市场调查报告书
商品编码
1470754
汽车资讯娱乐市场:按服务、组件、安装类型、形式、车辆类型、地点、连接性、作业系统、应用划分 - 2024-2030 年全球预测In-vehicle Infotainment Market by Services, Component, Installation Type, Form, Vehicle Type, Location, Connectivity, Operating System, Application - Global Forecast 2024-2030 |
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预计2023年汽车资讯娱乐市场规模为162.6亿美元,2024年将达189.1亿美元,预计2030年将达477.4亿美元,复合年增长率为16.62%。
汽车资讯娱乐系统由整合到车辆系统中的最尖端科技解决方案组成,旨在透过提供多媒体娱乐、导航和通讯功能来增强用户体验。消费者对即时交通资讯、蓝牙连接、语音辨识系统以及与智慧型手机整合等先进功能的日益偏好,正在推动全球汽车资讯娱乐市场的需求。然而,由于开发和实施先进IVI系统的成本高昂,对价格敏感的客户可能不会采用这些技术。此外,对资料隐私和网路威胁的担忧给用户安全和这些系统的整体可靠性带来了风险。然而,无线通讯技术的最新进展已经实现了 IVI 系统与个人电子设备的无缝集成,从而创造了市场扩张的潜力。
主要市场统计 | |
---|---|
基准年[2023] | 162.6亿美元 |
预测年份 [2024] | 189.1亿美元 |
预测年份 [2030] | 477.4亿美元 |
复合年增长率(%) | 16.62% |
消费者对娱乐服务的高度偏好,优先考虑多媒体体验
电子呼叫服务是汽车资讯娱乐系统不可或缺的一部分,旨在紧急情况下提供快速有效的协助。这些服务会在发生碰撞时自动向紧急应变发出警报,并提供位置和车辆资讯。娱乐服务是汽车资讯娱乐的重要组成部分,提供音讯和视讯串流选项、智慧型手机整合以及对各种应用程式的存取。导航服务为驾驶员提供逐向导航和即时交通信息,以实现安全高效的出行。车辆诊断透过提供有关引擎性能、燃油经济性、轮胎压力和其他重要参数的即时信息,使驾驶员能够监控和维护车辆健康状况。
安装类型:汽车资讯娱乐解决方案在售后市场通路的普及
汽车车载资讯娱乐系统迎合了那些喜欢用先进的资讯娱乐功能升级现有汽车而不购买新车的客户。通常是一个易于安装的选项,可替代工厂主机或立体声系统。 OEM汽车资讯娱乐系统由汽车製造商在生产过程中安装,以与车辆的内装设计和整体功能无缝整合。对OEM资讯娱乐系统的需求是由消费者推动的,他们在购买新车时优先考虑整合技术,并且喜欢整个车辆的一致设计元素。
车辆类型:汽车资讯娱乐系统越来越多地在小客车中用于娱乐目的
重型商用车主要满足远距运输和货物装卸需求。 HCV 特定要求的范例包括具有即时交通更新功能的 GPS 导航、远距离诊断和电子记录设备等车队管理工具。轻型商用车主要用于都市区的送货和运输。轻型商用车的汽车资讯娱乐系统专注于智慧型手机整合、语音辨识和停车辅助等便利功能,以改善狭窄城市街道的驾驶体验。消费者对小客车的偏好包括娱乐选项、智慧型手机连接、舒适功能(包括气候控制)和先进的安全技术。
加强汽车资讯娱乐应用导航的部署,确保车内无缝连接环境
汽车资讯娱乐系统中的应用程式商店为驾驶员提供了一种便捷的方式来存取专为汽车使用而设计的最喜爱的应用程式和服务。这些平台服务于各种应用,包括娱乐、导航、通讯和公共事业。音乐串流媒体允许乘客按需收听自己喜欢的歌曲或新歌曲,从而大大增强了驾驶体验。导航是汽车资讯娱乐系统的重要方面,因为它可以让驾驶员在不依赖外部设备且视线不离开路面的情况下高效到达目的地。虚拟助理 (VPA) 让您透过语音控制各种汽车功能,让驾驶体验更加方便和安全。
区域洞察
在美洲,消费者支出的成长和汽车产量的增加对汽车资讯娱乐解决方案产生了巨大的需求。在整个美洲,消费者都优先考虑车辆的无缝连接和先进的安全功能。人们对电动车 (EV) 日益增长的兴趣也影响了对先进资讯娱乐系统的需求。欧洲汽车工业专注于永续性和创新。各国政府正鼓励电动交通解决方案等环保措施。製造商正在大力投资开发先进的资讯娱乐系统,以满足欧盟消费者对整合导航工具和多媒体服务的偏好。随着各国政府投资智慧城市计划以应对都市化挑战,中东和非洲地区越来越多地采用联网汽车。这刺激了对即时交通资讯、V2X通讯和紧急服务等先进远端资讯处理服务的需求。亚太地区快速的都市化和可支配收入水准的上升正在推动对资讯娱乐系统的需求。主要企业专注于增强连接选项,同时融入先进的安全技术,从而推动对高端资讯娱乐系统的需求。
FPNV定位矩阵
FPNV定位矩阵对于评估汽车资讯娱乐市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对汽车资讯娱乐市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.汽车资讯娱乐市场的市场规模与预测是多少?
2.汽车资讯娱乐市场预测期间需要考虑投资的产品、细分市场、应用和领域有哪些?
3.汽车资讯娱乐市场的技术趋势与法规结构是什么?
4.汽车资讯娱乐市场主要厂商的市场占有率是多少?
5.进入汽车资讯娱乐市场的合适型态和策略手段是什么?
[196 Pages Report] The In-vehicle Infotainment Market size was estimated at USD 16.26 billion in 2023 and expected to reach USD 18.91 billion in 2024, at a CAGR 16.62% to reach USD 47.74 billion by 2030.
The in-vehicle infotainment comprises cutting-edge technology solutions integrated into automotive systems, designed to enhance user experience by providing multimedia entertainment, navigation, and communication facilities. Increasing consumer preferences for advanced features including real-time traffic updates, bluetooth connectivity, voice recognition systems, and smartphone integration have improved the demand for in-vehicle infotainment market worldwide. However, high cost associated with the development and deployment of advanced IVI systems might deter price-sensitive customers from adopting these technologies. Additionally, concerns related to data privacy and cyber threats pose risks to user security and overall trust in these systems. Nevertheless, recent advancements in wireless communication technologies have enabled seamless integration of IVI systems with personal electronic devices, leading to the development of potential opportunities for market expansion.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 16.26 billion |
Estimated Year [2024] | USD 18.91 billion |
Forecast Year [2030] | USD 47.74 billion |
CAGR (%) | 16.62% |
Service: High consumer preference for entertainment services prioritizing multimedia experiences
E-call services are an essential component of in-vehicle infotainment designed to provide quick and efficient assistance during emergencies. These services automatically alert emergency responders in a collision, providing location and vehicle information. Entertainment services form a significant part of in-vehicle infotainment by offering audio and video streaming options, smartphone integration, and access to various apps. Navigation services offer drivers turn-by-turn directions and real-time traffic updates, ensuring safe and efficient travel experiences. Vehicle diagnostics allow drivers to monitor and maintain their vehicles' health by providing real-time information about engine performance, fuel economy, tire pressure, and other vital parameters.
Installation Type: Expanding penetration of in-vehicle infotainment solutions on aftermarket channels
Aftermarket in-vehicle infotainment systems cater to customers who prefer upgrading their existing vehicles with advanced infotainment capabilities without purchasing new vehicles. They are typically easy-to-install options that replace the factory-installed head unit or stereo system. OEM in-vehicle infotainment systems are installed by automobile manufacturers during the production process to provide seamless integration with the car's interior design and overall functionality. The demand for OEM-installed infotainment systems is driven by consumers who prioritize integrated technologies when buying new cars or prefer consistent design elements throughout their vehicles.
Vehicle Type: Improving adoption of in-vehicle infotainment systems by passenger cars for entertainment purposes
Heavy commercial vehicles primarily cater to long-haul transportation and cargo handling needs. Fleet management tools such as GPS navigation with real-time traffic updates, remote diagnostics, and electronic logging devices are examples of HCV-specific requirements. Light commercial vehicles are primarily used for urban delivery and transportation. In-vehicle infotainment systems for LCVs focus on convenience features, including smartphone integration, voice recognition, and parking assistance to improve the driving experience in tight city spaces. In passenger cars, consumer preferences revolve around entertainment options, smartphone connectivity, comfort features including climate control, and advanced safety technology.
Application: Enhancing deployment of in-vehicle infotainment for navigation to ensure seamless and connected environment within vehicles
App stores within in-vehicle infotainment systems offer drivers a convenient way to access their favorite apps and services specifically designed for in-car use. These platforms often cater to various applications such as entertainment, navigation, communication, and utilities. Music streaming significantly enhances the driving experience by offering passengers access to their favorite tunes or new songs on-demand. Navigation is a crucial aspect of in-vehicle infotainment systems as it ensures that drivers reach their destinations efficiently without relying on external devices or taking their eyes off the road. Virtual personal assistants (VPAs) enable voice-activated control over various vehicle functions, making the driving experience more convenient and safer.
Regional Insights
The increasing consumer expenditures and rising automotive production in the Americas have created significant demand for in-vehicle infotainment solutions. Consumers prioritize seamless connectivity and advanced safety features in their vehicles across the Americas. A growing interest in electric vehicles (EVs) also influences the demand for sophisticated infotainment systems. An emphasis on sustainability and innovation drives the European automotive industry. Governments encourage eco-friendly initiatives such as electric mobility solutions. Manufacturers invest significantly in developing advanced infotainment systems to cater to EU consumers' preferences for integrated navigation tools and multimedia services. The Middle East & Africa region is witnessing increased adoption of connected cars as governments invest in smart city projects to tackle urbanization challenges. This stimulates demand for advanced telematics services, including real-time traffic updates, V2X communication, and emergency services. Rapid urbanization and increasing disposable income levels in the Asia Pacific region drive the need for infotainment systems. Major Asian players focus on enhancing connectivity options while incorporating advanced safety technologies, increasing demand for high-end infotainment systems.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the In-vehicle Infotainment Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the In-vehicle Infotainment Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the In-vehicle Infotainment Market, highlighting leading vendors and their innovative profiles. These include Alps Alpine Co., Ltd., Blaupunkt GmbH, Clarion Co., Ltd., Continental AG, Denso Corporation, Desay Corporation, E-Lead Electronic Co., Ltd., Faurecia Clarion, Foryou Corporation, Fujitsu Limited, Garmin Ltd., HARMAN International, Hyundai Motor Group, JVC Kenwood Corporation, LG Corporation, Marelli Holdings Co., Ltd., Mitsubishi Electric Corporation, Panasonic Corporation, Pioneer Corporation, Robert Bosch Gmbh, TomTom International BV, Valeo S.A., and Visteon Corporation.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the In-vehicle Infotainment Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the In-vehicle Infotainment Market?
3. What are the technology trends and regulatory frameworks in the In-vehicle Infotainment Market?
4. What is the market share of the leading vendors in the In-vehicle Infotainment Market?
5. Which modes and strategic moves are suitable for entering the In-vehicle Infotainment Market?