市场调查报告书
商品编码
1466763
游乐园市场:按类型、收益来源、年龄限制 - 2024-2030 年全球预测Amusement Parks Market by Type (Amusement Arcades, Theme Parks, Water Parks), Revenue Source (Food & Beverage, Hospitality, Merchandizing), Age Limit - Global Forecast 2024-2030 |
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游乐园市场规模预估2023年为509.7亿美元,2024年达到540.8亿美元,预计2030年将达到840.8亿美元,复合年增长率为7.41%。
游乐园是一个商业公园,透过游乐设施、游戏、商店、展览、表演等提供娱乐景点。游乐园在更广泛的娱乐产业中发挥着重要作用,并且通常是主要的旅游景点。游乐设施、表演、美食和商品的独特结合已成为休閒文化不可或缺的一部分。同时,人们对休閒和户外活动的参与度的增加也影响了游乐园的发展。此外,与游乐园安全相关的有利法规也促进了游乐园的发展。然而,与维护相关的高成本和过度的能源消耗是参与企业面临的主要挑战。公司不断降低成本并部署各种替代能源能源,以在不断发展的行业格局中保持敏捷。此外,扩增实境(AR)和虚拟实境(VR)等先进技术的整合正在为主要参与企业创造未来的商机。此外,世界各地可再生能源基础设施的采用也促进了游乐园产业的不断发展。
主要市场统计 | |
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基准年[2023] | 509.7亿美元 |
预测年份 [2024] | 540.8亿美元 |
预测年份 [2030] | 840.8亿美元 |
复合年增长率(%) | 7.41% |
游乐场和水上乐园越来越受欢迎
游乐场,也称为游戏中心,将虚拟和实体空间结合起来,创造出超现实的娱乐体验。该游乐场主要针对寻求短期娱乐和微娱乐的年轻人。另一方面,游乐园描述了各种身临其境型娱乐体验,吸引了从儿童到成人的各种人群。游乐园经常利用说故事、游乐一致性和技术来为游客和游客提供难忘的幻想。此外,水上乐园主要针对户外爱好者和寻求缓解炎热夏季的家庭。水上乐园包括水上游乐设施、游泳池和水上景点。所有三种类型的游乐园都采用了新技术,体现了对创新的通用承诺。然而,游乐园和游乐园更注重技术,利用虚拟实境和扩增实境 (AR),而水上乐园则着重于透过创新的水上景点来增强实体体验。
收入来源:游乐园产业设立食品和饮料及商品零售商有助于收益较好的成长。
在游乐园产业中,食品和饮料占据了游乐园收益的大部分。此类别包括在公园内准备并出售的餐点、小吃、甜点、饮料等。供应商从快餐店到提供全方位服务的餐厅。可口可乐、雀巢和百事可乐是与许多公园相关的主要饮料供应商。酒店业透过酒店和旅馆等现场住宿设施直接为公园收益做出贡献。此外,许多公园正在寻求与连锁饭店合作,在其游乐园内开设游住宿设施。此外,商品行销收入还包括服饰、玩具和收藏品等娱乐相关商品的销售。顾客经常购买这些物品作为纪念品或礼物,这增加了公园的收益并宣传了品牌。同时,门票销售是游乐园的主要收入来源,从单次门票到季票再到 VIP 体验。门票收入是主要收入来源,其次是食品和饮料,因为在游客逗留期间,食品和饮料总是有需求的。
年龄限制:游乐园拓展至不同年龄段,体验惊险刺激
在游乐园产业,19 至 35 岁的人群,主要是年轻人和千禧世代,往往是喜欢冒险和寻求刺激的人。他们寻求刺激肾上腺素的游乐设施,例如高速过山车和水上冒险游乐设施。此外,36-50 岁年龄层的人更喜欢惊险刺激和适合家庭的游乐设施的平衡。该细分市场的客户通常更喜欢刺激的游乐设施和身临其境的体验的均匀结合。此外,51-65 岁年龄层的人更喜欢更轻鬆和被动的体验,例如戏剧表演、音乐活动和温和的游乐设施。另一方面,18 岁以下的幼儿和青少年通常喜欢异想天开、基于幻想的景点、互动展览和适合年龄的惊险游乐设施。
区域洞察
美国和加拿大是游乐园产业的主要参与者,拥有迪士尼乐园和环球影城等标誌性游乐园。此外,在美国,很大一部分顾客寻求多样化、沉浸式的娱乐体验,对游乐园的需求很高。将热门电影和电视节目变成游乐园景点的趋势正在吸引该地区的巨额投资。同样,欧洲游乐园产业的特点是欧洲国家丰富的历史和说故事文化,提供经典童话场景和未来景点的独特融合。此外,旅游和娱乐业投资的增加也促进了游乐园的扩张。中东和非洲地区是一个开拓的市场,将当地文化游乐与主流游乐园模式融合的潜力巨大。此外,亚太地区拥有多元化的客户群,中国、日本和印度的游乐园满足了消费者的多样化需求。中国等主要经济体正透过积极的投资政策支持游乐园产业,并推广上海迪士尼乐园等本土公园。同时,在日本,科技与动画交叉的「游乐园」正在提供独特的服务。印度蓬勃发展的中产阶级已成为开拓的基本客群,推动了最近改善公园基础设施的倡议。凭藉创造力、创新以及与当地偏好和需求的正确结合,该行业预计将在这些地区取得新的成功。
FPNV定位矩阵
FPNV定位矩阵对于评估游乐园市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对游乐园市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该细分市场竞争特征的宝贵见解,包括在研究基准年观察到的累积、碎片化主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动和突破性产品开发的智力见解。
1.游乐园市场的市场规模与预测是多少?
2.在游乐园市场的预测期间内,有哪些产品、细分市场、应用程式和细分市场需要考虑投资?
3. 游乐园市场的技术趋势和法规结构是什么?
4.游乐园市场主要厂商的市场占有率是多少?
5.进入游乐园市场合适的型态或策略手段是什么?
[190 Pages Report] The Amusement Parks Market size was estimated at USD 50.97 billion in 2023 and expected to reach USD 54.08 billion in 2024, at a CAGR 7.41% to reach USD 84.08 billion by 2030.
An amusement park is a commercial park that entertains its attractions through rides, games, shops, exhibits and shows. Amusement parks play a significant role in the broader entertainment industry, often as major tourist attractions. Their unique combination of rides, shows, food, and merchandise has become crucial to leisure culture. Meanwhile, the increasing participation in recreational and outdoor activities has impacted the development of amusement parks. In addition, the favorable regulations associated with the safety concerns in amusement parks have also boosted the growth of amusement parks. However, the high cost associated with the maintenance and excess energy consumption is a significant challenge for the industry players. Companies are continuously working towards cutting costs and diversely adopting alternative energy sources to remain agile within the ever-evolving industry landscape. Moreover, integrating advanced technologies such as augmented reality (AR) and virtual reality (VR) has created future opportunities for the key players. In addition, the adoption of renewable energy infrastructure worldwide has also contributed to the evolving amusement park industry.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 50.97 billion |
Estimated Year [2024] | USD 54.08 billion |
Forecast Year [2030] | USD 84.08 billion |
CAGR (%) | 7.41% |
Type: Increasing popularity of gaming arcades and water parks tends to meet
Amusement arcades, also known as gaming arcades, combine virtual and physical spaces to create a surreal entertainment experience. This arcade caters primarily to younger audiences seeking short-term engagement or micro-entertainment. At the same time, theme parks offer extensive, immersive entertainment experiences that appeal to a broad demographic, from children to adults. They often use storytelling, thematic consistency, and technology to create unforgettable fantasies for visitors and tourists. In addition, water parks primarily cater to outdoor enthusiasts and families seeking respite from hot summers. These parks offer water rides, swimming pools, and water-based attractions. All three types of amusement parks embrace novel technologies, reflecting a shared commitment to innovation. However, while amusement arcades and theme parks tend to be more technology-oriented, leveraging virtual and augmented reality, water parks focus more on enhancing physical experiences with innovative water attractions.
Revenue Source: Establishment of food & beverages and merchandise retailers in the amusement industry caters to better revenue growth
In the amusement park industry, food and beverages form a significant part of a park's revenue. This category includes items prepared and sold within the park premises, such as meals, snacks, desserts, and drinks. Vendors range from quick-service spots to full-service restaurants. Coca-Cola, Nestle, and PepsiCo are among the major beverage providers associated with many parks. Hospitality contributes directly to park revenue through on-site accommodations such as hotels and lodges. In addition, many parks are exploring partnerships with hotel chains to open themed accommodations within the amusement parks. Moreover, the revenue from merchandising includes the sale of theme-related products such as clothing, toys, and collectibles. Customers often purchase these items as souvenirs or gifts, thus augmenting park revenue while promoting their brands. At the same time, ticket sales form the primary revenue source for amusement parks, ranging from single-entry tickets to seasonal passes and VIP experiences. Ticket revenue is the principal source, followed by food & beverages due to constant demand throughout the visitor's stay.
Age Limit: Widening amusement parks in various age groups to meet thrill and adventures
In the amusement park industry, the 19 to 35-year-old segment, largely comprised of young adults and millennials, tends to be more adventurous and thrill-seeking. They seek adrenaline-driven rides such as high-speed roller coasters and water-based adventure rides. Moreover, the 36-50 year segment prefers a balance of thrill and family-friendly rides. The customers who fall under this segment typically prefer an even mix of thrill rides and immersive experiences. Furthermore, the 51-65 age group prefers more relaxing and passive experiences, including theater shows, musical events, and gentle rides. While, children and teenagers up to 18 years old generally prefer whimsical and fantasy-based attractions, interactive exhibits, and age-appropriate thrill rides.
Regional Insights
In America, countries including the United States and Canada are major economies in the amusement park industry with a strong legacy of iconic parks such as Disneyland and Universal Studios. Additionally, in America, a substantial chunk of the customer base seeking diverse and immersive entertainment experiences has also witnessed a significant need for amusement parks. The trend of transforming popular films and television shows into theme park attractions has been fetching massive investments in this region. Similarly, the amusement park industry in Europe is characterized by European countries' rich history and storytelling culture, offering a unique blend of classic fairy tale settings and futuristic attractions. Moreover, the increasing investments in tourism and entertainment industry also contribute to the expansion of amusement parks. The Middle East and Africa region represents an untapped market with enormous potential leaning towards integrating local cultural themes with the mainstream amusement park model. Furthermore, the Asia Pacific features a diverse customer palette, with parks in China, Japan, and India catering to the varied needs of consumers. Major economies such as China back its amusement park industry with aggressive investment policies, promoting indigenous parks such as Shanghai Disneyland. At the same time, in Japan, the intersection of technology and animation within amusement parks presents unique offerings. India's burgeoning middle class presents an untapped customer base pushing recent initiatives towards park infrastructure development. With the right blend of creativity, innovation, and alignment to regional preferences and needs, the industry can expect to see new heights of success across these regions.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Amusement Parks Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Amusement Parks Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Amusement Parks Market, highlighting leading vendors and their innovative profiles. These include Ardent Leisure Group Limited, Aspro Parks, S.A., CEDAR FAIR, L.P., Columbia Pictures Location Based Entertainment Inc., Comcast Corporation, Compagnie des Alpes, Efteling B.V., Europa-Park GmbH & Co Mack KG, Fantawild Holdings Inc., Fuji-Q Highland Co., Ltd., Herschend Family Entertainment Corporation, Hershey Entertainment & Resorts Company, Imagicaaworld Entertainment Ltd., Knoebels Amusement Resort, Merlin Entertainments Limited, Oriental Land Co.,Ltd., Parques Reunidos Servicios Centrales, S.A., PortAventura, Schlitterbahn, SeaWorld Entertainment, Inc., Six Flags Entertainment Corporation, The Hettema Group, The Walt Disney Company, Toverland B.V. by Gelissen Group, Universal Studios, Village Roadshow Limited, and Wonderla Holidays Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Amusement Parks Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Amusement Parks Market?
3. What are the technology trends and regulatory frameworks in the Amusement Parks Market?
4. What is the market share of the leading vendors in the Amusement Parks Market?
5. Which modes and strategic moves are suitable for entering the Amusement Parks Market?