市场调查报告书
商品编码
1498362
全球牙膏市场评估:依类型、剂型、类别、效果、最终用户、应用、价格范围、分销管道、地区、机会、预测(2017-2031)Toothpaste Market Assessment, By Type, By Formulation, By Category, By Benefits, By End-user, By Application, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球牙膏市场规模预计将从 2023 年的 254.3 亿美元增至 2031 年的 356.6 亿美元,2024-2031 年预测期间复合年增长率为 4.3%。牙齿敏感性增加和牙齿上牙菌斑沉积等因素极大地推动了全球牙膏市场的成长,因为这些问题可能导致蛀牙和其他口腔健康问题。它还补充了对具有口腔健康益处的牙膏的需求激增。
现代生活方式和饮食习惯,包括酸性和含糖食品和饮料摄取量的增加,导致牙齿问题增加,从而推动了对预防性和治疗性牙科护理产品的需求。保护珐琅质和防止牙齿密度下降的牙膏在市场上越来越受欢迎。这是因为消费者越来越意识到牙齿密度和牙齿矿物质密度降低的危险,包括蛀牙、牙齿敏感和牙周病的风险增加。牙科产品配方的进步,例如在牙膏中添加磷酸钙,因其有助于强化珐琅质而受到消费者的欢迎。例如,2022年3月,Procter & Gamble Company旗下品牌Crest推出了有助于延长牙齿寿命的Crest Densify。这款牙膏透过重新硬化珐琅质并保持緻密,每天 24 小时保持坚固、健康的牙齿,从而预防未来蛀牙。
其他市场成长驱动因素包括天然、无化学物质牙膏的日益普及、城市地区和现代零售购物平台的扩张、满足特定牙齿健康需求的配方创新以及人们对口腔卫生的意识日益增强。
此外,具有牙齿美白功效的牙膏在市场上占据主导地位,受到消费者的强烈需求。因此,製造商正在将牙齿美白特性以及其他优点融入所有牙膏产品中,以提高市场相关性并获得竞争优势。例如,2024年4月,ARM & HAMMER与TheraBreath合作推出ARM & HAMMER Plus TheraBreath牙膏。这款牙膏可温和美白牙齿,并具有其他口腔健康益处,例如减少口臭、预防蛀牙、深层清洁牙齿和牙龈以及去除牙菌斑。
减少牙菌斑的牙膏势头强劲
减少牙菌斑的牙膏越来越受到消费者的欢迎。根据American Dental Association 2024 年 3 月发布的报告,2021 年有 43% 的美国人去看牙医。在这一人群中,50% 是老年人和成年人,2021 年,19 岁至 64 岁的成年人中有 39% 去看牙医。
牙齿卫生研究的进步促进了牙膏的开发,其中含有改良的抗牙菌斑成分,如三氯生、氟化物和柠檬酸锌。这些成分经临床证明可以抑制牙菌斑形成并促进牙龈健康。2023 年 3 月,Colgate-Palmolive Company推出了Colgate Total Plaque Pro-Release,这是一款减少牙菌斑的牙膏。这款最先进的牙膏旨在显着减少牙齿表面的牙菌斑积聚,并在两週的每日刷牙后提供 24 小时抗菌保护。本产品由氟化氢配製而成,采用智慧泡沫技术。
然而,牙科保健组织和製造商的营销和教育工作正在进一步推动市场成长。这些活动强调去除牙菌斑对改善口腔健康的好处,并鼓励消费者更喜欢这种类型的牙膏。此外,消费者的健康意识越来越强,并且积极主动地进行预防保健,因此他们愿意为具有明显健康益处的产品付费。使用牙膏等日常产品的便利性可以显着改善口腔健康,使防牙菌斑牙膏成为消费者的一个有吸引力的选择。
本报告研究和分析了全球牙膏市场,提供市场规模和预测、市场动态以及主要参与者的现状和前景。
Global toothpaste market is projected to witness a CAGR of 4.3% during the forecast period 2024-2031, growing from USD 25.43 billion in 2023 to USD 35.66 billion in 2031. Factors such as increasing tooth sensitivities and plaque deposition on teeth are majorly driving the growth of global toothpaste market as these issues may lead to cavities and other oral health issues. It is supplementing a surge in the demand for toothpastes, which offer oral health benefits.
Modern lifestyle and dietary habits, including the increasing consumption of acidic and sugary food and beverages, are causing a rise in dental issues and promoting the demand for preventive and therapeutic dental care products. Toothpaste offering enamel protection and catering to tooth density loss is gaining popularity in the market. It is because consumers are becoming increasingly aware of the hazards of tooth density or reduction in tooth mineral density, such as increased risk of cavities, tooth sensitivity, and gum diseases. Advances in the formulation of dental products, such as the incorporation of calcium phosphates in toothpaste, are gaining popularity among consumers as they help strengthen enamel. For instance, in March 2022, Crest, a Procter & Gamble Company brand, launched Crest Densify, which helps extend teeth life. The toothpaste helps re-harden the enamel and prevents future decay by creating 24-hour density protection for strong and healthy teeth.
Other factors pushing the market growth forward are the increasing popularity of natural and chemical-free toothpaste, the expansion of urban areas and modern retail shopping platforms, innovation in formulation to cater to specific dental health needs and increasing awareness of oral hygiene among consumers.
Moreover, the toothpastes offering teeth whitening benefits dominate the market and are highly demanded by consumers. As a result, manufacturers are incorporating teeth whitening properties in all their toothpaste offerings along with other benefits and gain relevance in the market and win a competitive edge. For instance, in April 2024, ARM & HAMMER in collaboration with TheraBreath introduced ARM & HAMMER Plus TheraBreath Toothpaste, which offers gentle teeth whitening along with other oral health benefits such as reducing bad breath, protection against cavities, deep cleaning teeth and gums and removal of plaque.
Toothpaste Reducing Dental Plaque to Gain Momentum
Toothpastes, which help reduce dental plaque, are gaining popularity among consumers. According to a report published by the American Dental Association in March 2024, 43% of the United States population visited a dentist in 2021. This population comprised 50% senior citizens and adults and 39% of adults aged between 19 and 64 who paid a visit to a dentist in 2021.
Advancements in dental health research facilitated toothpaste development with improved anti-plaque ingredients such as triclosan, fluoride, and zinc citrate. Such ingredients have been clinically proven to suppress plaque formation and foster healthy gums. In March 2023, Colgate-Palmolive Company launched Colgate Total Plaque Pro-Release, a plaque-reducing toothpaste. The latest toothpaste has been developed to reduce plaque deposition significantly over teeth, offering 24-hour antibacterial protection after 2 weeks of daily brushing. The product has been formulated with stannous fluoride and incorporates smart foam technology designed to penetrate hard-to-reach areas of mouth and fight plaque-causing bacteria along with the gumline.
However, marketing and educational efforts on the part of dental healthcare organizations and manufacturers promote the market growth further. Such campaigns have led to consumer preference for the type of toothpaste by emphasizing the benefits of plaque reduction toward improving oral health and wellness. Moreover, consumers are increasingly becoming health-conscious and more forward-thinking regarding preventive care, so they are willing to pay for products that offer unambiguous health benefits. Improve significant oral health by using a product that is used daily, such as toothpaste, which sounds convenient and makes the anti-plaque toothpaste an attractive choice among consumers.
Toothpaste for Sensitivity to Fuel the Market Growth
Dental sensitivity, characterized by acute pain, is a common and distressing condition among several people. Dental sensitivity is increasing due to factors such as aggressive brushing, gum recession, and acidic dietary habits that erode enamel. Toothpastes designed to solve the problem of sensitivity are gaining popularity in the market, driving the market growth due to several reasons. The demand for toothpastes catering to teeth sensitivity will rise in the future as 98% people in European countries have some form of dental erosion which depict the prevalence of dentine hypersensitivity, which will further rise in the future.
Specialized toothpastes provide immediate and credible relief to consumers subjected to frequent discomfort in teeth. Additionally, the formulations containing such active ingredients as potassium nitrate, stannous fluoride, and arginine work to either block pain signals or actually repair enamel function to give noticeable relief. The toothpastes which are developed to cater to the problem of tooth sensitivity are free from hydrogen peroxide, a chemical which is often associated with triggering sensitivity. In March 2024, Sensodyne, a brand of Haleon plc, launched its Clinical White Toothpaste for people suffering from teeth sensitivity. The premium range extension by the brand was developed in collaboration with Marks. The product is free from hydrogen peroxide and helps in whitening the teeth.
Fluoride-Free Toothpaste to Gain Popularity Among Consumers
Fluoride-free toothpastes are more popular among consumers due to increasing awareness of potential health hazards associated with the excessive consumption of fluoride-based toothpastes. Consumers are concerned about fluorosis, which occurs due to a high intake of fluoride, leading to discoloration and damage to tooth enamel. Such concerns are especially prevalent among parents who seek safer options for their children. In September 2023, Cocofloss introduced Cocoshine Fluoride-Free Whitening Toothpaste. The toothpaste is formulated with nano-hydroxyapatite (n-HA), a non-toxic fluoride alternative. With the help of alternative and other ingredients, the toothpaste helps in rebuilding enamel strength, teeth whitening, and repairing sensitivity and help in balancing the oral microbiomes.
Moreover, the rising trend for fluoride-free toothpaste is also supported by consumers' rising preference for herbal and ayurvedic toothpaste as they are perceived by consumers to be healthier alternatives for fluoride-free toothpaste. Such toothpastes are perceived to be natural as they are free from synthetic chemicals and contain ingredients such as baking soda, essential oils, and herbal extracts, thus, fueling the growth for fluoride-free toothpastes.
Asia-Pacific to Hold a Significant Market Share
Asia-Pacific is dominating the global toothpaste market over other regions due to the concentration of highest population. Thus, the demand for everyday use, consumer goods such as toothpaste is on the rise in the region. According to the International Monetary Fund, in 2024, the population of Asia-Pacific accounted for 4.44 thousand million.
Rapid urbanization and increasing disposable incomes in various Asia-Pacific countries have led to improving living standards and a higher level of spending on personal care products among consumers. When more people migrate to urban areas, access to premium oral health products increases, and so does the awareness of their importance.
The expanding inflow of FDI and government initiatives to promote the establishment of multinational oral care companies are further supplementing the growth of the toothpaste market in Asia-Pacific. These companies have a wide product variety, and tailored products to fit with the dynamic and local demand of toothpaste, incorporating traditional ingredients and flavors to gain relevance among the consumers. For instance, Indian toothpaste market is heavily dominated by herbal and ayurvedic toothpastes, thus, the companies such as Colgate-Palmolive Company offer herbal toothpaste specifically for Indian consumers, containing flavors such as mint and lemon.
Future Market Scenario (2024 - 2031F)
As the market growth is witnessed for teeth whitening toothpastes, it is anticipated that the demand for such products will grow more in the forecast period. With the expanding consumers' demand for teeth whitening toothpastes, the manufacturers are innovating different formulations and products to attract a larger base of audience towards them, helping in gaining the competitive advantage. For instance, in March 2024, Colgate-Palmolive Company launched Colgate Optic White Purple, which is its first purple toothpaste. The toothpaste instantly color-corrects yellow tones, which contains Purple Brighteners, incorporating cutting-edge Micropolishing Technology which helps in removing the surface stains and attaining a brighter smile.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Key players are introducing functional toothpaste, which keeps the teeth clean and offers other benefits to the consumers, such as teeth whitening, prevention of cavities, strengthening of enamel, freshening breath, and curing teeth sensitivity. Apart from this, the key players are introducing toothpaste, that are free from paraben, peroxide, and artificial sweeteners, making them a preferable option among consumers over toothpaste with such harmful chemicals.
For instance, in March 2024, Hello, a brand of Colgate-Palmolive Company, launched Vitamin C Whitening toothpaste. The toothpaste is formulated to whiten teeth by removing 94% of the surface stain and helping in teeth whitening, preventing cavities, strengthening enamel, and freshening breath. The product is gluten-free, paraben-free, peroxide-free, and free from titanium dioxide and artificial sweeteners.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.