影响者行销：挑战与前景

本报告调查了影响者行销，并概述了影响者行销、最新趋势、挑战和策略以及法规等未来前景。

目录

执行摘要

第1章 影响者行销定位

• 消费者转型
• 数位广告与传统广告
• 定义和市场
• 用途和目的
• 指标

第2章 影响者行销的挑战

• 协作与内容
• 进入影响者行销领域的公司
• 影响力行销的各个领域
• 影响力行销的财务面

第3章 影响者行销策略：案例研究

第4章 最新趋势与机会

• 打造自己的品牌
• 新的领土等待征服
• 人工智慧的作用
• 虚拟影响者

第5章 影响者行销的挑战

• 影响力欺诈
• 全球影响力行销法规

第6章 结论

The aim of this study is to assess the space occupied by influencer marketing today and the challenges and impact that this method represents.

Strategies, latest trends and current challenges will be analysed.

It seeks to answer the following questions:

• What are the challenges of influencer marketing and how can a company position itself?
• Who are the players in the influencer marketing value chain?
• How can influencer marketing effectively reach consumers and what are the strategies of the players involved?
• What are the latest trends and opportunities in influencer marketing?
• What are the challenges of influencer marketing?
• How is influencer marketing regulated?

Table of Contents

Executive Summary

1. Positioning influencer marketing

• Consumer transformation
• Digital advertising VS traditional advertising
• Definition and market
• Usefulness and objectives
• Indicators

2. The challenges of influencer marketing

• 2.1. Collaboration and content
• 2.2. Influencer marketing players
• 2.3. The different areas of influencer marketing
• 2.4. Financial aspects of influencer marketing

3. Influencer marketing strategies: case studies

4. Latest trends and opportunities

• Brand Yourself
• New areas to conquer
• Role of AI
• Virtual influencers

5. Influencer marketing issues

• 5.1. Influence scams
• 5.2. Regulating influencer marketing worldwide

6. Conclusion

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