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全球影响者行销市场规模研究，按组成部分、企业规模、应用、垂直和区域预测 2022-2032

Global Influencer Marketing Market Size Study, by Component, Enterprise Size, Application, Vertical and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3个工作天内

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简介目录

2023 年，全球影响力行销市场价值约为 212.2 亿美元，预计在 2024-2032 年预测期内将以超过 28.60% 的健康成长率成长。影响者行销代表了品牌和拥有大量线上粉丝（称为影响者）的个人之间的合作。这些影响者利用他们的权威、可信度和影响力向受众推销产品或服务。这种策略方法利用了影响者与其追随者建立的信任和联繫，旨在提高品牌知名度、参与度并最终提高销售量。这种行销策略的有效性在于它能够利用数位时代人们钦佩和信任的人物的真实性和影响力。由于合法参与、数位转型和具有成本效益的行销策略的激增，影响者行销领域正在显着扩张。然而，市场面临着监管和合规障碍以及对真实性和饱和度的担忧等挑战。儘管有这些挑战，市场仍提供了利润丰厚的机会，特别是在目标利基市场，预计这些机会将在预测期内推动成长。

影响者行销生态系统涉及品牌与各种社交媒体平台上的影响者合作，包括部落格、YouTube、Instagram 和 TikTok。这些影响者拥有忠实的粉丝群和影响购买决策的力量。该市场由品牌、机构、影响者和促进影响者合作的数位平台等利害关係人组成。该市场的活动包括寻找影响者、规划和执行活动、创建内容、管理影响者、衡量结果和追踪绩效。社群媒体的兴起极大地促进了影响力行销的成长，使其成为品牌接触目标受众、提高品牌认知度、增加参与度和增加收入的重要工具。

市场按组件、企业规模、应用、垂直领域和地区进行细分。根据组件，它分为解决方案和服务。依企业规模，分为大型企业和中小企业（SME）。根据应用，它分为活动管理、影响者关係管理、分析和报告、合规管理等。

推动影响者行销产业的关键因素是真实的参与。传统的广告策略常常无法吸引当今愤世嫉俗且精通科技的消费者。有影响力的人透过真实且具有相关性来提供独特的观点。他们已经与追随者建立了信誉和信任，这使得他们的建议更加真诚和有力。在与目标受众建立联繫时，行销人员将这种真实性作为一种有效的工具。有影响力的人製作吸引受众的材料，并巧妙地将商品和服务融入他们的日常生活中。

推动网红行销产业的另一个重要驱动力是行销和广告的数位化。随着消费者上网时间的增加，包括印刷品和电视在内的传统广告技术失去了一些效果。社群媒体、部落格、YouTube 和其他数位空间是消费者互动、消费材料并做出购买判断的地方。有影响力的行销透过利用数位平台和大量线上受众的互动功能来利用这一变化。品牌明白，YouTube 或 Instagram 上的内容创作者比传统广告更有机会影响顾客。

影响者行销解决方案与现有数位基础设施组件的整合复杂性是市场成长的主要限制因素。组织经常使用一系列采用各种技术的应用程式和软体，使得整合过程变得复杂且具有挑战性。此外，当资料在不同地理位置储存和处理时，资料驻留和管辖要求会引发担忧，进一步阻碍市场成长。

全球影响力行销市场研究考虑的关键区域包括亚太地区、北美、欧洲、拉丁美洲和世界其他地区。 2023 年，在 Oracle 公司和 IBM 公司等知名企业的推动下，北美在影响力行销的市场份额中占据主导地位。旨在加强该地区数位基础设施的政府措施预计将进一步推动对影响者行销解决方案和服务的需求，从而推动市场成长。同时，预计亚太地区在预测期内将呈现最高成长。该地区数位化程度的提高和先进技术的广泛采用预计将为市场提供利润丰厚的成长机会。

市场的详细细分和细分市场解释如下：

目录

第 1 章：全球影响者行销市场执行摘要

  • 全球影响者行销市场规模及预测（2022-2032）
  • 区域概要
  • 分部摘要
    • 按组件
    • 按企业规模
    • 按申请
    • 按垂直方向
  • 主要趋势
  • 经济衰退的影响
  • 分析师推荐与结论

第 2 章：全球影响者行销市场定义与研究假设

  • 研究目的
  • 市场定义
  • 研究假设
    • 包容与排除
    • 限制
    • 供给侧分析
      • 可用性
      • 基础设施
      • 监管环境
      • 市场竞争
      • 经济可行性（消费者的角度）
    • 需求面分析
      • 监理框架
      • 技术进步
      • 环境考虑
      • 消费者意识和接受度
  • 估算方法
  • 研究考虑的年份
  • 货币兑换率

第 3 章：全球影响者行销市场动态

  • 市场驱动因素
    • 真实的参与
    • 数位转型
    • 行动和网路使用率上升
  • 市场挑战
    • 监管和合规障碍
    • 与现有数位系统整合的复杂性
    • 资料驻留和司法管辖区要求
  • 市场机会
    • 目标利基市场
    • 创新数位解决方案的开发
    • 社群媒体平台的扩展

第 4 章：全球影响者行销市场产业分析

  • 波特的五力模型
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 替代品的威胁
    • 竞争竞争
    • 波特五力模型的未来方法
    • 波特的 5 力影响分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会的
    • 技术性
    • 环境的
    • 合法的
  • 顶级投资机会
  • 最佳制胜策略
  • 颠覆性趋势
  • 产业专家视角
  • 分析师推荐与结论

第 5 章：全球影响者行销市场规模与预测：按组成部分 - 2022-2032

  • 细分仪表板
  • 全球影响力行销市场：2022 年和 2032 年组件收入趋势分析
    • 解决方案
    • 服务

第 6 章：全球影响力行销市场规模与预测：依企业规模 - 2022-2032

  • 细分仪表板
  • 全球影响力行销市场：2022 年与 2032 年企业规模营收趋势分析
    • 大型企业
    • 中小企业

第 7 章：全球影响者行销市场规模与预测：按应用分类 - 2022-2032

  • 细分仪表板
  • 全球影响力行销市场：2022 年和 2032 年应用收入趋势分析
    • 搜寻与发现
    • 活动管理
    • 影响者关係管理
    • 分析和报告
    • 合规管理
    • 其他

第 8 章：全球影响者行销市场规模与预测：按垂直产业 - 2022-2032

  • 细分仪表板
  • 全球影响力行销市场：2022 年和 2032 年垂直收入趋势分析
    • 时尚与生活风格
    • 医疗保健和健康
    • 广告科技
    • 零售及电子商务
    • 旅行和旅游
    • BFSI
    • 其他

第 9 章：全球影响者行销市场规模与预测：按地区 - 2022-2032

  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 欧洲其他地区
  • 亚太
    • 中国
    • 印度
    • 日本
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 南非
    • 中东和非洲其他地区

第 10 章：竞争情报

  • 重点企业SWOT分析
  • 顶级市场策略
  • 公司简介
    • Aspire
      • 关键讯息
      • 概述
      • 财务（视数据可用性而定）
      • 产品概要
      • 市场策略
    • SocialEdge, Inc.
    • Upfluence
    • Mavrck
    • Hypetap
    • Klear
    • HireInfluence inc
    • Grin
    • TapInfluence
    • CreatorIQ
    • Influencity
    • Captiv8
    • NeoReach
    • IZEA Worldwide, Inc.
    • Traackr, Inc

第 11 章：研究过程

  • 研究过程
    • 资料探勘
    • 分析
    • 市场预测
    • 验证
    • 出版
  • 研究属性
简介目录

Global Influencer Marketing Market is valued approximately at USD 21.22 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 28.60% over the forecast period 2024-2032. Influencer marketing represents a collaboration between brands and individuals with significant online followings, known as influencers. These influencers leverage their authority, credibility, and reach to promote products or services to their audience. This strategic approach capitalizes on the trust and connection influencers have built with their followers, aiming to drive brand awareness, engagement, and ultimately, sales. The effectiveness of this marketing strategy lies in its ability to tap into the authenticity and influence of the personalities people admire and trust in the digital age. The influencer marketing sector is expanding significantly due to a surge in legitimate engagement, digital transformation, and cost-effective marketing strategies. However, the market faces challenges such as regulatory and compliance barriers and concerns regarding authenticity and saturation. Despite these challenges, the market presents lucrative opportunities, particularly in targeted niche markets, which are expected to drive growth during the forecast period.

The influencer marketing ecosystem involves brands working with influencers across various social media platforms, including blogs, YouTube, Instagram, and TikTok. These influencers have loyal fan bases and the power to influence purchasing decisions. The market comprises stakeholders such as brands, agencies, influencers, and digital platforms that facilitate influencer partnerships. Activities in this market include finding influencers, planning and executing campaigns, creating content, managing influencers, measuring results, and tracking performance. The rise of social media has significantly contributed to the growth of influencer marketing, making it a crucial tool for brands to reach their target audiences, enhance brand recognition, increase engagement, and boost revenue.

The market is segmented by component, enterprise size, application, vertical, and region. On the basis of the component, it is categorized into solution and services. On the basis of enterprise size, it is bifurcated into large enterprises and small and medium-sized enterprises (SMEs). On the basis of application, it is divided into campaign management, influencer relationship management, analytics and reporting, compliance management, and others.

A key factor propelling the influencer marketing industry is authentic engagement. Conventional advertising strategies frequently fail to engage today's cynical and tech-savvy consumers. Influencers provide a distinct viewpoint by being real and relatable. With their followers, they have already established credibility and trust, which makes their recommendations more sincere and powerful. When it comes to connecting with their target audience, marketers use this authenticity as a potent tool. Influencers produce material that appeals to their audience and skillfully integrate goods and services into their everyday routines.

Another significant driver propelling the influencer marketing industry is the digitalization of marketing and advertising. Traditional advertising techniques, including print and television, have lost some of their effectiveness as consumers spend more time online. Social media, blogs, YouTube, and other digital spaces are where consumers interact, consume material, and make judgments about what to buy. Influencer marketing takes advantage of this change by utilizing interactive features of digital platforms and vast online audiences. Brands understand that content creators on YouTube or Instagram have a greater opportunity of influencing customers than traditional advertising.

Integration complexities of influencer marketing solutions with existing digital infrastructure components are key constraints for the market's growth. Organizations frequently utilize a range of apps and software using various technologies, making the integration process complex and challenging. Additionally, data residency and jurisdictional requirements raise concerns when data is stored and processed in different geographic locations, further hindering market growth.

The key regions considered for the global Influencer Marketing Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America dominated the market share for influencer marketing, driven by the presence of prominent players such as Oracle Corporation and IBM Corporation. Government initiatives aimed at strengthening digital infrastructure across the region are expected to further drive demand for influencer marketing solutions and services, thereby propelling the market growth. Meanwhile, the Asia-Pacific region is anticipated to exhibit the highest growth during the forecast period. Increased digitalization and higher adoption of advanced technology in this region are expected to provide lucrative growth opportunities for the market.

Major market players included in this report are:

  • NeoReach
  • Aspire
  • SocialEdge, Inc.
  • Upfluence
  • Mavrck
  • IZEA Worldwide, Inc.
  • Hypetap
  • Klear
  • Traackr, Inc
  • HireInfluence inc
  • Grin
  • TapInfluence
  • CreatorIQ
  • Influencity
  • Captiv8

The detailed segments and sub-segments of the market are explained below:

By Component:

  • Solution
  • Services

By Enterprise Size:

  • Large Enterprise
  • Small and Medium-sized Enterprises

By Application:

  • Search and Discovery
  • Campaign Management
  • Influencer Relationship Management
  • Analytics and Reporting
  • Compliance Management
  • Other

By Vertical:

  • Fashion and Lifestyle
  • Healthcare and Wellness
  • Ad-tech
  • Retail and E-commerce
  • Travel and Tourism
  • BFSI
  • Other

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • RoLA
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Influencer Marketing Market Executive Summary

  • 1.1. Global Influencer Marketing Market Size & Forecast (2022- 2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Component
    • 1.3.2. By Enterprise Size
    • 1.3.3. By Application
    • 1.3.4. By Vertical
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Influencer Marketing Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Influencer Marketing Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Authentic Engagement
    • 3.1.2. Digital Transformation
    • 3.1.3. Rise in Mobile and Internet Usage
  • 3.2. Market Challenges
    • 3.2.1. Regulatory and Compliance Barriers
    • 3.2.2. Integration Complexities with Existing Digital Systems
    • 3.2.3. Data Residency and Jurisdictional Requirements
  • 3.3. Market Opportunities
    • 3.3.1. Targeted Niche Markets
    • 3.3.2. Development of Innovative Digital Solutions
    • 3.3.3. Expansion of Social Media Platforms

Chapter 4. Global Influencer Marketing Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Influencer Marketing Market Size & Forecasts by Component 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Influencer Marketing Market: Component Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Solution
    • 5.2.2. Services

Chapter 6. Global Influencer Marketing Market Size & Forecasts by Enterprise Size 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Influencer Marketing Market: Enterprise Size Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Large Enterprise
    • 6.2.2. Small and Medium-sized Enterprises

Chapter 7. Global Influencer Marketing Market Size & Forecasts by Application 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Influencer Marketing Market: Application Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Search and Discovery
    • 7.2.2. Campaign Management
    • 7.2.3. Influencer Relationship Management
    • 7.2.4. Analytics and Reporting
    • 7.2.5. Compliance Management
    • 7.2.6. Other

Chapter 8. Global Influencer Marketing Market Size & Forecasts by Vertical 2022-2032

  • 8.1. Segment Dashboard
  • 8.2. Global Influencer Marketing Market: Vertical Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 8.2.1. Fashion and Lifestyle
    • 8.2.2. Healthcare and Wellness
    • 8.2.3. Ad-tech
    • 8.2.4. Retail and E-commerce
    • 8.2.5. Travel and Tourism
    • 8.2.6. BFSI
    • 8.2.7. Other

Chapter 9. Global Influencer Marketing Market Size & Forecasts by Region 2022-2032

  • 9.1. North America Influencer Marketing Market
    • 9.1.1. U.S. Influencer Marketing Market
      • 9.1.1.1. Component breakdown size & forecasts, 2022-2032
      • 9.1.1.2. Enterprise Size breakdown size & forecasts, 2022-2032
      • 9.1.1.3. Application breakdown size & forecasts, 2022-2032
      • 9.1.1.4. Vertical breakdown size & forecasts, 2022-2032
    • 9.1.2. Canada Influencer Marketing Market
      • 9.1.2.1. Component breakdown size & forecasts, 2022-2032
      • 9.1.2.2. Enterprise Size breakdown size & forecasts, 2022-2032
      • 9.1.2.3. Application breakdown size & forecasts, 2022-2032
      • 9.1.2.4. Vertical breakdown size & forecasts, 2022-2032
  • 9.2. Europe Influencer Marketing Market
    • 9.2.1. UK Influencer Marketing Market
    • 9.2.2. Germany Influencer Marketing Market
    • 9.2.3. France Influencer Marketing Market
    • 9.2.4. Spain Influencer Marketing Market
    • 9.2.5. Italy Influencer Marketing Market
    • 9.2.6. Rest of Europe Influencer Marketing Market
  • 9.3. Asia-Pacific Influencer Marketing Market
    • 9.3.1. China Influencer Marketing Market
    • 9.3.2. India Influencer Marketing Market
    • 9.3.3. Japan Influencer Marketing Market
    • 9.3.4. Australia Influencer Marketing Market
    • 9.3.5. South Korea Influencer Marketing Market
    • 9.3.6. Rest of Asia Pacific Influencer Marketing Market
  • 9.4. Latin America Influencer Marketing Market
    • 9.4.1. Brazil Influencer Marketing Market
    • 9.4.2. Mexico Influencer Marketing Market
    • 9.4.3. Rest of Latin America Influencer Marketing Market
  • 9.5. Middle East & Africa Influencer Marketing Market
    • 9.5.1. Saudi Arabia Influencer Marketing Market
    • 9.5.2. South Africa Influencer Marketing Market
    • 9.5.3. Rest of Middle East & Africa Influencer Marketing Market

Chapter 10. Competitive Intelligence

  • 10.1. Key Company SWOT Analysis
  • 10.2. Top Market Strategies
  • 10.3. Company Profiles
    • 10.3.1. Aspire
      • 10.3.1.1. Key Information
      • 10.3.1.2. Overview
      • 10.3.1.3. Financial (Subject to Data Availability)
      • 10.3.1.4. Product Summary
      • 10.3.1.5. Market Strategies
    • 10.3.2. SocialEdge, Inc.
    • 10.3.3. Upfluence
    • 10.3.4. Mavrck
    • 10.3.5. Hypetap
    • 10.3.6. Klear
    • 10.3.7. HireInfluence inc
    • 10.3.8. Grin
    • 10.3.9. TapInfluence
    • 10.3.10. CreatorIQ
    • 10.3.11. Influencity
    • 10.3.12. Captiv8
    • 10.3.13. NeoReach
    • 10.3.14. IZEA Worldwide, Inc.
    • 10.3.15. Traackr, Inc

Chapter 11. Research Process

  • 11.1. Research Process
    • 11.1.1. Data Mining
    • 11.1.2. Analysis
    • 11.1.3. Market Estimation
    • 11.1.4. Validation
    • 11.1.5. Publishing
  • 11.2. Research Attributes