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市场调查报告书
商品编码
1467974
虚拟製作市场:按组件、生产阶段、最终用户划分 - 2024-2030 年全球预测Virtual Production Market by Component (Hardware, Services, Software), Production Stage (Post-Production, Pre-Production, Production), End-User - Global Forecast 2024-2030 |
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预计2023年虚拟製作市场规模为25.5亿美元,预计2024年将达30.1亿美元,2030年将达到82.7亿美元,复合年增长率为18.27%。
虚拟製作整合了实体和虚拟影像影像技术来创建突破性的媒体。即时 3D 引擎用于创建逼真的场景,然后使用游戏引擎的即时渲染功能将其显示在物理场景后面的大型 LED 墙上。相机与游戏引擎同步,以增强真实感和视角深度。虚拟製作使工作室能够创造更大的东西,更具创新性,并在製作中提供更高品质的结果。增强图形的日益普及以及电影製作工作室对视觉效果的需求迅速增加,正在加速虚拟製作技术的使用。然而,虚拟製作的成本和技术复杂性可能会阻碍其在电影业的采用。此外,技术先进的虚拟生产硬体的引入以及人工智慧(AI)和机器学习(ML)等新技术和软体的整合可提供即时洞察并提高营运视觉性,预计将加速最终用户的采用。 。
主要市场统计 | |
---|---|
基准年[2023] | 25.5亿美元 |
预测年份 [2024] | 30.1亿美元 |
预测年份 [2030] | 82.7亿美元 |
复合年增长率(%) | 18.27% |
组件虚拟生产软体的大量普及
虚拟製作软体有助于在即时环境中进行预视觉化、设计和视觉化编辑。由于用于室内拍摄所需的即时背景影像的 LED电视墙萤幕显着增加,电影和媒体製作人越来越多地使用虚拟製作硬体。电影製片厂预计将增加虚拟製作硬体的使用,例如动态捕捉工作站、虚拟摄影机系统和类比摄影机。由于缺乏训练有素的专业人员来操作虚拟製作技术并在视讯内容製作中实施视觉效果 (VFX),电影製片人正在采用虚拟製作服务。 Virtual Output 的服务提供咨询、培训、编辑和其他虚拟艺术服务等技术支援,协助使用者创建和设计内容。虚拟製作软体包括协作套件、数位资产管理、3D 环境创建器、虚拟侦察、即时动画、即时合成等工具,可简化您的工作流程并协助完成必要的内容设计和开发任务。
製作阶段:在媒体产业的后製中扩大虚拟製作的使用
虚拟製作广泛应用于后製阶段,以编辑影像并与图形和视觉效果 (VFX) 协作。在製作阶段,虚拟製作支援虚拟摄影机的表演捕捉,使影像可以透过模拟真实演员的动作来描绘虚构人物的动作。虚拟製作用于电影或电视剧在预製作阶段的首次视觉化,以获得投资者、製片人和工作室的核准。即时 3D 艺术家创建称为预告片的数位场景,以传达作品的故事和基调,并视觉化电影製作人的创新意图。
最终用户:影视产业需求不断增加
虚拟製作主要用于电影和电视产业,利用扩增实境(AR)、电脑生成影像(CGI) 和动作捕捉在虚拟场景上创造逼真的效果。在电影和电视行业,虚拟製作透过消除对实体场景和地点的需求来提供经济效益。虚拟製作可以即时交换设定地点,也可以用来拍摄融入视觉效果的广告。游戏开发人员使用虚拟製作来建立更真实和身临其境的游戏环境,完善游戏元素并测试游戏机制,然后再完全实现游戏。最近,行动虚拟製作超级工作室已经开发出来,帮助社群媒体影响者製作更具吸引力的影片。
区域洞察
虚拟製作市场是一个高度发展的市场,被美洲的电影製作工作室广泛使用。在亚太地区和欧洲、中东和非洲国家,线上影片的需求不断增长以及点播影片串流的日益普及正在推动该地区的影像製作。世界各地的政府和文化组织正在向电影业投入大量资金,透过为私营部门提供支持本地内容和鼓励电影製作的融资方案来支持本地电影产业的永续发展。例如,沙乌地文化发展基金于2023年3月推出电影部门融资计划,为参与该国蓬勃发展的电影业的本地和国际电影公司提供2.33亿美元的财政支持。此外,虚拟製作软体和硬体的进步预计将加速世界各地的电影和媒体製作人的使用,扩大其在内容製作、 3D纹理和动作捕捉资料的后处理中的使用。
FPNV定位矩阵
FPNV定位矩阵对于评估虚拟製作市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对虚拟製作市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.虚拟製作市场的市场规模与预测为何?
2.在虚拟製作市场的预测期间内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3. 虚拟製作市场的技术趋势与法规结构是什么?
4.虚拟製作市场主要厂商的市场占有率为何?
5.进入虚拟製作市场的合适型态和策略手段是什么?
[196 Pages Report] The Virtual Production Market size was estimated at USD 2.55 billion in 2023 and expected to reach USD 3.01 billion in 2024, at a CAGR 18.27% to reach USD 8.27 billion by 2030.
Virtual production integrates physical and virtual filmmaking techniques to create breakthrough media. Real-time 3D engines are used to create photorealistic sets and displayed on large LED walls behind physical sets using the real-time rendering capabilities of the game engines. The cameras are synced with the game engines for enhanced realism and depth of perspective. Virtual production allows studios to build bigger, innovate more, and deliver high-quality results in production. The rising popularity of enhanced graphics and the surging demand for visual effects in film production studios are accelerating the use of virtual production techniques. However, elevated cost and technical complexities of virtual production may impede their adoption by the film industry. Moreover, the introduction of technologically advanced virtual production hardware and integration of software with novel technologies such as artificial intelligence (AI) and machine learning (ML) can provide real-time insights and improve the visibility of operations and is expected to encourage their adoption by end-users worldwide.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 2.55 billion |
Estimated Year [2024] | USD 3.01 billion |
Forecast Year [2030] | USD 8.27 billion |
CAGR (%) | 18.27% |
Component: Significant penetration of virtual production software
Virtual production software assists the producers in pre-visualizing, designing, and visually editing effects in a real-time environment. Film and media producers increasingly use virtual production hardware due to the considerable rise in LED video wall screens for real-time background visuals required for in-house shoots. The use of virtual production hardware, including motion capture workstations, virtual camera systems, and simulation cameras, is expected to increase in film studios. Film producers employ virtual production services due to the lack of trained professionals to operate virtual production technology and implement visual effects (VFX) in video content production. Services of virtual output involve providing technical support in consulting, training, editing, and other virtual art services to help users create and design content. Virtual production software includes collaboration suites, digital asset management, 3D environment creators, virtual scouting, real-time animation, real-time composing, and other tools that aid in streamlining workflows and performing necessary content design and development tasks.
Production Stage: Expanding use of virtual production for post-production in media industry
Virtual production is widely used in the post-production stage for editing and collaborating post-shoot videos with graphics and visual effects (VFX). In the production stage, virtual production helps in performance capture through a virtual camera and enables video-makers to portray an imaginary character's action by simulating a real actor's movements. Virtual production is utilized for the first visualization of a movie or TV series during the pre-production stage for receiving approval from investors, producers, and studios. Real-time 3D artists convey the story and tone of production by creating digital scenes known as preliminary trailers, visualizing the filmmakers' creative intent.
End-User: Proliferating demand from film & television industry
Virtual production is primarily used in film & television, which utilizes augmented reality, computer-generated imagery (CGI), and motion capture to create realistic effects on a virtual set. Film & television industries are economically leveraged by virtual production by reducing the need for physical sets & locations. Virtual production allows immediate swapping of set locations and can be used to shoot commercial advertisements with the incorporation of visual effects. Game developers significantly utilize virtual production to create more realistic and immersive game environments, refine game elements before they are fully implemented in the game, and test out game mechanics. Recent developments include mobile virtual production super studio to help social media influencers for making more attractive videos.
Regional Insights
The virtual production market represents a highly evolving landscape in the Americas owing to their extensive applications in the filmmaking studios in the region. The growing demand for online videos and the rising popularity of on-demand video streaming in the APAC and EMEA countries are encouraging visual production in the region. Governments and cultural organizations worldwide are heavily investing in the film sector to support the growth of a sustainable local film industry by empowering the private sector with financing packages that support local content and promote filmmaking. For instance, in March 2023, Saudi Cultural Development Fund launched its Film Sector Financing Program, offering USD 233 million in financial support to local and international film companies involved in the country's burgeoning cinema industry. Additionally, advances in virtual production software and hardware broaden their applications in content creation, three-dimensional texturing, and post-process motion-capturing data, which is expected to accelerate their use by film and media producers across the world.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Virtual Production Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Virtual Production Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Virtual Production Market, highlighting leading vendors and their innovative profiles. These include 360Rize, 80six Ltd., Adobe Inc., Amazon.com, Inc., Autodesk, Inc., AV Stumpfl GmbH, Avid Technology, Inc., Aximmetry Technologies Ltd., Barco NV, Blackmagic Design Pty Ltd, Boris FX, Inc., Brompton Technology Ltd., Dimension, Disguise Technologies Limited, DNEG PLC, Epic Games, Inc., FuseFX, Glassbox Technologies, HTC Corporation, HumanEyes Technologies Ltd., LG Corporation, Mo-Sys Engineering Ltd., NEOM Company, NVIDIA Corporation, Panocam3d.com, Perforce Software, Inc., Pixar Animation Studios by The Walt Disney Company, Pixotope Technologies, Planar Systems, Inc., Production Resource Group, L.L.C, Samsung Electronics Co., Ltd., SHOWRUNNER, Side Effects Software Inc., Sony Group Corporation, Technicolor Creative Studios SA, Unilumin Group Co., Ltd., Unity Technologies Inc., Ventuz Technology AG, Vicon Motion Systems Ltd., Virsabi ApS, Vu Technologies Corp by Diamond View Studios, and Weta FX Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Virtual Production Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Virtual Production Market?
3. What are the technology trends and regulatory frameworks in the Virtual Production Market?
4. What is the market share of the leading vendors in the Virtual Production Market?
5. Which modes and strategic moves are suitable for entering the Virtual Production Market?