牙膏市场规模、份额和成长分析（按类型、产品、分销管道和地区）- 2025-2032 年产业预测

预计 2023 年牙膏市场规模将达到 180.6 亿美元，并从 2024 年的 185.1 亿美元增长到 2032 年的 225.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 2.5%。

牙膏仍然是全球口腔卫生的基石，原因是由于含糖饮食和生活方式选择导致的牙菌斑、牙垢和蛀牙等牙齿问题日益普遍。因此，新兴市场和成熟市场对牙膏的需求都在蓬勃发展，巩固了其作为基本卫生必需品的地位。牙膏市场呈现强劲成长，牙膏种类繁多，从天然草本成分到美白和敏感肌肤选择，反映出消费者向有机产品的转变。 2021 年的牙膏市场以亚太地区为主，光是印度就生产了约 67,000 吨牙膏。然而，预计未来几年拉丁美洲将实现最高的年复合成长率（CAGR），这表明市场动态将发生转变。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

牙膏市场规模（按类型和复合年增长率） (2025-2032)

• 市场概况
• 牙齿敏感
• 美白
• 孩子
• 吸烟者
• 香草

牙膏市场规模（按产品和复合年增长率） (2025-2032)

• 市场概况
• 传统牙膏
• 草本牙膏
• 牙齿美白牙膏
• 抗敏感牙膏

牙膏市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 店铺
• 无店铺

牙膏市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Colgate-Palmolive Company（United States）
• Procter & Gamble Company（United States）
• Unilever PLC（United Kingdom）
• GlaxoSmithKline plc（GSK）（United Kingdom）
• Haleon plc（United Kingdom）
• Johnson & Johnson（United States）
• Lion Corporation（Japan）
• Henkel AG & Co. KGaA（Germany）
• Church & Dwight Co., Inc.（United States）
• Sunstar Group（Japan）
• Dabur India Ltd.（India）
• Himalaya Wellness Company（India）
• LG Household & Health Care Ltd.（South Korea）
• Amway Corporation（United States）
• Kao Corporation（Japan）
• Marico Limited（India）
• Patanjali Ayurved Ltd.（India）
• GoSmile, LLC（United States）

结论和建议

Toothpaste Market size was valued at USD 18.06 billion in 2023 and is poised to grow from USD 18.51 billion in 2024 to USD 22.55 billion by 2032, growing at a CAGR of 2.5% during the forecast period (2025-2032).

Toothpaste remains a cornerstone of oral health globally, driven by the rising prevalence of dental issues such as plaque, tartar, and cavities linked to sugary diets and lifestyle choices. Consequently, the demand for toothpaste has surged in both emerging and mature markets, solidifying its position as a fundamental hygiene necessity. The market is witnessing considerable growth in diverse toothpaste variants-ranging from natural and herbal formulations to whitening and sensitivity-focused products, reflecting a significant consumer shift toward organic alternatives. The Asia Pacific region dominated the market in 2021, with India alone producing approximately 67,000 metric tonnes of toothpaste. However, South and Central America are projected to experience the highest compound annual growth rate (CAGR) in the coming years, indicating shifting market dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Toothpaste Market Segments Analysis

Global Toothpaste Market is segmented by Type, Product, Distribution Channel and region. Based on Type, the market is segmented into Sensitivity, Whitening, Children's, Smokers and Herbal. Based on Product, the market is segmented into Conventional Toothpaste, Herbal Toothpaste, Teeth Whitening Toothpaste and Sensitivity Toothpaste. Based on Distribution Channel, the market is segmented into Store-Based and Non-Store-Based. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Toothpaste Market

A significant portion of the adult demographic, particularly among the younger population, is experiencing issues with tartar buildup. This concern, coupled with the growing prevalence of cavities, gum diseases, and dental sensitivity, has led to a heightened demand for toothpaste in both emerging and developed markets. Consequently, toothpaste has become a vital component for maintaining oral hygiene and overall dental health. As awareness of these dental issues continues to rise, the toothpaste market is expected to expand further, driven by the increasing necessity for products that promote better oral care and address specific dental concerns.

Restraints in the Toothpaste Market

The toothpaste market faces significant constraints due to rising ingredient costs. Key components, such as tricalcium phosphate, sodium bicarbonate, and calcium carbonate, are seeing increased prices, which in turn elevate the overall cost of finished toothpaste products. This surge in expenses can negatively impact market growth, as consumers may become hesitant to purchase higher-priced items. Additionally, manufacturers may struggle to maintain profit margins while trying to keep prices affordable for end-users. Consequently, these financial challenges pose a restraint on the toothpaste market's expansion, potentially leading to decreased sales as consumers seek cost-effective alternatives.

Market Trends of the Toothpaste Market

The toothpaste market is witnessing a significant trend as brands like Hello, Dr. Brite, Schmidt's, and Marvis increasingly cater to the growing vegan and vegetarian populations. This shift is driven by rising consumer demand for cruelty-free products, resulting in a pivot away from animal-derived ingredients and testing practices seen as unethical. Concurrently, there is a heightened focus on formulating toothpaste with enhanced oral health benefits, such as anti-cavity and tartar control properties. This dual approach not only aligns with ethical consumerism but also meets the demands for effective teeth care, positioning these brands favorably in an evolving market landscape.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Toothpaste Market Size by Type & CAGR (2025-2032)

• Market Overview
• Sensitivity
• Whitening
• Children's
• Smokers
• Herbal

Global Toothpaste Market Size by Product & CAGR (2025-2032)

• Market Overview
• Conventional Toothpaste
• Herbal Toothpaste
• Teeth Whitening Toothpaste
• Sensitivity Toothpaste

Global Toothpaste Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Store-Based
• Non-Store-Based

Global Toothpaste Market Size & CAGR (2025-2032)

• North America (Type, Product, Distribution Channel)
  • US
  • Canada
• Europe (Type, Product, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Product, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Product, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Product, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Colgate-Palmolive Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever PLC (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline plc (GSK) (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Haleon plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lion Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG & Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church & Dwight Co., Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Group (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dabur India Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Wellness Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LG Household & Health Care Ltd. (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amway Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kao Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Marico Limited (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GoSmile, LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations