市场调查报告书
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1470794
饭店和饭店管理软体市场:按产品、部署、组织规模、最终用户 - 2024-2030 年全球预测Hotel & Hospitality Management Software Market by Product (Booking & Reservation Software, Customer Relationship Management Software, Event Management Software), Deployment (On-Cloud, On-Premises), Organization Size, End-User - Global Forecast 2024-2030 |
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预计 2023 年酒店及酒店管理软体市场规模为 66.3 亿美元,预计 2024 年将达到 70.6 亿美元,2030 年将达到 105.4 亿美元,复合年增长率为 6.83%。
饭店和饭店管理软体包含专为住宿设施和饭店业设计的各种解决方案,旨在简化业务、改善客户服务并优化各种任务的管理。这些任务包括预订、前台业务、客房服务安排、活动管理、库存管理、宾客沟通等。该软体旨在提供一个整合平台来有效管理业务、改善宾客体验并增加收益。采用饭店和饭店管理软体的一个主要驱动力是日益增长的自动化业务需求,以提高效率并减少人为错误。自动化使饭店能够更顺畅地管理预订、入住和其他业务,为住宿提供更好的体验。对个人化客户体验的日益重视正在推动对饭店和饭店管理软体的需求。全球休閒和商务旅行不断增加,推动了住宿设施和饭店服务的需求。饭店和饭店管理软体的高实施成本以及隐私和安全问题正在阻碍市场成长。云端运算、人工智慧(AI)和机器学习等技术在饭店和饭店管理软体中的持续整合预计将创造市场成长机会。
主要市场统计 | |
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基准年[2023] | 66.3亿美元 |
预测年份 [2024] | 70.6亿美元 |
预测年份 [2030] | 105.4亿美元 |
复合年增长率(%) | 6.83% |
产品使用物业管理系统来集中管理饭店营运的情况正在扩大。
物业管理系统 (PMS) 用于管理日常业务,例如住宿预订、入住/退房、房间分配和申请。该软体集中业务,使酒店员工可以轻鬆存取和管理资讯。客户关係管理 (CRM) 系统专注于透过管理客户互动、偏好和忠诚度计划来增强宾客体验。 CRM 系统可协助饭店个人化客户服务、管理回馈并根据特定客户群量身订做行销工作。通路管理系统对于管理线上销售以及在不同预订管道(例如饭店网站和线上旅行社 (OTA))保持一致的可用性和价格至关重要。通路经理可以透过策略通路合作伙伴关係帮助您避免超额预订并优化收益。收益管理系统 (RMS) 软体可协助饭店在正确的时间设定正确的房价。使用资料分析来预测需求、分析竞争并确定最佳定价策略以最大化收益。季节性和预订模式等因素也被考虑。客房服务和维护管理软体旨在简化饭店内的客房服务和维护任务。它透过管理清洁计划、了解客房状况、管理清洁用品库存以及快速回应维护请求来帮助提高客人满意度。 POS(销售点)系统用于管理与食品和饮料服务、水疗服务以及饭店提供的其他辅助服务相关的交易。透过追踪销售、库存和客户订单,让您的饭店、餐厅、酒吧等保持平稳运作。活动管理软体可协助您管理预订、规划活动和协调物流。简化饭店部门之间以及与客户之间的沟通,以确保活动成功。宾客回馈和声誉管理工具可协助您追踪和分析来自各种资讯来源(例如社群媒体和评论网站)的宾客评论。这使得饭店能够了解客人的情绪、回应回馈并有效管理其线上声誉。预订软体使饭店和住宿设施提供者能够有效地管理预订和预订。它充当数位分类账,实现即时可用性更新、住宿在线预订的能力以及预订确认流程的自动化。该软体旨在减少人工工作量,最大限度地降低超额预订的风险,并改善客户的预订体验。
部署:云端部署是可能的,因为它可以随时随地存取。
云端上也称为云端基础或 SaaS(软体即服务),是一种交付模式,其中饭店和饭店管理软体託管在供应商的伺服器上并透过网路存取。这意味着该软体并未安装在饭店内的本地电脑上,而是可以在线上使用。只要有网路连接,就可以随时随地存取该软体。这对于在多个地点运营的连锁酒店和酒店企业尤其有利。云端解决方案通常具有订阅模式,可以随着时间的推移分摊成本,并允许您根据业务规模和使用需求进行扩展。通常,无需在硬体或基础设施方面进行大量前期投资。本地部署是指在饭店或饭店企业实际所在地的电脑和伺服器上安装和运行软体的传统模式。本地解决方案可以给人留下更高资料安全性的印象,因为您可以对伺服器进行实体控制,但它们要求企业积极管理和投资安全措施。本地软体的初始投资是巨大的,包括许可、基础设施和设置成本。此外,企业还必须承担与维护、更新和硬体升级相关的持续成本。
区域洞察
在美洲,饭店和饭店管理软体的采用很大程度上是由技术进步和大量连锁饭店所推动的,特别是在美国、巴西、墨西哥和加拿大。云端基础的解决方案因其成本效益和扩充性而在该地区受到热烈欢迎。推动该地区成长的关键因素包括对改善客户服务的关注、对业务效率的需求以及将人工智慧和物联网 (IoT) 技术整合到这些软体解决方案中的趋势。在亚太地区,饭店和饭店管理软体市场正在快速成长,主要受到快速成长的旅游业的推动,特别是在中国、印度和澳洲等国家。饭店和度假村数量的增加、可支配收入的增加和数位化普及是该地区的主要驱动力。此外,亚太地区的旅馆经营者专注于改善宾客体验和营运效率,进一步推动这些软体解决方案的采用。由于欧洲、中东和非洲 (EMEA) 国家和文化的多样性,该地区的饭店和饭店管理软体市场也呈现多样化。在欧洲、中东和非洲地区,欧洲处于领先地位,专注于永续性、合规性和提供个人化的宾客体验,作为影响这些软体解决方案采用的关键趋势。中东地区,尤其是海湾地区的豪华和商务旅游正在迅速成长,并且正在采用先进的管理软体来满足高服务标准。由于其不断增长的旅游业和基础设施发展的需求,非洲被视为一个有前途的目的地。
FPNV定位矩阵
FPNV 定位矩阵对于评估饭店和饭店管理软体市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对饭店和饭店管理软体市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。这种详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 饭店及饭店管理软体市场的市场规模和预测是多少?
2.在饭店管理软体市场的预测期间内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.饭店管理软体市场的技术趋势和法规结构是什么?
4.饭店及饭店管理软体市场主要供应商的市场占有率为何?
5. 进入饭店管理软体市场的合适型态和策略手段是什么?
[187 Pages Report] The Hotel & Hospitality Management Software Market size was estimated at USD 6.63 billion in 2023 and expected to reach USD 7.06 billion in 2024, at a CAGR 6.83% to reach USD 10.54 billion by 2030.
Hotel & hospitality management software constitutes a range of solutions designed specifically for the lodging and hospitality industry to streamline operations, enhance customer service, and optimize the management of various tasks. These tasks include reservations, front desk operations, housekeeping schedules, event management, inventory management, and guest communications. The software aims to provide an integrated platform to manage operations efficiently, improve guest experiences, and increase revenue. The growing need to automate operations to improve efficiency and reduce human error is a significant factor driving the adoption of hotel & hospitality management software. Automation enables hotels to manage reservations, check-ins, and other operations more smoothly, providing guests with a better experience. Growing emphasis on personalized customer experiences drives the demand for hotel & hospitality management software. The global increase in travel, both for leisure and business, has led to a higher demand for lodging and hospitality services. High implementation costs and privacy and security concerns with the hotel & hospitality management software hampers the market growth. The continuous integration of technology, including cloud computing, artificial intelligence (AI), and machine learning in hotel & hospitality management software is expected to create opportunities for market growth.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 6.63 billion |
Estimated Year [2024] | USD 7.06 billion |
Forecast Year [2030] | USD 10.54 billion |
CAGR (%) | 6.83% |
Product: Growing usage of property management systems for centralizing operations of hotels
Property management systems (PMS) are used to manage day-to-day activities such as guest bookings, check-ins/check-outs, room assignments, and billing. This software centralizes operations, making it easier for hotel staff to access and manage information. Customer relationship management (CRM) systems focus on enhancing the guest experience by managing customer interactions, preferences, and loyalty programs. They help hotels personalize guest services, manage feedback, and tailor marketing efforts to specific segments of their clientele. Channel management systems are crucial for managing online distribution and maintaining consistent availability and pricing across various booking channels such as hotel websites, and online travel agencies (OTAs). Channel managers help avoid overbookings and optimize revenue through strategic channel partnerships. Revenue management systems (RMS) software assists hotels in setting the right prices for their rooms at the right times. It uses data analytics to forecast demand, analyze competition, and determine optimal pricing strategies to maximize revenue. Elements such as seasonality and booking patterns are taken into consideration. Housekeeping & maintenance management software is designed to streamline the housekeeping and maintenance tasks within a hotel. They help schedule cleaning, track the status of rooms, manage the inventory of cleaning supplies, and attend to maintenance requests promptly to ensure guest satisfaction. Point of sale (POS) systems are used to manage transactions related to food and beverage services, spa services, and other ancillary services offered by the hotel. They ensure smooth operations in areas such as hotels, restaurants, and bars by tracking sales, inventory, and customer orders. Event management software helps manage bookings, plan events, and coordinate logistics. It simplifies communication between hotel departments and with clients to deliver successful events. Guest feedback & reputation management tools are instrumental in tracking and analyzing guest reviews from various sources, including social media and review sites. They enable hotels to understand guest sentiment, respond to feedback, and manage their online reputation effectively. Booking & reservation software enables hotels and accommodation providers to manage bookings and reservations efficiently. It serves as a digital ledger, allowing for real-time availability updates, online booking capabilities for guests, and the automation of booking confirmation processes. This software aims to reduce manual work, minimize the risk of overbooking, and improve the customer booking experience.
Deployment: High potential for on-cloud deployment as it helps to access from anywhere and at any time
On-cloud, often referred to as cloud-based or Software as a Service (SaaS), is a delivery model where the hotel and hospitality management software is hosted on the vendor's servers and accessed through the internet. This means the software is not installed on local computers within the hotel's premises and is available online. The software can be accessed from anywhere, at any time, as long as there is an internet connection. This is particularly beneficial for hotel chains and hospitality businesses that operate in multiple locations. Generally, on-cloud solutions follow a subscription model, which means the cost is spread out over time and can be scaled according to the size of the business or usage needs. There's usually no need for significant upfront investment in hardware or infrastructure. On-premises deployment refers to the traditional model of installing and running the software on the computers and servers physically located within the premises of the hotel or hospitality business. While on-premises solutions can offer a perception of greater data security due to the physical control over servers, it requires the business to actively manage and invest in its security measures. The initial investment for on-premises software can be substantial, covering licensing, infrastructure, and setup costs. Additionally, businesses are responsible for ongoing costs related to maintenance, updates, and hardware upgrades.
Regional Insights
In the Americas, the adoption of hotel & hospitality management software is highly driven by technological advancements and the presence of a large number of hotel chains, especially in the United States, Brazil, Mexico, and Canada. The region shows a strong preference for cloud-based solutions due to their cost-effectiveness and scalability. Key factors fueling growth in this region include a focus on improving customer service, the need for operational efficiency, and the increasing trend of integrating artificial intelligence and Internet of Things (IoT) technologies into these software solutions. The Asia-Pacific region is witnessing rapid growth in the hotel & hospitality management software market, attributed mainly to the burgeoning tourism industry, especially in countries including, China, India, and Australia. The increasing number of hotels and resorts, rising disposable incomes, and growing digital penetration are major drivers in this region. Additionally, the emphasis on enhancing guest experiences and operational efficiency by hoteliers in the APAC region further boosts the adoption of these software solutions. In Europe, the Middle East, and Africa (EMEA), the market for hotel & hospitality management software is diverse due to the wide range of countries and cultures within the region. Europe leads within the EMEA, with a strong emphasis on sustainability, regulatory compliance, and offering personalized guest experiences as key trends influencing the adoption of these software solutions. The Middle East, particularly the Gulf countries, is experiencing a surge in luxury and business tourism, which complements the adoption of advanced management software to meet high service standards. Africa shows promise due to its growing tourism sector and the need for infrastructure development.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Hotel & Hospitality Management Software Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Hotel & Hospitality Management Software Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Hotel & Hospitality Management Software Market, highlighting leading vendors and their innovative profiles. These include Aiosell Technologies Pvt. Ltd., Cisco Systems, Inc., Connecteam, eZee Technosys Pvt. Ltd., Guesty Inc., Hostaway Oy, Hotelogix India Pvt. Ltd., Infor Equity Holdings LLC, International Business Machines Corporation, Intertec Systems LLC, IRIS Software Systems, Microsoft Corporation, NEC Corporation, OpenHotel, Inc., Oracle Corporation, Protel Hotelsoftware GmbH, ResNexus, Sabre GLBL Inc., SAP SE, Schneider Electric, Siemens AG, StayNTouch, WinsarInfosoft Pvt.Ltd., and World Web Technologies Inc..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Hotel & Hospitality Management Software Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Hotel & Hospitality Management Software Market?
3. What are the technology trends and regulatory frameworks in the Hotel & Hospitality Management Software Market?
4. What is the market share of the leading vendors in the Hotel & Hospitality Management Software Market?
5. Which modes and strategic moves are suitable for entering the Hotel & Hospitality Management Software Market?