市场调查报告书
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1470507
B2C 电子商务市场:按类型、应用划分 - 2024-2030 年全球预测B2C eCommerce Market by Type (B2C Retailers, Classifieds), Application (Automotive, Beauty & Personal Care, Books & Stationery) - Global Forecast 2024-2030 |
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预计2023年B2C电子商务市场规模为275.6亿美元,2024年达301.8亿美元,2030年预估达531.7亿美元,复合年增长率为9.84%。
B2C电子商务(Business-to-Consumer Electronic Commerce)是指企业与个人客户之间的网路交易流程。透过基于互联网的平台销售产品和服务,企业可以直接向最终用户销售产品,最终用户可以使用智慧型手机和平板电脑等电子设备在家中或在旅途中购买。 B2C电子商务市场从服饰、电子产品和家电等零售产品到旅游预订、食品配送和线上娱乐等服务。有几个因素正在影响 B2C 电子商务市场的成长,包括智慧型手机用户的快速成长、对电子商务平台的偏好以及数位分析和工作流程自动化解决方案的引入。市场的向上成长得益于对方便食品和家用电器不断增长的需求。另一方面,B2C电子商务市场也面临一些限制和挑战,例如时间和资金密集的业务设立流程以及与电子商务平台相关的网路安全问题,这些都阻碍了B2C电子商务市场的扩张正在阻碍。然而,跨境电子商务和快速交付B2C电子商务服务的出现,以及电子商务领域的新兴企业和投资增加,正在为未来几年的市场成长创造更多机会。
主要市场统计 | |
---|---|
基准年[2023] | 275.6亿美元 |
预测年份 [2024] | 301.8亿美元 |
预测年份 [2030] | 531.7亿美元 |
复合年增长率(%) | 9.84% |
不同类型的消费者越来越喜欢提供多种产品的 B2C 零售商
在 B2C 电子商务领域,零售公司对于将消费者与其所需的产品和服务连结起来至关重要。这些公司主要直接向最终用户销售服饰、电器产品和家用电器等实体商品。消费者更喜欢 B2C 零售商的原因有很多,包括便利性、广泛的产品选择、有竞争力的价格和轻鬆的退货政策。此外,这些平台通常提供忠诚度计划和促销折扣来吸引客户。分类是一个线上平台,个人和小型企业可以在其中发布商品和服务的详细广告。这些平台主要满足当地需求,通常包括房地产、汽车、电器产品和职位清单等类别。消费者喜欢分类,因为弹性价格设定选择以及直接与卖家谈判的能力。此外,您还可以在这些平台上找到 B2C 零售平台上没有的独特商品和服务。 B2C 零售商通常透过无缝网路介面和进阶搜寻功能在使用者体验方面投入大量资金,使客户能够轻鬆找到特定产品。相反,分类通常具有简单的清单格式,要求使用者手动浏览多个清单。
拓展B2C电商平台在服饰鞋帽领域的应用,丰富产品阵容
在B2C电子商务领域,汽车、零配件及配件的线上销售属于汽车应用领域。由于便利、价格比较和轻鬆获取评论等因素,消费者越来越喜欢线上平台来满足他们的汽车需求。美容和个人护理领域经营各种产品,包括护肤、彩妆、护髮和香水。随着消费者对永续性和有机产品的偏好不断变化,企业正在调整其 B2C 电子商务平台。由于可以轻鬆获得来自世界不同地区的各种产品,线上书籍和文具销售变得流行。服饰和鞋类产业是 B2C 电子商务中最突出的行业之一,以知名品牌为主,提供各种时尚产品以满足不同客户的偏好。基于需求的偏好因素包括影响购买行为的风格趋势和季节性波动。消费性电子产业正在调整电子商务 B2C 平台,以扩大智慧型手机、平板电脑、笔记型电脑、音讯设备、家用电器等的使用范围。近年来,由于可以方便地比较不同供应商的产品以及简单的退货政策,家具、照明解决方案和装饰配件等家居装饰用品的网路购物呈爆炸式增长。在IT应用领域,出现了软体解决方案的线上B2C交易,例如防毒程式、云端基础的服务订阅和专业软体工具。 B2C电子商务媒体和娱乐应用包括电影/电视节目串流平台、音乐发送服务、游戏平台等。基于需求的偏好因每个提供者提供的内容类型、地理限制和费率方案而异。 B2C电商的运动休閒板块包括运动器材、健身器材、休閒装备的销售。 B2C 电子商务旅游和旅游应用程式专注于提供航班、饭店、租车和活动的线上预订服务。
区域洞察
美洲因其高度发达的基础设施和广泛的互联网普及而成为 B2C 电子商务市场的高度肥沃的地区。该地区的消费者更喜欢网路购物,加密技术等安全功能是优先考虑的因素。市场供应商引入新颖平台的兴起预计将为美洲创造市场成长机会。欧盟国家跨境电商蓬勃发展,消费者频繁地从邻国购买。欧盟已经实施了多项数位倡议,例如简化线上交易法规的数位单一市场策略,并正在为欧洲 B2C 电子商务市场奠定基础。由于行动普及的上升、中阶人口的增加以及可支配收入的增加,中东和非洲的市场成长正在扩大。该地区的市场相关人员正在严格的监管准则下专注于创新的行销策略和供应链协调,透过易于使用的入口网站进入开拓的国家。在中产阶级人口不断增长和数位转型趋势不断增强的推动下,亚太地区 B2C 电子商务正在经历前所未有的成长。在印度,「数位印度」等政府措施正在刺激网路零售的成长,支持亚太地区的市场成长。
FPNV定位矩阵
FPNV定位矩阵对于评估B2C电商市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对 B2C 电子商务市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.B2C电商市场的市场规模和预测是多少?
2.B2C电子商务市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.B2C电子商务市场的技术趋势和法规结构是什么?
4.B2C电商市场主要厂商的市场占有率是多少?
5.进入B2C电子商务市场的合适型态和策略手段是什么?
[194 Pages Report] The B2C eCommerce Market size was estimated at USD 27.56 billion in 2023 and expected to reach USD 30.18 billion in 2024, at a CAGR 9.84% to reach USD 53.17 billion by 2030.
B2C eCommerce, or Business-to-Consumer Electronic Commerce, refers to the online transactional process between businesses and individual customers. It encompasses the sale of products and services through an internet-based platform, where companies market their offerings directly to end-users, who can purchase them from the comfort of their homes or on-the-go using electronic devices, including smartphones and tablets. The scope of the B2C eCommerce market extends from retail products such as clothing, electronics, and home appliances to services such as travel bookings, food delivery, and online entertainment. There are several factors influencing the growth of the B2C eCommerce market, including a surge in smartphone users and inclination toward eCommerce platforms and the introduction of digital analytical and workflow automation solutions. This upward market growth is supported by growing demand for convenient food and consumer electronics. On the other hand, the B2C eCommerce market also faces several limitations and challenges, such as time and capital-intensive business setup processes and cybersecurity issues associated with eCommerce platforms, hindering the expansion of the B2C eCommerce market. However, the emergence of cross-border and quick delivery B2C eCommerce services and the growing number of startups and investments in the eCommerce sector create further opportunities for the market to grow in the coming years.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 27.56 billion |
Estimated Year [2024] | USD 30.18 billion |
Forecast Year [2030] | USD 53.17 billion |
CAGR (%) | 9.84% |
Type: Rising preference for B2C retailers among consumers for wide range of product offerings
In the B2C eCommerce landscape, retailers are crucial for connecting consumers with their desired products and services. These businesses primarily sell physical goods like clothing, electronics, and home appliances directly to the end-users. Consumers prefer B2C retailers for various reasons, such as convenience, a wide range of product offerings, competitive pricing, and easy returns policies. Additionally, these platforms often provide loyalty programs and promotional discounts to attract customers. Classifieds are online platforms that allow individuals and small businesses to post detailed advertisements for their products or services. These platforms primarily cater to local needs and often include categories such as property, automobiles, electronics, and job postings. Consumers prefer classifieds for their flexible pricing options and the ability to negotiate directly with sellers. Additionally, these platforms enable them to find unique items or services unavailable on B2C retail platforms. B2C Retailers often invest heavily in user experience through seamless web interfaces with advanced search functionalities that allow customers to find specific products easily. Conversely, Classifieds typically have simple listing formats where users need to browse through multiple listings manually.
Application: Expanding the application of B2C eCommerce platforms for clothing & footwear to enhance product range
In the B2C eCommerce sector, the automotive application segment involves online sales of vehicles, spare parts, and accessories. Consumers are increasingly preferring online platforms for their automotive needs due to factors such as convenience, price comparison, and easy access to reviews. The beauty & personal care segment covers a wide range of products such as skincare, makeup, haircare, and fragrances. With shifting consumer preferences towards sustainability and organic products, companies are adapting B2C eCommerce platforms. Online sales of books & stationery items have gained popularity due to ease of access to a wide variety of product choices from different regions worldwide. The clothing & footwear sector is one of the most prominent segments in B2C eCommerce, dominated by well-known brands that offer an extensive range of fashion products catering to various customer preferences. Need-based preference factors include style trends and seasonal variations influencing purchasing behavior. The consumer electronics segment adapts the eCommerce B2C platform to expand access to products such as smartphones, tablets, laptops, audio devices, and home appliances. Online shopping for home decor items such as furniture, lighting solutions, and decorative accessories has surged in recent years due to the convenience of comparing products from different providers and easy returns policies. The IT application segment involves online B2C transactions for software solutions such as antivirus programs, cloud-based services subscriptions, and professional software tools. B2C eCommerce media & entertainment applications include streaming platforms for movies/TV shows, music subscription services, and gaming platforms. Need-based preferences depend on the content type offered by each provider, along with regional restrictions and pricing plans. The sports & leisure segment in B2C eCommerce includes sales of sporting goods, fitness equipment, and leisure products. The travel & tourism application in B2C eCommerce focuses on providing online booking services for flights, hotels, car rentals, and activities.
Regional Insights
Americas represents a highly developing landscape for the B2C eCommerce market due to its highly developed infrastructure and widespread internet penetration. Consumers in the region have shown a preference for online shopping, with security features such as encryption technology being prioritized. The rising introduction of novel platforms by market vendors is expected to create opportunities for market growth in the Americas. European Union countries display strong cross-border eCommerce activity, with consumers frequently purchasing from neighboring nations. The EU has implemented several digital initiatives, including the Digital Single Market strategy to streamline online trade regulations, thereby creating a platform for the B2C eCommerce market in Europe. The growing penetration of the internet with increasing mobile penetration rates, rising middle-class populations, and increasing disposable incomes is expanding the market growth in the Middle East and Africa. The market players in the region are focusing on innovative marketing strategies and straightening supply chains among strict regulatory guidelines to reach unexplored countries with an easy-to-use portal. The APAC region has witnessed unprecedented growth in B2C eCommerce, driven by rising middle-class populations and an increasing trend of digital transformation. In India, government initiatives such as "Digital India" are spurring the growth of online retail, subsequently bolstering market growth in Asia-Pacific.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the B2C eCommerce Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the B2C eCommerce Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the B2C eCommerce Market, highlighting leading vendors and their innovative profiles. These include AddShoppers, Inc., Alibaba Group Holding Limited, Amazon.com, Inc., ASOS, CarGurus, Inc., ContextLogic Inc., Craigslist, Inc., eBay Inc., Etsy, Inc., Feedonomics, Flipkart Internet Private Limited, FloorFound, JD.com, Inc., MakeMytrip Pvt.Ltd., McMaster-Carr, Myntra Designs Pvt. Ltd., Nykaa E-Retail Pvt Ltd, OLX Global B.V., Pivot Cycles, Reebelo, SharkNinja Operating LLC, Shopify, StackCommerce, Thrive Market, and Walmart Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the B2C eCommerce Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the B2C eCommerce Market?
3. What are the technology trends and regulatory frameworks in the B2C eCommerce Market?
4. What is the market share of the leading vendors in the B2C eCommerce Market?
5. Which modes and strategic moves are suitable for entering the B2C eCommerce Market?