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市场调查报告书
商品编码
1499402
电子商务市场:模型类型展望、付款方式、应用 - 2024-2030 年全球预测E-Commerce Market by Model Type Outlook (Business to Business, Business to Consumer), Payment Mode (Bank Transfers, Card Payments, Cash Payments), Application - Global Forecast 2024-2030 |
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预计2023年电子商务市场规模为94.7亿美元,2024年将达104.6亿美元,2030年预计将达到194.6亿美元,复合年增长率为10.82%。
电子商务(Electronic commerce)是指利用网路购买和销售产品和服务。消费者可以使用网页浏览器或行动应用程式直接从商家在线购买服务和产品。电子商务中的交易有多种形式,包括企业对企业(B2B)、企业对消费者(B2C)、消费者对消费者(C2C)和消费者对企业(C2B)。由于随时随地购物的便利性和便利性,这种类型的商业变得越来越流行。电子商务市场的成长受到消费者对线上平台偏好的变化、政府建立统一法律规范以促进该行业开展业务的支持性政策以及物流和供应链效率的推动。然而,市场也面临资料隐私和物流效率低的挑战。儘管存在这些挑战,人工智慧和机器学习在电子商务平台中的整合预计将彻底改变客户服务和个人化,而新兴市场代表着新的成长领域。此外,用于安全交易的区块链以及包装和物流中的绿色实践等创新有可能解决现有的限制并吸引具有环保意识的消费者。
主要市场统计 | |
---|---|
基准年[2023] | 94.7亿美元 |
预测年份 [2024] | 104.6亿美元 |
预测年份 [2030] | 194.6亿美元 |
复合年增长率(%) | 10.82% |
区域洞察
美洲、亚太地区和欧洲/中东/非洲地区的电子商务市场表现出独特的特征和由消费者偏好、技术进步和政府战略倡议决定的成长动力。美洲电商市场呈现强劲成长,美国注重整合人工智慧和AR等先进技术来改善购物体验,加拿大注重环境永续性,并对中小型企业提供数位支援。由于网路普及的提高以及当地语言和区域创新,亚太地区正在呈现快速成长。欧洲消费者行为多样化需要跨境交易和 GDPR 合规策略来满足多语言需求。中东拥有精通科技的年轻人口和大量的技术基础设施投资。非洲市场透过非洲大陆自由贸易区(AfCFTA)协议等倡议提供了潜在的成长机会,该协议促进了跨境商业机会。
FPNV定位矩阵
FPNV定位矩阵在电商市场评估中极为重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可对供应商在电子商务市场中的当前状态进行深入而详细的评估。透过仔细比较和分析供应商的贡献,您可以更深入地了解每个供应商的绩效以及他们在争夺市场占有率时面临的挑战。这些贡献包括整体收益、客户群和其他关键指标。此外,该分析还提供了对该行业竞争力的宝贵见解,包括研究基准年期间观察到的累积、分散主导地位和合併特征等因素。有了这些详细信息,供应商可以做出更明智的决策并製定有效的策略,以在市场竞争中保持领先地位。
策略分析与建议
策略分析对于寻求在全球市场站稳脚跟的组织至关重要。对目前在电子商务市场中的地位进行全面评估,使企业能够做出符合其长期愿望的明智决策。此关键评估涉及对组织的资源、能力和整体绩效进行彻底分析,以确定核心优势和需要改进的领域。
[188 Pages Report] The E-Commerce Market size was estimated at USD 9.47 billion in 2023 and expected to reach USD 10.46 billion in 2024, at a CAGR 10.82% to reach USD 19.46 billion by 2030.
eCommerce (electronic commerce) refers to buying and selling of goods or services using the Internet. It allows consumers to purchase services or products directly from a seller online using a web browser or a mobile app. The transactions in eCommerce can involve different forms, such as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), or consumer-to-business (C2B). This method of commerce has become increasingly popular owing to the accessibility and convenience it offers, enabling shoppers to make purchases from anywhere at any time. The growth of the eCommerce market is propelled by several factors, including a shift in consumer preferences towards online platforms, supportive governmental policies to establish a unified regulatory framework that facilitates ease of doing business in the sector, and improvements in logistics and supply chain efficiencies. However, the market also faces challenges with concerns over data privacy and logistical inefficiencies. Despite these issues, the integration of artificial intelligence and machine learning in eCommerce platforms is expected to revolutionize customer service and personalization, while emerging markets present new growth territories. Moreover, innovations such as blockchain for secure transactions and eco-friendly practices in packaging and logistics hold the potential to address existing limitations and appeal to environmentally conscious consumers.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 9.47 billion |
Estimated Year [2024] | USD 10.46 billion |
Forecast Year [2030] | USD 19.46 billion |
CAGR (%) | 10.82% |
Regional Insights
The eCommerce landscapes across the Americas, Asia Pacific, and EMEA regions present distinct characteristics and growth catalysts shaped by consumer preferences, technological advancements, and strategic government initiatives. The eCommerce market in the Americas showcases robust growth, with the United States emphasizing the integration of advanced technologies, including AI and AR, to enhance shopping experiences, while Canada leans towards environmental sustainability and supports SMEs' digital transitions. The Asia-Pacific region witnesses rapid growth due to increased internet penetration and innovations catering to local languages and rural areas. Europe's varied consumer behaviors demand strategies for cross-border trade and GDPR compliance, addressing multiple language needs. The Middle East capitalizes on its young, tech-savvy population and substantial technological infrastructure investments. The market in Africa is still showcasing potential growth opportunities through initiatives, including the African Continental Free Trade Area (AfCFTA) agreement, which is propelling cross-border opportunities.
Market Insights
The market dynamics represent an ever-changing landscape of the E-Commerce Market by providing actionable insights into factors, including supply and demand levels. Accounting for these factors helps design strategies, make investments, and formulate developments to capitalize on future opportunities. In addition, these factors assist in avoiding potential pitfalls related to political, geographical, technical, social, and economic conditions, highlighting consumer behaviors and influencing manufacturing costs and purchasing decisions.
FPNV Positioning Matrix
The FPNV positioning matrix is essential in evaluating the market positioning of the vendors in the E-Commerce Market. This matrix offers a comprehensive assessment of vendors, examining critical metrics related to business strategy and product satisfaction. This in-depth assessment empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success, namely Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The market share analysis is a comprehensive tool that provides an insightful and in-depth assessment of the current state of vendors in the E-Commerce Market. By meticulously comparing and analyzing vendor contributions, companies are offered a greater understanding of their performance and the challenges they face when competing for market share. These contributions include overall revenue, customer base, and other vital metrics. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With these illustrative details, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Recent Developments
Jayud Global Logistics Enhances eCommerce Efficiency with Certified Operation Center in Longgang
Jayud Global Logistics Limited announced significant advancements in its logistics capabilities following the China Customs certification of its Longgang eCommerce Operation Center. Managed by Jayud and situated at its new headquarters, this center is part of a collaborative involvement with Shenzhen Kuaiyou Tech Company. Since February 2024, the center has managed about 15 daily containers under customs supervision code "9610," a designation that expedites the export of small eCommerce parcel deliveries. [Published On: 2024-05-21]
Strategic Investments by Amazon in India's eCommerce Sector
In a significant move to bolster its market position in India, Amazon.com, Inc. has injected INR 1,600 crore into Amazon Seller Services, marking its second major investment within five months. This development occurs amidst growing competition in the Indian eCommerce landscape, particularly with Walmart's recent USD 600 million infusion into Flipkart. [Published On: 2024-05-14]
Super Plastronics Pvt Ltd (SPPL) Launches New eCommerce Platform Targeting INR 100 Crore Annual Business
Super Plastronics Pvt Ltd (SPPL), an Indian consumer electronics company, has unveiled its new eCommerce platform. This initiative comes in response to growing demand and aims to generate a yearly revenue of INR 100 crore. The platform is designed to sell over 100,000 products annually, including TVs, washing machines, air coolers, and ACs, via both a website and mobile applications for Android and iOS. [Published On: 2024-04-10]
Strategy Analysis & Recommendation
The strategic analysis is essential for organizations seeking a solid foothold in the global marketplace. Companies are better positioned to make informed decisions that align with their long-term aspirations by thoroughly evaluating their current standing in the E-Commerce Market. This critical assessment involves a thorough analysis of the organization's resources, capabilities, and overall performance to identify its core strengths and areas for improvement.
Key Company Profiles
The report delves into recent significant developments in the E-Commerce Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Alibaba Group Holding Limited, Amazon Inc., Apple Inc., Baidu Inc., Best Buy Co. Inc., BigCommerce Pty. Ltd., eBay Inc., Groupon, Inc., IndiaMART InterMESH Ltd., Intershop Communications AG, JD.com, Inc., Loaded Commerce, LLC, Lowe's Companies, Inc., LVMH Group, Nykaa E-Retail Pvt. Ltd., Optimizely, Inc., Otto Group, PrestaShop SA, Rakuten Group, Inc., Reliance Retail Limited, Salesforce, Inc., Sana Commerce EMEA B.V., SAP SE, Shopify Inc., ShopWired by Platform 21 Limited, Target Corporation, Walmart Inc., WooCommerce, Inc., and Zoey, Inc..
Market Segmentation & Coverage