市场调查报告书
商品编码
1471396
牙膏市场:按类型、分销管道、最终用户划分 - 2024-2030 年全球预测Toothpaste Market by Type (Herbal, Sensitive Teeth, Teeth Whitening), Distribution Channel (Offline, Online), End-User - Global Forecast 2024-2030 |
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预计2023年牙膏市场规模为347.6亿美元,预计2024年将达369.9亿美元,2030年将达到542.8亿美元,复合年增长率为6.57%。
牙膏是一种凝胶或糊剂,旨在帮助维持和改善口腔健康和卫生。它有助于预防蛀牙和口臭等常见口腔健康问题,在口腔清洁用品中发挥重要作用。由于消费者口腔卫生意识的提高以及使产品更容易获得的电子商务平台的兴起,牙膏销售量在全球范围内不断增长。然而,生产牙膏所需材料的成本波动会对牙膏的成本产生负面影响。此外,创新草药和有机牙膏的推出预计将推动全球个人对牙膏产品的采用。
主要市场统计 | |
---|---|
基准年[2023] | 347.6亿美元 |
预测年份 [2024] | 369.9亿美元 |
预测年份 [2030] | 542.8亿美元 |
复合年增长率(%) | 6.57% |
草本型牙膏需求增加
草本牙膏迎合了注重天然、环保和有效口腔清洁用品解决方案的消费者。这些配方由苦楝、丁香、尤加利和薄荷等有机成分组成,融合了健康和永续性。敏感牙膏是针对牙齿敏感的人销售。这些牙膏采用硝酸钾和氟化亚铁等成分配製而成,可缓解不适并强化珐琅质。牙齿美白牙膏主要针对想要增强牙齿美观的消费者,而牙齿美白牙膏含有温和的研磨剂和研磨剂,可以去除表面污渍。草本牙膏迎合需要温和口腔护理的具有健康和环保意识的消费者,而敏感牙齿牙膏则迎合需要针对牙齿敏感进行针对性护理的消费者。牙齿美白牙膏主要迎合追求美感吸引力的消费者。
销售管道:牙膏线下分销通路大销
在线下模式下,牙膏产品通常透过超级市场、百货公司、药局等到达消费者手中。实体店顾客数量的快速成长很大程度上得益于便捷的体验。消费者在做出购买决定之前可以触摸、看到和闻到产品。线上分销管道消除了地理界限,并以具有竞争力的价格提供各种产品。互联网的普及和电子商务的发展导致网上牙膏购买量的增加。传统上,牙膏分销是透过线下管道进行的。然而,疫情以来,消费者行为已从线下网路购物。弹性、便利性以及跨平台比较价格的能力推动消费者网路购物。线下分销的优势是人际互动,极大影响消费者的决策。
最终用户:儿童创新牙膏配方正在兴起
成人消费者通常会使用牙膏进行多用途口腔护理,包括预防蛀牙、照顾牙龈、美白牙齿、预防口臭、去除牙垢。影响儿童牙膏选择的主要因素是口味。品牌将有趣的设计和人物融入其包装中,使刷牙更具吸引力。先进的包装 成人优先考虑具有先进口腔保护功能的多功能牙膏,而儿童则倾向于口味宜人且包装精美的产品。
区域洞察
在美洲,由于氟化物涂布标准更加严格以及主动牙科护理的趋势,牙膏市场正在不断发展,对治疗性牙膏的需求不断增加。在欧洲,对优质牙膏的需求强劲,并且正在开发口味和品质得到改善的牙膏。目前的措施包括包装永续性,以符合欧洲地区的环境法规,以及推动牙膏的重大创新。在中东和非洲,由于牙齿卫生意识的提高以及对宣传现代口腔清洁用品益处的投资,牙膏销量不断增长。生活方式的改变、口腔卫生意识和强大的自然疗法传统正在推动亚太地区牙膏的生产和使用。此外,根据个人需求客製化牙膏配方预计将推动全球牙科市场的成长。
FPNV定位矩阵
FPNV定位矩阵对于评估牙膏市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对牙膏市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1. 牙膏市场的市场规模与预测是多少?
2.在牙膏市场预测期内需要考虑投资的产品、细分市场、应用和领域有哪些?
3. 牙膏市场的技术趋势和法规结构是什么?
4.牙膏市场主要厂商的市场占有率是多少?
5.进入牙膏市场适合的型态和策略手段是什么?
[196 Pages Report] The Toothpaste Market size was estimated at USD 34.76 billion in 2023 and expected to reach USD 36.99 billion in 2024, at a CAGR 6.57% to reach USD 54.28 billion by 2030.
Toothpaste is a type of gel or paste that is crafted to assist in maintaining and improving oral health and hygiene. It plays a crucial role in oral care routines by facilitating the prevention of common oral health problems, including tooth decay and bad breath. Increasing consumer awareness about oral hygiene and the rise of e-commerce platforms facilitating easy product accessibility are expanding toothpaste sales globally. However, the fluctuating cost of the materials required for toothpaste production may adversely influence the cost of toothpaste. Moreover, the introduction of innovative herbal and organic toothpaste is expected to encourage the adoption of toothpaste products by individuals globally.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 34.76 billion |
Estimated Year [2024] | USD 36.99 billion |
Forecast Year [2030] | USD 54.28 billion |
CAGR (%) | 6.57% |
Type: Proliferating demand for herbal toothpaste
Herbal toothpastes cater to consumers that prioritize natural, eco-conscious, and effective oral care solutions. These formulations constitute organic ingredients such as neem, clove, eucalyptus, and mint, providing a fusion of health and sustainability. Toothpaste for sensitive teeth is marketed towards individuals with sensitive teeth; these toothpastes are formulated with ingredients including potassium nitrate and stannous fluoride to alleviate discomfort and strengthen tooth enamel. Teeth whitening toothpastes are primarily focused on consumers seeking to enhance their dental aesthetic, teeth whitening toothpastes contain mild abrasives and polishing agents to remove surface stains. Herbal toothpastes cater to health and environmentally-conscious individuals with mild oral care needs, whereas toothpastes for sensitive teeth serve those needing targeted care for dental sensitivity. Teeth whitening toothpastes primarily cater to consumers aiming for enhanced cosmetic appearance.
Distribution Channel: Significant sales of toothpaste through offline distribution channels
In the offline model, toothpaste products generally reach consumers through supermarkets, department stores, and pharmacies, among others. The surge in the physical store clientele is largely due to the tangibility of the experience. Consumers can touch, see, and even smell products before finalizing the purchase, which often offers a sense of certainty and trustworthiness in their selections. The online distribution channel eliminates geographical boundaries, offering various products at competitive prices. High internet penetration and growth in e-commerce have led to an increase in online toothpaste purchases. The offline channel traditionally dominated toothpaste distribution. However, since the pandemic, there has been a significant shift in consumer behavior from offline to online shopping. The flexibility, convenience, and ability to compare prices across platforms encourage consumers towards online shopping. Offline distribution offers the benefit of personal interaction, which can influence consumer decisions considerably.
End-User: Emerging popularity of innovative toothpaste formulations for children
Adult consumers generally use toothpaste that serves multipurpose oral care, such as cavity prevention, gum care, teeth whitening, breath freshening, and tartar control. The main factor influencing the children's toothpaste choice is the flavor. Brands incorporate fun designs and characters on the packaging to make brushing more appealing. Adults prioritize multifunctional toothpaste with advanced oral protection, while children lean towards products offering pleasant flavors and engaging packaging.
Regional Insights
The toothpaste market is evolving in the Americas owing to the stringent fluoride standards and the inclination of individuals towards proactive dental care, raising demand for therapeutic toothpaste in the region. In Europe, significant demand for premium toothpaste has led to the development of toothpaste with improved taste and high quality. Current initiatives include sustainability in packaging to comply with the European region's environmental regulations, driving substantial innovations in toothpaste. In the Middle East and Africa, rising dental hygiene awareness and investment in promoting the benefits of modern oral care practices are expanding toothpaste sales in the region. Changing lifestyles, awareness regarding oral hygiene, and deep-rooted tradition for natural remedies encourage the production and use of toothpaste in the APAC region. Besides, the formulation of toothpaste catering to the specific needs of individuals is anticipated to propel the growth of the tooth market worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Toothpaste Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Toothpaste Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Toothpaste Market, highlighting leading vendors and their innovative profiles. These include 3M Company, Amway Corporation, Arbonne International LLC, Avon Products, Inc., Bentodent, BioMin Toothpaste, Church & Dwight Co., Inc., Clean Bite, LLC, Colgate-Palmolive Company, D.R. Harris & Co Ltd, Dabur Ltd., GlaxoSmithKline PLC, Haleon Group, Handi-Craft Company, Himalaya Wellness Company, Lion Corporation, Ludovico Martelli SpA, OJOOK Inc., OraLine Kids, Sunstar Suisse S.A., Terra & Co., The Procter & Gamble Company, Tom's of Maine, Inc., and Unilever PLC.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Toothpaste Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Toothpaste Market?
3. What are the technology trends and regulatory frameworks in the Toothpaste Market?
4. What is the market share of the leading vendors in the Toothpaste Market?
5. Which modes and strategic moves are suitable for entering the Toothpaste Market?