市场调查报告书
商品编码
1470913
语音助理应用市场:按提供的服务、按组织规模、按部署、按整合站点、按最终用户 - 2024-2030 年全球预测Voice Assistant Application Market by Offering (Services, Solutions), Organization Size (Large Enterprises, Small & Medium-sized Enterprises (SMEs)), Deployment, Integration Sites, End-User - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年语音助理应用市场规模为42亿美元,2024年预估达55.1亿美元,2030年将达296.7亿美元,复合年增长率为32.18%。
语音助理应用市场专注于解释和响应用户语音命令的基于人工智慧和自然语言处理的软体程式的创建、分发和使用。凭藉个人援助、家庭自动化、客户服务支援和业务管理等应用,市场范围涵盖智慧型手机、平板电脑、智慧扬声器、穿戴式装置和汽车资讯娱乐系统等平台。智慧型手机和智慧型装置中语音辅助应用的采用,以及人工智慧演算法和自然语言处理技术的不断改进,正在推动该市场的成长。此外,语音辅助应用程式在医疗保健领域的部署也促进了市场成长。然而,资料隐私问题、对非英语人士的语言支援有限以及难以理解不同口音等挑战正在阻碍市场成长。语音辅助应用程式与新兴技术和进步的集成,以及增加研发 (R&D) 投资以为不同受众开发多语言功能,正在为语音辅助应用程式市场创造巨大的成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 42亿美元 |
预测年份 [2024] | 55.1亿美元 |
预测年份 [2030] | 296.7亿美元 |
复合年增长率(%) | 32.18% |
大规模采用语音助理应用解决方案,透过各种管道促进客户参与
语音助理服务透过实现免持设备互动、快速提供有价值的资讯以及自动化日常任务来满足各种用户需求。主要服务子类别包括咨询、实施、支援和维护。咨询服务涵盖创意生成、市场研究、竞争分析和技术评估等各方面,帮助客户做出明智的决策。实施服务可确保您开发的应用程式在不同平台(例如智慧型手机和智慧扬声器)上以最佳方式运行,并满足使用者对回应时间和准确性的期望。支援和维护服务对于使您的语音助理应用程式保持最新且无错误至关重要。语音助理解决方案通常是指针对特定产业或使用案例製化的产品。重要的解决方案子类别包括整合解决方案和独立解决方案。整合解决方案包括将语音助理嵌入到现有系统和平台中,透过跨多个接触点实现基于语音的互动来改善使用者体验。独立解决方案包括创建专用的语音助理应用程序,旨在执行特定任务或解决利基市场细分问题。独立解决方案通常更擅长为目标受众提供量身定制的专业服务。
组织规模:中小型企业越来越多地使用语音助理应用程式
大型企业越来越多地采用语音助理应用程式来简化营运、提高客户参与和自动化任务。这些公司在选择的解决方案中优先考虑安全性、扩充性和整合功能。中小型企业 (SME) 越来越多地采用语音助理应用程式来提高职场效率、促进员工协作并优化客户互动。为小型企业选择语音助理平台时,经济性和易用性非常重要。语音助理应用程式透过可自订的功能满足大型和小型企业的独特需求,并提高特定组织规模的生产力。
部署:由于成本效益和扩充性。
託管在外部伺服器上并可透过网路存取的云端解决方案在优先考虑扩充性、弹性和低初始成本的企业中很受欢迎。本地语音助理应用程式安装在组织的本地伺服器或私有云端网路上,使企业能够完全控制其资料和安全性。此部署类型非常适合具有严格合规性要求或管理敏感资讯的公司。云端解决方案非常适合寻求扩充性和降低资本支出,同时优先考虑资料隐私的企业。另一方面,在高度监管的环境中管理敏感资讯的公司通常会选择能够更好地控制资料安全性和合规性的本地解决方案。
整合网站:语音助理应用程式在客服中心越来越受欢迎,提高了效率和客户满意度
客服中心在语音助理应用程式的使用方面正在经历重大转变,以改善客户支援并减少等待时间。这些应用程式是自动化代理,可以处理基本查询,同时将复杂的问题交给人工负责人。语音助理透过促进与装置的免提互动,彻底改变了行动应用程式格局。智慧扬声器已成为语音助理应用程式的流行整合网站。语音助理开始整合到社交媒体平台中,以方便内容共用和用户参与。支援语音的网站透过语音辨识技术实现导航,从而提供更易于存取的使用者体验。了解这些不同的整合站点使分析师能够有效地监控各个行业中语音助理应用程式部署不断变化的市场需求。
区域洞察
作为技术创新的领导者,美洲地区的语音助理应用采用率令人印象深刻。美国在语音助理应用程式的普及方面处于领先地位。由于人工智慧技术的进步和智慧家庭市场的扩大,加拿大对该应用程式的需求也在增加。欧洲在语音助理技术方面也取得了重大进展。欧洲市场透过投资客服中心自动化和客户服务机器人等利基 B2B 应用程式提供了庞大的商机。在中东和非洲地区,由于网路普及和智慧型手机使用量的增加,对语音助理的需求正在扩大。亚太地区人口众多、经济蓬勃发展,对语音助理应用技术需求旺盛。在日本,一家公司开发了一款支援日语的人工智慧语音助理。此外,日本经济产业省正在鼓励人工智慧研究与合作,以促进更多本地技术进步。
FPNV定位矩阵
FPNV定位矩阵对于评估语音助理应用市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一个综合工具,可以对语音助理应用程式市场中供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估与资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 语音助理应用市场的市场规模与预测是多少?
2.在语音助理应用市场的预测期内,有哪些产品、细分市场、应用程式和领域需要考虑投资?
3.语音助理应用市场的技术趋势和法规结构是什么?
4.语音助理应用市场主要厂商的市场占有率是多少?
5. 进入语音助理应用市场的合适型态和策略手段是什么?
[199 Pages Report] The Voice Assistant Application Market size was estimated at USD 4.20 billion in 2023 and expected to reach USD 5.51 billion in 2024, at a CAGR 32.18% to reach USD 29.67 billion by 2030.
The voice assistant application market focuses on creating, distributing, and utilizing AI and NLP-based software programs that interpret and respond to user voice commands. With applications in personal assistance, home automation, customer service support, and business operations management, the market scope encompasses platforms such as smartphones, tablets, smart speakers, wearables, and in-car infotainment systems. The adoption of voice-assisted applications in smartphones and smart devices, along with continuous improvements in AI algorithms and NLP techniques, is driving the growth of this market. Moreover, the deployment of voice-assisted applications in healthcare is also fueling the market growth. However, challenges such as data privacy concerns, limited language support for non-English speakers, and difficulties understanding varying accents hinder market growth. Integration with emerging technologies and advancements in voice-assisted applications and growing investment in research and development (R&D) for developing multilingual capabilities to a diverse audience is creating significant growth opportunities in the voice assistant application market.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 4.20 billion |
Estimated Year [2024] | USD 5.51 billion |
Forecast Year [2030] | USD 29.67 billion |
CAGR (%) | 32.18% |
Offering: Significant adoption of voice assistant application solutions for customer engagement through various channel
Voice assistant services cater to various user needs by enabling hands-free device interactions, providing valuable information quickly, and automating routine tasks. Key service subcategories include consulting, implementation, support, and maintenance. Consulting services cover various aspects such as ideation, market research, competitor analysis, and technology assessment to help clients make informed decisions. Implementation services help ensure that the developed application performs optimally on different platforms (such as smartphones or smart speakers) while meeting user expectations regarding response time and accuracy. Support and maintenance services are vital for keeping a voice assistant application up-to-date and bug-free. Voice assistant solutions generally refer to customized offerings tailored for specific industries or use cases. Crucial solution subcategories consist of integrated and standalone solutions. Integrated solutions include incorporating a voice assistant into existing systems or platforms to enhance user experiences by enabling voice-based interactions across multiple touchpoints. Standalone solutions involve creating dedicated voice assistant applications designed to perform specific tasks or cater to a niche market segment. Standalone solutions often excel in offering specialized services tailored to their target audience.
Organization Size: Growing utilization of voice assistant applications by the SMEs
Large enterprises increasingly adopt voice assistant applications to streamline operations, enhance customer engagement, and automate mundane tasks. These organizations prioritize security, scalability, and integration capabilities in their chosen solutions. Small and medium-sized enterprises (SMEs) increasingly rely on voice assistant applications to improve workplace efficiency, facilitate employee collaboration, and optimize customer interactions. Affordability and ease of use are important for SMEs when selecting a voice assistant platform. The voice assistant application caters to large enterprises and SMEs by focusing on their unique requirements through customizable features that increase productivity within specific organization sizes.
Deployment: Rising use of on-cloud deployment due to cost-effectiveness and scalability benefits
On-cloud solutions, hosted on external servers and accessed via the internet, are popular among businesses prioritizing scalability, flexibility, and low upfront costs. On-premises voice assistant applications are installed on an organization's local servers or private cloud network, giving businesses full control over their data and security. This deployment type is ideal for companies with strict compliance requirements or managing sensitive information. On-cloud solutions cater best to businesses seeking scalability and reduced capital expenditure while prioritizing data privacy. In contrast, those managing sensitive information within highly regulated environments typically opt for on-premise alternatives offering superior control over data security and compliance.
Integration Sites: Growing popularity of voice assistant application in the contact centers to improve efficiency and customer satisfaction
Contact centers have experienced a significant shift in utilizing voice assistant applications to improve customer support and reduce waiting times. These applications are automated agents that handle basic inquiries while directing complex issues to human representatives. Voice assistants have transformed the mobile application landscape by facilitating hands-free interaction with devices. Smart speakers have emerged as a popular integration site for voice assistant applications. Voice assistants have begun integrating into social media platforms for easier content sharing and user engagement. Voice-enabled websites offer a more accessible user experience by allowing navigation through speech recognition technology. Understanding these diverse integration sites allows analysts to monitor evolving market needs concerning voice assistant application deployment across various industries effectively.
Regional Insights
As a frontrunner in technological innovation, the Americas region boasts an impressive adoption rate of voice assistant application. In the Americas, the United States leads the way with widespread adoption of voice assistant applications. Canada has also seen increased demand for these applications due to advancements in AI technologies and growing smart home markets. Europe has been making notable strides in voice assistant technology as well. European markets present significant opportunities through investments in niche B2B applications such as call center automation or customer service bots. The Middle East & Africa region is experiencing growing demand for voice assistants due to increased internet penetration rates and smartphone usage. The Asia-Pacific region has an immense appetite for voice assistant application technology due to its large population and booming economies. In Japan, companies developed AI-powered voice assistants catering to Japanese language requirements. Furthermore, Japan's Ministry of Economy, Trade, and Industry encourages AI research and collaboration initiatives, fostering more local technological advancements.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Voice Assistant Application Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Voice Assistant Application Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Voice Assistant Application Market, highlighting leading vendors and their innovative profiles. These include AIVO, Amazon Web Services, Inc., Apple Inc., Avaamo, Inc., Avaya LLC, Baidu, Inc., Cisco Systems, Inc., Creative Virtual Ltd, ELSA Corp., Google LLC, HAPTIK by Reliance Industries Limited, IBM Corporation, Inbenta Holdings Inc., KATA by PT Yesboss Group Indonesia, Let's Nurture Infotech Pvt Ltd., Microsoft Corporation, MIndsay by Laiye Technology, Nuance Communications Inc., Oracle Corporation, Rasa Technologies Inc., Robin Assistant by Bemika Software, Salesforce.com, Inc., Samsung Group, SAP SE, Sherpa, Slang Labs, SoundHound AI Inc., Verbio Technologies, S.L., Youper Inc., and ZAION SAS.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Voice Assistant Application Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Voice Assistant Application Market?
3. What are the technology trends and regulatory frameworks in the Voice Assistant Application Market?
4. What is the market share of the leading vendors in the Voice Assistant Application Market?
5. Which modes and strategic moves are suitable for entering the Voice Assistant Application Market?