牙膏包装市场规模、份额、成长分析，按包装类型、按包装材料、按分销管道、按应用、按地区 - 行业预测，2025-2032

2023年全球牙膏包装市场规模预计为204亿美元，从2024年的210.9亿美元增长到2032年的275.6亿美元，预计在预测期内（2025-2032年）复合年增长率为3.4%。

随着全球可支配收入和口腔护理意识的提高，牙膏市场的包装需求正在显着增长，特别是可挤压塑胶管和折迭式纸盒。 2016年，塑胶管牙膏销量达114亿支，较2011年增加16亿支。此外，消费者的偏好正在转向高级产品和包装，对客製化解决方案的需求不断增加。这一趋势为品牌提供了巨大的创新机会，可以满足注重健康的消费者不断变化的需求，他们要求口腔护理产品具有更大的价值。总体而言，牙膏包装行业的动态正在转向更高的品质和客製化。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 监管环境
• 案例研究
• 技术进步
• 贸易分析
• 原料分析

牙膏包装市场规模：依包装类型

• 市场概况
• 挤压瓶
• 折迭式管
• 瓶子
• 泵浦分配器

牙膏包装市场规模：依包装材料划分

• 市场概况
• 高密度聚苯乙烯（HDPE）
• 塑胶阻隔层压板 (PBL)
• 玻璃
• 塑胶 PET（聚对苯二甲酸乙二醇酯）

牙膏包装市场规模：依分销通路分类

• 市场概况
• 超级市场/大卖场
• 便利商店
• 药品/药局
• 在线的

牙膏包装市场规模：依应用分类

• 市场概况
• 包裹
• 图文印刷
• 其他的

牙膏包装市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2022-2024）

主要企业简介

• Amcor plc（Australia）
• Huhtamaki Oyj（Finland）
• Essel Propack Ltd.（India）
• Colgate-Palmolive Company（USA）
• Mondi Group（UK）
• Albea SA（France）
• Sonoco Products Company（USA）
• Tuboplast SA（Spain）
• Viva Healthcare Packaging（Canada）
• Kinyi Technology Limited（China）
• Packwell Industries（India）Pvt. Ltd.（India）
• Montebello Packaging Inc.（Canada）
• M&H Plastics Ltd.（UK）
• Bilcare Research AG（Switzerland）
• Skypack India Pvt. Ltd.（India）
• Hoffmann Neopac AG（Switzerland）
• Guangzhou Amy Plastic Tube Co., Ltd.（China）
• CKS Packaging, Inc.（USA）
• Plastube Inc.（Canada）
• Berry Global Inc.（USA）

结论和建议

Global Toothpaste Packaging Market size was valued at USD 20.4 billion in 2023 and is poised to grow from USD 21.09 billion in 2024 to USD 27.56 billion by 2032, growing at a CAGR of 3.4% during the forecast period (2025-2032).

As global disposable incomes rise and awareness of oral care increases, the toothpaste market has experienced significant growth in packaging demand, particularly for squeezable plastic tubes and folding cartons. In 2016, sales of toothpaste in plastic tubes reached 11.4 billion units, marking a 1.6 billion unit increase since 2011. Furthermore, consumer preference is shifting towards premium products and packaging, driving demand for tailored solutions, which in turn has elevated unit pricing across the market. This trend suggests a robust opportunity for brands to innovate and cater to the evolving needs of health-conscious consumers seeking enhanced value in their oral care products. Overall, the dynamics of the toothpaste packaging sector are shifting towards greater quality and customization.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Toothpaste Packaging market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Toothpaste Packaging Market Segmental Analysis

Global Toothpaste Packaging Market is segmented by Packaging Type, Packaging Material, Distribution channel, Application and region. Based on Packaging Type, the market is segmented into Squeezing bottle, Collapsible tube, Jar and Pump Dispenser. Based on Packaging Material, the market is segmented intoHigh Density Poly Ethylene (HDPE),Plastic Barrier Laminate (PBL), Glass and Plastic PET (Polyethylene terephthalate). Based on Distribution channel, the market is segmented into Supermarket/Hypermarket, Convenience Stores, Pharmaceutical & Drugs Stores and Online. Based on Application, the market is segmented into Packaging, Graphic Printing and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Toothpaste Packaging Market

The global toothpaste packaging market is experiencing significant growth driven by the increasing emphasis on sustainability. Currently, multilaminate packaging dominates the market, particularly in the United States, comprising 89% of toothpaste containers; however, this type is challenging to recycle due to its composite layers of varied materials. As a response, eco-friendly alternatives like HDPE and glass are emerging rapidly, accounting for over 11% of the market share. Notably, in February 2022, Colgate introduced its recyclable toothpaste tube featuring "Recycle Me!" packaging. Additionally, major brands are partnering with innovative packaging firms-like GSK's collaboration with Albea and EPL in May 2021 to create fully recyclable toothpaste tubes-signifying a shift toward sustainable solutions in dental care packaging.

Restraints in the Global Toothpaste Packaging Market

Global Toothpaste Packaging must adhere to sustainability guidelines that limit the use of non-recyclable materials and mandate the incorporation of at least 50% post-consumer recycled content. The packaging design should prioritize minimalism to reduce waste, featuring innovative closure mechanisms that prevent leakage while maintaining product integrity. Additionally, all materials employed must comply with international safety and quality standards to ensure consumer safety. The use of harmful chemicals in inks and adhesives is strictly prohibited. Furthermore, packaging dimensions must be optimized to enable efficient shipping and storage, thus reducing the carbon footprint associated with distribution and logistics.

Market Trends of the Global Toothpaste Packaging Market

The Global Toothpaste Packaging market is increasingly influenced by shifting consumer preferences, particularly among Generation Z, who prioritize sustainability and aesthetic appeal in personal care products. Major brands like Colgate are capitalizing on this trend by designing toothpaste packaging inspired by skincare aesthetics, making products more visually appealing and "counter-worthy" for display rather than storage. This strategic focus on sustainable materials and eye-catching design reflects a broader market move towards products that resonate with younger consumers' values, driving brands to innovate their packaging solutions to capture this lucrative demographic, and ultimately shaping the future landscape of the oral care industry.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Raw Material Analysis

Global Toothpaste Packaging Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Squeezing bottle
• Collapsible tube
• Jar
• Pump Dispenser

Global Toothpaste Packaging Market Size by Packaging Material & CAGR (2025-2032)

• Market Overview
• High Density Poly Ethylene (HDPE)
• Plastic Barrier Laminate (PBL)
• Glass
• Plastic PET (Polyethylene terephthalate)

Global Toothpaste Packaging Market Size by Distribution channel & CAGR (2025-2032)

• Market Overview
• Supermarket/Hypermarket
• Convenience Stores
• Pharmaceutical & Drugs Stores
• Online

Global Toothpaste Packaging Market Size by Application & CAGR (2025-2032)

• Market Overview
• Packaging
• Graphic Printing
• Others

Global Toothpaste Packaging Market Size & CAGR (2025-2032)

• North America (Packaging Type, Packaging Material, Distribution channel, Application)
  • US
  • Canada
• Europe (Packaging Type, Packaging Material, Distribution channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Packaging Type, Packaging Material, Distribution channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Packaging Type, Packaging Material, Distribution channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Packaging Type, Packaging Material, Distribution channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Amcor plc (Australia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huhtamaki Oyj (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essel Propack Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albea S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sonoco Products Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tuboplast S.A. (Spain)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Viva Healthcare Packaging (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kinyi Technology Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Packwell Industries (India) Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Montebello Packaging Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• M&H Plastics Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bilcare Research AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Skypack India Pvt. Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hoffmann Neopac AG (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Guangzhou Amy Plastic Tube Co., Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CKS Packaging, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Plastube Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Berry Global Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations