
  • Oracle Corp. - Key news
  • Oracle Corp. - Key offerings
  • Oracle Corp. - Segment focus
• 12.10 Redpoint Global Inc.
  • Redpoint Global Inc. - Overview
  • Redpoint Global Inc. - Product / Service
  • Redpoint Global Inc. - Key offerings
• 12.11 Salesforce Inc.
  • Salesforce Inc. - Overview
  • Salesforce Inc. - Product / Service
  • Salesforce Inc. - Key news
  • Salesforce Inc. - Key offerings
• 12.12 SAP SE
  • SAP SE - Overview
  • SAP SE - Business segments
  • SAP SE - Key news
  • SAP SE - Key offerings
  • SAP SE - Segment focus
• 12.13 SAS Institute Inc.
  • SAS Institute Inc. - Overview
  • SAS Institute Inc. - Product / Service
  • SAS Institute Inc. - Key news
  • SAS Institute Inc. - Key offerings
• 12.14 The Nielsen Co. US LLC
  • The Nielsen Co. US LLC - Overview
  • The Nielsen Co. US LLC - Product / Service
  • The Nielsen Co. US LLC - Key offerings
• 12.15 TransUnion
  • TransUnion - Overview
  • TransUnion - Business segments
  • TransUnion - Key news
  • TransUnion - Key offerings
  • TransUnion - Segment focus
• 12.16 Viant Technology LLC
  • Viant Technology LLC - Overview
  • Viant Technology LLC - Product / Service
  • Viant Technology LLC - Key news
  • Viant Technology LLC - Key offerings
• 12.17 Zeta Global Holdings Corp.
  • Zeta Global Holdings Corp. - Overview
  • Zeta Global Holdings Corp. - Product / Service
  • Zeta Global Holdings Corp. - Key offerings

13 Appendix

• 13.1 Scope of the report
• 13.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 13.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 13.4 Research methodology
  • Research methodology
• 13.5 Data procurement
  • Information sources
• 13.6 Data validation
  • Data validation
• 13.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 13.8 Data synthesis
  • Data synthesis
• 13.9 market analysis
  • market analysis
• 13.10 List of abbreviations
  • List of abbreviations

Exhibits:

• Exhibits1: Executive Summary - Chart on Market Overview
• Exhibits2: Executive Summary - Data Table on Market Overview
• Exhibits3: Executive Summary - Chart on Global Market Characteristics
• Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
• Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
• Exhibits6: Executive Summary - Chart on Market Segmentation by Service
• Exhibits7: Executive Summary - Chart on Incremental Growth
• Exhibits8: Executive Summary - Data Table on Incremental Growth
• Exhibits9: Executive Summary - Chart on Company Market Positioning
• Exhibits10: Parent Market
• Exhibits11: Data Table on - Parent Market
• Exhibits12: Market characteristics analysis
• Exhibits13: Value Chain Analysis
• Exhibits14: Offerings of companies included in the market definition
• Exhibits15: Market segments
• Exhibits16: Chart on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits17: Data Table on Global - Market size and forecast 2023-2028 ($ billion)
• Exhibits18: Chart on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits19: Data Table on Global Market: Year-over-year growth 2023-2028 (%)
• Exhibits20: Historic Market Size - Data Table on Global Digital Marketing Software (DMS) Market 2018 - 2022 ($ billion)
• Exhibits21: Historic Market Size - End-user Segment 2018 - 2022 ($ billion)
• Exhibits22: Historic Market Size - Service Segment 2018 - 2022 ($ billion)
• Exhibits23: Historic Market Size - Geography Segment 2018 - 2022 ($ billion)
• Exhibits24: Historic Market Size - Country Segment 2018 - 2022 ($ billion)
• Exhibits25: Five forces analysis - Comparison between 2023 and 2028
• Exhibits26: Bargaining power of buyers - Impact of key factors 2023 and 2028
• Exhibits27: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
• Exhibits28: Threat of new entrants - Impact of key factors in 2023 and 2028
• Exhibits29: Threat of substitutes - Impact of key factors in 2023 and 2028
• Exhibits30: Threat of rivalry - Impact of key factors in 2023 and 2028
• Exhibits31: Chart on Market condition - Five forces 2023 and 2028
• Exhibits32: Chart on End-user - Market share 2023-2028 (%)
• Exhibits33: Data Table on End-user - Market share 2023-2028 (%)
• Exhibits34: Chart on Comparison by End-user
• Exhibits35: Data Table on Comparison by End-user
• Exhibits36: Chart on Large enterprises - Market size and forecast 2023-2028 ($ billion)
• Exhibits37: Data Table on Large enterprises - Market size and forecast 2023-2028 ($ billion)
• Exhibits38: Chart on Large enterprises - Year-over-year growth 2023-2028 (%)
• Exhibits39: Data Table on Large enterprises - Year-over-year growth 2023-2028 (%)
• Exhibits40: Chart on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
• Exhibits41: Data Table on Small and medium enterprises (SMEs) - Market size and forecast 2023-2028 ($ billion)
• Exhibits42: Chart on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
• Exhibits43: Data Table on Small and medium enterprises (SMEs) - Year-over-year growth 2023-2028 (%)
• Exhibits44: Market opportunity by End-user ($ billion)
• Exhibits45: Data Table on Market opportunity by End-user ($ billion)
• Exhibits46: Chart on Service - Market share 2023-2028 (%)
• Exhibits47: Data Table on Service - Market share 2023-2028 (%)
• Exhibits48: Chart on Comparison by Service
• Exhibits49: Data Table on Comparison by Service
• Exhibits50: Chart on Professional services - Market size and forecast 2023-2028 ($ billion)
• Exhibits51: Data Table on Professional services - Market size and forecast 2023-2028 ($ billion)
• Exhibits52: Chart on Professional services - Year-over-year growth 2023-2028 (%)
• Exhibits53: Data Table on Professional services - Year-over-year growth 2023-2028 (%)
• Exhibits54: Chart on Managed services - Market size and forecast 2023-2028 ($ billion)
• Exhibits55: Data Table on Managed services - Market size and forecast 2023-2028 ($ billion)
• Exhibits56: Chart on Managed services - Year-over-year growth 2023-2028 (%)
• Exhibits57: Data Table on Managed services - Year-over-year growth 2023-2028 (%)
• Exhibits58: Market opportunity by Service ($ billion)
• Exhibits59: Data Table on Market opportunity by Service ($ billion)
• Exhibits60: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• Exhibits61: Chart on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits62: Data Table on Market share By Geographical Landscape 2023-2028 (%)
• Exhibits63: Chart on Geographic comparison
• Exhibits64: Data Table on Geographic comparison
• Exhibits65: Chart on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits66: Data Table on North America - Market size and forecast 2023-2028 ($ billion)
• Exhibits67: Chart on North America - Year-over-year growth 2023-2028 (%)
• Exhibits68: Data Table on North America - Year-over-year growth 2023-2028 (%)
• Exhibits69: Chart on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits70: Data Table on Europe - Market size and forecast 2023-2028 ($ billion)
• Exhibits71: Chart on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits72: Data Table on Europe - Year-over-year growth 2023-2028 (%)
• Exhibits73: Chart on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits74: Data Table on APAC - Market size and forecast 2023-2028 ($ billion)
• Exhibits75: Chart on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits76: Data Table on APAC - Year-over-year growth 2023-2028 (%)
• Exhibits77: Chart on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits78: Data Table on South America - Market size and forecast 2023-2028 ($ billion)
• Exhibits79: Chart on South America - Year-over-year growth 2023-2028 (%)
• Exhibits80: Data Table on South America - Year-over-year growth 2023-2028 (%)
• Exhibits81: Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits82: Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ billion)
• Exhibits83: Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits84: Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
• Exhibits85: Chart on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits86: Data Table on US - Market size and forecast 2023-2028 ($ billion)
• Exhibits87: Chart on US - Year-over-year growth 2023-2028 (%)
• Exhibits88: Data Table on US - Year-over-year growth 2023-2028 (%)
• Exhibits89: Chart on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits90: Data Table on UK - Market size and forecast 2023-2028 ($ billion)
• Exhibits91: Chart on UK - Year-over-year growth 2023-2028 (%)
• Exhibits92: Data Table on UK - Year-over-year growth 2023-2028 (%)
• Exhibits93: Chart on France - Market size and forecast 2023-2028 ($ billion)
• Exhibits94: Data Table on France - Market size and forecast 2023-2028 ($ billion)
• Exhibits95: Chart on France - Year-over-year growth 2023-2028 (%)
• Exhibits96: Data Table on France - Year-over-year growth 2023-2028 (%)
• Exhibits97: Chart on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits98: Data Table on Germany - Market size and forecast 2023-2028 ($ billion)
• Exhibits99: Chart on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits100: Data Table on Germany - Year-over-year growth 2023-2028 (%)
• Exhibits101: Chart on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits102: Data Table on Canada - Market size and forecast 2023-2028 ($ billion)
• Exhibits103: Chart on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits104: Data Table on Canada - Year-over-year growth 2023-2028 (%)
• Exhibits105: Market opportunity By Geographical Landscape ($ billion)
• Exhibits106: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• Exhibits107: Impact of drivers and challenges in 2023 and 2028
• Exhibits108: Overview on criticality of inputs and factors of differentiation
• Exhibits109: Overview on factors of disruption
• Exhibits110: Impact of key risks on business
• Exhibits111: Companies covered
• Exhibits112: Matrix on companies position and classification
• Exhibits113: Adobe Inc. - Overview
• Exhibits114: Adobe Inc. - Business segments
• Exhibits115: Adobe Inc. - Key news
• Exhibits116: Adobe Inc. - Key offerings
• Exhibits117: Adobe Inc. - Segment focus
• Exhibits118: BlueConic Inc. - Overview
• Exhibits119: BlueConic Inc. - Product / Service
• Exhibits120: BlueConic Inc. - Key offerings
• Exhibits121: Demandbase Inc. - Overview
• Exhibits122: Demandbase Inc. - Product / Service
• Exhibits123: Demandbase Inc. - Key offerings
• Exhibits124: HubSpot Inc. - Overview
• Exhibits125: HubSpot Inc. - Product / Service
• Exhibits126: HubSpot Inc. - Key news
• Exhibits127: HubSpot Inc. - Key offerings
• Exhibits128: International Business Machines Corp. - Overview
• Exhibits129: International Business Machines Corp. - Business segments
• Exhibits130: International Business Machines Corp. - Key news
• Exhibits131: International Business Machines Corp. - Key offerings
• Exhibits132: International Business Machines Corp. - Segment focus
• Exhibits133: Microsoft Corp. - Overview
• Exhibits134: Microsoft Corp. - Business segments
• Exhibits135: Microsoft Corp. - Key news
• Exhibits136: Microsoft Corp. - Key offerings
• Exhibits137: Microsoft Corp. - Segment focus
• Exhibits138: Oracle Corp. - Overview
• Exhibits139: Oracle Corp. - Business segments
• Exhibits140: Oracle Corp. - Key news
• Exhibits141: Oracle Corp. - Key offerings
• Exhibits142: Oracle Corp. - Segment focus
• Exhibits143: Redpoint Global Inc. - Overview
• Exhibits144: Redpoint Global Inc. - Product / Service
• Exhibits145: Redpoint Global Inc. - Key offerings
• Exhibits146: Salesforce Inc. - Overview
• Exhibits147: Salesforce Inc. - Product / Service
• Exhibits148: Salesforce Inc. - Key news
• Exhibits149: Salesforce Inc. - Key offerings
• Exhibits150: SAP SE - Overview
• Exhibits151: SAP SE - Business segments
• Exhibits152: SAP SE - Key news
• Exhibits153: SAP SE - Key offerings
• Exhibits154: SAP SE - Segment focus
• Exhibits155: SAS Institute Inc. - Overview
• Exhibits156: SAS Institute Inc. - Product / Service
• Exhibits157: SAS Institute Inc. - Key news
• Exhibits158: SAS Institute Inc. - Key offerings
• Exhibits159: The Nielsen Co. US LLC - Overview
• Exhibits160: The Nielsen Co. US LLC - Product / Service
• Exhibits161: The Nielsen Co. US LLC - Key offerings
• Exhibits162: TransUnion - Overview
• Exhibits163: TransUnion - Business segments
• Exhibits164: TransUnion - Key news
• Exhibits165: TransUnion - Key offerings
• Exhibits166: TransUnion - Segment focus
• Exhibits167: Viant Technology LLC - Overview
• Exhibits168: Viant Technology LLC - Product / Service
• Exhibits169: Viant Technology LLC - Key news
• Exhibits170: Viant Technology LLC - Key offerings
• Exhibits171: Zeta Global Holdings Corp. - Overview
• Exhibits172: Zeta Global Holdings Corp. - Product / Service
• Exhibits173: Zeta Global Holdings Corp. - Key offerings
• Exhibits174: Inclusions checklist
• Exhibits175: Exclusions checklist
• Exhibits176: Currency conversion rates for US$
• Exhibits177: Research methodology
• Exhibits178: Information sources
• Exhibits179: Data validation
• Exhibits180: Validation techniques employed for market sizing
• Exhibits181: Data synthesis
• Exhibits182: 360 degree market analysis
• Exhibits183: List of abbreviations