市场调查报告书
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定位服务市场:按服务、技术、位置类型、应用程式和最终用户划分 - 2024-2030 年全球预测Location-based Services Market by Services, Technology (Bluetooth Low Energy, Cellular Triangulation, Computer Vision), Location Type, Application, End-User - Global Forecast 2024-2030 |
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预计2023年定位服务市场规模为205.6亿美元,2024年预计将达237亿美元,2030年将达到578亿美元,复合年增长率为15.90%。
定位服务(LBS)是指根据使用者的地理位置向使用者提供的各种服务。这些服务利用即时寻找智慧型手机、平板电脑和 GPS 设备等设备地理位置的能力来提供各种服务和解决方案。智慧型装置的高普及、网路存取的增加、社群媒体使用的增加以及 GPS 技术的易用性正在推动市场成长。具有旅行资讯和灵活路线选择的基于位置的技术的出现也推动了市场的成长。位置追踪的不准确性和不可靠性、与定位服务相关的隐私和安全问题限制了市场的开拓。低功耗蓝牙 (BLE)、物联网和区块链技术在定位服务中的整合预计将推动 LBS 的采用。跨组织基于位置和基于广告的营销的新可能性可以为 LBS 开闢新的应用程序,为客户提供无缝和个性化的购物体验。
主要市场统计 | |
---|---|
基准年[2023] | 205.6亿美元 |
预测年份 [2024] | 237亿美元 |
预测年份 [2030] | 578亿美元 |
复合年增长率(%) | 15.90% |
对服务物流和乘车共享服务的应用支援和维护服务的需求增加
定位服务(LBS)、应用程式支援和维护对于确保 LBS 应用程式的无缝运作和长寿命至关重要。这项服务通常是寻求 LBS 解决方案的长期效率和营运稳定性的企业的首选。咨询和培训服务透过帮助公司了解和利用定位技术的潜力来提高决策和业务效率,在 LBS 市场中发挥着至关重要的作用。实施和整合服务对于在现有业务生态系统中部署 LBS 技术至关重要,可确保相容性并最大限度地提高位置资料的效用。三个服务领域的比较表明,每个服务领域都满足独特的市场需求:应用程式支援和维护可确保长期运营,而咨询和培训则支援知识转移和策略实施,而促进、配置和整合将侧重于LBS 技术的技术整合。
最终用户:越来越多地采用先进的 LBS 系统来简化全球物流业务。
政府部门依靠定位服务(LBS) 来实现多种重要应用,包括公共、城市规划和环境管理。该领域专注于即时追踪、地理资讯系统(GIS)服务和灾害管理解决方案。在医疗保健和生命科学领域,LBS 主要用于紧急服务、院内资产追踪、患者照护和劳动力管理。这里的主要需求是改善回应时间、病人安全和业务效率。製造业中定位服务对于资产管理、供应链优化和安全合规至关重要。主要需求包括即时可见性、增强的资产追踪和工作流程优化。在媒体和娱乐领域,LBS 用于透过个人化内容、基于位置的广告和活动管理来改善客户体验。这里的需求是活动的参与、个人化和业务效率。零售和电子商务正在大力投资 LBS,以提高客流量、改善客户服务、个人化行销、大型零售空间的导航以及简化营运以实现高效的物流。定位服务对于旅游和酒店业至关重要,可提供业务效率、个人化的宾客体验和基于位置的行销。运输和物流行业依靠LBS进行车队管理、路线优化和货物跟踪,以提高营运效率和降低成本为关键需求。跨行业对定位服务的采用和利用证实了LBS技术的多功能性和广泛适用性。政府、医疗保健和製造业优先考虑安全、合规性和业务效率,而零售、媒体和旅游业则专注于客户参与和个人化。交通运输领域着重降本增效,凸显物流在LBS应用的重要角色。
区域洞察
由于智慧型手机和高速网路的普及,定位服务(LBS)在美洲广泛使用,特别是在美国和加拿大。这些地区的消费者更有可能依赖LBS进行导航、零售和个人化行销。受 GDPR 等严格资料隐私法的影响,欧盟国家对 LBS 表现出多样化的消费者需求和购买行为。该区域市场的特点是汽车、旅游和零售领域对安全且符合隐私的 LBS 应用程式的需求很高。最近的投资趋势是开发利用先进 LBS 的公共和社交网路解决方案。在人口年轻化和智慧型手机普及不断上升的推动下,中东和非洲是一个快速新兴的定位服务市场。在中东,阿联酋和沙乌地阿拉伯正在推动奢侈品零售业和智慧城市计画。非洲面临基础设施和资料准确性挑战,农业、卫生和金融科技领域的 LBS 应用推动了成长。亚太地区是一个广阔且快速成长的定位服务市场,包括中国、日本和印度等人口大国。在中国,政府主导的倡议和对 5G 技术的大量投资正在推动 LBS 在电子商务、宅配服务和智慧城市计划中的使用。日本以技术力着称,在灾害管理和养老等领域非常重视LBS。印度市场正在蓬勃发展,针对农村和都市区的交通、农业和零售需求量身定制的 LBS 解决方案在一定程度上得益于政府数位基础设施的推动。该地区多样化的消费者基础和数位环境为 LBS 供应商带来了独特的挑战和机会。
FPNV定位矩阵
FPNV定位矩阵对于评估定位服务市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对定位服务市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.定位服务市场的市场规模与预测是多少?
2.在定位服务市场的预测期内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.定位服务市场的技术趋势和法规结构是什么?
4.定位服务市场主要厂商的市场占有率为何?
5.进入定位服务市场的适当形式和策略手段是什么?
[199 Pages Report] The Location-based Services Market size was estimated at USD 20.56 billion in 2023 and expected to reach USD 23.70 billion in 2024, at a CAGR 15.90% to reach USD 57.80 billion by 2030.
Location-based services (LBS) are a broad range of services provided to users based on their geographical location. These services leverage the capability to find a device's geographical location, including a device, including a smartphone, tablet, or GPS device, in real-time to offer various services and solutions. High penetration of smart devices, increasing internet access, rising use of social media, and easy availability of GPS technology are driving the market growth. The emergence of location-based technology owing to travel information and flexible route options also fuels the market growth. Issues with the inaccuracy and reliability of location tracking and privacy and security concerns associated with location-based services are restricting the market development. Integration of Bluetooth low energy (BLE), IoT, and blockchain technology in location-based services is expected to boost the adoption of LBS. The emerging potential of location and advertising-based marketing among organizations offers customers a seamless, personalized shopping experience, which could open new applications for LBS.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 20.56 billion |
Estimated Year [2024] | USD 23.70 billion |
Forecast Year [2030] | USD 57.80 billion |
CAGR (%) | 15.90% |
Services: Rising demand for application support & maintenance services for the logistics and ride-sharing services
Location-based services (LBS), application support & maintenance are crucial for ensuring the seamless operation and longevity of LBS applications. This service is typically preferred by businesses seeking long-term efficiency and operational stability in their LBS solutions. Consulting & training services play a pivotal role in the LBS market by helping businesses understand and leverage the potential of location-based technologies for improved decision-making and operational efficiency. Deployment & integration services are essential for implementing LBS technologies within existing business ecosystems, ensuring compatibility, and maximizing the utility of location-based data. In comparing the three service segments, it's clear that each caters to unique market needs: Application support and maintenance ensures operational longevity, consulting & training facilitate knowledge transfer and strategic adoption, while deployment & integration focuses on the technical incorporation of LBS technologies.
End-User: Growing adoption of an advanced LBS system to streamline its global logistics operations
The government sector leverages location-based services (LBS) for several critical applications, including public safety, urban planning, and environmental management. The preferences in this segment focus on real-time tracking, geographic information system (GIS) services, and disaster management solutions. In the healthcare & life sciences sector, LBS is predominantly used for emergency services, asset tracking within hospitals, patient care, and workforce management. The key need here is to improve response times, patient safety, and operational efficiency. Location-based services within the manufacturing sector are pivotal for asset management, supply chain optimization, and safety compliance. The primary need is to ensure real-time visibility, enhance asset tracking, and optimize workflow. The media & entertainment sector uses LBS to improve customer experiences through personalized content, location-based advertising, and event management. The need here is for engagement, personalization, and operational efficiency at events. Retail and eCommerce invest heavily in LBS to drive foot traffic, improve customer service, streamline operations for personalized marketing, navigation in large retail spaces, and efficient logistics. Location-based services are crucial for the tourism & hospitality industry, providing operational efficiency, personalized guest experiences, and location-based marketing. The transportation & logistics sector relies on LBS for fleet management, route optimization, and cargo tracking, with the main need being operational efficiency and cost reduction. Each sector's adoption and utilization of location-based services underscore the versatility and wide-ranging applicability of LBS technologies. While government, healthcare, and manufacturing prioritize safety, compliance, and operational efficiency, retail, media, and tourism sectors focus more on customer engagement and personalization. The transportation sector uniquely emphasizes cost reduction and efficiency, underscoring the critical role of logistics in LBS application.
Regional Insights
In the Americas, particularly in the United States and Canada, location-based services (LBS) are extensively utilized, due to the widespread adoption of smartphones and high-speed internet. Consumers in these regions are highly likely to use LBS for navigation, retail, and personalized marketing. The EU countries exhibit diverse consumer needs and purchasing behaviors towards LBS, influenced by stringent data privacy laws such as the GDPR. The regional market is characterized by a high demand for secure and privacy-compliant LBS applications in the automotive, tourism, and retail sectors. Recent investments tend toward developing advanced LBS-powered public safety and social networking solutions. The Middle East and Africa are rapidly emerging markets for location-based services, driven by a youthful demographic and increasing smartphone penetration. In the Middle East, the luxury retail sector and the push for smart city initiatives in the UAE and Saudi Arabia. Africa's growth is fueled by LBS applications in agriculture, health, and fintech, though it faces infrastructure and data accuracy challenges. The Asia Pacific region, encompassing highly populous countries including China, Japan, and India, represents a vast and rapidly growing market for location-based services. In China, government-led initiatives and heavy investments in 5G technology are propelling the use of LBS in e-commerce, delivery services, and smart city projects. Japan, known for its technological prowess, emphasizes LBS in disaster management and elderly care. India's market is booming with LBS solutions tailored to rural and urban transportation, agriculture, and retail needs, aided by the government's push for digital infrastructure. The region's diverse consumer base and digital landscape present unique challenges and opportunities for LBS providers.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Location-based Services Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Location-based Services Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Location-based Services Market, highlighting leading vendors and their innovative profiles. These include AiRISTA Flow, Inc., Alcatel Lucent Enterprise, Alien Technology, LLC, Apple Inc., AT&T Inc., Beijing Kingdoes IOT Information Technologies Co., Ltd., CenTrak, Inc., Cisco Systems, Inc., ESRI, Foursquare, Geoapify GmbH, Google LLC by Alphabet Inc., Here Technologies, Hewlett Packard Enterprise Development LP, Hexagon AB, Identec Group, Impinj, Inc., IndoorAtlas Oy, Infor Group, Infsoft GmbH, Inpixon, Intellias Limited, International Business Machines Corporation, KDDI Corporation, Leantegra Inc., Litum Technologies, Microsoft Corporation, Midmark Corp., Mysphera Ltd., Navenio Ltd., Navigine Corporation, NTT Docomo, Inc., Oracle Corporation, Pinc Solutions, Pozyx NV, Precisely, Qualcomm Technologies, Inc., Quuppa Oy, Sewio Networks s.r.o., Situm Technologies, Sonitor Technologies, Teldio Corporation, Telefonaktiebolaget LM Ericsson, TeleTracking Technologies, Inc., TomTom N.V., Trimble, Inc., Ubisense Ltd., and Zebra Technologies.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Location-based Services Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Location-based Services Market?
3. What are the technology trends and regulatory frameworks in the Location-based Services Market?
4. What is the market share of the leading vendors in the Location-based Services Market?
5. Which modes and strategic moves are suitable for entering the Location-based Services Market?