市场调查报告书
商品编码
1492233
汽车加热轮圈市场:按加热方式、价格分布、销售管道和车型划分 - 2024年至2030年全球预测Automotive Heated Steering Wheel Market by Heating Method (Inductive Heating, Resistive Heating), Price Range (Economy, Mid-range, Premium), Sales Channel, Vehicle Type - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
预计2023年汽车加热轮圈市场规模为35.1亿美元,2024年达37.3亿美元,2030年预估达54.3亿美元,复合年增长率为6.42%。
加热轮圈的设计可以在寒冷的天气下加热轮圈,并直接为驾驶员的双手提供温暖,从而确保即使在冰雪条件下也能舒适安全地控制车辆。在寒冷地区,汽车的舒适性和豪华性受到高度重视,需求的不断增长在推动轮圈加热器市场方面发挥着重要作用。不断提高的汽车安全标准和对豪华车功能的日益偏好也促进了市场的成长。然而,主要的限制是整合此类加热系统的额外成本,这使得它们在豪华和高端汽车中很常见,而在廉价车型中较少使用。此外,这些加热轮圈的功耗增加会为车辆电池带来更大的负载,从而降低车辆的整体效率。儘管有这些挑战,汽车轮圈加热器市场仍存在巨大机会。技术的进步使得以更低的功耗整合这些系统并以更低的成本製造它们成为可能。此外,扩大中型汽车中加热轮圈的可用性可以扩大市场基础。此外,售后市场平台上加热方向盘车辆的广泛使用可能会创造市场成长机会。
主要市场统计 | |
---|---|
基准年[2023] | 35.1亿美元 |
预测年份 [2024] | 37.3亿美元 |
预测年份 [2030] | 54.3亿美元 |
复合年增长率(%) | 6.42% |
区域洞察
美洲汽车加热轮圈市场的特点是消费者对豪华车的需求和寒冷州对舒适性的需求。许多创新加热技术专利都注重效率和对温度控制的快速反应。此外,美洲寒冷的气候使得轮圈加热器备受重视。人们对售后解决方案也很感兴趣,这些解决方案允许旧车型改装加热轮圈,这表明新安装和升级的市场强劲。在欧盟 (EU),汽车安全性和舒适性(包括方向盘加热器)受到高度重视。欧盟安全标准和对环境永续性的重视正在影响该领域的持续研究和发展。许多欧洲汽车製造商,尤其是北欧国家的汽车製造商,都将方向盘加热作为其新车的标准配备。另一方面,在气候通常温暖的中东豪华汽车市场,人们对将加热方向盘作为标准豪华功能的兴趣日益浓厚。对高端舒适性和尖端汽车技术的需求正在推动该地区消费者的购买行为。非洲是一个不断增长的市场,主要是在富裕地区和气候寒冷的国家(包括南非),因为人们对加热轮圈等车辆增强功能的兴趣逐渐增加。由于豪华车销量的增加以及消费者对提高舒适度的需求(尤其是在寒冷气候下),亚太地区的汽车加热轮圈市场正在显着成长。最新专利的重点是将智慧触控控制整合到加热轮圈中,以改善使用者介面功能。亚太地区拥有大量专注于高科技整合的汽车製造商。研究倡议通常针对与绿色汽车结合的节能供暖解决方案。
FPNV定位矩阵
FPNV 定位矩阵对于评估汽车加热轮圈市场供应商的市场定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对汽车加热轮圈市场供应商的现状进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该领域竞争性质的宝贵见解,包括累积研究期、片段化优势和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在汽车加热轮圈市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[185 Pages Report] The Automotive Heated Steering Wheel Market size was estimated at USD 3.51 billion in 2023 and expected to reach USD 3.73 billion in 2024, at a CAGR 6.42% to reach USD 5.43 billion by 2030.
A heated steering wheel is designed to heat the steering wheel in cold weather conditions, providing warmth directly to the driver's hands, thus ensuring comfort and safe vehicle control in icy or snowy conditions. The growing demand in colder regions, where the comfort and luxury features of automobiles are highly valued, plays a prominent role in driving the market for heated steering wheels. The rise in automobile safety standards and the increased preference for luxury vehicle features also contribute to market growth. However, the primary constraint is the additional cost of integrating such heating systems, making them more common in luxury or high-end vehicles and less accessible in budget models. Moreover, the increased power consumption of these heated wheels can impose more load on the vehicle's battery, potentially reducing overall vehicle efficiency. Despite these challenges, the market for automotive heated steering wheels presents considerable opportunities. Advancements in technology are making it possible to integrate these systems with reduced power consumption and to manufacture them at a lower cost. In addition, expanding the availability of heated steering wheels in mid-range vehicles could broaden the market base. Furthermore, the widespread availability of heated steering vehicles on aftermarket platforms potentially creates opportunities for market growth.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 3.51 billion |
Estimated Year [2024] | USD 3.73 billion |
Forecast Year [2030] | USD 5.43 billion |
CAGR (%) | 6.42% |
Regional Insights
In the Americas, the automotive heated steering wheel market is characterized by consumer demand for luxury vehicle features and the requisite for comfort in colder states. Numerous patents regarding innovative heating technologies focus on efficiency and quick response to temperature control. Furthermore, due to its cold climate, the Americas region appreciates the value of heated steering wheels. There is also significant interest in aftermarket solutions, allowing older models to retrofit heated steering wheels, indicating a robust market for new and upgraded installations. In the European Union, safety and comfort features in vehicles, including heated steering wheels, are highly valued. The EU's emphasis on safety standards and environmental sustainability influences ongoing research and developments in this sector. Many European car manufacturers embed heated steering features as standard in their new models, especially in Northern European countries. On the other hand, in the Middle East region's predominantly warm climate, the luxury vehicle market segment shows interest in heated steering wheels as a standard luxury feature. The demand for high-end comfort and state-of-the-art vehicle technology drives the consumer purchasing behavior here. Africa region presents a growing market with gradual interest in automotive enhancements such as heated steering wheels, primarily in its more affluent areas and countries with colder climates, including South Africa. The Asia-Pacific automotive heated steering wheel market has grown substantially, aligned with increased luxury vehicle sales and consumer demand for enhanced comfort features, particularly in colder regions. The latest patents focus on integrating smart touch controls within heated steering wheels, improving user interface capabilities. The APAC region has a notable presence of automotive manufacturers focusing on high-tech integrations. Research initiatives are often directed towards energy-efficient heating solutions that integrate with eco-friendly vehicles.
Market Insights
The market dynamics represent an ever-changing landscape of the Automotive Heated Steering Wheel Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Automotive Heated Steering Wheel Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Automotive Heated Steering Wheel Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Hyundai Unveils Refreshed Ioniq 5, Enhanced Comfort with Heated Features and Cutting-Edge Technology
Hyundai introduced the facelifted Ioniq 5, which offers three variants globally: the standard model, the performance-oriented N Line, and the sportier N variant. This updated model includes enhanced features such as wireless charging pads and repositioned touch-sensitive climate controls, it also houses twin 12.3-inch digital screens, heated and ventilated seating, and a heated steering wheel. [Published On: 2024-04-08]
Ford's Latest MS-RT Transit Custom and Ranger Models Feature Eco-Friendly Interiors and Heated Steering Wheels
Ford has unveiled enhanced versions of the Transit Custom and Ranger under its MS-RT brand, offering upgraded interiors that include front seats with increased support and a unique MS-RT pattern incorporating eco-friendly Eco-Leather and suede, accented with blue stitching. These models also boast a heated steering wheel adorned with a blue 12 o'clock marker and an MS-RT branded inlay, enhancing aesthetics and comfort. [Published On: 2024-02-13]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Automotive Heated Steering Wheel Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Automotive Heated Steering Wheel Market, highlighting leading vendors and their innovative profiles. These include Autoliv Inc., Bombardier Recreational Products Inc., Gentherm Inc., Hyundai Mobis, I.G. Bauerhin GmbH, Jaguar Land Rover Limited by TATA Motors, Kia corporation, KURABE Industrial Co., Ltd., Ningbo Joyson Electronic Corporation, SECO KOMOS, Symtec Inc., Toyoda Gosei Co., Ltd.,, Whelio, and ZF Friedrichshafen AG.
Market Segmentation & Coverage
TABLE 30