市场调查报告书
商品编码
1466135
企业健康市场:按服务、最终用户、类别和交付模式划分 - 2024-2030 年全球预测Corporate Wellness Market by Service (Fitness, Health Risk Assessment, Health Screening), End-user (Large Scale Organizations, Medium Scale Organizations, Small Scale Organizations), Category, Delivery Model - Global Forecast 2024-2030 |
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预计2023年企业健康市场规模为524.3亿美元,预计2024年将达585.6亿美元,2030年将达1,145.2亿美元,复合年增长率为11.80%。
企业健康是改善和整合员工在职场环境中的整体健康和福祉的整体方法。这项努力包括旨在鼓励更健康的生活方式、减轻压力、提高生产力和预防疾病的各种计划和政策,从而降低医疗保健和保险成本。企业健康计划包括健康教育、健康检查、体重管理计划、现场健身计划、支持心理健康的资源等。这些计划的目标是培养一种有益于员工和整个组织的健康文化。由于人们对健康问题的认识不断提高以及健康劳动力的好处,企业健康市场正在不断增长。不断上涨的医疗保健成本促使雇主投资于健康倡议,以减少保费和因病缺勤,这也推动了市场扩张。然而,这个市场面临一些挑战,包括不一致的计画有效性和员工敬业度。对个人健康资料的隐私担忧也限制了员工参与这些计划。儘管存在这些阻碍因素,远距工作的日益增长正在为员工可以从任何地方访问的数位健康解决方案开闢新途径。科技的进步也使得复杂的健康计画的实施成为可能,包括资料分析、穿戴式装置和客製化的健康干预措施,为市场成长创造了新的机会。
主要市场统计 | |
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基准年[2023] | 524.3亿美元 |
预测年份 [2024] | 585.6亿美元 |
预测年份 [2030] | 1145.2亿美元 |
复合年增长率(%) | 11.80% |
服务:压力管理和戒烟计画的重要性日益增加
企业健康计画中的健身计画旨在为员工提供各种活动,以刺激身体活动、改善整体健康并降低慢性病风险。这些健身服务包括健身房会员资格、现场健身课程、个人训练、健身追踪应用程式等。健康风险评估(HRA)是评估员工潜在健康风险和当前健康状况的工具。这些评估通常包括一份涵盖您的生活方式、病历、家族病史等的问卷。企业健康检查包括由医疗专业人员进行的医学测试,以识别潜在的健康问题并在问题变得严重之前提醒员工。医疗筛检可以降低医疗费用并改善员工健康。营养和体重管理计划是企业健康的重要组成部分,重点关注健康的饮食习惯、体重管理策略和行为改变。这些计划通常包括註册营养师、个人化饮食计划和饮食干预。企业健康戒烟计画旨在帮助员工戒烟并降低吸烟相关疾病的风险。这些计划通常包括咨询、药物和支持小组。压力管理计划的重点是帮助员工识别压力源、有效管理压力并培养健康的心理状态,以减少与压力相关的健康问题的发生。这些计划包括正念课程、瑜伽、心理健康日以及接触心理健康专业人员等活动。
最终用户:大型组织对一套服务的需求不断增加
大型组织通常拥有数千名员工。这些组织对企业健康计画的需求是由吸引顶尖人才、降低医疗成本和提高生产力的竞争压力所驱动的。大型组织通常更喜欢结合健康风险评估、现场健身计划、压力管理课程、营养咨询等的综合解决方案。拥有数百到数千名员工的中型组织寻求平衡预算限制与有效的健康解决方案。这些组织将优先考虑能够展示明确投资回报的项目,并专注于生物辨识筛检、心理健康支持和健身挑战等核心项目。员工少于 100 名的小型组织用于健康倡议的预算有限,但认识到健康倡议可以带来的价值。他们往往更喜欢经济高效、灵活的计划,这些计划不需要广泛的监督,并且可以涵盖基本的健康和保健服务。
类别:高度偏好提供全面健康服务的健身和营养顾问
健身和营养顾问透过提供个人化健康指导、设计健康计划和举办研讨会,在企业健康中发挥着至关重要的作用。这些顾问根据员工独特的人口统计和需求概况确定计划的优先顺序,以鼓励积极的生活方式和健康的饮食习惯。特别值得注意的是对肥胖管理、慢性病预防和减轻压力的高需求。组织和雇主越来越重视员工的健康,并认识到员工健康与生产力之间的关联。健康计划越来越多地被纳入註重预防措施的社会福利计划中,例如现场健身中心、健康检查和人体工学评估。透过方面福祉的心理健康层面,心理治疗师已成为企业福祉不可或缺的一部分。心理治疗师列出了咨商服务、压力管理计划以及对行为健康问题的支持。随着工作压力持续增加,对这些服务的需求显着增加。
交付模式:人们越来越偏好异地交付模式,以提供更广泛的健康选择。
异地计划是指在场外提供的健康服务。这些项目通常透过健身房、水疗中心和专科诊所等设施网络提供。当公司提供现场设施的实体空间有限或员工分布在多个地点时,他们可能更喜欢场外健康计划。当您想要提供现场设施无法提供的广泛健康选择时,也可以选择异地健康计划。公司内部计划在公司场所进行。其中包括内部健身房、冥想室和健康诊所等设施。现场专案通常提供健身课程、健康检查和营养咨询等服务。此类计划通常受到在中心位置工作的许多员工的组织的青睐。现场计划可以培养社区意识,让健康活动更容易进行,从而提高参与率并改善员工健康。
区域洞察
以美国为首的美洲地区企业健康市场正在强劲成长。慢性病的迅速增加和对预防性医疗保健措施的重视是推动该地区引入服务的关键因素。该地区的企业实体对建立专注于心理健康、压力管理和健身的健康计划表现出浓厚的兴趣。在对职场健康促进的监管支持和心理健康意识提高的推动下,欧洲、中东和非洲企业健康倡议的采用显着增长。中东显示出潜力,许多组织推出健康计划作为其员工保留策略的一部分。儘管非洲的企业健康市场仍处于发展的早期阶段,但经济状况的逐步变化和企业文化的逐步转变为促进员工健康提供了巨大的成长潜力。在亚太地区,企业健康计画在日本、澳洲和印度尤其受欢迎。快速发展的企业部门和不断增加的外国投资正在创造有利于健康计画发展的环境。此外,对非传染性疾病是公共卫生问题的认识以及对整体健康的关注正在推动该行业向前发展。科技主导的倡议在该地区尤为突出,亚洲工人的数位化参与率很高。
FPNV定位矩阵
FPNV 定位矩阵对于评估企业健康市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对企业健康市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行综合评估。
5. 产品开发与创新:包括对未来技术、研发活动以及突破性产品开发的见解。
1. 企业健康市场的市场规模与预测为何?
2.在企业健康市场的预测期内,我们应该考虑投资哪些产品和应用?
3.企业健康市场的技术趋势和法规结构是什么?
4.企业健康市场主要供应商的市场占有率为何?
5. 进入企业健康市场的适当型态和策略手段是什么?
[191 Pages Report] The Corporate Wellness Market size was estimated at USD 52.43 billion in 2023 and expected to reach USD 58.56 billion in 2024, at a CAGR 11.80% to reach USD 114.52 billion by 2030.
Corporate wellness is a holistic approach to improving and integrating the overall health and well-being of employees within a workplace environment. This initiative encompasses various programs and policies that are designed to encourage healthier lifestyles, reduce stress, enhance productivity, and prevent illnesses, which in turn can lead to a decrease in healthcare and insurance costs. Corporate wellness programs can include health education, medical screenings, weight management programs, on-site fitness programs, and resources that support mental health. The aim of these programs is to foster a supportive culture of health that benefits both employees and the organization as a whole. The corporate wellness market is growing owing to rising awareness of health issues and the benefits of a healthy workforce. Escalating healthcare costs prompts employers to invest in wellness initiatives to reduce insurance premiums and sickness-related absenteeism, also propelling market expansion. However, the market faces several challenges, such as variability in program effectiveness and employee engagement. Privacy concerns over personal health data can also limit the participation of employees in these programs. Despite the restraining factors, an ongoing shift towards remote work opens new avenues for digital wellness solutions that employees can access from anywhere. Technological advancements also enable the delivery of sophisticated wellness programs with data analytics, wearables, and customized health interventions, further presenting new opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 52.43 billion |
Estimated Year [2024] | USD 58.56 billion |
Forecast Year [2030] | USD 114.52 billion |
CAGR (%) | 11.80% |
Service: Rising emphasis on stress management and smoking cessation programs
Fitness programs within corporate wellness initiatives are designed to offer employees a range of activities that stimulate physical activity, improve overall health, and reduce the risk of chronic diseases. These fitness services can involve gym memberships, on-site fitness classes, personal training, and access to fitness-tracking apps. Health risk assessments (HRAs) are tools used to evaluate the potential health risks and the current health status of employees. These assessments typically involve questionnaires that cover lifestyle, medical history, and family history. Health screenings in the corporate setting involve medical tests performed by healthcare professionals that can identify and inform employees about potential health issues before they become severe. Health screenings can result in reduced healthcare costs and improved employee health outcomes. Nutrition and weight management programs are vital components of corporate wellness that focus on a wholesome diet, weight management strategies, and behavioral change. These programs often include access to dietitians, personalized meal plans, and dietary interventions. Smoking cessation programs within corporate wellness aim to support employees in quitting smoking, thereby reducing their risk of smoking-related diseases. These programs typically include counseling, medication, and support groups. Stress management programs focus on helping employees identify stressors, manage stress effectively, and cultivate a healthy mental state to reduce the incidence of stress-related health problems. These programs include activities such as mindfulness sessions, yoga, mental health days, and access to mental health professionals.
End-user: Growing demand for a full suite of services from large scale organizations
Large scale organizations typically have a significant number of employees, often in the thousands. The need for corporate wellness programs in these organizations is driven by the competitive pressure to retain top talent, reduce healthcare costs, and enhance productivity. Comprehensive solutions that offer a mix of health risk assessments, onsite fitness programs, stress management courses, and nutrition counseling are often preferred by large scale organizations. Medium scale organizations with a workforce ranging from a few hundred to a few thousand employees seek to balance budget constraints with effective wellness solutions. They prioritize programs that can demonstrate a clear return on investment, focusing on core offerings such as biometric screenings, mental health support, and fitness challenges. Small scale organizations, often with fewer than a hundred employees, have limited budgets for wellness initiatives but recognize the value they can bring. They tend to prefer cost-effective, flexible programs that can cover fundamental health and wellness services without requiring extensive oversight.
Category: Higher preferences for fitness and nutrition consultants offering comprehensive wellness services
Fitness and nutrition consultants play a pivotal role in corporate wellness by offering personalized health guidance, designing wellness plans, and conducting workshops. These consultants prioritize programs based on the unique demographic and need profiles of employees to encourage active lifestyles and healthy eating habits. Notably, they address the high demand for obesity management, chronic disease prevention, and stress reduction. Organizations and employers are increasingly prioritizing the wellness of their workforce as they recognize the link between employee health and productivity. Wellness programs are being integrated into benefits packages with a focus on preventative measures, such as in-house fitness centers, health screenings, and ergonomic assessments. Psychological therapists are integral to corporate wellness by addressing the mental health aspect of well-being. They provide counseling services, stress management programs, and support for behavioral health issues. As work-related stress continues to rise, the demand for these services has grown significantly.
Delivery Model: Growing preferences for an offsite delivery model owing to a broader range of wellness options
Offsite corporate wellness programs refer to wellness services delivered outside of the company's premises. These programs are often provided through a network of facilities such as gyms, spa centers, or specialized clinics. Companies may prefer offsite wellness programs when there is limited physical space for onsite amenities or when the workforce is distributed across multiple locations. It is also a choice when seeking to provide a wide array of wellness options that cannot be feasibly housed within the company's facilities. Onsite corporate wellness programs are conducted within the company's premises. These may include facilities such as in-house gyms, meditation rooms, or health clinics. Onsite programs often offer services like fitness classes, health screenings, and nutritional counseling. These programs are typically preferred by organizations with a large number of employees working from a central location. Onsite programs can foster a sense of community and make wellness activities more accessible, which can increase participation rates and potentially lead to improved health outcomes for employees.
Regional Insights
The Americas, particularly the United States, have seen robust growth in the corporate wellness market. The proliferation of chronic diseases and a growing emphasis on preventive healthcare measures have been major factors driving the adoption of these services in the region. Corporate entities in the region are exhibiting heightened interest in establishing wellness programs focused on mental health, stress management, and fitness. Europe in EMEA shows significant growth in the adoption of corporate wellness initiatives, spurred by regulatory support for workplace health promotion and the rising awareness about mental health. The Middle East is showing potential, with many organizations initiating wellness programs as a part of their employee retention strategies. Africa is still at a developing stage in the corporate wellness market but presents considerable growth potential in the coming years owing to the incremental changes in economic conditions and the gradual shift in corporate culture towards employee well-being. The APAC region is experiencing robust adoption of corporate wellness programs, particularly in Japan, Australia, and India. Rapidly evolving corporate sectors and increasing foreign investments have fostered a conducive environment for the growth of wellness programs. Moreover, the recognition of non-communicable diseases as a public health concern and the focus on holistic health are propelling the industry forward. Technology-driven wellness initiatives are particularly prominent in the region, with a high rate of digital engagement among the Asian workforce.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Corporate Wellness Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Corporate Wellness Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Corporate Wellness Market, highlighting leading vendors and their innovative profiles. These include Aduro, Inc., Anthem, Inc., Bupa Wellness Pty Ltd., Central Corporate Wellness, ComPsych Corporation, Corehealth Technologies Inc., Corporate Fitness Works, Inc., Exos Corporation, Fitbit, Inc., Health Fitness Corporation, HealthifyMe Wellness Private Limited, Kinema Fitness, Laboratory Corporation of America Holdings, Limeade, Marino Wellness, Medcan Clinic, Premise Health, Quest Diagnostics Incorporated, Sharecare, Inc., SOL Integrative Wellness Centre, TELUS Health, TotalWellness, Truworth Wellness, Virgin Pulse, Inc., Vitality Works, WellRight, Wellsource, Inc., WellSteps, and Wellworks For You.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Corporate Wellness Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Corporate Wellness Market?
3. What are the technology trends and regulatory frameworks in the Corporate Wellness Market?
4. What is the market share of the leading vendors in the Corporate Wellness Market?
5. Which modes and strategic moves are suitable for entering the Corporate Wellness Market?