抗敏感牙膏市场规模、份额和成长分析（按产品类型、分销管道、应用和地区）- 产业预测 2025-2032

预计全球抗敏感牙膏市场价值将在 2023 年达到 13 亿美元，并从 2024 年的 13.7 亿美元增长到 2032 年的 21.2 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

由于人们对个人健康和牙齿卫生认识的不断提高，抗敏感牙膏市场预计将大幅成长。人们对天然和有机口腔清洁用品的日益偏好极大地促进了该领域的销售。製造商正在使其产品多样化，提供深层清洗、美白和保护效果以及草本香味。尤其是美白牙膏的日益普及，进一步增强了市场的发展动能。生活方式的改变以及酒精和烟草使用率的上升导致口腔疾病和牙齿敏感度的增加，进一步凸显了对有效的口腔清洁用品解决方案的需求。 Sensodyne、高露洁棕榄等品牌是这一领域的主要参与者，正在建立品牌知名度和消费者知名度。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 专利分析
• 客户和购买标准分析
• 监管分析

抗敏感牙膏市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 高抗敏感牙膏
• 抗敏感牙膏

抗敏感牙膏市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概况
• 超级市场
• 零售商
• 药局
• 网路销售管道

抗敏感牙膏市场规模（按应用划分）及复合年增长率（2025-2032）

• 市场概况
• 美白
• 不含氟
• 香草
• 其他的

抗敏感牙膏市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• BioMin USA（USA）
• Church and Dwight Co. Inc.（USA）
• Coswell Spa（Italy）
• GlaxoSmithKline Plc（UK）
• Group Pharmaceuticals Ltd.（India）
• Henkel AG and Co. KGaA（Germany）
• Optima Naturals Srl（Italy）
• Oriflame Holding AG（Sweden）
• Patanjali Ayurved Ltd.（India）
• Sheffield Pharmaceuticals LLC（USA）
• Splat Global UK Ltd.（UK）
• Spotlight Oralcare EU（Ireland）
• Sunstar Suisse SA（Switzerland）
• The Himalaya Drug Co.（India）
• The Honest Co. Inc.（USA）
• The Procter and Gamble Co.（USA）
• Vicco Laboratories（India）

结论和建议

Global Sensitive Toothpaste Market size was valued at USD 1.3 billion in 2023 and is poised to grow from USD 1.37 billion in 2024 to USD 2.12 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The sensitive toothpaste market is poised for significant growth driven by increasing awareness of personal health and dental hygiene. The rising preference for natural and organic oral care products has notably boosted sales in this segment. Manufacturers are diversifying their offerings with products that provide deep cleaning, whitening, and protective benefits, alongside herbal flavors. Notably, the increased popularity of whitening toothpaste is contributing to market momentum. Rising lifestyles, along with higher rates of alcohol and tobacco use, are leading to oral diseases and heightened sensitivity, further emphasizing the need for effective oral care solutions. Brands like Sensodyne and Colgate-Palmolive are key players in this landscape, enhancing brand perception and consumer awareness, which is expected to further drive market expansion over the coming years.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sensitive Toothpaste market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sensitive Toothpaste Market Segments Analysis

Global Sensitive Toothpaste Market is segmented by Product Type, Distribution Channel, Application and region. Based on Product Type, the market is segmented into High Sensitive Toothpaste and Low Sensitive Toothpaste. Based on Distribution Channel, the market is segmented into Supermarkets, Retail Stores, Pharmacies and Online Sales Channels. Based on Application, the market is segmented into Whitening, Rapid Relief, Herbal and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Sensitive Toothpaste Market

The global market for sensitive toothpaste is experiencing significant growth as individuals increasingly prioritize their oral health. This heightened awareness has led to a surge in demand for specialized dental care products, particularly those designed to address specific issues such as tooth sensitivity. Consumers are more inclined to seek out solutions that not only alleviate discomfort but also enhance their overall dental hygiene. Consequently, manufacturers are responding to this trend by developing innovative formulas and marketing campaigns that highlight the benefits of sensitive toothpaste, ultimately expanding their reach in the global marketplace and catering to the evolving needs of health-conscious consumers.

Restraints in the Global Sensitive Toothpaste Market

The Global Sensitive Toothpaste market faces notable challenges due to the dominance of regular toothpaste brands that provide a plethora of benefits, which can overshadow the appeal of sensitive toothpaste. This competition is particularly pronounced among consumers who do not prioritize sensitivity as a major issue for their oral care. Consequently, the perception that sensitivity is not a significant concern impedes the market's growth and adoption, as many individuals opt for traditional toothpaste options that promise a more comprehensive array of advantages. This dynamic creates a barrier for sensitive toothpaste to establish a stronger presence in the global market.

Market Trends of the Global Sensitive Toothpaste Market

The Global Sensitive Toothpaste market is witnessing a notable shift towards natural and herbal formulations, driven by increasing consumer demand for cleaner, chemical-free personal care products. As health-conscious individuals prioritize ingredients derived from nature, manufacturers are responding by launching sensitive toothpaste varieties that feature herbal extracts and organic components. This trend reflects a broader inclination towards sustainable and eco-friendly choices, as consumers become more aware of the potential harmful effects of synthetic chemicals. Consequently, brands that emphasize transparency in sourcing and formulation are poised to capture a significant share of the market, following the rising tide of preferences for holistic oral care solutions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Patent Analysis
• Customer & Buying Criteria Analysis
• Regulatory Analysis

Global Sensitive Toothpaste Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• High Sensitive Toothpaste
• Low Sensitive Toothpaste

Global Sensitive Toothpaste Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets
• Retail Stores
• Pharmacies
• Online Sales Channels

Global Sensitive Toothpaste Market Size by Application & CAGR (2025-2032)

• Market Overview
• Whitening
• Rapid Relief
• Herbal
• Others

Global Sensitive Toothpaste Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Application)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Application)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• BioMin USA (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Church and Dwight Co. Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coswell Spa (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GlaxoSmithKline Plc (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Group Pharmaceuticals Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Henkel AG and Co. KGaA (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Optima Naturals S.r.l (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oriflame Holding AG (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Patanjali Ayurved Ltd. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sheffield Pharmaceuticals LLC (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Splat Global UK Ltd. (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Spotlight Oralcare EU (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sunstar Suisse SA (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Himalaya Drug Co. (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Co. Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Procter and Gamble Co. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vicco Laboratories (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations