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市场调查报告书

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1719471

2025-2029年全球行销自动化软体市场

Global Marketing Automation Software Market 2025-2029

出版日期: 2025年04月25日 | 出版商:

TechNavio | 英文 242 Pages | 订单完成后即时交付

价格

简介目录图表

预计 2024 年至 2029 年期间行销自动化软体市场将成长 43.596 亿美元，预测期内复合年增长率为 14.7%。

本研究报告包括对行销自动化软体市场的全面分析、市场规模和预测、趋势、成长动力、挑战以及涵盖约 25 家供应商的供应商分析。

它提供了对当前市场情景、最新趋势和驱动因素以及整体市场环境的最新分析。市场受到对潜在客户培育日益增长的需求、对改善客户数位体验日益增长的需求以及社交、行动、分析和云端 (SMAC) 技术的日益普及的推动。

市场覆盖
基准年	2025
年底	2029
预测期	2025-2029
成长动力	加速度
2025 年与前一年同期比较	12.5%
复合年增长率	14.7%
增量金额	43.596亿美元

研究采用客观结合一手资料和二手资料的方式进行，其中包括来自业界主要参与者的意见。该报告包括全面的市场规模数据（按地理分析细分）和供应商格局以及对主要企业的分析。该报告包括历史和预测数据。

该研究指出，行销自动化软体中人工智慧的使用是推动未来几年行销自动化软体市场成长的关键原因之一。此外，基于位置的行销的出现以及对行销资产更好的可见性的日益增长的需求将导致市场产生巨大的需求。

市场区隔
比较：按应用
宣传活动管理：市场规模及预测（2024-2029）
潜在客户管理：市场规模与预测 2024-2029
分析与报告：2024-2029 年市场规模及预测
销售支援：市场规模与预测 2024-2029
其他：2024-2029 年市场规模及预测
按应用分類的市场机会

第十二章客户状况

客户概览

第十三章地区情势

地理细分
区域比较
北美：2024-2029 年市场规模及预测
欧洲：2024-2029 年市场规模及预测
亚太地区：2024-2029 年市场规模及预测
南美洲：2024-2029 年市场规模及预测
中东和非洲：2024-2029 年市场规模及预测
美国：市场规模及预测（2024-2029）
中国：2024-2029年市场规模及预测
加拿大：2024-2029 年市场规模及预测
德国：2024-2029年市场规模及预测
英国：2024-2029 年市场规模及预测
日本：2024-2029 年市场规模及预测
印度：2024-2029 年市场规模及预测
法国：2024-2029年市场规模及预测
韩国：2024-2029 年市场规模及预测
澳洲：2024-2029 年市场规模及预测
按地区分類的市场机会

第十四章驱动因素、挑战、机会与限制因素

市场驱动因素
市场挑战
驱动因素和挑战的影响
市场机会与限制

第十五章竞争格局

概述
竞争格局
颠覆格局
产业风险

第十六章竞争分析

公司简介
企业排名指数
公司市场定位
Acoustic LP
Act On Software Inc.
ActiveCampaign LLC
Adobe Inc.
ClickDimensions LLC
EngageBay Inc.
GetResponse Sp zoo
HubSpot Inc.
International Business Machines Corp.
Lead Liaison LLC
Net results
Ontraport
Oracle Corp.
Salesforce Inc.
Sendinblue SAS

第十七章附录

简介目录图表

Product Code: IRTNTR71346

The marketing automation software market is forecasted to grow by USD 4359.6 mn during 2024-2029, accelerating at a CAGR of 14.7% during the forecast period. The report on the marketing automation software market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing need for lead nurturing, increased need for improved customer digital experience, and rising adoption of social, mobile, analytical, and cloud (SMAC) technologies.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	12.5%
CAGR	14.7%
Incremental Value	$4359.6 mn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's marketing automation software market is segmented as below:

By Deployment

Cloud-based
On-premises

By Business Segment

Large enterprises
Small and medium enterprises

By End-user

Financial services
Retail
Healthcare
Others

By Application

Campaign management
Lead management
Analytics and reporting
Sales enablement
Others

By Geographical Landscape

North America
Europe
APAC
South America
Middle East and Africa

This study identifies the use of ai with marketing automation software as one of the prime reasons driving the marketing automation software market growth during the next few years. Also, emergence of location-based marketing and growing need for improved marketing asset visibility will lead to sizable demand in the market.

The report on the marketing automation software market covers the following areas:

Marketing Automation Software Market sizing
Marketing Automation Software Market forecast
Marketing Automation Software Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading marketing automation software market vendors that include Acoustic LP, Act On Software Inc., ActiveCampaign LLC, Adobe Inc., ClickDimensions LLC, EngageBay Inc., GetResponse Sp zoo, HubSpot Inc., International Business Machines Corp., Intuit Inc., Lead Liaison LLC, Madgicx Ltd, Net results, Ontraport, Oracle Corp., Salesforce Inc., SAS Institute Inc., Sendinblue SAS, SimplyCast Interactive Marketing Ltd., and Zoho Corp. Pvt. Ltd.. Also, the marketing automation software market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by Deployment
- Executive Summary - Chart on Market Segmentation by Business Segment
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Application
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ million)
- Data Table on Global - Market size and forecast 2024-2029 ($ million)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Marketing Automation Software Market 2019 - 2023
- Historic Market Size - Data Table on Global Marketing Automation Software Market 2019 - 2023 ($ million)
5.2 Deployment segment analysis 2019 - 2023
- Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
5.3 Business segment analysis 2019 - 2023
- Historic Market Size - Business Segment 2019 - 2023 ($ million)
5.4 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ million)
5.5 Application segment analysis 2019 - 2023
- Historic Market Size - Application Segment 2019 - 2023 ($ million)
5.6 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ million)
5.7 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ million)

6 Qualitative Analysis

6.1 Impact of Ai in the Global Marketing Automation Software Market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by Deployment

8.1 Market segments
- Chart on Deployment - Market share 2024-2029 (%)
- Data Table on Deployment - Market share 2024-2029 (%)
8.2 Comparison by Deployment
- Chart on Comparison by Deployment
- Data Table on Comparison by Deployment
8.3 Cloud-based - Market size and forecast 2024-2029
- Chart on Cloud-based - Market size and forecast 2024-2029 ($ million)
- Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
- Chart on Cloud-based - Year-over-year growth 2024-2029 (%)
- Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
8.4 On-premises - Market size and forecast 2024-2029
- Chart on On-premises - Market size and forecast 2024-2029 ($ million)
- Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
- Chart on On-premises - Year-over-year growth 2024-2029 (%)
- Data Table on On-premises - Year-over-year growth 2024-2029 (%)
8.5 Market opportunity by Deployment
- Market opportunity by Deployment ($ million)
- Data Table on Market opportunity by Deployment ($ million)

9 Market Segmentation by Business Segment

9.1 Market segments
- Chart on Market Segmentation by Business Segment - Market share 2024-2029 (%)
- Data Table on Market Segmentation by Business Segment - Market share 2024-2029 (%)
9.2 Comparison by Business Segment
- Chart on Comparison by Business Segment
- Data Table on Comparison by Business Segment
9.3 Large enterprises - Market size and forecast 2024-2029
- Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
- Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
- Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
- Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
9.4 Small and medium enterprises - Market size and forecast 2024-2029
- Chart on Small and medium enterprises - Market size and forecast 2024-2029 ($ million)
- Data Table on Small and medium enterprises - Market size and forecast 2024-2029 ($ million)
- Chart on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
- Data Table on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Market Segmentation by Business Segment
- Market opportunity by Market Segmentation by Business Segment ($ million)
- Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)

10 Market Segmentation by End-user

10.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
10.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
10.3 Financial services - Market size and forecast 2024-2029
- Chart on Financial services - Market size and forecast 2024-2029 ($ million)
- Data Table on Financial services - Market size and forecast 2024-2029 ($ million)
- Chart on Financial services - Year-over-year growth 2024-2029 (%)
- Data Table on Financial services - Year-over-year growth 2024-2029 (%)
10.4 Retail - Market size and forecast 2024-2029
- Chart on Retail - Market size and forecast 2024-2029 ($ million)
- Data Table on Retail - Market size and forecast 2024-2029 ($ million)
- Chart on Retail - Year-over-year growth 2024-2029 (%)
- Data Table on Retail - Year-over-year growth 2024-2029 (%)
10.5 Healthcare - Market size and forecast 2024-2029
- Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
- Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
- Chart on Healthcare - Year-over-year growth 2024-2029 (%)
- Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
10.6 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.7 Market opportunity by End-user
- Market opportunity by End-user ($ million)
- Data Table on Market opportunity by End-user ($ million)

11 Market Segmentation by Application

11.1 Market segments
- Chart on Application - Market share 2024-2029 (%)
- Data Table on Application - Market share 2024-2029 (%)
11.2 Comparison by Application
- Chart on Comparison by Application
- Data Table on Comparison by Application
11.3 Campaign management - Market size and forecast 2024-2029
- Chart on Campaign management - Market size and forecast 2024-2029 ($ million)
- Data Table on Campaign management - Market size and forecast 2024-2029 ($ million)
- Chart on Campaign management - Year-over-year growth 2024-2029 (%)
- Data Table on Campaign management - Year-over-year growth 2024-2029 (%)
11.4 Lead management - Market size and forecast 2024-2029
- Chart on Lead management - Market size and forecast 2024-2029 ($ million)
- Data Table on Lead management - Market size and forecast 2024-2029 ($ million)
- Chart on Lead management - Year-over-year growth 2024-2029 (%)
- Data Table on Lead management - Year-over-year growth 2024-2029 (%)
11.5 Analytics and reporting - Market size and forecast 2024-2029
- Chart on Analytics and reporting - Market size and forecast 2024-2029 ($ million)
- Data Table on Analytics and reporting - Market size and forecast 2024-2029 ($ million)
- Chart on Analytics and reporting - Year-over-year growth 2024-2029 (%)
- Data Table on Analytics and reporting - Year-over-year growth 2024-2029 (%)
11.6 Sales enablement - Market size and forecast 2024-2029
- Chart on Sales enablement - Market size and forecast 2024-2029 ($ million)
- Data Table on Sales enablement - Market size and forecast 2024-2029 ($ million)
- Chart on Sales enablement - Year-over-year growth 2024-2029 (%)
- Data Table on Sales enablement - Year-over-year growth 2024-2029 (%)
11.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ million)
- Data Table on Others - Market size and forecast 2024-2029 ($ million)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
11.8 Market opportunity by Application
- Market opportunity by Application ($ million)
- Data Table on Market opportunity by Application ($ million)

12 Customer Landscape

12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

13 Geographic Landscape

13.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
13.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ million)
- Data Table on North America - Market size and forecast 2024-2029 ($ million)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
13.4 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ million)
- Data Table on Europe - Market size and forecast 2024-2029 ($ million)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
13.5 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ million)
- Data Table on APAC - Market size and forecast 2024-2029 ($ million)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
13.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ million)
- Data Table on South America - Market size and forecast 2024-2029 ($ million)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
13.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
13.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ million)
- Data Table on US - Market size and forecast 2024-2029 ($ million)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
13.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ million)
- Data Table on China - Market size and forecast 2024-2029 ($ million)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
13.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ million)
- Data Table on Canada - Market size and forecast 2024-2029 ($ million)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
13.11 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ million)
- Data Table on Germany - Market size and forecast 2024-2029 ($ million)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
13.12 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ million)
- Data Table on UK - Market size and forecast 2024-2029 ($ million)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
13.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ million)
- Data Table on Japan - Market size and forecast 2024-2029 ($ million)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
13.14 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ million)
- Data Table on India - Market size and forecast 2024-2029 ($ million)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
13.15 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ million)
- Data Table on France - Market size and forecast 2024-2029 ($ million)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
13.16 South Korea - Market size and forecast 2024-2029
- Chart on South Korea - Market size and forecast 2024-2029 ($ million)
- Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
- Chart on South Korea - Year-over-year growth 2024-2029 (%)
- Data Table on South Korea - Year-over-year growth 2024-2029 (%)
13.17 Australia - Market size and forecast 2024-2029
- Chart on Australia - Market size and forecast 2024-2029 ($ million)
- Data Table on Australia - Market size and forecast 2024-2029 ($ million)
- Chart on Australia - Year-over-year growth 2024-2029 (%)
- Data Table on Australia - Year-over-year growth 2024-2029 (%)
13.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ million)
- Data Tables on Market opportunity By Geographical Landscape ($ million)

14 Drivers, Challenges, and Opportunity/Restraints

14.1 Market drivers
14.2 Market challenges
14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
14.4 Market opportunities/restraints

15 Competitive Landscape

15.1 Overview
15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
15.3 Landscape disruption
- Overview on factors of disruption
15.4 Industry risks
- Impact of key risks on business

16 Competitive Analysis

16.1 Companies profiled
- Companies covered
16.2 Company ranking index
- Company ranking index
16.3 Market positioning of companies
- Matrix on companies position and classification
16.4 Acoustic LP
- Acoustic LP - Overview
- Acoustic LP - Product / Service
- Acoustic LP - Key offerings
- SWOT
16.5 Act On Software Inc.
- Act On Software Inc. - Overview
- Act On Software Inc. - Product / Service
- Act On Software Inc. - Key offerings
- SWOT
16.6 ActiveCampaign LLC
- ActiveCampaign LLC - Overview
- ActiveCampaign LLC - Product / Service
- ActiveCampaign LLC - Key news
- ActiveCampaign LLC - Key offerings
- SWOT
16.7 Adobe Inc.
- Adobe Inc. - Overview
- Adobe Inc. - Business segments
- Adobe Inc. - Key news
- Adobe Inc. - Key offerings
- Adobe Inc. - Segment focus
- SWOT
16.8 ClickDimensions LLC
- ClickDimensions LLC - Overview
- ClickDimensions LLC - Product / Service
- ClickDimensions LLC - Key offerings
- SWOT
16.9 EngageBay Inc.
- EngageBay Inc. - Overview
- EngageBay Inc. - Product / Service
- EngageBay Inc. - Key offerings
- SWOT
16.10 GetResponse Sp zoo
- GetResponse Sp zoo - Overview
- GetResponse Sp zoo - Product / Service
- GetResponse Sp zoo - Key offerings
- SWOT
16.11 HubSpot Inc.
- HubSpot Inc. - Overview
- HubSpot Inc. - Product / Service
- HubSpot Inc. - Key news
- HubSpot Inc. - Key offerings
- SWOT
16.12 International Business Machines Corp.
- International Business Machines Corp. - Overview
- International Business Machines Corp. - Business segments
- International Business Machines Corp. - Key news
- International Business Machines Corp. - Key offerings
- International Business Machines Corp. - Segment focus
- SWOT
16.13 Lead Liaison LLC
- Lead Liaison LLC - Overview
- Lead Liaison LLC - Product / Service
- Lead Liaison LLC - Key offerings
- SWOT
16.14 Net results
- Net results - Overview
- Net results - Product / Service
- Net results - Key offerings
- SWOT
16.15 Ontraport
- Ontraport - Overview
- Ontraport - Product / Service
- Ontraport - Key offerings
- SWOT
16.16 Oracle Corp.
- Oracle Corp. - Overview
- Oracle Corp. - Business segments
- Oracle Corp. - Key news
- Oracle Corp. - Key offerings
- Oracle Corp. - Segment focus
- SWOT
16.17 Salesforce Inc.
- Salesforce Inc. - Overview
- Salesforce Inc. - Product / Service
- Salesforce Inc. - Key news
- Salesforce Inc. - Key offerings
- SWOT
16.18 Sendinblue SAS
- Sendinblue SAS - Overview
- Sendinblue SAS - Product / Service
- Sendinblue SAS - Key offerings
- SWOT

17 Appendix

17.1 Scope of the report
17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
17.3 Currency conversion rates for US$
- Currency conversion rates for US$
17.4 Research methodology
- Research methodology
17.5 Data procurement
- Information sources
17.6 Data validation
- Data validation
17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
17.8 Data synthesis
- Data synthesis
17.9 360 degree market analysis
- 360 degree market analysis
17.10 List of abbreviations
- List of abbreviations

简介目录图表

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Deployment
Exhibits6: Executive Summary - Chart on Market Segmentation by Business Segment
Exhibits7: Executive Summary - Chart on Market Segmentation by End-user
Exhibits8: Executive Summary - Chart on Market Segmentation by Application
Exhibits9: Executive Summary - Chart on Incremental Growth
Exhibits10: Executive Summary - Data Table on Incremental Growth
Exhibits11: Executive Summary - Chart on Company Market Positioning
Exhibits12: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits13: Overview on criticality of inputs and factors of differentiation
Exhibits14: Overview on factors of disruption
Exhibits15: Impact of drivers and challenges in 2024 and 2029
Exhibits16: Parent Market
Exhibits17: Data Table on - Parent Market
Exhibits18: Market characteristics analysis
Exhibits19: Value chain analysis
Exhibits20: Offerings of companies included in the market definition
Exhibits21: Market segments
Exhibits22: Chart on Global - Market size and forecast 2024-2029 ($ million)
Exhibits23: Data Table on Global - Market size and forecast 2024-2029 ($ million)
Exhibits24: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits25: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits26: Historic Market Size - Data Table on Global Marketing Automation Software Market 2019 - 2023 ($ million)
Exhibits27: Historic Market Size - Deployment Segment 2019 - 2023 ($ million)
Exhibits28: Historic Market Size - Business Segment 2019 - 2023 ($ million)
Exhibits29: Historic Market Size - End-user Segment 2019 - 2023 ($ million)
Exhibits30: Historic Market Size - Application Segment 2019 - 2023 ($ million)
Exhibits31: Historic Market Size - Geography Segment 2019 - 2023 ($ million)
Exhibits32: Historic Market Size - Country Segment 2019 - 2023 ($ million)
Exhibits33: Five forces analysis - Comparison between 2024 and 2029
Exhibits34: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits35: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits36: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits37: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits38: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits39: Chart on Market condition - Five forces 2024 and 2029
Exhibits40: Chart on Deployment - Market share 2024-2029 (%)
Exhibits41: Data Table on Deployment - Market share 2024-2029 (%)
Exhibits42: Chart on Comparison by Deployment
Exhibits43: Data Table on Comparison by Deployment
Exhibits44: Chart on Cloud-based - Market size and forecast 2024-2029 ($ million)
Exhibits45: Data Table on Cloud-based - Market size and forecast 2024-2029 ($ million)
Exhibits46: Chart on Cloud-based - Year-over-year growth 2024-2029 (%)
Exhibits47: Data Table on Cloud-based - Year-over-year growth 2024-2029 (%)
Exhibits48: Chart on On-premises - Market size and forecast 2024-2029 ($ million)
Exhibits49: Data Table on On-premises - Market size and forecast 2024-2029 ($ million)
Exhibits50: Chart on On-premises - Year-over-year growth 2024-2029 (%)
Exhibits51: Data Table on On-premises - Year-over-year growth 2024-2029 (%)
Exhibits52: Market opportunity by Deployment ($ million)
Exhibits53: Data Table on Market opportunity by Deployment ($ million)
Exhibits54: Chart on Market Segmentation by Business Segment - Market share 2024-2029 (%)
Exhibits55: Data Table on Market Segmentation by Business Segment - Market share 2024-2029 (%)
Exhibits56: Chart on Comparison by Market Segmentation by Business Segment
Exhibits57: Data Table on Comparison by Market Segmentation by Business Segment
Exhibits58: Chart on Large enterprises - Market size and forecast 2024-2029 ($ million)
Exhibits59: Data Table on Large enterprises - Market size and forecast 2024-2029 ($ million)
Exhibits60: Chart on Large enterprises - Year-over-year growth 2024-2029 (%)
Exhibits61: Data Table on Large enterprises - Year-over-year growth 2024-2029 (%)
Exhibits62: Chart on Small and medium enterprises - Market size and forecast 2024-2029 ($ million)
Exhibits63: Data Table on Small and medium enterprises - Market size and forecast 2024-2029 ($ million)
Exhibits64: Chart on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
Exhibits65: Data Table on Small and medium enterprises - Year-over-year growth 2024-2029 (%)
Exhibits66: Market opportunity by Market Segmentation by Business Segment ($ million)
Exhibits67: Data Table on Market opportunity by Market Segmentation by Business Segment ($ million)
Exhibits68: Chart on End-user - Market share 2024-2029 (%)
Exhibits69: Data Table on End-user - Market share 2024-2029 (%)
Exhibits70: Chart on Comparison by End-user
Exhibits71: Data Table on Comparison by End-user
Exhibits72: Chart on Financial services - Market size and forecast 2024-2029 ($ million)
Exhibits73: Data Table on Financial services - Market size and forecast 2024-2029 ($ million)
Exhibits74: Chart on Financial services - Year-over-year growth 2024-2029 (%)
Exhibits75: Data Table on Financial services - Year-over-year growth 2024-2029 (%)
Exhibits76: Chart on Retail - Market size and forecast 2024-2029 ($ million)
Exhibits77: Data Table on Retail - Market size and forecast 2024-2029 ($ million)
Exhibits78: Chart on Retail - Year-over-year growth 2024-2029 (%)
Exhibits79: Data Table on Retail - Year-over-year growth 2024-2029 (%)
Exhibits80: Chart on Healthcare - Market size and forecast 2024-2029 ($ million)
Exhibits81: Data Table on Healthcare - Market size and forecast 2024-2029 ($ million)
Exhibits82: Chart on Healthcare - Year-over-year growth 2024-2029 (%)
Exhibits83: Data Table on Healthcare - Year-over-year growth 2024-2029 (%)
Exhibits84: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits85: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits86: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits87: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits88: Market opportunity by End-user ($ million)
Exhibits89: Data Table on Market opportunity by End-user ($ million)
Exhibits90: Chart on Application - Market share 2024-2029 (%)
Exhibits91: Data Table on Application - Market share 2024-2029 (%)
Exhibits92: Chart on Comparison by Application
Exhibits93: Data Table on Comparison by Application
Exhibits94: Chart on Campaign management - Market size and forecast 2024-2029 ($ million)
Exhibits95: Data Table on Campaign management - Market size and forecast 2024-2029 ($ million)
Exhibits96: Chart on Campaign management - Year-over-year growth 2024-2029 (%)
Exhibits97: Data Table on Campaign management - Year-over-year growth 2024-2029 (%)
Exhibits98: Chart on Lead management - Market size and forecast 2024-2029 ($ million)
Exhibits99: Data Table on Lead management - Market size and forecast 2024-2029 ($ million)
Exhibits100: Chart on Lead management - Year-over-year growth 2024-2029 (%)
Exhibits101: Data Table on Lead management - Year-over-year growth 2024-2029 (%)
Exhibits102: Chart on Analytics and reporting - Market size and forecast 2024-2029 ($ million)
Exhibits103: Data Table on Analytics and reporting - Market size and forecast 2024-2029 ($ million)
Exhibits104: Chart on Analytics and reporting - Year-over-year growth 2024-2029 (%)
Exhibits105: Data Table on Analytics and reporting - Year-over-year growth 2024-2029 (%)
Exhibits106: Chart on Sales enablement - Market size and forecast 2024-2029 ($ million)
Exhibits107: Data Table on Sales enablement - Market size and forecast 2024-2029 ($ million)
Exhibits108: Chart on Sales enablement - Year-over-year growth 2024-2029 (%)
Exhibits109: Data Table on Sales enablement - Year-over-year growth 2024-2029 (%)
Exhibits110: Chart on Others - Market size and forecast 2024-2029 ($ million)
Exhibits111: Data Table on Others - Market size and forecast 2024-2029 ($ million)
Exhibits112: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits113: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits114: Market opportunity by Application ($ million)
Exhibits115: Data Table on Market opportunity by Application ($ million)
Exhibits116: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits117: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits118: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits119: Chart on Geographic comparison
Exhibits120: Data Table on Geographic comparison
Exhibits121: Chart on North America - Market size and forecast 2024-2029 ($ million)
Exhibits122: Data Table on North America - Market size and forecast 2024-2029 ($ million)
Exhibits123: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits124: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits125: Chart on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits126: Data Table on Europe - Market size and forecast 2024-2029 ($ million)
Exhibits127: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits128: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits129: Chart on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits130: Data Table on APAC - Market size and forecast 2024-2029 ($ million)
Exhibits131: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits132: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits133: Chart on South America - Market size and forecast 2024-2029 ($ million)
Exhibits134: Data Table on South America - Market size and forecast 2024-2029 ($ million)
Exhibits135: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits136: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits137: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits138: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ million)
Exhibits139: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits140: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits141: Chart on US - Market size and forecast 2024-2029 ($ million)
Exhibits142: Data Table on US - Market size and forecast 2024-2029 ($ million)
Exhibits143: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits144: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits145: Chart on China - Market size and forecast 2024-2029 ($ million)
Exhibits146: Data Table on China - Market size and forecast 2024-2029 ($ million)
Exhibits147: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits148: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits149: Chart on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits150: Data Table on Canada - Market size and forecast 2024-2029 ($ million)
Exhibits151: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits152: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits153: Chart on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits154: Data Table on Germany - Market size and forecast 2024-2029 ($ million)
Exhibits155: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits156: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits157: Chart on UK - Market size and forecast 2024-2029 ($ million)
Exhibits158: Data Table on UK - Market size and forecast 2024-2029 ($ million)
Exhibits159: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits160: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits161: Chart on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits162: Data Table on Japan - Market size and forecast 2024-2029 ($ million)
Exhibits163: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits164: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits165: Chart on India - Market size and forecast 2024-2029 ($ million)
Exhibits166: Data Table on India - Market size and forecast 2024-2029 ($ million)
Exhibits167: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits168: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits169: Chart on France - Market size and forecast 2024-2029 ($ million)
Exhibits170: Data Table on France - Market size and forecast 2024-2029 ($ million)
Exhibits171: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits172: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits173: Chart on South Korea - Market size and forecast 2024-2029 ($ million)
Exhibits174: Data Table on South Korea - Market size and forecast 2024-2029 ($ million)
Exhibits175: Chart on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits176: Data Table on South Korea - Year-over-year growth 2024-2029 (%)
Exhibits177: Chart on Australia - Market size and forecast 2024-2029 ($ million)
Exhibits178: Data Table on Australia - Market size and forecast 2024-2029 ($ million)
Exhibits179: Chart on Australia - Year-over-year growth 2024-2029 (%)
Exhibits180: Data Table on Australia - Year-over-year growth 2024-2029 (%)
Exhibits181: Market opportunity By Geographical Landscape ($ million)
Exhibits182: Data Tables on Market opportunity By Geographical Landscape ($ million)
Exhibits183: Impact of drivers and challenges in 2024 and 2029
Exhibits184: Overview on criticality of inputs and factors of differentiation
Exhibits185: Overview on factors of disruption
Exhibits186: Impact of key risks on business
Exhibits187: Companies covered
Exhibits188: Company ranking index
Exhibits189: Matrix on companies position and classification
Exhibits190: Acoustic LP - Overview
Exhibits191: Acoustic LP - Product / Service
Exhibits192: Acoustic LP - Key offerings
Exhibits193: SWOT
Exhibits194: Act On Software Inc. - Overview
Exhibits195: Act On Software Inc. - Product / Service
Exhibits196: Act On Software Inc. - Key offerings
Exhibits197: SWOT
Exhibits198: ActiveCampaign LLC - Overview
Exhibits199: ActiveCampaign LLC - Product / Service
Exhibits200: ActiveCampaign LLC - Key news
Exhibits201: ActiveCampaign LLC - Key offerings
Exhibits202: SWOT
Exhibits203: Adobe Inc. - Overview
Exhibits204: Adobe Inc. - Business segments
Exhibits205: Adobe Inc. - Key news
Exhibits206: Adobe Inc. - Key offerings
Exhibits207: Adobe Inc. - Segment focus
Exhibits208: SWOT
Exhibits209: ClickDimensions LLC - Overview
Exhibits210: ClickDimensions LLC - Product / Service
Exhibits211: ClickDimensions LLC - Key offerings
Exhibits212: SWOT
Exhibits213: EngageBay Inc. - Overview
Exhibits214: EngageBay Inc. - Product / Service
Exhibits215: EngageBay Inc. - Key offerings
Exhibits216: SWOT
Exhibits217: GetResponse Sp zoo - Overview
Exhibits218: GetResponse Sp zoo - Product / Service
Exhibits219: GetResponse Sp zoo - Key offerings
Exhibits220: SWOT
Exhibits221: HubSpot Inc. - Overview
Exhibits222: HubSpot Inc. - Product / Service
Exhibits223: HubSpot Inc. - Key news
Exhibits224: HubSpot Inc. - Key offerings
Exhibits225: SWOT
Exhibits226: International Business Machines Corp. - Overview
Exhibits227: International Business Machines Corp. - Business segments
Exhibits228: International Business Machines Corp. - Key news
Exhibits229: International Business Machines Corp. - Key offerings
Exhibits230: International Business Machines Corp. - Segment focus
Exhibits231: SWOT
Exhibits232: Lead Liaison LLC - Overview
Exhibits233: Lead Liaison LLC - Product / Service
Exhibits234: Lead Liaison LLC - Key offerings
Exhibits235: SWOT
Exhibits236: Net results - Overview
Exhibits237: Net results - Product / Service
Exhibits238: Net results - Key offerings
Exhibits239: SWOT
Exhibits240: Ontraport - Overview
Exhibits241: Ontraport - Product / Service
Exhibits242: Ontraport - Key offerings
Exhibits243: SWOT
Exhibits244: Oracle Corp. - Overview
Exhibits245: Oracle Corp. - Business segments
Exhibits246: Oracle Corp. - Key news
Exhibits247: Oracle Corp. - Key offerings
Exhibits248: Oracle Corp. - Segment focus
Exhibits249: SWOT
Exhibits250: Salesforce Inc. - Overview
Exhibits251: Salesforce Inc. - Product / Service
Exhibits252: Salesforce Inc. - Key news
Exhibits253: Salesforce Inc. - Key offerings
Exhibits254: SWOT
Exhibits255: Sendinblue SAS - Overview
Exhibits256: Sendinblue SAS - Product / Service
Exhibits257: Sendinblue SAS - Key offerings
Exhibits258: SWOT
Exhibits259: Inclusions checklist
Exhibits260: Exclusions checklist
Exhibits261: Currency conversion rates for US$
Exhibits262: Research methodology
Exhibits263: Information sources
Exhibits264: Data validation
Exhibits265: Validation techniques employed for market sizing
Exhibits266: Data synthesis
Exhibits267: 360 degree market analysis
Exhibits268: List of abbreviations

02-2729-4219

+886-2-2729-4219

License/价格

2025-2029年全球行销自动化软体市场

Global Marketing Automation Software Market 2025-2029

目录

第一章执行摘要

第二章 Technavio 分析

第三章市场状况

第四章市场规模

第五章市场规模表现

第六章定性分析

第七章五力分析

第 8 章依部署进行市场区隔

第九章按业务部门分類的市场

第十章依最终用户细分市场

第 11 章按应用分類的市场细分