市场调查报告书
商品编码
1448267
全球敏感肌肤牙膏市场:市场规模、份额、成长分析 - 按产品类型、分销管道、产业预测(2024-2031)Global Sensitive Toothpaste Market Size, Share, Growth Analysis, By Product Type(Whitening, Rapid Relief), By Distribution Channel(Supermarkets/ Hypermarkets, Convenience Stores) - Industry Forecast 2024-2031 |
全球敏感肌肤牙膏市场规模将于2022年达到15.8亿美元,2023年达到16.6亿美元,2024-2031年预测期间复合年增长率为5.3%,预计将达到25.1亿美元。
随着越来越多的人注重保持健康和护理牙齿,敏感皮肤牙膏行业预计将成长。人们对天然和有机口腔护理产品的兴趣也越来越大,导致敏感肌肤牙膏的销售增加。每家公司都针对敏感肌肤提供各种类型的牙膏,具有深层清洁、美白、修復、防护、草本护理、清爽薄荷味等功能,具体取决于顾客的偏好。美白牙膏因其许多好处而特别受欢迎。该公司还使用新的和创造性的方式来行销敏感皮肤牙膏,预计这将有助于市场成长。由于生活方式的改变、酗酒和吸烟的增加以及牙齿敏感等牙齿问题的增加,世界各地的人们越来越注重牙齿护理,这可能导致皮肤敏感,这对牙膏市场有利。不健康的饮食习惯也会导致成人和儿童的牙齿问题,越来越多的人开始使用牙膏来治疗敏感肌肤。消费者正在寻找速效牙膏,例如美白牙膏和快速缓解敏感的牙膏,预计这将继续推动市场成长。人们在选择牙膏时,也会看品牌的声誉。舒适达和高露洁棕榄等品牌因提高人们对敏感牙齿的认识而闻名,帮助更多人使用针对敏感肌肤的牙膏。
Global Sensitive Toothpaste Market size was valued at USD 1.58 billion in 2022 and is poised to grow from USD 1.66 billion in 2023 to USD 2.51 billion by 2031, growing at a CAGR of 5.3 % in the forecast period (2024-2031).
The sensitive toothpaste industry is expected to grow because more people are focused on staying healthy and taking care of their teeth. There's also a growing interest in using natural and organic oral care products, which has led to an increase in sales of sensitive toothpaste. Companies are offering different types of sensitive toothpaste with features like deep cleaning, whitening, repair, protection, herbal care, and refreshing mint flavors to meet customer preferences. Whitening toothpaste is especially popular because it has many benefits. Companies are also using new and creative ways to market their sensitive toothpaste, which is expected to help the market grow. Changing lifestyles, increased alcohol and tobacco use, and more dental problems like tooth sensitivity are making people around the world pay more attention to taking care of their teeth, which is good for the sensitive toothpaste market. Unhealthy eating habits are also causing dental problems in adults and children, leading to more people using sensitive toothpaste. Consumers want toothpaste that works quickly, like whitening toothpaste and toothpaste that gives fast relief from sensitivity, which is expected to keep driving market growth in the future. People also pay attention to brand reputation when choosing toothpaste. Brands like Sensodyne and Colgate-Palmolive are well-known for raising awareness about sensitive teeth and are helping more people use sensitive toothpaste.
Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sensitive Toothpaste Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Global Sensitive Toothpaste Market Segmental Analysis
The sensitive toothpaste market is segmented on the basis of Product Type, Distribution Channel, and Regional. By Product Type, the market is segmented into Whitening, Rapid Relief, Others. By Distribution Channel, the market is segmented into Supermarkets/ Hypermarkets, Convenience Stores, Pharmacies and Drug Stores, Online. By Region, the market is segmented into North America, Asia Pacific, Latin America, Middle East & Africa (MEA).
Drivers of the Global Sensitive Toothpaste Market
As people pay more attention to their oral health, they're looking for special products like sensitive toothpaste that can help with specific dental problems.
Restraints in the Global Sensitive Toothpaste Market
It can be tough for sensitive toothpaste to compete with regular toothpaste brands because regular toothpaste usually offers many benefits, making it hard for sensitive toothpaste to stand out. This is especially true for people who don't think sensitivity is a big problem for them.
Market Trends of the Global Sensitive Toothpaste Market
Consumers are looking for natural and herbal ingredients in their personal care products, including toothpaste. This trend also applies to sensitive toothpaste, with more brands offering versions that use natural or herbal ingredients. This appeals to people who want gentler, chemical-free options for their oral care.