![]() |
市场调查报告书
商品编码
1474942
虚拟製作市场规模、份额、趋势分析报告:按组件、产品类型、最终用途、地区和细分市场预测,2024-2030 年Virtual Production Market Size, Share & Trends Analysis Report By Component (Hardware, Software, Services), By Type, By End-user, By Region, And Segment Forecasts, 2024 - 2030 |
Grand View Research, Inc.最新报告显示,预计2030年全球虚拟製作市场规模将达到67.9亿美元,2024年至2030年复合年增长率为18.6%。
虚拟製作在媒体和娱乐产业中的日益普及,加上创造高清影像和即时虚拟环境的能力,是推动市场成长的关键因素。
这项技术使电影製作者能够将虚拟背景环境与实景影像结合,从而减少对製作团队和现场工作人员的要求。这可以显着降低影像製作成本。例如,2020 年 COVID-19 爆发后,好莱坞电影製片人找到了无需在片场聚集数百人的高科技解决方案进行拍摄。 Cloudbusting、StageCraft 的 LED 设定以及用于远端拍摄演员(称为 Solo Cinebot)的机器人摄影机等技术的使用极大地帮助了电影製作人。虚拟製作的技术进步正在帮助广播公司提高业务效率,同时最大限度地减少技术人员在广播室的实际存在。
例如,2020 年 3 月,天空体育推出了虚拟製作套件。该套件连接 48 个虚拟工作站和同等数量的直接工作站连接,支援远端编辑、同步直播节目以及将直播剪辑直接分发到社交媒体平台。虚拟製作可以製作出视觉效果更好、製作成本更低的电影,但它也带来了一些挑战。
例如,2022年5月,英国虚拟製作解决方案製造商Mo-Sys Academy宣布推出新的虚拟製作课程。本课程旨在填补虚拟製作领域的技能空白,该领域对经过培训的技术人员的需求正在迅速增加。
随着人工智慧的出现,虚拟製作技术大大提高了电脑生成图形的品质。现在可以轻鬆地在 3D 模型中设计和视觉化复杂场景,并在即时环境中进行编辑和审查。该技术可降低船员和设备的运输和物流成本,对市场产生正面影响。该技术允许电影製作者使用联播或虚拟摄影机在片场捕捉实景场景,将电脑生成的 3D 图形元素与电影的实景影像无缝融合,最终形成最终的视觉效果。
视觉特效技术的发展和动画的发展正在推动娱乐产业的发展。例如,2022年7月,美国订阅串流媒体服务和製作公司Netflix宣布计画收购澳洲动画和视觉效果数位工作室Animal Logic。该倡议预计将帮助Netflix加快开发端到端动画製作能力。
此外,人工智慧还可以提供预製作支持,从而加速影像製作任务。在过去的十年中,前期製作工作严重依赖非结构化的票房资料和与观众相关的有限的人口统计信息,导致引人注目的影像内容的开发量下降。但现在,人工智慧可以从各种平台收集的大型资料集集中产生见解,以了解提案内容的接受度和兴趣。
例如,Netflix 根据准确、个人化的建议和对用户行为的观察来创建影片内容,例如观看历史记录、投诉以及暂停或快退影片等资料操作。此外,2021年4月,该公司决定投资170亿美元建立专用资料库,根据平台收集的资料开发原创内容。人工智慧技术还可以帮助理解剧本和剧本,识别所描绘的地点,并提案监督可以想像的现实世界地点,并创建逼真的 CG 图像地点。
游戏产业越来越多地采用虚拟製作对于这个市场也很有效。因素包括利用3D环境、公司更注重开发紧凑、舒适的虚拟游戏设备,以及虚拟製作平台(如 3D音讯、不受限制的虚拟实境耳机和云端可扩展性)的不断创新,预计将推动整个游戏应用程序的市场成长。
此外,身临其境型体验的引入实现了图形内容的 360° 视图,从而实现了新的游戏互动水平,并允许参与企业透过感官控制和修改游戏环境。这使得参与企业能够更顺畅地与电玩互动。因此,虚拟製作技术在游戏中的日益应用预计将推动市场成长。
The global virtual production market size is expected to reach USD 6.79 billion by 2030, registering a CAGR of 18.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The rising popularity of virtual production in the media and entertainment industry, combined with its capabilities to create high-definition visuals and real-time virtual environments, is the key factor propelling the growth of the market.
The technology enables filmmakers to reduce the demand for on-set production teams and crew members by integrating virtual background environments into live-action footage. This allows for a significant reduction in video production costs. For instance, in 2020, after the covid-19 pandemic, filmmakers in the Hollywood industry found the hi-tech solution of shooting without gathering 100s of people on set. The use of techniques such as cloudbusting, stagecraft LED setup, and robotic camera to shoot actors remotely, known as the Solo Cinebot has helped the filmmaker a lot. Technological advancement in virtual production helps broadcasters improve their operational efficiency with the least physical presence of technicians in the broadcasting room.
For instance, in March 2020, Sky Sports implemented a virtual production suite, which has enabled its teams to create content and stream it remotely. The suite connected 48 virtual workstations and an equal number of direct-to-workstation connections for remote editing, simultaneous live programming, and the distribution of live clippings directly on social media platforms. Although virtual production can produce a film with better visuals and low production costs, it also poses some challenges, especially from the lack of training and experience among industry professionals.
For instance, in May 2022, Mo-Sys Academy, a manufacturer of virtual production solutions in the U.K. announced the launch of a new virtual production course. This course intends to close the skills gap in the virtual production sector, which is experiencing a surge in demand for trained technicians.
With the advent of artificial intelligence, virtual production technology has witnessed significant improvements in the quality of its computer-generated graphics. Design and visualization of all complex scenes in a three-dimensional model have become convenient, further editing and reviewing in a real-time environment. The technology positively impacts the market by reducing the transportation and logistics costs of crew members and equipment. It enables filmmakers to capture on-set live-action scenes through simul-cams or virtual cameras and seamlessly merge computer-generated 3D graphic elements with the film's live-shooting footage to conclude with the final visual effects.
The evolution of VFX technologies and the growth of animation are boosting the entertainment industry. For instance, in July 2022, Netflix, a subscription streaming service and production company in the U.S. announced a plan to acquire Animal Logic, an Australian animation, and visual effects digital studio. This initiative will help Netflix accelerate its efforts to develop end-to-end animation production capabilities.
Furthermore, artificial intelligence facilitates pre-production support that helps to accelerate video production work. In the previous decade, pre-production works heavily relied on unstructured box office data and limited demographic information related to viewers, leading to less engaging video content development. However, now artificial intelligence can generate insights from large data sets collected from various platforms to understand the proposed content's acceptance and interest.
For example, Netflix creates video content based on accurate, personalized recommendations and observations of its users' behavior, such as surfing history, claims, and data actions like pausing or rewinding videos. Also, in April 2021, the company decided to invest USD 17 billion to create a dedicated database to develop original content based on its platform's collected data. Artificial intelligence technology can also help understand scripts and screenplays to recognize the locations described and suggest real-world locations where directors can imagine and create realistic computer graphic imagery locations.
The growing implementation of virtual production in the gaming industry also works well for the market. Factors such as leveraging a three-dimensional environment, increased focus of companies on developing compact and comfortable virtual gaming devices, and constant technological innovation on virtual production platforms, such as 3D audio, untethered virtual reality headsets, and cloud scalability, are expected to drive market growth across gaming applications.
Furthermore, introducing an immersive experience allows for 360° views of graphic content and a new level of gaming interaction, enabling players to control and modify the gaming environment through their senses. This made the interaction with the video games smoother for the player. Hence the increased application of virtual production technology in games is expected to propel the growth of the market.