市场调查报告书
商品编码
1471374
Soundbar 市场:按类型、连接性、安装方法、应用和最终用途 - 2024-2030 年全球预测Soundbar Market by Type (Tabletop, Wall-Mounted), Connectivity (Bluetooth, Wi-Fi), Installation Method, Application, End-Use - Global Forecast 2024-2030 |
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预计2023年条形音箱市场规模为86.3亿美元,预计2024年将达到93.3亿美元,2030年将达到153.1亿美元,复合年增长率为8.53%。
条形音箱,也称为条形音箱或音讯条,是一种先进的音讯设备,旨在提高电视和家庭剧院等各种多媒体系统的音质。条形音箱通常采用紧凑、时尚的设计,可以轻鬆安装在墙上或放在电视柜上。长条音箱主要用于提高声音清晰度,并提供比传统电视内建扬声器更身临其境的音讯体验。条形音箱市场包括用于消费者和家庭娱乐系统的小型音讯设备的製造、分销和销售。近年来,由于串流媒体服务、游戏平台和智慧型装置的日益普及,对高品质家庭娱乐系统的需求不断增长,从而增加了条形音箱的采用。然而,优质条形音箱的高成本以及来自耳机和耳机等随身听设备的竞争等挑战正在限制市场成长。除了限制因素之外,无线技术的最新进步、环绕声功能的引入以及人工智慧语音助理正在为全球条形音箱市场创造利润丰厚的未来机会。开拓的自我调整房间校准技术,与内容创作者在独家合作伙伴关係和产品捆绑方面进行合作,并专注于美观的设计,为全球条形音箱市场带来了潜力。
主要市场统计 | |
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基准年[2023] | 86.3亿美元 |
预测年份 [2024] | 93.3亿美元 |
预测年份 [2030] | 153.1亿美元 |
复合年增长率(%) | 8.53% |
人们越来越偏好易于安装的桌面条形音箱
桌面条形音箱设计用于放置在电视柜或架子等平坦表面上,无需额外安装即可提供增强的音质。当您不想将金属配件固定在墙上或安装空间有限时,这是首选。壁挂式长条音箱设计为直接安装在电视萤幕下方或上方的墙壁上。这种类型的条形音箱具有更流线型的外观,同时节省了紧凑客厅中宝贵的占地面积。壁挂式条形音箱是想要电视和音讯设备无缝结合且布局简洁的用户的首选。可根据使用者的喜好(例如安装便利性、安装空间和美观性)使用桌面条形音箱和壁挂式条形音箱。桌面条形音箱非常适合想要以最少的安装工作享受高品质声音的使用者。另一方面,壁挂式条形音箱提供更流线型的外观,与现代电视显示器无缝融合。
连接性:Soundbar 具有蓝牙连接功能,可实现无缝集成
蓝牙是一种普及使用的无线技术,在许多装置中用于短距离连接。长条音箱使用蓝牙从智慧型手机、平板电脑或其他相容装置传输音讯内容,无需使用电线。各种现代条形音箱都具有内建蓝牙功能,使它们能够无缝整合到您当前的娱乐设置中。优先考虑易用性、便携性和与多种设备的兼容性的消费者会发现支援蓝牙的条形音箱非常适合。此选项适合经常在不同音讯来源之间切换或喜欢直接从行动电话传输音乐的使用者。条形音箱的 Wi-Fi 连线开启了新的可能性,包括多房间音讯设定、云端服务串流媒体以及与智慧家庭生态系统的整合。配备 Wi-Fi 的条形音箱可以连接到家庭网路,并由消费者使用相容的应用程式或语音助理进行远端控制。需要高品质音讯串流而不牺牲保真度的消费者,想要建立全面的多房间音讯系统,或者想要将条形音箱整合到现有智慧家庭生态系统中的消费者可以使用Wi-我更喜欢支援Fi 的条形音箱。
安装方式:拓展使用被动条形音箱,享受高品质音讯
有源条形音箱是一体化解决方案,包括放大器、扬声器和专用处理单元。即插即用,无需额外设备,例如 AV 接收器或外部放大器。有源条形音箱非常适合那些寻求简单设定过程和最少布线的人。被动条形音箱是没有内建扩大机的扬声器系统,需要连接到外部放大器或 AV 接收器进行电源和讯号处理。这种类型可让您透过连接重低音或卫星扬声器等附加组件来客製化音讯体验。被动条形音箱适合已经拥有 AV 接收器或喜欢更可自订的高品质音讯体验的使用者。有源条形音箱适合寻求使用最少设备且易于安装的解决方案的使用者。另一方面,被动条形音箱吸引了想要更多客製化选项和更高音质的用户。
应用 对具有客製化音讯输出的条形音箱的需求不断增长,以实现身临其境的游戏体验
由于其紧凑的设计和显着提高音质的能力,条形音箱在电脑系统中受到广泛青睐。长条音箱可补充您的游戏和多媒体体验,同时最大限度地减少桌面空间。 Soundbar 已成为音乐播放器的热门选择,因为它们提供卓越的音质以及从 Wi-Fi 到蓝牙等多种连接选项。使用者可以将音乐从智慧型手机和平板电脑等智慧型装置直接传输到条形音箱系统。由于对更好的家庭剧院体验的需求不断增长,条形音箱正在世界各地的家庭电视上找到应用。条形音箱无需多个扬声器即可提供更清晰的对话输出和身临其境的环绕声,从而提高电视的音讯品质。
区域洞察
由于拥有高购买力的庞大消费者基础、家庭娱乐系统的技术进步以及强大的分销网络,条形音箱市场在美洲地区正在快速增长。智慧家庭和物联网 (IoT) 设备的普及进一步推动了对条形音箱的需求,因为它们与各种连接设备无缝整合。此外,受欢迎的串流媒体服务鼓励用户投资优质音讯设备以改善他们的观看体验。欧洲、中东和非洲地区的条形音箱市场呈现温和成长,其中德国、英国、法国和义大利等西欧国家引领产业。这些国家已经建立了消费性电子产品市场和重视高品质家庭娱乐系统的富裕人群。随着沙乌地阿拉伯和阿拉伯联合大公国(阿联酋)等新兴经济体大力投资基础设施开发计划,包括拥有现代电子产品量贩店的购物中心,中东国家已做好了未来扩张的准备。亚太地区是全球条形音箱市场成长最快的地区之一,由于快速的都市化和人均收入的增加,中国和印度等新兴国家推动了对先进消费性电子产品的需求成长。该地区的人们正在转向高级产品,寻求卓越的音讯体验来补充高解析度萤幕和智慧型装置。此外,该地区的本地製造商为更广泛的消费者群体提供价格实惠的条形音箱。
FPNV定位矩阵
FPNV定位矩阵对于评估长条音箱市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对条形音箱市场中供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,以获得市场竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.条形音箱市场的市场规模与预测是多少?
2. Soundbar 市场预测期间需要考虑投资的产品、细分市场、应用程式和领域有哪些?
3. soundbar市场的技术趋势和法规结构是什么?
4. soundbar市场主要厂商的市场占有率是多少?
5.进入soundbar市场的合适型态或策略手段是什么?
[198 Pages Report] The Soundbar Market size was estimated at USD 8.63 billion in 2023 and expected to reach USD 9.33 billion in 2024, at a CAGR 8.53% to reach USD 15.31 billion by 2030.
A soundbar, also known as a speaker bar or audio bar, is an advanced audio device designed to enhance the audio quality of various multimedia systems, such as televisions and home theaters. Soundbars generally have a compact, sleek design that can be easily mounted on a wall or placed on a TV stand. They are primarily used for improving sound clarity and providing a more immersive audio experience than traditional built-in TV speakers. The soundbar market encompasses the manufacturing, distribution, and sales of these compact audio devices for consumer and home entertainment systems. The rising demand for high-quality home entertainment systems attributed to the increased adoption of streaming services, gaming platforms, and smart devices has raised the adoption of soundbars in recent years. However, challenges such as the high costs of premium soundbars and competition from portable audio devices, including headphones and earbuds, pose limitations to market growth. Besides limiting factors, recent advancements in wireless technology, the introduction of surround sound capabilities, and AI voice assistants have been creating lucrative future opportunities for the global soundbar market. Developing adaptive room calibration technologies, collaborating with content creators on exclusive partnerships or product bundles, and focusing on aesthetically appealing designs present potential scope for the global soundbar market.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 8.63 billion |
Estimated Year [2024] | USD 9.33 billion |
Forecast Year [2030] | USD 15.31 billion |
CAGR (%) | 8.53% |
Type: Rising preference for tabletop soundbars for ease of installation
Tabletop soundbars are designed to sit on a flat surface like a TV stand or shelf and provide enhanced audio quality without requiring additional installation. This type of soundbar is often preferred by users who want to avoid mounting hardware on their walls or have limited space available for installation. Wall-mounted soundbars are designed to be attached directly to a wall below or above the television screen. This type of soundbar offers a more streamlined appearance while saving valuable floor space in compact living areas. Users seeking an uncluttered room layout with seamless integration between the TV and audio equipment prefer wall-mounted soundbars. Both tabletop and wall-mounted sound bars cater to different user preferences based on factors such as ease of installation, available space for setup, and aesthetic requirements. Tabletop soundbars are ideal for users who seek minimal installation efforts while still enjoying enhanced audio quality. On the other hand, wall-mounted soundbars provide a more streamlined appearance that integrates seamlessly with modern TV displays.
Connectivity: Increasing usage of Bluetooth connectivity in soundbars for seamless integration
Bluetooth is a widely popular wireless technology used in numerous devices for short-range connections. In soundbars, Bluetooth allows users to stream audio content from smartphones, tablets, or other compatible devices without the hassle of wires. Various modern soundbars come with built-in Bluetooth capabilities to ensure seamless integration within current entertainment setup. Consumers prioritizing ease of use, portability, and compatibility with multiple devices find Bluetooth-enabled sound bars highly suitable. This option works well for those who frequently switch between different audio sources or prefer streaming music directly from their phones. Wi-Fi connectivity in soundbars opens up a new world of possibilities, including multi-room audio setups, streaming from cloud services, and integration with smart home ecosystems. Soundbars with Wi-Fi can connect to the home network, letting consumers control them remotely using a compatible app or voice assistant. Consumers who require high-quality audio streaming without loss of fidelity and those who wish to build a comprehensive multi-room audio system or integrate their soundbar into an existing smart home ecosystem prefer Wi-Fi-enabled soundbars.
Installation Method: Expanding usage of passive soundbars for high-quality audio experience
An active soundbar is an all-in-one solution that houses built-in amplifiers, speakers, and dedicated processing units. This design allows users to enjoy a plug-and-play experience without needing additional equipment such as an AV receiver or external amplifiers. Active soundbars are ideal for those seeking a simple setup process and minimal wiring. A passive soundbar is a speaker system void of built-in amplification capabilities; it requires connection to an external amplifier or AV receiver for power and signal processing. This type enables users to customize their audio experience by connecting with additional components such as subwoofers or satellite speakers. Passive soundbars are suitable for those who already own an AV receiver or prefer a more customizable, high-quality audio experience. Active soundbars cater to users seeking an easy-to-install solution with minimal equipment requirements. On the other hand, passive soundbars appeal to those desiring more customization options and higher audio quality.
Application: Emerging demand for soundbars with customized audio output tailored for immersive gaming experiences
Soundbars are widely preferred in computer systems owing to their compact design and the ability to enhance audio quality significantly. These devices complement a user's gaming or multimedia experience while consuming minimal space on the desk. Soundbars have become popular choices for music players as they deliver superior audio quality with diverse connectivity options ranging from Wi-Fi to Bluetooth. Users can effortlessly stream music from smartphones, tablets, or other smart devices directly to their soundbar system. The increasing demand for better home theater experiences has driven the adoption of soundbars for TV sets across households globally. Soundbars elevate TV audio quality by providing clearer dialogue output and immersive surround sound without needing multiple speakers.
Regional Insights
In the Americas region, the soundbar market is growing rapidly owing to its large consumer base with high purchasing power, technological advancements in home entertainment systems, and a robust distribution network. The growing adoption of smart homes and IoT (Internet of Things) devices further propels the demand for soundbars as they offer seamless integration with various connected devices. Additionally, popular streaming services encourage users to invest in premium audio equipment to enhance their viewing experiences. The EMEA region exhibits moderate growth in the soundbar market, with Western European countries such as Germany, the UK, France, and Italy leading the industry. These nations have established markets for consumer electronics and contain an affluent population that values quality home entertainment systems. Middle Eastern countries display considerable potential for future expansion attributed to emerging economies, including Saudi Arabia and the United Arab Emirates (UAE), investing heavily in infrastructure development projects, which include shopping malls equipped with modern electronic retail stores. APAC represents one of the fastest-growing regions within the global soundbar market owing to emerging economies such as China and India, where rapid urbanization coupled with increasing per capita income has led to higher demand for advanced consumer electronics. The population in this region is shifting towards premium products, seeking superior audio experiences to complement their high-definition screens and smart devices. In addition, local manufacturers from the region offer budget-friendly soundbars catering to a wider demographic of consumers.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Soundbar Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Soundbar Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Soundbar Market, highlighting leading vendors and their innovative profiles. These include Altec Lansing Corporation, B & W Group Limited, Bang & Olufsen A/S, Bose Corporation, Definitive Technology, LLC, Edifier International Limited, Honeywell International Inc., Intel Corporation, Klipsch Group, Inc. by VOXX International Company, Koninklijke Philips N.V., LG Corporation, Masimo Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sennheiser Electronic GmbH & Co. KG, Sharp Consumer Electronics Poland sp. z o.o., Sony Corporation, Sound United LLC, Vizio Inc., Yamaha Corporation, and Zebronics India Pvt. Ltd..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Soundbar Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Soundbar Market?
3. What are the technology trends and regulatory frameworks in the Soundbar Market?
4. What is the market share of the leading vendors in the Soundbar Market?
5. Which modes and strategic moves are suitable for entering the Soundbar Market?