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市场调查报告书
商品编码
1470390
全球蓝牙信标市场:按技术、功能和最终用户划分 - 预测 2024-2030 年Bluetooth Beacons Market by Technology (AltBeacon, Eddystone, iBeacon), Functions (Content Delivery, Event Management, Payment), End-User - Global Forecast 2024-2030 |
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预计2023年全球蓝牙信标市场规模为42.2亿美元,预估2024年将达49.3亿美元,2030年将达124亿美元,复合年增长率为16.62%。
蓝牙信标的世界,基于蓝牙低功耗的小型无线设备通常用于房间级监控,以了解工作空间占用情况、监控访客流量并实现无缝室内导航。蓝牙的普及吸引了客户的发明,并导致对家庭自动化、定位服务、个人监控和追踪以及远端存取控制等独特无线应用的需求增加。蓝牙信标在物流和仓库管理领域的全球采用率正在上升,以提供价格实惠且适应性强的基础设施,使其成为解决传统问题的可扩展、经济高效且真正令人兴奋的解决方案。此外,对工业 4.0 的持续投资正在增加全球对蓝牙信标的需求,以自动识别和追踪整个製造工厂的设备和备件。由于对资料隐私、安全和维护问题的认识和担忧有限,蓝牙信标在各个最终用户产业的部署受到限制。然而,为了简化医疗保健业务和简化室内导航系统,超远距和远距蓝牙信标世界的引入以及整个医疗保健领域蓝牙信标世界的引入将继续增长。带来成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 42.2亿美元 |
预测年份 [2024] | 49.3亿美元 |
预测年份 [2030] | 124亿美元 |
复合年增长率(%) | 16.62% |
技术 由于开发人员的支持和品牌知名度的提高,Apple 的蓝牙信标世界得到了越来越多的采用。
AltBeacon 作为开放的非专有通讯协定而出现,其独特之处在于其可扩展设计,支援特定于供应商的资料并促进不同平台之间的互通性和创造力。 Google 的 Eddystone通讯协定为从邻近行销到资产管理等应用提供了一套多功能的框架类型,以其全面的功能和广泛的平台相容性巩固了其在行业中的地位。 Apple 的 iBeacon 技术正在彻底改变 iOS 装置上定位服务,支援个人化使用者体验,例如店内导航和定向广告。 URIBeacon 曾经提供了一种新颖的 URL 广播方法来增强与物联网设备和定位服务的互动,但最终被 Eddystone 更强大、更灵活的 URL 框架类型所取代。
最终用户:全球零售业越来越多地使用蓝牙信标,以改善客户体验
在汽车产业,蓝牙信标世界正在彻底改变车辆追踪方式,提供经销商内的近距离行销,并个性化客户旅程,最终简化操作并丰富我的联网汽车体验。金融业正在利用蓝牙信标世界的力量来完善客户互动并加强安全措施,从而实现有针对性的广告、高效的队列管理、透过行为分析增强客户洞察力以及接近度,这有助于透过基本身份验证加强安全通讯协定。在医疗保健行业,蓝牙信标有助于深入的资产追踪、全面的患者监控和各种医疗设施的导航,显着提高营运效率、改善患者福利和资源配置,并确保适当的资源分配。零售商可以透过实现无缝近距离行销、促进非接触式交易、推动客製化参与、收集关键消费行为资料、改善库存管理以及提升客户服务范式来实现这一目标,设备将重新构想与消费者的互动。在旅游和旅游领域,蓝牙信标世界提供导航辅助和情境促销,透过客製化资讯和通知丰富游客在交通、文化机构和旅游景点的体验,并将极大改善您的旅行和旅游体验。
区域洞察
由于零售业的扩张、政府对产业部门数位化的积极努力以及蓝牙信标技术的持续进步,欧洲、中东和非洲的蓝牙信标市场正在经历显着增长。欧盟 (EU) 国家正在部署包括蓝牙信标在内的先进技术,以改善车队管理和追踪联网汽车网路的户外解决方案,政府投资也很强劲。此外,新兴经济体的大型离线零售店和医疗机构正在全球采用蓝牙信标,支持该地区的市场成长。此外,5G 服务的引入和扩展、电子商务领域的快速成长以及印度、澳洲、中国、日本、韩国和其他活动对物流和仓储活动复杂性的大量投资预计将在亚太地区预计全球对蓝牙信标的需求将进一步激增。
FPNV定位矩阵
FPNV定位矩阵对于评估全球蓝牙信标市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对全球蓝牙信标市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.全球蓝牙信标市场的市场规模与预测为何?
2.在全球蓝牙信标市场预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.全球蓝牙信标市场的技术趋势和法规结构是什么?
4.全球蓝牙信标市场主要厂商的市场占有率是多少?
5.蓝牙信标进入全球市场的适当型态和策略性手段是什么?
[188 Pages Report] The Bluetooth Beacons Market size was estimated at USD 4.22 billion in 2023 and expected to reach USD 4.93 billion in 2024, at a CAGR 16.62% to reach USD 12.40 billion by 2030.
Bluetooth beacons, small wireless devices based on Bluetooth Low Energy, are generally utilized to understand workspace occupancy with room-level monitoring, monitor visitors' flow, and deliver seamless indoor navigation. The proliferation of Bluetooth captured the customer's invention, leading to increased demand for unique wireless applications, including home automation, location-based services, personal monitoring and tracking, and remote access control. The adoption of Bluetooth beacons for logistics and warehouse management is increasing to deliver an affordable and adaptable infrastructure, making it a scalable, cost-effective, and genuinely exciting solution for traditional problems. Moreover, the ongoing investments towards Industry 4.0 have improved the demand for Bluetooth beacons to automatically identify and track equipment and spare parts across manufacturing facilities. The limited awareness and concerns relating to data privacy and security and maintenance issues have limited the deployment of Bluetooth beacons across various end-user industries. However, the introduction of ultra-long-ranged and long-ranged Bluetooth beacons and the introduction of Bluetooth beacons across the healthcare sector to streamline healthcare operations and simplify in-door navigation systems are expected to create growth opportunities for the Bluetooth beacons market in the coming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 4.22 billion |
Estimated Year [2024] | USD 4.93 billion |
Forecast Year [2030] | USD 12.40 billion |
CAGR (%) | 16.62% |
Technology: Rising adoption of Apple Bluetooth beacons owing to its improved developer support and brand recognition
AltBeacon emerges as an open and non-proprietary protocol, distinguishing itself with its extensible design that supports vendor-specific data, thus promoting interoperability and creativity across different platforms. Google's Eddystone protocol offers a versatile suite of frame types that cater to a broad spectrum of applications, from proximity marketing to asset management, solidifying its position in the industry with its comprehensive capabilities and broad platform compatibility. Apple's iBeacon technology has significantly transformed location-based services on iOS devices, facilitating personalized user experiences, including in-store navigation and targeted advertising, due to its widespread adoption and straightforward integration. URIBeacon once provided a novel approach to URL broadcasting for enhancing interactions with IoT devices and location-based services; it was eventually superseded by Eddystone's more capable and flexible URL frame type.
End-User: Increasing utilization of Bluetooth beacons by the retail sector to enhance customer experience
In the automotive sector, bluetooth beacons revolutionize the way vehicles are tracked, offer proximity marketing within dealerships, and personalize the customer journey, ultimately streamlining operations and enriching the connected car experience. Financial sectors harness the power of Bluetooth beacons to refine client interactions and bolster security measures, employing these tools for targeted advertising, efficient queue management, enhancing customer insights through behavior analysis, and augmenting security protocols with proximity-based validation. The healthcare industry finds immense value in Bluetooth beacons for meticulous asset tracking, comprehensive patient supervision, and facilitating navigation across extensive medical facilities, markedly improving operational productivity patient welfare, and ensuring the judicious allocation of resources and personnel. In retail, these devices reimagine consumer interactions by enabling seamless proximity marketing, facilitating contactless transactions, fostering customized engagements, gathering vital consumer behavior data, refining inventory management, and elevating the customer service paradigm. In travel and tourism, Bluetooth beacons offer indispensable navigational aid, and contextual promotion, and enrich the visitor experience in transit hubs, cultural institutions, and attractions with customized information and notifications, significantly enhancing the travel and tourist encounter.
Regional Insights
Europe, the Middle East, and Africa represent a highly developing Bluetooth beacon market owing to the expanding retail sectors, supportive government initiatives for digitizing industrial sectors, and ongoing advancements in Bluetooth beacon technologies. European Union (EU) countries are deploying advanced technologies, including Bluetooth beacons, to improve fleet management and track the connected vehicles' network for outdoor solutions with supportive government investments. Moreover, the high deployment of Bluetooth beacons by large offline retail stores and healthcare facilities across the developed American economies has supported the market growth in the region. In addition, the introduction and expansion of 5G services, the exponential growth of eCommerce sectors, and heavy investments for advancements of logistics and warehouse activities in India, Australia, China, Japan, South Korea, and others are expected further to surge the demand for Bluetooth beacons in the Asia-Pacific region.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Bluetooth Beacons Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Bluetooth Beacons Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Bluetooth Beacons Market, highlighting leading vendors and their innovative profiles. These include Accent Advanced Systems, SLU, aconno GmbH, Apple Inc., beaconsmind AG, Beaconstac, BeaconZone Ltd., BlueCats Australia Pty Limited, blukii by hard&softWERK GmbH, ECOM Instruments GmbH, ELA Innovation SA, EM Microelectronic, Estimote, Inc., Gimbal, Inc., Google LLC by Alphabet Inc., GPS Tracking Canada, Hewlett Packard Enterprise Development LP, HID Global Corporation, infsoft GmbH, K2B Solutions, KKM Company Ltd., Kontakt.io Inc., Kumismart by Kumismart LLC, Moko Technology Ltd., Nero Global Tracking by Vecima Networks Inc., POLESTAR SA, Radius Networks, Inc., Roambee Corporation, Shenzhen Feasycom Technology Co.,Ltd., Shenzhen Minew Technologies Co., Ltd., TELTONIKA Group Companies, and Zebra Technologies Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Bluetooth Beacons Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Bluetooth Beacons Market?
3. What are the technology trends and regulatory frameworks in the Bluetooth Beacons Market?
4. What is the market share of the leading vendors in the Bluetooth Beacons Market?
5. Which modes and strategic moves are suitable for entering the Bluetooth Beacons Market?