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1746964

日本牙膏市场报告（按类型、配销通路、最终用户和地区）2025-2033

Japan Toothpaste Market Report by Type, Distribution Channel, End User, and Region 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 121 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年，日本牙膏市场规模达13亿美元。展望未来， IMARC Group预计到2033年，市场规模将达到14亿美元，2025-2033年期间的复合年增长率（CAGR）为3.2%。蛀牙、牙龈疾病和牙齿敏感等牙齿问题的日益普遍，以及针对这些问题的专用牙膏产品需求的不断增长，共同推动着市场的发展。

牙膏是口腔卫生的重要组成部分，在维护口腔健康方面发挥着至关重要的作用。牙膏是一种凝胶或膏状物，与牙刷搭配使用有助于清洁和保护牙齿。牙膏的主要作用是帮助去除牙菌斑，牙菌斑是一层柔软黏稠的细菌膜，会积聚在牙齿和牙龈上。如果不及时清除斑块，会导致蛀牙和牙龈疾病。牙膏含有多种成分，可增强其清洁能力，包括有助于去除牙菌斑和食物残渣的研磨剂、强化珐琅质并预防蛀牙的氟化物，以及产生泡沫并均匀涂抹牙膏的清洁剂。牙膏中也可能含有香精，以提供宜人的口感，使刷牙体验更加愉悦。此外，牙膏中还可以添加特定成分，以解决特定的口腔健康问题，例如牙齿敏感、牙渍或牙龈问题。透过定期使用牙膏并结合正确的刷牙和使用牙线技巧，人们可以显着降低口腔健康问题的风险，确保口腔健康和灿烂的笑容。

日本牙膏市场趋势：

目前，日本牙膏市场正经历强劲成长，这主要得益于几个关键驱动因素。首先，口腔健康和卫生意识的增强在推动牙膏产品需求方面发挥了关键作用。随着消费者健康意识的增强，他们越来越倾向于投资有益于牙齿健康的产品。此外，不同人群可支配收入的提高也推动了牙膏市场的发展。购买力的提升使消费者能够选择高端专业的牙膏产品，从而进一步刺激了市场成长。此外，牙科保健产业持续的研发投入也推动了牙膏配方的创新。这些创新，例如强化珐琅质配方、美白剂和天然成分产品，吸引了寻求先进牙科解决方案的消费者。此外，电子商务平台和数位行销策略的扩展，使得牙膏产品更容易被更广泛的受众所接受和看到，预计将在预测期内推动日本牙膏市场的发展。

日本牙膏市场区隔：

类型洞察：

传统牙膏
草本牙膏
美白抗敏感牙膏

配销通路洞察：

超市和大卖场
零售店
药局
网上商店

最终用户洞察：

成年人
孩子们

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

日本牙膏市场目前表现如何？未来几年又将如何表现？
新冠疫情对日本牙膏市场有何影响？
日本牙膏市场依类型分为哪些类型？
日本牙膏市场依配销通路划分是怎样的？
日本牙膏市场以最终用户分類的状况是怎样的？
日本牙膏市场的价值链分为哪些阶段？
日本牙膏的主要驱动因素和挑战是什么？
日本牙膏市场的结构是怎么样的？主要参与者是谁？
日本牙膏市场的竞争程度如何？

本报告回答的关键问题：

日本牙膏市场目前表现如何？未来几年又将如何表现？
新冠疫情对日本牙膏市场有何影响？
日本牙膏市场依类型分为哪些类型？
日本牙膏市场依配销通路划分是怎样的？
日本牙膏市场以最终用户分類的状况是怎样的？
日本牙膏市场的价值链分为哪些阶段？
日本牙膏的主要驱动因素和挑战是什么？
日本牙膏市场的结构是怎么样的？主要参与者是谁？
日本牙膏市场的竞争程度如何？

Japan toothpaste market size reached USD 1.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 1.4 Billion by 2033, exhibiting a growth rate (CAGR) of 3.2% during 2025-2033. The increasing prevalence of dental problems, such as tooth decay, gum disease, and sensitivity, coupled with the rising demand for specialized toothpaste products that are designed to address these issues, is driving the market.

Toothpaste is a crucial component of oral hygiene, playing a vital role in maintaining dental health. It is a gel or paste that helps in cleaning and protecting teeth when used with a toothbrush. The primary function of toothpaste is to aid in removing plaque, a soft, sticky film of bacteria that accumulates on teeth and gums. Plaque, if not removed promptly, can lead to cavities and gum diseases. Toothpaste contains various ingredients that enhance its cleaning power, including abrasives to help remove plaque and food particles, fluoride to strengthen tooth enamel and help prevent tooth decay, and detergents to create a foaming action and spread the toothpaste evenly. It may also contain flavorings to provide a pleasant taste, making the brushing experience more enjoyable. Furthermore, toothpaste can include specific ingredients to address particular oral health issues, such as sensitivity, staining, or gum problems. By regularly using toothpaste in conjunction with proper brushing and flossing techniques, individuals can significantly reduce their risk of oral health issues, ensuring a healthy mouth and a bright smile.

Japan Toothpaste Market Trends:

The toothpaste market in Japan is currently experiencing robust growth due to several key drivers. Firstly, increasing awareness of oral health and hygiene has played a pivotal role in driving the demand for toothpaste products. As consumers become more health-conscious, they are increasingly inclined to invest in products that support their dental well-being. Moreover, rising disposable incomes across various demographics have propelled the toothpaste market forward. This increased purchasing power enables consumers to opt for premium and specialized toothpaste options, further stimulating market growth. Furthermore, the dental care industry's continuous R&D efforts have led to innovations in toothpaste formulations. These innovations, such as enamel-strengthening formulas, whitening agents, and natural ingredient-based products, have attracted consumers seeking advanced dental solutions. Additionally, the expansion of e-commerce platforms and digital marketing strategies, which have made toothpaste products more accessible and visible to a wider audience, is expected to drive the toothpaste market in Japan during the forecast period.

Japan Toothpaste Market Segmentation:

Type Insights:

Conventional Toothpaste
Herbal Toothpaste
Whitening and Sensitive Toothpaste

Distribution Channel Insights:

Supermarkets and Hypermarkets
Retail Stores
Pharmacies
Online Stores

End User Insights:

Adults
Kids

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan toothpaste market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Japan toothpaste market?
What is the breakup of the Japan toothpaste market on the basis of type?
What is the breakup of the Japan toothpaste market on the basis of distribution channel?
What is the breakup of the Japan toothpaste market on the basis of end user?
What are the various stages in the value chain of the Japan toothpaste market?
What are the key driving factors and challenges in the Japan toothpaste?
What is the structure of the Japan toothpaste market and who are the key players?
What is the degree of competition in the Japan toothpaste market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Toothpaste Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Toothpaste Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Toothpaste Market - Breakup by Type

6.1 Conventional Toothpaste
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Herbal Toothpaste
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Whitening and Sensitive Toothpaste
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)

7 Japan Toothpaste Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Retail Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Pharmacies
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Online Stores
- 7.4.1 Overview
- 7.4.2 Historical and Current Market Trends (2019-2024)
- 7.4.3 Market Forecast (2025-2033)

8 Japan Toothpaste Market - Breakup by End User

8.1 Adults
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 Kids
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)

9 Japan Toothpaste Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Product Portfolio
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Product Portfolio
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Product Portfolio
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Product Portfolio
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Product Portfolio
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Toothpaste Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis