2026-2030年全球宠物科技及健康产品市场

全球宠物科技和健康产品市场预计将从 2025 年到 2030 年成长至 319.171 亿美元，预测期内复合年增长率为 8.8%。

本报告对全球宠物技术和健康产品市场进行了全面分析，包括市场规模和预测、趋势、成长要素、挑战以及涵盖约 25 家供应商的供应商分析。

本报告对当前市场状况、最新市场趋势和驱动因素以及整体市场环境进行了最新分析。推动该市场发展的因素包括伴侣动物日益「人性化」、人工智慧和物联网技术的快速发展，以及消费技术与动物护理的策略性融合。

本研究客观地结合一手和二手讯息，包括主要行业相关人员的意见，进行了这项研究。报告内容包括对主要企业的分析、全面的市场规模数据、区域細項分析以及供应商格局。报告还包含了历史数据和预测数据。

本研究指出，永续和环保宠物健康解决方案的日益普及是未来几年全球宠物科技和健康产品市场成长的关键驱动因素之一。此外，专业远端医疗和兽医远距咨询平台的扩展，以及个人化营养管理和品种特异性基因组健康计画的成长，预计也将产生显着的市场需求。

目录

第一章：执行摘要

第二章 Technavio 分析

• 分析定价、生命週期、顾客购买篮子、采用率和购买标准。
• 输入的重要性及差异化因素
• 混淆因素
• 促进因素和挑战的影响

第三章 市场状况

• 市场生态系统
• 市场特征
• 价值链分析

第四章 市场规模

• 市场的定义
• 市场区隔分析
• 2025年市场规模
• 2025-2030年市场展望

第五章 市场规模与表现

• 2020-2024年全球宠物科技及健康产品市场
• 2020-2024年产品类型细分市场分析
• 2020-2024年最终用户细分市场分析
• 2020-2024年通路細項分析
• 2020-2024年区域市场分析
• 2020-2024年各国细分市场分析

第六章 定性分析

• 人工智慧对全球宠物科技和健康产品市场的影响
• 地缘政治衝突影响全球宠物科技和健康产品市场。

第七章：五力分析

• 五力模型概述
• 买方的议价能力
• 供应商的议价能力
• 新进入者的威胁
• 替代品的威胁
• 竞争威胁
• 市场状况

第八章 市场区隔：依产品类型

• 比较：依产品类型
• 宠物保健产品
• Pettech产品
• 市场机会：依产品类型划分

第九章 市场区隔：依最终用户划分

• 比较：按最终用户
• 狗
• 猫
• 其他的
• 市场机会：依最终用户划分

第十章 市场区隔：按分销管道

• 比较：按分销管道
• 离线
• 在线的
• 市场机会：依分销管道划分

第十一章 客户情况

第十二章 区域情势

• 区域细分
• 区域比较
• 北美洲
  • 我们
  • 加拿大
  • 墨西哥
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 荷兰
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 印尼
• 南美洲
  • 巴西
  • 阿根廷
  • 哥伦比亚
• 中东和非洲
  • 沙乌地阿拉伯
  • 南非
  • 阿拉伯聯合大公国
  • 土耳其
  • 以色列
• 市场机会：按地区划分

第十三章 促进因素、挑战与机会

• 市场驱动因素
• 市场挑战
• 促进因素和挑战的影响
• 市场机会

第十四章 竞争格局

• 概述
• 竞争格局
• 混乱局面
• 产业风险

第十五章 竞争分析

• 公司简介
• 公司排名指标
• 企业市场定位
• Central Garden and Pet Co.
• FitBark Inc.
• Furbo
• Garmin Ltd.
• Merck and Co. Inc.
• Nestle SA
• NOW Health Group Inc.
• Nutramax Laboratories Inc.
• Petcube Inc.
• PETKIT Ltd.
• Radio Systems Corp
• Tractive GmbH
• Virbac Group
• Whisker
• Zesty Paws

第十六章附录

The global pet tech and wellness products market is forecasted to grow by USD 31917.1 mn during 2025-2030, accelerating at a CAGR of 8.8% during the forecast period. The report on the global pet tech and wellness products market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing humanization of companion animals , rapid advancements in AI and iot capabilities, strategic integration of general consumer technology into animal care.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's global pet tech and wellness products market is segmented as below:

By Product Type

• Pet wellness products
• Pet tech products

By End-User

• Dogs
• Cats
• Others

By Distribution Channel

• Offline
• Online

Geography

• North America
  • US
  • Canada
  • Mexico
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • The Netherlands
• APAC
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East and Africa
  • South Africa
  • UAE
  • Turkey
• Rest of World (ROW)

This study identifies the proliferation of sustainable and eco-friendly pet wellness solutions as one of the prime reasons driving the global pet tech and wellness products market growth during the next few years. Also, expansion of specialized telehealth and remote veterinary consultation platforms and growth of personalized nutrition and breed-specific genomic wellness programs will lead to sizable demand in the market.

The report on the global pet tech and wellness products market covers the following areas:

• Global pet tech and wellness products market sizing
• Global pet tech and wellness products market forecast
• Global pet tech and wellness products market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global pet tech and wellness products market vendors that include Central Garden and Pet Co., FitBark Inc., Furbo, Garmin Ltd., Hills Pet Nutrition Inc., Merck and Co. Inc., Nestle SA, NOW Health Group Inc., Nutramax Laboratories Inc., Petcube Inc., PetIQ LLC., PETKIT Ltd., Radio Systems Corp, Tractive GmbH, Vetster Inc., Virbac Group, Wellness Pet Co. Inc., Whisker, Zesty Paws, Zoetis Inc.. Also, the global pet tech and wellness products market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary

• 1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Global Market Characteristics
  • Executive Summary - Chart on Market by Geography
  • Executive Summary - Chart on Market Segmentation by Product Type
  • Executive Summary - Chart on Market Segmentation by End-user
  • Executive Summary - Chart on Market Segmentation by Distribution Channel
  • Executive Summary - Chart on Incremental Growth
  • Executive Summary - Data Table on Incremental Growth
  • Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

• 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 2.2 Criticality of inputs and Factors of differentiation
• 2.3 Factors of disruption
• 2.4 Impact of drivers and challenges

3 Market Landscape

• 3.1 Market ecosystem
• 3.2 Market characteristics
• 3.3 Value chain analysis

4 Market Sizing

• 4.1 Market definition
• 4.2 Market segment analysis
  • Market segments
• 4.3 Market size 2025
• 4.4 Market outlook: Forecast for 2025-2030

5 Historic Market Size

• 5.1 Global Pet Tech And Wellness Products Market 2020 - 2024
  • Historic Market Size - Data Table on Global Pet Tech And Wellness Products Market 2020 - 2024 ($ million)
• 5.2 Product Type segment analysis 2020 - 2024
  • Historic Market Size - Product Type Segment 2020 - 2024 ($ million)
• 5.3 End-user segment analysis 2020 - 2024
  • Historic Market Size - End-user Segment 2020 - 2024 ($ million)
• 5.4 Distribution Channel segment analysis 2020 - 2024
  • Historic Market Size - Distribution Channel Segment 2020 - 2024 ($ million)
• 5.5 Geography segment analysis 2020 - 2024
  • Historic Market Size - Geography Segment 2020 - 2024 ($ million)
• 5.6 Country segment analysis 2020 - 2024
  • Historic Market Size - Country Segment 2020 - 2024 ($ million)

6 Qualitative Analysis

• 6.1 Impact of AI on the Global Pet Tech And Wellness Products Global Market
• 6.2 Impact of Geopolitical Conflicts on Global Pet Tech and Wellness Products Market

7 Five Forces Analysis

• 7.1 Five forces summary
  • Five forces analysis - Comparison between 2025 and 2030
• 7.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2025 and 2030
• 7.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2025 and 2030
• 7.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2025 and 2030
• 7.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2025 and 2030
• 7.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2025 and 2030
• 7.7 Market condition

8 Market Segmentation by Product Type

• 8.1 Market segments
• 8.2 Comparison by Product Type
• 8.3 Pet wellness products - Market size and forecast 2025-2030
• 8.4 Pet tech products - Market size and forecast 2025-2030
• 8.5 Market opportunity by Product Type
  • Market opportunity by Product Type ($ million)

9 Market Segmentation by End-user

• 9.1 Market segments
• 9.2 Comparison by End-user
• 9.3 Dogs - Market size and forecast 2025-2030
• 9.4 Cats - Market size and forecast 2025-2030
• 9.5 Others - Market size and forecast 2025-2030
• 9.6 Market opportunity by End-user
  • Market opportunity by End-user ($ million)

10 Market Segmentation by Distribution Channel

• 10.1 Market segments
• 10.2 Comparison by Distribution Channel
• 10.3 Offline - Market size and forecast 2025-2030
• 10.4 Online - Market size and forecast 2025-2030
• 10.5 Market opportunity by Distribution Channel
  • Market opportunity by Distribution Channel ($ million)

11 Customer Landscape

• 11.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

• 12.1 Geographic segmentation
• 12.2 Geographic comparison
• 12.3 North America - Market size and forecast 2025-2030
  • 12.3.1 US - Market size and forecast 2025-2030
  • 12.3.2 Canada - Market size and forecast 2025-2030
  • 12.3.3 Mexico - Market size and forecast 2025-2030
• 12.4 Europe - Market size and forecast 2025-2030
  • 12.4.1 UK - Market size and forecast 2025-2030
  • 12.4.2 Germany - Market size and forecast 2025-2030
  • 12.4.3 France - Market size and forecast 2025-2030
  • 12.4.4 Italy - Market size and forecast 2025-2030
  • 12.4.5 Spain - Market size and forecast 2025-2030
  • 12.4.6 The Netherlands - Market size and forecast 2025-2030
• 12.5 APAC - Market size and forecast 2025-2030
  • 12.5.1 China - Market size and forecast 2025-2030
  • 12.5.2 Japan - Market size and forecast 2025-2030
  • 12.5.3 India - Market size and forecast 2025-2030
  • 12.5.4 South Korea - Market size and forecast 2025-2030
  • 12.5.5 Australia - Market size and forecast 2025-2030
  • 12.5.6 Indonesia - Market size and forecast 2025-2030
• 12.6 South America - Market size and forecast 2025-2030
  • 12.6.1 Brazil - Market size and forecast 2025-2030
  • 12.6.2 Argentina - Market size and forecast 2025-2030
  • 12.6.3 Colombia - Market size and forecast 2025-2030
• 12.7 Middle East and Africa - Market size and forecast 2025-2030
  • 12.7.1 Saudi Arabia - Market size and forecast 2025-2030
  • 12.7.2 South Africa - Market size and forecast 2025-2030
  • 12.7.3 UAE - Market size and forecast 2025-2030
  • 12.7.4 Turkey - Market size and forecast 2025-2030
  • 12.7.5 Israel - Market size and forecast 2025-2030
• 12.8 Market opportunity by geography
  • Market opportunity by geography ($ million)
  • Data Tables on Market opportunity by geography ($ million)

13 Drivers, Challenges, and Opportunity

• 13.1 Market drivers
  • Increasing humanization of companion animals
  • Rapid advancements in AI and IoT Capabilities
  • Strategic integration of general consumer technology into animal care
• 13.2 Market challenges
  • Prohibitive costs associated with advanced technological devices and premium solutions
  • Severe vulnerabilities in data privacy and connected cybersecurity
  • Lack of interoperability and fragmented regulatory frameworks
• 13.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2025 and 2030
• 13.4 Market opportunities
  • Proliferation of sustainable and eco-friendly pet wellness solutions
  • Expansion of specialized telehealth and remote veterinary consultation platforms
  • Growth of personalized nutrition and breed-specific genomic wellness programs

14 Competitive Landscape

• 14.1 Overview
• 14.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
• 14.3 Landscape disruption
  • Overview on factors of disruption
• 14.4 Industry risks
  • Impact of key risks on business

15 Competitive Analysis

• 15.1 Companies profiled
  • Companies covered
• 15.2 Company ranking index
  • Company ranking index
• 15.3 Market positioning of companies
  • Matrix on companies position and classification
• 15.4 Central Garden and Pet Co.
  • Central Garden and Pet Co. - Overview
  • Central Garden and Pet Co. - Business segments
  • Central Garden and Pet Co. - Key offerings
  • Central Garden and Pet Co. - Segment focus
  • SWOT
• 15.5 FitBark Inc.
  • FitBark Inc. - Overview
  • FitBark Inc. - Product / Service
  • FitBark Inc. - Key offerings
  • SWOT
• 15.6 Furbo
  • Furbo - Overview
  • Furbo - Product / Service
  • Furbo - Key offerings
  • SWOT
• 15.7 Garmin Ltd.
  • Garmin Ltd. - Overview
  • Garmin Ltd. - Business segments
  • Garmin Ltd. - Key news
  • Garmin Ltd. - Key offerings
  • Garmin Ltd. - Segment focus
  • SWOT
• 15.8 Merck and Co. Inc.
  • Merck and Co. Inc. - Overview
  • Merck and Co. Inc. - Business segments
  • Merck and Co. Inc. - Key news
  • Merck and Co. Inc. - Key offerings
  • Merck and Co. Inc. - Segment focus
  • SWOT
• 15.9 Nestle SA
  • Nestle SA - Overview
  • Nestle SA - Business segments
  • Nestle SA - Key news
  • Nestle SA - Key offerings
  • Nestle SA - Segment focus
  • SWOT
• 15.10 NOW Health Group Inc.
  • NOW Health Group Inc. - Overview
  • NOW Health Group Inc. - Product / Service
  • NOW Health Group Inc. - Key offerings
  • SWOT
• 15.11 Nutramax Laboratories Inc.
  • Nutramax Laboratories Inc. - Overview
  • Nutramax Laboratories Inc. - Product / Service
  • Nutramax Laboratories Inc. - Key offerings
  • SWOT
• 15.12 Petcube Inc.
  • Petcube Inc. - Overview
  • Petcube Inc. - Product / Service
  • Petcube Inc. - Key offerings
  • SWOT
• 15.13 PETKIT Ltd.
  • PETKIT Ltd. - Overview
  • PETKIT Ltd. - Product / Service
  • PETKIT Ltd. - Key offerings
  • SWOT
• 15.14 Radio Systems Corp
  • Radio Systems Corp - Overview
  • Radio Systems Corp - Product / Service
  • Radio Systems Corp - Key offerings
  • SWOT
• 15.15 Tractive GmbH
  • Tractive GmbH - Overview
  • Tractive GmbH - Product / Service
  • Tractive GmbH - Key offerings
  • SWOT
• 15.16 Virbac Group
  • Virbac Group - Overview
  • Virbac Group - Business segments
  • Virbac Group - Key offerings
  • Virbac Group - Segment focus
  • SWOT
• 15.17 Whisker
  • Whisker - Overview
  • Whisker - Product / Service
  • Whisker - Key offerings
  • SWOT
• 15.18 Zesty Paws
  • Zesty Paws - Overview
  • Zesty Paws - Product / Service
  • Zesty Paws - Key offerings
  • SWOT

16 Appendix

• 16.1 Scope of the report
  • Market definition
  • Objectives
  • Notes and caveats
• 16.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
• 16.3 Currency conversion rates for US$
  • Currency conversion rates for US$
• 16.4 Research methodology
  • Research methodology
• 16.5 Data procurement
  • Information sources
• 16.6 Data validation
  • Data validation
• 16.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
• 16.8 Data synthesis
  • Data synthesis
• 16.9 360 degree market analysis
  • 360 degree market analysis
• 16.10 List of abbreviations
  • List of abbreviations