![]() |
市场调查报告书
商品编码
1486786
电子商务市场评估:依模型类型、产品类型、使用的技术、付款选项和地区划分的机会和预测(2017-2031)E-commerce Market Assessment, By Model Type, By Product Type, By Technology Used, By Payment Options, By Region, Opportunities and Forecast, 2017-2031F |
全球电子商务市场规模将从 2023 年的 8 兆美元增长到 2031 年的 18.47 兆美元,2024 年至 2031 年的预测期内复合年增长率为 11%。
随着网路的普及,全球智慧型手机用户数量不断增加。数位内容、旅游休閒、金融服务和电子零售等电子商务选项越来越受到网路使用者的欢迎。对更快浏览速度不断增长的需求正在推动连接性的成长,并刺激 4G 和 5G 技术的发展。
这些发展预计将对电子商务市场的成长产生正面影响,因为 4G 和 5G 技术可为使用者提供流畅、不间断的体验。此外,智慧型手机的使用量正在快速增长,为客户提供了更多的线上购物选择。因此,智慧型手机使用的增加预计将成为市场扩张的驱动力。
智慧型手机使用的增加促进了市场成长:
全球网路普及率的提高和智慧型手机使用量的增加正在推动全球电子商务市场的成长。 2023年,全球网路使用者数量将达到5.4兆,占世界人口的67%。随着消费者对数位装置的依赖程度越来越高,预计未来五年内手机将逐渐取代其他管道成为消费者首选的线上购物方式。
技术进步正在推动电子商务产业:
语音商务和智慧助理的技术进步正在改变消费者与零售商在线上互动和交易的方式。智慧扬声器和虚拟助理等支援语音的装置作为一种便捷的购物方式越来越受欢迎。
本报告调查了全球电子商务市场,提供了市场定义和概述、市场规模趋势和预测、各个细分市场和地区的详细分析、行业结构以及影响市场成长的因素分析、案例研究、竞争格局。
Global e-commerce market was valued at USD 8 trillion in 2023, expected to reach USD 18.47 trillion in 2031, with a CAGR of 11% for the forecast period between 2024 and 2031. The global population of smartphone users is growing due to increased internet penetration. Digital content, travel and leisure, financial services, and e-tailing are a few e-commerce alternatives that are becoming quite popular among internet customers. Therefore, customer technology knowledge is anticipated to positively affect e-commerce market expansion. The increasing need for quicker browsing has fueled the growth of connectivity, which has fueled the development of 4G and 5G technologies.
Since 4G and 5G technology offer users a smooth, uninterrupted experience, their deployment for connectivity purposes is anticipated to positively affect e-commerce market growth globally. Additionally, smartphone use is growing at a notable rate, which exposes customers to more online shopping options. Thus, it is anticipated that the expanding use of smartphones will drive the market expansion.
Over the forecast year, an increase in small and medium-sized businesses is expected to drive down the demand. Small and medium-sized enterprises are expanding significantly, particularly in Russia, South Africa, and India. For instance, India has seen a rise in start-ups due to programs such as Make in India and Start-up India. These businesses use online marketplaces to conduct trade, which fuels the market's expansion. Furthermore, rising consumer wealth is anticipated throughout the forecast period to fuel the market expansion.
Large corporations and established organizations are shifting towards online business since it requires lesser infrastructure and communication costs. Through e-commerce, the company can more easily access its consumers, gaining essential exposure to the business world. The growing significance of online marketing platforms, such as Facebook and Google AdWords, drives e-commerce. As social media apps are so widely used, many marketing possibilities are available these days, propelling the e-commerce market towards growth trajectories. In October 2023, Indian e-commerce giant Flipkart introduced Flipkart Commerce Cloud, a retail technology solution for global retailers, marketplaces, and e-commerce platforms. The company plans to assist retailers worldwide in expanding their businesses and meeting business needs through AI-driven solutions. The portfolio of solutions includes the whole marketplace technological stack in a box, retail media, pricing, inventory management, and forecasting tools.
Additionally, customers' preference for internet shopping is growing as most brick-and-mortar stores are closed due to the COVID-19 pandemic. Major economies impacted by the pandemic, including the United States, China, India, and Italy, resulted in the growth of e-commerce.
Growing Smartphone Usage Fuels Market Growth
Increasing internet penetration rate and rising use of smartphones worldwide drive the growth of the global e-commerce market. In 2023, there were 5.4 trillion internet users worldwide, or 67% of the world population. With the increased reliance of customers on digital devices, it is anticipated that within the next five years, mobile phones will gradually overtake other channels as the preferred means of online shopping for consumers. Technological innovations such as social shopping, 5G wi-fi, and branded shopping apps have allowed people to shop on their phones. Retailers can now track and analyze customer data for more focused marketing, as well as boost sales, conversions, and loyalty with this powerful tool. Brands are testing augmented and virtual reality retail along with virtual purchasing on multiple e-commerce platforms. Customers have no boundaries in the 3D virtual world known as the metaverse. No matter where they are in the world, people can connect with products in a metaverse. For instance, in March 2024, France-based baby care brand Mustela was launched in the United Kingdom, online as well as offline, with major product categories being body lotion cleansing, facial cream products, shampoo, and bubble bath.
Technological Advancements Drive the E-commerce Industry
Technological advancements in voice commerce and smart assistants transform how consumers engage and transact with retailers online. Voice-enabled devices such as smart speakers and virtual assistants have gained traction as a convenient shopping method. Amazon Alexa, Google Assistant, and other such smart assistants perform various tasks on behalf of the users, making the users feel at ease while accessing desired information. In an e-commerce context, these assistants allow users to browse products and make the final purchase using local language interactions.
In January 2024, Alibaba.com, a prominent platform for international business-to-business (B2B) e-commerce and a member of the Alibaba International Digital Commerce Group (AIDC), unveiled its most recent AI-powered smart assistant features. In the fast-paced world of international trade, the Smart Assistant, an AI-powered global sourcing tool, serves both novice and seasoned business owners. Voice search is used by 27% of all internet users worldwide on mobile devices. Not only convenience, but voice commerce offers speed and accessibility to the users. Manual navigation through the websites is not required while using voice commerce, enabling users to multitask. Furthermore, intuitive and conversational shopping takes place with the use of voice-based interactions.
Asia-Pacific Dominates the Market
Asia-Pacific leads to the global e-commerce market and is predicted to grow at the highest rate between 2024 and 2031. It is explained by companies' increasing inclination to conduct business via B2B e-commerce platforms. Moreover, increasing internet usage and the development of infrastructure facilities are anticipated to drive market expansion in the region.
In addition, the proliferation of smartphones is predicted to drive the demand for B2B e-commerce adoption in the region. According to GSMA, the smartphone adoption rate in Asia-Pacific in 2022 was 62%, which is estimated to be 94% by 2030. In South Korea, in December 2023, SK Telecom launched A. Call Translator offering real-time interpretation during calls using artificial intelligence. The company intends to incorporate the technology into several businesses, including e-commerce, to generate more personalized service bundles for clients instantly and whenever needed. Similarly, in Japan, Rakuten has implemented generative model-based online chatbots and recommendation systems to offer customized consumer experiences, boosting the e-commerce industry in the country. Such advancements are contributing to the region's dominance in the global e-commerce market.
Future Market Scenario (2024 - 2031F)
With the increasing number of global mobile phone users, companies are likely to focus on app and website optimization, enhancing the shopping experiences of the customers.
Technological advancements in the form of AR, AI, and VR will shape the e-commerce market landscape, enabling personalized shopping experiences, enhancing product visualization, and streamlining the purchase processes.
Integration of omnichannel retail strategies will take place on a much larger scale, to provide smooth shopping experiences across multiple channels, including online and offline. Features such as click and collect, buy online, and in-store pick up are anticipated to become standard offerings to meet consumer expectations for convenience.
Key Players Landscape and Outlook
Global e-commerce market is characterized by several players competing for their respective market share. Prominent players like Amazon.com, Inc., Walmart Inc., Apple, Inc., eBay, Inc., and Alibaba Group Holding Limited dominate the market with their extensive product offerings, robust logistics infrastructure, and innovative technologies. These companies are expected to hold their market share through strategic mergers and acquisitions, leading to diversification into new business verticals.
Regional players focus on specific product categories contributing to the evolving competitive landscape. The outlook for the industry seems positive with rising competition, technological advancements, and evolving consumer preferences. Key players will need to adapt to these trends by investing in customer centric innovations, enhancing the shopping experience of consumers. In November 2023, Bamboo Rose collaborated with retail giant Walmart Inc. to develop and implement an enterprise sourcing platform (ESP), enabling Walmart Sourcing associates to partner more easily with buyers, suppliers, and product development teams, enhancing the method by which the company imports and acquires items for resale.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work