市场调查报告书
商品编码
1492560
对话式商务市场:按产品、技术、部署模式、公司规模、应用程式、最终用户划分 - 2024-2030 年全球预测Conversational Commerce Market by Offering (Services, Software), Technology (Chatbots, Messaging Platforms, Voice Assistants), Deployment Mode, Enterprise Size, Application, End-User - Global Forecast 2024-2030 |
※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。
对话商务市场规模预估2023年为70.6亿美元,2024年达81.7亿美元,预估2030年将达202.5亿美元,复合年增长率为16.23%。
对话式商务包括通讯应用程式和购物的交叉点。消费者可以透过聊天应用程式和语音技术与企业互动以进行购买、接收产品推荐并获得客户支援。这种方法将便利性与个人化的购物体验结合起来。智慧型手机和通讯应用程式的普及正在推动对话式商务解决方案的发展。对个人化和便利购物体验不断增长的需求正在推动对话式商务市场的成长。对话式商务的技术实施的复杂性、隐私和安全问题正在阻碍市场的成长。人工智慧的改进可以实现更智慧、更有效率的客户交互,预计将为市场成长创造机会。聊天机器人处理复杂交易和提供个人化购物建议的能力越来越强。
主要市场统计 | |
---|---|
基准年[2023] | 70.6亿美元 |
预测年份 [2024] | 81.7亿美元 |
预测年份 [2030] | 202.5亿美元 |
复合年增长率(%) | 16.23% |
区域洞察
美洲由于其高水准的技术普及和大型科技公司的存在,是一个对话式商务市场高度发达的地区。美洲的公司正在利用通讯应用程式、社交媒体和语音助理来透过对话进行购物。由于精通科技的人口和智慧型手机普及的不断提高,亚太地区的对话式商务正在快速成长。中国、日本、韩国和印度等国家利用微信和 LINE 等具有整合商务功能的平台,处于领先地位。该地区语言和数位习惯的多样性进一步定义了对话式商务的独特采用和实施策略。 EMEA(欧洲、中东和非洲)地区在其广阔的领土上表现出不同程度的采用水平,但欧洲由于其强大的数位基础设施和有利于数位创新的法规环境而总体领先。在人口年轻化和行动连线增加的推动下,中东和非洲正在逐渐迎头赶上。在欧洲,人工智慧驱动的英语和当地语言聊天机器人的使用正在扩大,推动了对话式商务。
FPNV定位矩阵
FPNV 定位矩阵对于评估供应商在会话商务市场中的定位至关重要。此矩阵提供了对供应商的全面评估,并检验了与商务策略和产品满意度相关的关键指标。这种详细的评估使用户能够根据自己的要求做出明智的决定。根据评估结果,供应商被分为代表其成功程度的四个像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对会话商务市场中供应商的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他重要指标。此外,该分析还提供了对该行业竞争性质的宝贵见解,包括在研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在对话式商务市场中的地位进行全面评估,使公司能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[194 Pages Report] The Conversational Commerce Market size was estimated at USD 7.06 billion in 2023 and expected to reach USD 8.17 billion in 2024, at a CAGR 16.23% to reach USD 20.25 billion by 2030.
Conversational commerce includes the intersection of messaging apps and shopping. Consumers can interact with businesses through chat apps or voice technology to make purchases, get recommendations, and receive customer support. This approach combines convenience with a personalized shopping experience. The increasingly ubiquitous use of smartphones and messaging apps is driving conversational commerce solutions. Increasing demand for personalized and convenient shopping experiences tailored to their preferences is expanding the growth of the conversational commerce market. Complexity in technology implementation and privacy and security concerns with conversational commerce hampers the market growth. Rising improvements in artificial intelligence that allow businesses to offer smarter, more efficient customer interactions are expected to create opportunities for market growth. Chatbots are increasingly capable of handling complex transactions and providing personalized shopping advice.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 7.06 billion |
Estimated Year [2024] | USD 8.17 billion |
Forecast Year [2030] | USD 20.25 billion |
CAGR (%) | 16.23% |
Regional Insights
The Americas presents a highly developing landscape for the conversational commerce market, mainly due to the high technology adoption level and major tech companies' presence. Businesses in the Americas leverage messaging apps, social media, and voice assistants to enable shopping through conversation. Asia-Pacific is witnessing rapid growth in conversational commerce, fueled by its large, tech-savvy population and increasing smartphone penetration. Countries such as China, Japan, South Korea, and India are at the forefront, utilizing platforms such as WeChat, LINE, and others that integrate commerce capabilities. The region's diversity in languages and digital habits further defines the unique adoption and implementation strategies within conversational commerce. The EMEA region shows varied adoption levels across its vast territory, with Europe generally ahead due to its robust digital infrastructure and regulatory environment that favor digital innovations. The Middle East and Africa are gradually catching up, propelled by a young demographic and increasing mobile connectivity. In Europe, conversational commerce is being enhanced by the growing use of English and local languages AI-driven chatbots.
Market Insights
The market dynamics represent an ever-changing landscape of the Conversational Commerce Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the Conversational Commerce Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the Conversational Commerce Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Enhancements to Vonage Conversational Commerce: New Mobile App and AI-Integrated Features
Vonage upgraded its Conversational Commerce solution with the introduction of a new mobile app, AI-driven widgets, and extended messaging channels. These advancements are designed to refine customer interaction capabilities across various platforms by incorporating live chat and messaging functionalities, thereby increasing accessibility and improving user engagement. [Published On: 2023-07-04]
Enhancing Digital Shopping Experiences through Zendesk's Conversational Commerce
Zendesk, Inc. has introduced its new Conversational Commerce, crafted to enhance the digital shopping journey by integrating direct support, marketing, and sales within ongoing customer conversations. This innovative service allows agents to personalize interactions by managing shopping carts and promoting relevant products based on customer location and preferences. Additionally, it leverages AI and over 1,400 integrations to automate product recommendations and unify disparate data sources, providing a comprehensive view of customer activities and preferences. [Published On: 2023-05-08]
Revolutionizing E-commerce Through AI: Introducing Bobble Super for Seamless In-App Purchases
Bobble AI unveiled its innovative conversational commerce platform, Bobble Super, integrated within its AI-powered keyboard. This platform facilitates direct purchases, allowing users to seamlessly order food, book travel and tickets, as well as purchase gifts directly through the keyboard interface. Bobble Super supports transactions with over 100 brands, including Swiggy, Redrail, Winni, and Garnier. [Published On: 2023-03-24]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the Conversational Commerce Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the Conversational Commerce Market, highlighting leading vendors and their innovative profiles. These include Amazon.com, Inc., Aspect Software, Inc., Chatfuel, Conversica, Inc., Facebook, Inc., Google LLC, Haptik, Inc., Intercom, Inc., International Business Machines Corporation, LivePerson, Inc., ManyChat, Inc., Microsoft Corporation, Nuance Communications, Inc., Oracle Corporation, Pypestream Inc., Salesforce.com, Inc., SAP SE, Snaps Media, Inc., Sprinklr, Inc., and Zendesk, Inc..
Market Segmentation & Coverage